Download - Annual Meeting 2010 -- Lubeck, Scott (BISG)
Improving the ratio of signal to noise for an industry infor an industry in transformationScott Lubeck, Executive DirectorBook Industry Study Group, Inc.
2© 2010, the Book Industry Study Group, Inc.
Top concern of chief supply chain officers
7
Customer‐driven process
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$’s
Packaged Atomized
Free
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Illustration taken from:The Math Book: From Pythagoras to the 57th Dimension
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by Clifford A. Pickover, Sterling Publishing
BISG’s Virtuous Circle Objective: S hStrengthen
the Core
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Programmatic approach
◦ Annual planning cycle
R d f i d l◦ Roadmap for preparation and release
◦ Measurements of success
◦ Annual assessment
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Working out the puzzle by creating an execution premium for the industry
Consumer Attitudes Toward E‐Book ReadingP d t d t tifi ti
execution premium for the industry
Product data certification Developing a specification for rights expression Sales reporting of digital and print products Best practices for employing identifiers for e‐books Understanding consumer‐empowered symbology Developing frameworks for managing content as data Understanding Print on Demand Best practices for assigning an on sale date
And that’s just for starters…
© 2010, the Book Industry Study Group, Inc. 15© 2010, the Book Industry Study Group, Inc.
Co Chair: Dominique Raccah SourcebooksCo-Chair: Dominique Raccah Sourcebooks
Co-Chair: Andrew Weber Random House
Vice-Chair: Ken Michaels Hachette Book Group
Treasurer: Deborah Wiley John Wiley & SonsTreasurer: Deborah Wiley John Wiley & Sons
Secretary: Judith Appelbaum Sensible Solutions
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Gary Aiello RR BowkerGary Aiello RR BowkerSally Dedecker Sally Dedecker EnterprisesJoe D’Onofrio Simon & SchusterJon Fine Amazon.comTed Hill THA ConsultingDan Johnson Baker & TaylorDan Johnson Baker & TaylorTina Jordan Assoc. of American PublishersGeorge Lossius Publishing TechnologyRick Schwartz HarperCollins Publishers
19© 2010, the Book Industry Study Group, Inc.
Recommendations for identifying e-books Guidance on the ISTC Specification for rights communication Best practices for ONIX 3.0 Improvements to PDCP
I l t ti f l ti b t ti Implementation of sales reporting best practices Expansion of BISAC Subject Headings Best practices for structuring content Best practices for structuring content
22© 2010, the Book Industry Study Group, Inc.
Extend the baseline study of Consumer Attitudes Toward E-book Reading
Initiate a baseline study of Student Attitudes Toward Content in Higher EducationToward Content in Higher Education
Initiate BookStats data collection, warehousing and reportingand reporting
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Broaden the BISG Webcast Series Initiate an interactive educational conference Extend the value of Making Information Pay Partner with other organizations to extend
BISG’s reach
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2005:
2008:
ISBN Agency issues guidelines “allowing
February 2010:International ISBN
Standard revision called for a unique ISBN to be assigned to each eBook
2007:
IDPF publishes e-Pub Standard
ISBNs to be assigned by e-book resellers, in
limited circumstances where publishers will not provide their own ISBNs
February 2010:
ISBN Agency issues a position paper
reaffirming one-ISBN per eBook formatformat provide their own ISBNs
and the reseller judges that a unique identifier is
essential.”
eBook format
28© 2010, the Book Industry Study Group, Inc.
May 2010: July 2010:
Working Group established to review International ISBN Agency
recommendations and BIC Code of
Commissions a study to identify issues across the value chain: collect data,
discover who might be affected, what Practice for the Identification of e-
books and Digital Contentmight be affected, and what is the
possible impact, if any, to the industry.
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Identify key stakeholders Define key terms Closed vs. Open Systems Sales reporting Third-party assignment of ISBNs to e-book
formatsformats Who is affected, how are they affected, what is
the financial impact what is the impact tothe financial impact, what is the impact to internal systems and infrastructure
30© 2010, the Book Industry Study Group, Inc.
Study underway now◦ Michael Cairns, Information Media Partners◦ Initial interviews started week of September 7, 2010
Draft Report by end of October 2010 Draft Report by end of October 2010 Final Report by end of December 2010
2011 activities will include in-depth analysis of final report and drafting of best practices p g pdocument
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Revenue enhancement Expense reduction Peace of mind
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Rights Ownership and Availability New models and markets Increasingly complex foreign rights deals
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Develop a lexicon of rights Create a message for system to communicate Identify pilot partners
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Lexicon Message Pilots
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Establish best practices for storage and interchange of digital content throughout the lifecycle of book content
Explore current state of content formats and Explore current state of content formats and interchange standards, understand how these new standards fit in, avoiding duplicationnew standards fit in, avoiding duplication
Establish knowledge base for content models and use of those content models
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Sub-committee has surveyed current state of digital standards
Divided into four categoriesA hi l M d l◦ Archival Models
◦ Delivery/Distribution Models◦ Component Modelsp◦ Metadata Models
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Sub-committee has surveyed current state of digital standards
Divided into four categoriesA hi l M d l◦ Archival Models DocBook, NLM, TEI, DITA
◦ Delivery/Distribution Modelsy/◦ Component Models◦ Metadata Models
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Sub-committee has surveyed current state of digital standards
Divided into four categoriesA hi l M d l◦ Archival Models
◦ Delivery/Distribution Models ePUB, Daisy, XHTML, SCORM, RSS, y, , ,
◦ Component Models◦ Metadata Models
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Sub-committee has surveyed current state of digital standards
Divided into four categoriesA hi l M d l◦ Archival Models
◦ Delivery/Distribution Models◦ Component Modelsp CALS/OASIS Tables, MathML, SVG
◦ Metadata Models
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Current standards landscape Sub-committee has surveyed current state of
Current standards landscape
digital standards Divided into four categories
A hi l M d l◦ Archival Models◦ Delivery/Distribution Models◦ Component Modelsp◦ Metadata Models ISBN, DOI, ONIX, Production Metadata
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Use cases How publishers will use these standards
Use cases
A grid for all possible use cases across as many publishing verticals as makes senseU ill b d i h S d d Use cases will be merged with Standards Landscape discovery work, and will be checked for “gaps”for gaps
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Deliverables A guide – knowledge base – to current best practices
i d i h i & i k h
Deliverables
in structured content, with tips & tricks that are commonly accepted by this working group
We will not re-invent existing standards, but provide e ot e e t e st g sta da ds, but p o deguidance on how to use them, as well as how they interact
47© 2010, the Book Industry Study Group, Inc.
Ti J dTina Jordani i fAssociation of
bl hAmerican Publishers
A t ti ti j i t t fl ti A new statistics joint venture reflecting evolutions in the book content
marketplace
Who are we? Scott Lubeck, Executive Director, BISG
Who are we?
(Book Stats Co-Chair) Tina Jordan, Vice President, AAP
(Book Stats Co-Chair) Dominique Raccah, CEO, Sourcebooks
(C Ch i BISG B d f Di t )(Co-Chair, BISG Board of Directors) Joe Gonnella, Vice President, Adult Trade
Merchandising Barnes & NobleMerchandising, Barnes & Noble Kenneth Michaels, COO, Hachette Book Group
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GoalsGoals
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Have we been here before? BookStats is the new frontier; a journey to
Have we been here before?
where no book statistic has gone before… An all new statistical model tracking publisher
net sales and units in three dimensions: bynet sales and units in three dimensions: by format, by category, by channel over a three year periodyear period
Significant increase in participation by publishers and their distribution clients
Qualified extrapolations for estimated sizing with industry partners
51© 2010, the Book Industry Study Group, Inc.
Wh t’ thWhat’s theB kSt t ROI?BookStats ROI?
Business Analytics Credibility.More players. More Data. More Often. (But It’s Still A Work In Progress….)
3 broad cuts of the data3 broad cuts of the data
By Formaty
By ChannelBy Book Category
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Industrywide outreach Ongoing Industry-Wide Engagement
Industry wide outreach
◦ Publishers◦ Distributors, Jobbers & Wholesalers◦ Retailers◦ Retailers◦ Associations (Data Aggregators)◦ Press
Socialization of Broad-Based Concepts 40 Interviews held with stakeholders in July
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July 2010 BookStats InterviewsJuly 2010 BookStats InterviewsAbramsAmazon
IngramJohn Wiley & Sons
American Association of University PressesAndrews McMeelAmerican Booksellers Association MembersAudio Publishers Association
yKaplanLevyMacmillanNielsen BookScan
Baker & TaylorBarnes & NobleBerrett-KoehlerBordersl
O’Reilly MediaPublishers LunchPublishers WeeklyPearson/Penguin Group USA
ElsevierEvangelical Christian Publishers AssociationHachette Book GroupHarperCollinsHarvard Common Press
Perseus Books GroupRandom HouseRR BowkerSimon & SchusterSourcebooksHarvard Common Press
Idea Logical CompanyIndependent Book Publishers Association Members
SourcebooksThomas NelsonUniversity of Chicago PressWorkmanW W Norton
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W.W. Norton
Where do we go from here?Where do we go from here?
Approval ofApproval ofFiscal YearFiscal Year2010201120102011BISG BudgetBISG Budget
Book Industry Study Group, Inc.Summary Budget
BUDGET 2010‐–2011
Ordinary income ($US)
Membership dues 638,465
Publication sales 108,200
Program fees 47,000
Interest and misc. 18,000
Sponsorships 249,000
Shipping and handling 500Shipping and handling 500
Education fees 3,000
Total income 1,064,165
Cost of goods sold 338,100
Gross profit 726,065
Total expenses 816,741
Net surplus/deficit ($90,675)
BISG’s Vision BISG s Vision StatementStatement
61© 2010, the Book Industry Study Group, Inc.