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Augmented Reality

Deepika.RNivedhitha.R

Manoj.MBharath GT

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Augmented Reality

• Digitally enhanced view of the real world• More meaningful content in your everyday life• AR adds layers of digital information – videos,

photos, sounds – directly on top of items in the world around us

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Customer’s Needs and wants

• A tool to establish ‘connect’

• Merge the user experience and brand experience

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AR Enabled Marketing Communication

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AR at various stages of product lifecycle

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Use Augmented Reality in Advertising

• Innovation• Less expensive• Emotional Connection• Repeat Engagement• Geo-Targeting• Mobile• Driving Offline Sales

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How AR is used in business

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Why AR works?

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Brands using AR

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Times of India

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AR as a Marketing tool

• “Image-recognition enabled augmented reality is far from a ‘gimmick’ and will fundamentally change how consumers interact with their favorite real-world brands.”

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IKEA AR Catalogue

• “14 percent of its customers end up taking home furniture which turns out to be the wrong size for its intended location”

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Roadblocks to AR

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Thank you!!