augmented reality-what is it?
DESCRIPTION
AR is the digitally enhanced view of the real world. But how did it evolve and how do marketers use it?? We will look at: 1. Customer’s Needs and wants 2. AR Enabled Marketing Communication 3. AR at various stages of product lifecycle 4. Use Augmented Reality in Advertising 5. How AR is used in business 6. Why AR works? 7. Brands using AR 8. AR as a Marketing toolTRANSCRIPT
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Augmented Reality
Deepika.RNivedhitha.R
Manoj.MBharath GT
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Augmented Reality
• Digitally enhanced view of the real world• More meaningful content in your everyday life• AR adds layers of digital information – videos,
photos, sounds – directly on top of items in the world around us
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Customer’s Needs and wants
• A tool to establish ‘connect’
• Merge the user experience and brand experience
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AR Enabled Marketing Communication
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AR at various stages of product lifecycle
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Use Augmented Reality in Advertising
• Innovation• Less expensive• Emotional Connection• Repeat Engagement• Geo-Targeting• Mobile• Driving Offline Sales
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How AR is used in business
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Why AR works?
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Brands using AR
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Times of India
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AR as a Marketing tool
• “Image-recognition enabled augmented reality is far from a ‘gimmick’ and will fundamentally change how consumers interact with their favorite real-world brands.”
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IKEA AR Catalogue
• “14 percent of its customers end up taking home furniture which turns out to be the wrong size for its intended location”
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Roadblocks to AR
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Thank you!!