Download - Assignment 3
![Page 1: Assignment 3](https://reader038.vdocuments.mx/reader038/viewer/2022100603/559458451a28ab5e2f8b4780/html5/thumbnails/1.jpg)
FA102a, Research and Brand Development
Taste Simulating Mouth Gear Matthew Winkelman
![Page 2: Assignment 3](https://reader038.vdocuments.mx/reader038/viewer/2022100603/559458451a28ab5e2f8b4780/html5/thumbnails/2.jpg)
“Are you ready for virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
![Page 3: Assignment 3](https://reader038.vdocuments.mx/reader038/viewer/2022100603/559458451a28ab5e2f8b4780/html5/thumbnails/3.jpg)
“Simulator recreates virtual taste online”http://www.sciencedaily.com/releases/2014/01/140102114807.htm
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
![Page 4: Assignment 3](https://reader038.vdocuments.mx/reader038/viewer/2022100603/559458451a28ab5e2f8b4780/html5/thumbnails/4.jpg)
“Taste Simulator Lets You Relish Virtual Food?”http://news.discovery.com/tech/gear-and-gadgets/taste-simulator-lets-you-relish-virtual-food-131121.htm
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
![Page 5: Assignment 3](https://reader038.vdocuments.mx/reader038/viewer/2022100603/559458451a28ab5e2f8b4780/html5/thumbnails/5.jpg)
“Simulator recreates virtual taste online”http://news.nus.edu.sg/highlights/7198-simulator-recreates-virtual-taste-online
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
![Page 6: Assignment 3](https://reader038.vdocuments.mx/reader038/viewer/2022100603/559458451a28ab5e2f8b4780/html5/thumbnails/6.jpg)
Mouth Gear for picky eaters
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
![Page 7: Assignment 3](https://reader038.vdocuments.mx/reader038/viewer/2022100603/559458451a28ab5e2f8b4780/html5/thumbnails/7.jpg)
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 2, Naming Process
Naming Process
Possibilities:
Digital + Taste = DigitasteTaste + Synthesizer = Syntaste
![Page 8: Assignment 3](https://reader038.vdocuments.mx/reader038/viewer/2022100603/559458451a28ab5e2f8b4780/html5/thumbnails/8.jpg)
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 2, Naming Process
Naming Process
Selected Name: Digitaste
Uses two words that quickly and effectively describe what the product does and how it works.
![Page 9: Assignment 3](https://reader038.vdocuments.mx/reader038/viewer/2022100603/559458451a28ab5e2f8b4780/html5/thumbnails/9.jpg)
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 2, Brand Character Diagram
![Page 10: Assignment 3](https://reader038.vdocuments.mx/reader038/viewer/2022100603/559458451a28ab5e2f8b4780/html5/thumbnails/10.jpg)
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 3, Logotype Research
http://www.microsoft.com/about/corporatecitizenship/en-us/community-
tools/nonprofittoolkit/get-files/
http://cdn-6.famouslogos.us/images/nintendo-logo.jpg
http://logonoid.com/images/dell-logo.jpg
Selected Word: Tech-Savvy
![Page 11: Assignment 3](https://reader038.vdocuments.mx/reader038/viewer/2022100603/559458451a28ab5e2f8b4780/html5/thumbnails/11.jpg)
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 3, Finished Logotype