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BARRIERS TO IMPLEMENT CRMSTRATEGY IN TOURISM INDUSTRY
PRESENTED BY-Bidhu B Mishra
INDIAN INSTITUTE OF TOURISM AND TRAVEL
MANAGEMENT NOIDA
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What is CRM strategy
A CRM strategy shows the intent of the firm
concerning its customer base, Pointing out
how shall it acquire, maintain and retain
customers through improvement in
customer value deliverables as the way to
enhance corporate performance.
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Barriers to Implement CRMStrategy
• Lack of Guidance / Direction• Lack of Employee Buy-In• No Long-Term Strategy • Strategy Structure• Employee Resistance• Poor Integration • No Accountability• Lack of Improper Data • Inaccurate and old information• Management Skills• Team Building• Trends in Industry• Technology Track• Culture Gap
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Lack of Guidance / Direction
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Lack of Employee Buy-In
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No Long-Term Strategy
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Strategy Structure
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Employee Resistance
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Poor Integration
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No Accountability
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Lack of Improper Data
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Inaccurate and old information
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Management Skills
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Team Building
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Trends in Industry
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Technology Track
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Culture Gap
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