FA102a, Research and Brand Development

Taste Simulating Mouth Gear Matthew Winkelman

“Are you ready for virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 1, Research

“Simulator recreates virtual taste online”http://www.sciencedaily.com/releases/2014/01/140102114807.htm

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 1, Research

“Taste Simulator Lets You Relish Virtual Food?”http://news.discovery.com/tech/gear-and-gadgets/taste-simulator-lets-you-relish-virtual-food-131121.htm

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 1, Research

“Simulator recreates virtual taste online”http://news.nus.edu.sg/highlights/7198-simulator-recreates-virtual-taste-online

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 1, Research

Mouth Gear for picky eaters

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 1, Research

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 2, Naming Process

Naming Process

Possibilities:

Digital + Taste = DigitasteTaste + Synthesizer = Syntaste

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 2, Naming Process

Naming Process

Selected Name: Digitaste

Uses two words that quickly and effectively describe what the product does and how it works.

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 2, Brand Character Diagram

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 3, Logotype Research

http://www.microsoft.com/about/corporatecitizenship/en-us/community-

tools/nonprofittoolkit/get-files/

http://cdn-6.famouslogos.us/images/nintendo-logo.jpg

http://logonoid.com/images/dell-logo.jpg

Selected Word: Tech-Savvy

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 3, Finished Logotype