Improving the ratio of signal to noise for an industry infor an industry in transformationScott Lubeck, Executive DirectorBook Industry Study Group, Inc.

2© 2010, the Book Industry Study Group, Inc.

Top concern of chief supply chain officers

7

Customer‐driven process

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© 2010, the Book Industry Study Group, Inc. 9

10© 2010, the Book Industry Study Group, Inc.

$’s

Packaged Atomized

Free

11© 2010, the Book Industry Study Group, Inc.

Illustration taken from:The Math Book: From Pythagoras to the 57th Dimension

12© 2010, the Book Industry Study Group, Inc.

by Clifford A. Pickover, Sterling Publishing

BISG’s Virtuous Circle Objective: S hStrengthen

the Core

13© 2010, the Book Industry Study Group, Inc.

Programmatic approach

◦ Annual planning cycle

R d f i d l◦ Roadmap for preparation and release

◦ Measurements of success

◦ Annual assessment

14© 2010, the Book Industry Study Group, Inc.

Working out the puzzle by creating an execution premium for the industry

Consumer Attitudes Toward E‐Book ReadingP d t d t tifi ti

execution premium for the industry

Product data certification Developing a specification for rights expression Sales reporting of digital and print products Best practices for employing identifiers for e‐books Understanding consumer‐empowered symbology Developing frameworks for managing content as data Understanding Print on Demand Best practices for assigning an on sale date

And that’s just for starters…

© 2010, the Book Industry Study Group, Inc. 15© 2010, the Book Industry Study Group, Inc.

Co Chair: Dominique Raccah SourcebooksCo-Chair: Dominique Raccah Sourcebooks

Co-Chair: Andrew Weber Random House

Vice-Chair: Ken Michaels Hachette Book Group

Treasurer: Deborah Wiley John Wiley & SonsTreasurer: Deborah Wiley John Wiley & Sons

Secretary: Judith Appelbaum Sensible Solutions

17© 2010, the Book Industry Study Group, Inc.

Gary Aiello RR BowkerGary Aiello RR BowkerSally Dedecker Sally Dedecker EnterprisesJoe D’Onofrio Simon & SchusterJon Fine Amazon.comTed Hill THA ConsultingDan Johnson Baker & TaylorDan Johnson Baker & TaylorTina Jordan Assoc. of American PublishersGeorge Lossius Publishing TechnologyRick Schwartz HarperCollins Publishers

19© 2010, the Book Industry Study Group, Inc.

Recommendations for identifying e-books Guidance on the ISTC Specification for rights communication Best practices for ONIX 3.0 Improvements to PDCP

I l t ti f l ti b t ti Implementation of sales reporting best practices Expansion of BISAC Subject Headings Best practices for structuring content Best practices for structuring content

22© 2010, the Book Industry Study Group, Inc.

Extend the baseline study of Consumer Attitudes Toward E-book Reading

Initiate a baseline study of Student Attitudes Toward Content in Higher EducationToward Content in Higher Education

Initiate BookStats data collection, warehousing and reportingand reporting

24© 2010, the Book Industry Study Group, Inc.

Broaden the BISG Webcast Series Initiate an interactive educational conference Extend the value of Making Information Pay Partner with other organizations to extend

BISG’s reach

26© 2010, the Book Industry Study Group, Inc.

2005:

2008:

ISBN Agency issues guidelines “allowing

February 2010:International ISBN

Standard revision called for a unique ISBN to be assigned to each eBook

2007:

IDPF publishes e-Pub Standard

ISBNs to be assigned by e-book resellers, in

limited circumstances where publishers will not provide their own ISBNs

February 2010:

ISBN Agency issues a position paper

reaffirming one-ISBN per eBook formatformat provide their own ISBNs

and the reseller judges that a unique identifier is

essential.”

eBook format

28© 2010, the Book Industry Study Group, Inc.

May 2010: July 2010:

Working Group established to review International ISBN Agency

recommendations and BIC Code of

Commissions a study to identify issues across the value chain: collect data,

discover who might be affected, what Practice for the Identification of e-

books and Digital Contentmight be affected, and what is the

possible impact, if any, to the industry.

29© 2010, the Book Industry Study Group, Inc.

Identify key stakeholders Define key terms Closed vs. Open Systems Sales reporting Third-party assignment of ISBNs to e-book

formatsformats Who is affected, how are they affected, what is

the financial impact what is the impact tothe financial impact, what is the impact to internal systems and infrastructure

30© 2010, the Book Industry Study Group, Inc.

Study underway now◦ Michael Cairns, Information Media Partners◦ Initial interviews started week of September 7, 2010

Draft Report by end of October 2010 Draft Report by end of October 2010 Final Report by end of December 2010

2011 activities will include in-depth analysis of final report and drafting of best practices p g pdocument

31© 2010, the Book Industry Study Group, Inc.

Revenue enhancement Expense reduction Peace of mind

33© 2010, the Book Industry Study Group, Inc.

Rights Ownership and Availability New models and markets Increasingly complex foreign rights deals

34© 2010, the Book Industry Study Group, Inc.

Develop a lexicon of rights Create a message for system to communicate Identify pilot partners

37© 2010, the Book Industry Study Group, Inc.

Lexicon Message Pilots

38© 2010, the Book Industry Study Group, Inc.

Establish best practices for storage and interchange of digital content throughout the lifecycle of book content

Explore current state of content formats and Explore current state of content formats and interchange standards, understand how these new standards fit in, avoiding duplicationnew standards fit in, avoiding duplication

Establish knowledge base for content models and use of those content models

40© 2010, the Book Industry Study Group, Inc.

Sub-committee has surveyed current state of digital standards

Divided into four categoriesA hi l M d l◦ Archival Models

◦ Delivery/Distribution Models◦ Component Modelsp◦ Metadata Models

41© 2010, the Book Industry Study Group, Inc.

Sub-committee has surveyed current state of digital standards

Divided into four categoriesA hi l M d l◦ Archival Models DocBook, NLM, TEI, DITA

◦ Delivery/Distribution Modelsy/◦ Component Models◦ Metadata Models

42© 2010, the Book Industry Study Group, Inc.

Sub-committee has surveyed current state of digital standards

Divided into four categoriesA hi l M d l◦ Archival Models

◦ Delivery/Distribution Models ePUB, Daisy, XHTML, SCORM, RSS, y, , ,

◦ Component Models◦ Metadata Models

43© 2010, the Book Industry Study Group, Inc.

Sub-committee has surveyed current state of digital standards

Divided into four categoriesA hi l M d l◦ Archival Models

◦ Delivery/Distribution Models◦ Component Modelsp CALS/OASIS Tables, MathML, SVG

◦ Metadata Models

44© 2010, the Book Industry Study Group, Inc.

Current standards landscape Sub-committee has surveyed current state of

Current standards landscape

digital standards Divided into four categories

A hi l M d l◦ Archival Models◦ Delivery/Distribution Models◦ Component Modelsp◦ Metadata Models ISBN, DOI, ONIX, Production Metadata

45© 2010, the Book Industry Study Group, Inc.

Use cases How publishers will use these standards

Use cases

A grid for all possible use cases across as many publishing verticals as makes senseU ill b d i h S d d Use cases will be merged with Standards Landscape discovery work, and will be checked for “gaps”for gaps

46© 2010, the Book Industry Study Group, Inc.

Deliverables A guide – knowledge base – to current best practices

i d i h i & i k h

Deliverables

in structured content, with tips & tricks that are commonly accepted by this working group

We will not re-invent existing standards, but provide e ot e e t e st g sta da ds, but p o deguidance on how to use them, as well as how they interact

47© 2010, the Book Industry Study Group, Inc.

Ti  J dTina Jordani i fAssociation of 

bl hAmerican Publishers

A    t ti ti  j i t  t   fl ti  A new statistics joint venture reflecting evolutions in the  book content 

marketplace

Who are we? Scott Lubeck, Executive Director, BISG

Who are we?

(Book Stats Co-Chair) Tina Jordan, Vice President, AAP

(Book Stats Co-Chair) Dominique Raccah, CEO, Sourcebooks

(C Ch i BISG B d f Di t )(Co-Chair, BISG Board of Directors) Joe Gonnella, Vice President, Adult Trade

Merchandising Barnes & NobleMerchandising, Barnes & Noble Kenneth Michaels, COO, Hachette Book Group

49© 2010, the Book Industry Study Group, Inc.

GoalsGoals

50© 2010, the Book Industry Study Group, Inc.

Have we been here before? BookStats is the new frontier; a journey to

Have we been here before?

where no book statistic has gone before… An all new statistical model tracking publisher

net sales and units in three dimensions: bynet sales and units in three dimensions: by format, by category, by channel over a three year periodyear period

Significant increase in participation by publishers and their distribution clients

Qualified extrapolations for estimated sizing with industry partners

51© 2010, the Book Industry Study Group, Inc.

Wh t’  thWhat’s theB kSt t ROI?BookStats ROI?

Business Analytics Credibility.More players. More Data. More Often. (But It’s Still A Work In Progress….)

3 broad cuts of the data3 broad cuts of the data

By Formaty

By ChannelBy Book Category

53© 2010, the Book Industry Study Group, Inc.

Industry­wide outreach Ongoing Industry-Wide Engagement

Industry wide outreach

◦ Publishers◦ Distributors, Jobbers & Wholesalers◦ Retailers◦ Retailers◦ Associations (Data Aggregators)◦ Press

Socialization of Broad-Based Concepts 40 Interviews held with stakeholders in July

54© 2010, the Book Industry Study Group, Inc.

July 2010 BookStats InterviewsJuly 2010 BookStats InterviewsAbramsAmazon

IngramJohn Wiley & Sons

American Association of University PressesAndrews McMeelAmerican Booksellers Association MembersAudio Publishers Association

yKaplanLevyMacmillanNielsen BookScan

Baker & TaylorBarnes & NobleBerrett-KoehlerBordersl

O’Reilly MediaPublishers LunchPublishers WeeklyPearson/Penguin Group USA

ElsevierEvangelical Christian Publishers AssociationHachette Book GroupHarperCollinsHarvard Common Press

Perseus Books GroupRandom HouseRR BowkerSimon & SchusterSourcebooksHarvard Common Press

Idea Logical CompanyIndependent Book Publishers Association Members

SourcebooksThomas NelsonUniversity of Chicago PressWorkmanW W Norton

55© 2010, the Book Industry Study Group, Inc.

W.W. Norton

Where do we go from here?Where do we go from here?

Approval ofApproval ofFiscal YearFiscal Year2010­20112010­2011BISG BudgetBISG Budget

Book Industry Study Group, Inc.Summary Budget

BUDGET 2010‐–2011

Ordinary income ($US)

Membership dues 638,465

Publication sales 108,200

Program fees 47,000

Interest and misc. 18,000

Sponsorships 249,000

Shipping and handling 500Shipping and handling 500

Education fees 3,000

Total income 1,064,165

Cost of goods sold 338,100

Gross profit 726,065

Total expenses 816,741

Net surplus/deficit ($90,675)

BISG’s Vision BISG s Vision StatementStatement

61© 2010, the Book Industry Study Group, Inc.