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8/11/2019 Analysis of Consumer Preference on Detergents
1/5
4/3/2014 Analysis of Consumer preference on Detergents
https://docs.google.com/forms/d/1qWZEpdrcj5-kQZT6PHEIBZldK-PV8xjB2I-N30_6LzU/viewform 1/5
Analysis of Consumer preference on Detergents
Research on consumer decision making on detergents.
How often do you wash clothes?
Daily
Once in two days
Thrice a week
Once in a week
What mode do you use for washing clothes?
(multiple answers can be given)
Manually
Semi auto washing machine
Full auto washing machine
Which type of detergent do you use?
Bar
Washing Powder
Liquid
Rate the following attributes of the type of detergent answered above:
PACKAGING
Strongly
AgreeAgree Neutral Dis- Agree
Strongly Dis-
Agree
Easy to carry
Easy to store
Safe from
moisture
Rate the following attributes of the type of detergent answered above:
EASE OF USE
Strongly
AgreeAgree Neutral Dis-Agree
Strongly Dis-
Agree
Gets out of
clothes easily
Easy/ Gentle on
hands or
machines
forms
Foam/lather
easily
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8/11/2019 Analysis of Consumer Preference on Detergents
2/5
4/3/2014 Analysis of Consumer preference on Detergents
https://docs.google.com/forms/d/1qWZEpdrcj5-kQZT6PHEIBZldK-PV8xjB2I-N30_6LzU/viewform 2/5
Rate the following attributes of the type of detergent answered above:
AVAILABILITY
Strongly
AgreeAgree Neutral Dis-Agree
Strongly Dis-
Agree
Readily available
in market
Available at
appropriate price
What packet sizes of detergents do you generally use?
250gm
500gm
1 kg
2 kgMore than 2 kg
Which of the following Detergents brands do you prefer most ?
(Rank from 1 to 5, 5-Most Prefered 1-Least Prefered)
5 4 3 2 1
ARIEL
TIDE
GHADI
RIN
NIRMA
WHEEL
SURF EXCEL
Which brand do you use for washing clothes?
Rate the above mentioned brand on following attributes
CLEANABILITY
Strongly
AgreeAgree Neutral Dis-Agree
Strongly Dis-
Agree
Remove tough
stains
Retain colours
Gives shining
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8/11/2019 Analysis of Consumer Preference on Detergents
3/5
4/3/2014 Analysis of Consumer preference on Detergents
https://docs.google.com/forms/d/1qWZEpdrcj5-kQZT6PHEIBZldK-PV8xjB2I-N30_6LzU/viewform 3/5
Does not shrink
Whiteness
Rate the above mentioned brand on following attributes
WORTHINESS/ CREDIBLE
Strongly
Agree Agree Neutral Dis- AgreeStrongly Dis-
Agree
Charges
convenient price
Safe packing
Fresh smell
Gentle on
hands/machine
How long you have been using the present brand?
last 6 months
6 months to1 year
1 to 2 year
more than 2 years
Which of this additive feature(s) would you prefer most?
( may answer more than 1)
Fabric conditioner
Pre wash additive
Starch finishing
What influences you most while purchasing a detergent?
Friends and peers
Self-experience
Advertisements
Neighbors
What is your most preferred promotional scheme?
Extra quantity at same price
Price discounts
Bundling of other similar products like bathing soap
Your usage of detergents increases in which season?
Summer
Winter
Autumn
Spring
-
8/11/2019 Analysis of Consumer Preference on Detergents
4/5
4/3/2014 Analysis of Consumer preference on Detergents
https://docs.google.com/forms/d/1qWZEpdrcj5-kQZT6PHEIBZldK-PV8xjB2I-N30_6LzU/viewform 4/5
Which of the following format you prefer to make purchase?
Departmental Store
Super Market
Home Delivery
Kirana Stores
How much are you willing to pay for a kg of washing detergent?
Less than Rs30
Between 30 and 50
Between 50 and 70
Above Rs70
Price does not matter, quality does
NAME
Location
AGE
Below 20 years
21-30 years
31-40 years
Above 40 years
SEX
Male
Female
Marital status:
Married
Unmarried
Occupational status:
Student
House wife
Employed
Business
Monthly income of the family
Up to Rs.10, 000
Rs. 10,000 to 20 000
Rs.20,000 to Rs.50,000
Above 50,000
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8/11/2019 Analysis of Consumer Preference on Detergents
5/5
4/3/2014 Analysis of Consumer preference on Detergents
https://docs.google.com/forms/d/1qWZEpdrcj5-kQZT6PHEIBZldK-PV8xjB2I-N30_6LzU/viewform 5/5
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No. of members in the family
Up to 2
2 to 5
5 to 8
Above 8
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