Download - Analyzing your audience before you speak
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ANALYZING YOUR AUDIENCE BEFORE YOU SPEAK Group 4:
Vũ Th C m Myị ẩLê Thuý NgânVõ Lê Nh Ng cư ọTr n Th H ng Ng cầ ị ồ ọVõ Ng c Th o Nguyênọ ả
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Analyzing your audience before you speak
Demographic Analysis
Identifying Demographic Information about Your Audience
Attitudinal Analysis
Identifying Attitudinal Information about Your Audience
Environmental Analysis
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Demographic Analysis
Since individuals of the same generation often share similar values, beliefs, and attitudes, age is an important variable to consider.
AGE
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It is important to remember that since birth, we have been conditioned to make the distinction between men and women, masculinity and femininity.
GENDER
Demographic Analysis
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In order to adapt the message to the audience it is important to become aware of one’s own ethnocentrism and to avoid prejudice and racism.
CULTURAL, ETHNIC, AND RACAIL BACKGROUND
Demographic Analysis
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Understanding the religions in your audience will help you relate to the members and avoid excluding members of differing religions.
RELIGION
Demographic Analysis
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Consider both the formal education and the self-directed learning of the members of your audience to adapt your speech content.
EDUCATIONAL LEVEL
Demographic Analysis
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Identifying Demographic Information about Your Audience
Informal Demographic Audience Analysis
Formal Demographic Audience Analysis
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1. Directly Directly
Observe and ask
Make some inferences
Educational level
Cultural traits
Approximate age
Informal Demographic Audience Analysis
Identifying Demographic Information about Your Audience
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2. Indirectly
- Speak to a group you have not seen before
ÞTalk with person who know something about the audience members
+ Average age
+ Political affiliation
+ Religious belief
+ Income level
Try to get as much information as possible
Identifying Demographic Information about Your Audience
Informal Demographic Audience Analysis
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When you cannot determine the traits of your audiences from observation and informal discussions => A BRIEF QUESTIONAIRE
Identifying Demographic Information about Your Audience
Formal Demographic Audience Analysis
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1. Name(optional):……………….…………………………………………………
2. Sex : Male…………………..………..……Female…………………...……….
3. Occupation :…………………………………………………………………………
4. Religious affiliation:………………………………………………………………
5. Marital status: Married…………Single….……..Divorced……………
6. Major in school:……………………………………………………………………
7. Years of schooling before high school:………………………………….
8. Annual income:……………………………………………………………………
9. Age :…………………………………………………………………………………….
10. Hometown and state:……………………………………………………………
11. Political affiliations: Republican… Democrat...Other….None…
12. Membership in professional or fraternal organizations:………..
DEMOGRAPHIC AUDIENCE ANALYSIS QUESTIONAIRE
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SUMMARY
Learning as much as possible about the makeup of your audiences.
CAUTION:
Inferences based on generalized information may lead to faulty conclusions.
Identifying Demographic Information about Your Audience
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Audience and Topic
Audience and Specific Purpose
Audience and Speaker
Attitudinal Analysis
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Attitudinal Analysis
Attitude
• An individual’s like or dislike.
Belief
• The way an individual structures reality to determine what is true or false. Beliefs underlie attitudes.
Value
• Enduring concepts of good and bad, right and wrong.
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Audience and Topic
Attitudinal Analysis
The topic of a speech provides one focus for an audience’s attitudes, beliefs and values.
Are they interested and
apathetic?
How much do
they already
know about
the topic?
Knowing how an audience feels about a topic helps to plan and deliver your message.
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Attitudinal Analysis
Audience and Specific Purpose
A specific purpose reveals a speaker’s exact position on a topic, so an audience is even more likely to agree or disagree with a specific purpose than a general topic.
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Attitudinal Analysis
Audience and Speaker
The audience’s attitude toward a speaker can influence reaction to a speech.
Credibility
An audience’s positive attitude toward you as a speaker can overcome negative or apathetic attitudes they may have toward your topic and purpose.
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Identifying Attitudinal Information about Your Audience
Informal Attitudinal Analysis
Formal Attitudinal Analysis
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Informal Attitudinal Analysis
Asking people who are familiar with your audience to tell you something about its attitudes, beliefs, and values.
Identifying Attitudinal Information about Your Audience
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Conducting a formal survey of your listeners’ attitudes, beliefs, and values.
Formal Attitudinal Analysis
Identifying Attitudinal Information about Your Audience
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Analyzing steps
1st step
• Deciding what you want to know about your audience
2nd step
• Planning the questions that will give you this information
3rd step
• Testing these questions on a small group of people to make sure that they are clear and bring forth meaningful answers
Identifying Attitudinal Information about Your Audience
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Physical conditions have an impact on:
- your performance
- the audience’s response
- the overall success of the speech
Environmental Analysis
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REALLY
?
Environmental Analysis
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your performance
Physical conditions
have an impact on:
- your performance
- the audience’s response
- the overall success of the speech
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the audience’s response
Physical conditions
have an impact on:
- your performance
- the audience’s response
- the overall success of the speech
I miss u much much much, honeyyyyy!!!!
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the overall success
Physical conditions
have an impact on:
- your performance
- the audience’s response
- the overall success of the speech
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PHYSICAL CONDITIONS ?
Environmental Analysis
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ROOM ARRANGEMENT
and DECOR
Environmental Analysis
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AFFECT how your audience behave
Environmental Analysis
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EXAMPLE
3 ROOMS
“UGLY” -”HORRIBLE”-”REPULSIVE”
“AVERAGE”-a professor’s
office
“BEAUTIFUL”
the task of rating several facial photographs
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RESULTS
FACIAL PHOTOGRAPH
S
“UGLY” “AVERAGE”
“BEAUTIFUL”
HIC HIC
HM…HM…
KEKE
KEKE
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CONCLUSION
THE BEST SPEAKING ENVIRONMENT
?
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CONCLUSION
just 3 words ^^so You must remember, nhé!
UP TO YOU
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YOU HAVE AHELP^^
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EBVIRONMENTAL QUESTIONS1. Physical arrangement2.The audience seating3. Attendances4.Use a microphone?5. From a lectern?
6. appearance7. The room lighting8. Be on a stage/ raised platform?9. How close?10.Equipment for visual aids?
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WISH YOU SUCCESSFUL and “LUCKY”
with PUBLIC SPEAKING^^
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THANKS FOR YOUR ATTENTION!