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TRENDS &
FORECAST
Subculture
Veena A
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Introduction The end of World War II resulted in a new
beginning of a subculture as an aftermath ofmaterial restrictions that created the perfectsituation to grow the beatnik culture.
Beatniks were a media stereotype that began inthe 1950s and continued on into the mid19!0s. Itcharacteri"ed and displayed the di#erent aspectsof the beat generation .
The beat generation was pioneered by $ack%erouac& who became a notable 'oice of the group.(e was an )merican writer& famous for the)merican classic no'el *+n the ,oad-. This bookdened the beat generation.
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(istory
The ad/ecti'e *beat- was introduced by(erbert (uncake& though %erouacepanded the meaning of the term *beat-
which came from underworld slang&meaning& the world of hustlers and youngdrug addicts.
The word& *beatnik-& was coinedby (erb 2aen& a 3an 4rancisco columnist&in 195& playing o# of the recent launch ofthe ,ussian satellite& *sputnik-.
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They felt alienated by the con'entionalityand materialism of the society during the1950s. This mo'ement concentrated onantimaterialism& powered by the necessity
of impro'ing ones innerself.
6ncyclopedia Britannica describes beatnikas *)merican social and literary mo'ement
originating in the 1950s and centered inthe artist communities of 3an 4rancisco7s8orth Beach& os )ngeles7 :enice West&and 8ew ;ork 2ity7s
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2ulture
3tereotypic beha'ior of Beatniks werereciting poetry& playing bongo drums&and gi'ing a 'ague feeling of constantdissatisfaction with society.
The beatnik subculture ga'e people moreeposure to cultures and religions of the6astern world& drug abuse& new musicgenres& and selfepressi'e liberal beliefs.
Those who were part of the Beatnik culturemade a great e#ort to separate frommainstream society and were oftendescribed as re/ecting society.
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Beatniks had no interest or in'ol'ement
with political a#airs or rebellions thatcaused to form any mo'ement.
They were not in=uencing social change&but they promoted Illuminating one7s selfthrough a state of mind that washeightened by hallucinogenic drugs.
Beatniks en/oyed se and $a"" music was
the music of their choice and many beatnikswere usually seen with bongos& which is amusical long bodied drum that is held withthe knees and played with the hands.
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Books n >o'ies
(andful of writers were able to in=uencethe whole youth mo'ement& but as with allfashions and youth cults it started smalland de'eloped at a fairly rapid pace.
$ack %erouac7s ?+n the ,oad7 @195A&
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)udrey (epburn in Funny Face@195A&BeatGirl@1959&Bell, Book and
Candle& Hair!ray& and more recently in "e#it$out %ou& and of course T$e BeatGeneration
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)rtworks
*Beatnik Bongos- by artist c%im
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3tyle C ook
The beatniks were a 'ery uniDue group who hadtheir own sense of style& who had specicclothing articles that were geared towards thecounterculture. 3ince this mo'ement had a focuson selfimpro'ement& they were against
materialism. The look for the men was 'ery similar to how
they dress in 4rance. They wore tight cottonshirts and accessori"ed with berets& scar'es andcertain pieces of clothes and pattern designs
like the turtlenecks& and hori"ontal stripedshirts.
>en preferred black clothing and shoes. +ne ofthe main items that were present in their
wardrobe was& big framed dark sunglasses.
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(ori"ontal stripes. Beret. ,ollo'er turtlenecks.
3unglasses. oafers.
*B)2%- color ..EE
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4or women& black was also the color thatwas fa'ored and preferred. They woreblack 2apri pants& stirrup slacks& and
pencil skirts.
Women tended to wear a 'ariety of tops.These tops ranged from sweatshirts& knit
shirts& turtlenecks& black leotards& or thinsweaters with cowl necks.
The etremely popular accessories that
e'ery beatnik women wanted were beretsand scar'es /ust like the men. Womenmade sure to keep their /ewelry to aminimum due to the beliefs of the group
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3ome optional elements ofthe beatnik fashion F
) goatee or soul patch Bongos ) long cigarette holder
) book of free 'erse poems
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>usic
Beatnik music is not a particular type ofmusicG it has no set style or pattern.Beatnik music is any inno'ati'e style ofmusic that can come from any genre.
Beatnik music can take the form of poemsset to a beat.
What is the 2ultural Impact of Beatnik>usicH Beatnik music had a pacistic
mentality. Beatnik music was impartial toboth race and se. Beatnik music pro'idedan escape and a protest to World War IIand later the ,ed 3care of the 19507s.
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*Beatnik- inspires esigners
The late Yves Saint Laurent was said to have been ahugely infuential designer on Beatnik ashion withintroduction o sleek menswear looks to womens
ashion. lso rom the !"s came Beatnik chic # a blackleather $acket and knit turtleneck with high boots # andsleek %antsuits that underlined his statement one&uality o the se'es.
(e showed that women could wear )men*s clothes+)
which when tailored to the emale orm became anemblem o elegant emininity. This style ,along with thebob reminiscent o mod- was in dis%lay at the designersallwinter /""0 catwalk show in 1aris on 2ebruary /0+/""0.
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.
allwinter /""0 1aris
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4) J01K 86W ;+,% 4)3(I+8 W66%
:I2T+,I)& :I2T+,I) B62%()>
2ool& condent collection for the ?:ictoria7 during8ew ;ork 4ashion Week& :ictoria Beckham hadcalled upon beatnik androgyny for inspiration.
ongline slee'eless tuedos and sophisticatedtonal ensembles kept up the formalities& while amore casual take was seen in layering options Llong slee'es under short slee'e dresses L andwith the combination of o'ersi"ed knitted beaniehats.
The collection nished with black on black& withsmatterings of seDuins and subtle sheen.
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4) J01K 86W ;+,% 4)3(I+8 W66%
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2elebrities with the look .
Taylor 3wift
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3(455Y6711
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,646,6826
htt%8www.bcsd.orgtra%e9oidarticle.cm:stor
htt%s8www.haikudeck.combeatnik#
uncategori9ed#%resentation#b7/y&6hhs/;slide#/ y"0
htt%s8maerahades.word%ress.com/"=?=="@the#beatniks:
blogsub
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Thank ;ou .