Louis E. Page
Rick Burnes
Twitter: @rickburnes
September 16, 2009
How One Fencing Supplier Used Social Media to Attract New Sales Leads
Agenda
I. About HubSpot & Inbound Marketing
II. Case Study: Louis E. Page
3
What’s HubSpot?
• Founded in July 2006 from research at MIT• Cambridge, MA• 1700+ customers, 95+ employees
4
Traditional Marketing (Outbound)
5
Marketing Today (Inbound)
6
What Is Inbound Marketing?
Leads
Get Found• Publish• Promote• Optimize
Process ToolsGet Found• Content Mgmt• Blogging• Social Media• SEO• Analytics
Convert• Test• Target• Nurture
Website Visitors
Customers
Convert
• Offers / CTAs• Landing Pages• Email• Lead Intelligence• Lead Mgmt• Analytics
7
What Is Inbound Marketing?
Leads
Social Media
Customers
Blogging
Agenda
I. About HubSpot & Inbound Marketing
II. Case Study: Louis E. Page
9
A Fencing Supplier
10
Louis E. Page on Facebook
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Louis E. Page on Twitter
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The Blog: The Fence Post
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What Are They Getting Out of It?
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Most Referrals From Search Engines
Referrals = savings of: $1,683/month
15
Most Referrals to Blog Posts
Pages Are Lottery Tickets
Lessons From Louis …
18
Don’t Choose Refuse …
Flickr Photo: Talking Tree
Choose Reference.
Flickr Photo: Thomas Hawk
20
Connect with me:
LinkedIn: www.linkedin.com/in/rickburnes
Twitter: www.twitter.com/rickburnes
Thank You!
www.hubspot.com www.louispage.com
