Source: Flickr “Gold in Quartz 4” by St. John

Source: Flickr “Web Browsers” by MacEntee

surreptitious

sneaky and indirect

consensual

given freely and obvious

Source: Pixabay “Window” by Geralt Source: Flickr “Loyalty Cards” by Rolande

1Hill, S. (2015, June 26). How much do online advertisers really know

about you? We asked an expert.Source: Flickr “DNA Fingerprinting” by Wellcome Images

Source: Pixabay “Computer Smartphone” by Geralt

1Hill, S. (2015, June 26). How much do online advertisers really know

about you? We asked an expert.

Source: Flickr “gmail cookies” by Petersen

2Beal, V. (2008, September 4). What are Cookies and What

Do Cookies Do?

Source: Flickr “login page” by the_english_guy2Beal, V. (2008, September 4). What are Cookies and

What Do Cookies Do?

method 3: cookies

Source: Flickr “Merge” by Lynch1Hill, S. (2015, June 26). How much do online advertisers really know

about you? We asked an expert.

method 4: direct

Source: Flickr “Arrow” by elizaIO

Source: Flickr “wooden letters” by Powell

3Valentino-DeVries, J., & Singer-Vine, J. (2012, December 07). They Know

What You're Shopping For.

Source: Flickr “apps” by MacEntee

4Prose, F. (2015, January 13). They’re Watching You Read.

5Alter, A. (2012, July 19). Your E-Book Is Reading You.

Source: Flickr “Book Store in Kabul” by Partensky

Source: Flickr “Walmart Cash Registers” by Mozart

Source: Flickr “Chain link” by Hope

1Hill, S. (2015, June 26). How much do online advertisers really know

about you? We asked an expert.

Source: Pixabay “Icon” by ElisaRiva

6Valentino-DeVries, J., Singer-Vine, J., & Soltani, A. (2012, December 24).

Websites Vary Prices, Deals Based on Users' Information.

7Krashinsky, S. (2014, December 04). Four ways Canadians are consuming

media differently.

8Campbell, C., & Marks, L. J. (2015, November). Good native advertising isn’t a

secret.

Source: LinkedIn

8Campbell, C., & Marks, L. J. (2015, November). Good native advertising isn’t a

secret.

Data Collection

Targeted Ads

Increased Sales