analysis of consumer preference on detergents

8/11/2019 Analysis of Consumer Preference on Detergents

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4/3/2014 Analysis of Consumer preference on Detergents

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Analysis of Consumer preference on Detergents

Research on consumer decision making on detergents.

How often do you wash clothes?

Daily

Once in two days

Thrice a week

Once in a week

What mode do you use for washing clothes?

(multiple answers can be given)

Manually

Semi auto washing machine

Full auto washing machine

Which type of detergent do you use?

Bar

Washing Powder

Liquid

Rate the following attributes of the type of detergent answered above:

PACKAGING

Strongly

AgreeAgree Neutral Dis- Agree

Strongly Dis-

Agree

Easy to carry

Easy to store

Safe from

moisture


EASE OF USE

Strongly

AgreeAgree Neutral Dis-Agree

Strongly Dis-

Agree

Gets out of

clothes easily

Easy/ Gentle on

hands or

machines

forms

Foam/lather

easily


2/5




AVAILABILITY

Strongly


Strongly Dis-

Agree

Readily available

in market

Available at

appropriate price

What packet sizes of detergents do you generally use?

250gm

500gm

1 kg

2 kgMore than 2 kg

Which of the following Detergents brands do you prefer most ?

(Rank from 1 to 5, 5-Most Prefered 1-Least Prefered)

5 4 3 2 1

ARIEL

TIDE

GHADI

RIN

NIRMA

WHEEL

SURF EXCEL

Which brand do you use for washing clothes?

Rate the above mentioned brand on following attributes

CLEANABILITY

Strongly


Strongly Dis-

Agree

Remove tough

stains

Retain colours

Gives shining


3/5



Does not shrink

Whiteness

Rate the above mentioned brand on following attributes

WORTHINESS/ CREDIBLE

Strongly

Agree Agree Neutral Dis- AgreeStrongly Dis-

Agree

Charges

convenient price

Safe packing

Fresh smell

Gentle on

hands/machine

How long you have been using the present brand?

last 6 months

6 months to1 year

1 to 2 year

more than 2 years

Which of this additive feature(s) would you prefer most?

( may answer more than 1)

Fabric conditioner

Pre wash additive

Starch finishing

What influences you most while purchasing a detergent?

Friends and peers

Self-experience

Advertisements

Neighbors

What is your most preferred promotional scheme?

Extra quantity at same price

Price discounts

Bundling of other similar products like bathing soap

Your usage of detergents increases in which season?

Summer

Winter

Autumn

Spring


4/5



Which of the following format you prefer to make purchase?

Departmental Store

Super Market

Home Delivery

Kirana Stores

How much are you willing to pay for a kg of washing detergent?

Less than Rs30

Between 30 and 50

Between 50 and 70

Above Rs70

Price does not matter, quality does

NAME

Location

AGE

Below 20 years

21-30 years

31-40 years

Above 40 years

SEX

Male

Female

Marital status:

Married

Unmarried

Occupational status:

Student

House wife

Employed

Business

Monthly income of the family

Up to Rs.10, 000

Rs. 10,000 to 20 000

Rs.20,000 to Rs.50,000

Above 50,000


5/5



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No. of members in the family

Up to 2

2 to 5

5 to 8

Above 8

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analysis of consumer preference on detergents

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