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Denim Charts
1) Reason(s) for manufacturing this ProductReasons for Manufacturing this Product
Frequency Percent
Technical Qualification 5 20
Family Engaged 12 48
Good Demand 4 16
Good Margin 1 4
Easily Availability of R.M. 3 12
Total 25 100
Data Interpretation: From the above chart we can say that 48% of the total respondents has
family business. It means since the long period of time they are doing this business. While 20 %
of the total respondents are in this business because of the technical qualification they have. And
the reason for doing this business because of good margin and good demand is very less.
20%
48%
16%
4%
12%
Technical Qualification
Family Engaged
Good Demand
Good Margin
Easily Availability of R.M.
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2) Please give the details on price movements of key raw materials in last 6 months.R.M. Price Movements in Cotton
Frequency Percent
Risen Steadily 22 88.0
Fluctuate 3 12.0
Total 25 100.0
R.M. Price Movement in Washing/Job work
Frequency Percent
Risen Steadily 15 60.0
Decline 3 12.0
Fluctuate 7 28.0
Total 25 100.0
R.M. Price Movement in Accessories
Frequency Percent
Risen Steadily 9 36.0
Decline 7 28.0
Fluctuate 9 36.0
Total 25 100.0
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Data Interpretation:
From the above chart we can say that raw material movement is very high in this sector. The
major raw material cottons price is risen steadily and 88% of the total respondents have agreed
on that. While other raw material such as Job work and Accessorinesss prices are also
increasing as well as fluctuated also.
0 5 10 15 20 25
Cotton
Washing/Jobwork
Accessories
22
15
9
3
7
3
7
9
Fluctuate Decline Risen Stadily
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3) Can you negotiate better price with your supplier?
BARGAINING WITH SUPPLIER
Frequency Percent
YES 14 56.0
NO 11 44.0
Total 25 100.0
Data Interpretation:
From the above chart we can say that bargaining power of supplier is less as 56% of the total respondents
agreed that negotiation is possible with suppliers and which is good for the business to reduce the costs.
56%
44%
Bargaining Power with Supplier
Yes No
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4) Please give the details of initial investment in land and plant & machinery for the setting up yourbusiness.
INITIAL INVTSTMENT
Respondent Percent
15 LAKH-30 LAKH 4 16.0
30 LAKH - 50 LAKH 7 28.0
50 LAKH - 1 CRORE 9 36.0
1 CRORE - 3 CRORE 5 20.0
Total 25 100.0
Data Interpretation:
The initial requirement for the starting up an new business lies between 30 Lakh to 50 Lakh and 50 Lakh
to 1 Crore criteria because from the above chart we can say that 64% of the total respondents have chosen
this criteria, While approximately 16 % of the total respondents have chosen 15 Lakh to 30 Lakh criteria
for initial investment in land, Plant & Machinery.
15 LAKH-30 LAKH
30 LAKH - 50 LAKH
50 LAKH - 1 CRORE
1 CRORE - 3 CRORE
4
7
9
5
Frequency
Frequency
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5) What is the source for major machinery purchase?SOURCE OF MACHINARY PURCHASE
Frequency Percent
DOMESTIC 4 16.0
IMPORTED 21 84.0
Total 25 100.0
Data Interpretation:
From the above chart we can say that majority of the respondets have chosen imported source for their
machinery purchase which is 84% because of the lower cost While only 16% of the total respondents
buy from domestic source.
16%
84%
Frequency
DOMESTIC IMPORTED
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6) How many players in Ahmedabad manufacture products similar to yours?
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7) How do you differentiate your product from that of your competitors?HOW DIFFERENTIATE PRODUCT
Frequency Percent
BRAND PROMOTION 7 28.0
BETTER QUALITY 12 48.0
LOW PRICE 6 24.0
Total 25 100.0
Data Interpretation:
From the above Bar chart we can see that most of the respondents focusing on improving the quality of
the product to differentiate from others which is approximately 50% of the total sample size, While 28%
of the total respondents go for brand promotion and low price.
0 2 4 6 8 10 12
BRAND PROMOTION
BETTER QUALITY
LOW PRICE
7
12
6
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8) Which kind of Demand is higher for your product?DEMAND HIGHER
Frequency Percent
DOMESTIC 7 28.0
NATIONAL 17 68.0
INTERNATIONAL 1 4.0
Total 25 100.0
Data Interpretation:
From the above pie chart it clearly indicates that 68% of the total respondents national demand is higher
and 28% sell their goods in domestic market only while only 4% of the total respondents have chosen
international demand for their product.
28%
68%
4%
Frequency
DOMESTIC NATIONAL INTERNATIONAL
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9) A) Do you export?
DO YOU EXPORT
Frequency Percent
YES 5 20.0
NO 20 80.0
Total 25 100.0
Data Interpretation:
From the above chart we can say that very few respondents go for export because only 20% of the total
respondents do export for their business while 80% of the total respondents do not export for their
products.
YES
NO
5
20
Frequency
Frequency
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9.B) What is the portion of exports in total revenue and region?
Respondents Revenue from export Export Region
1 2% Middle East
2 30% Middle East
3 20% Middle East, Africa
4 15% Middle East5 10% Africa
Data Interpretation:
Above mentioned chart indicates the portion of export from their total revenue as well as exporting regionalso. The portion of export is very less on an average and highest portion of export from the total revenue
is 30 % while most of the exports has been done in Middle East countries while few has been done in
Africa.
0%
5%
10%
15%
20%
25%
30%
1 2 3 4 5
2%
30%
15% 15%
5%
10%
Middle East Africa
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10)How many workers are required in your business?HOW MANY WORKERS REQUIRED
Frequency Percent
15-20 3 12.0
20-25 2 8.0
25-30 14 56.0
30-35 6 24.0
Total 25 100.0
Data Interpretation:
The above mentioned table and chart indicates the requirement of the total workers for their business.
56% of the total respondents have 25 to 30 workers in their business and 24% of the total have chosen 30
to 35 workers requirement for their business.
15-20 20-25 25-30 30-35
32
14
6
How many Workers Required
Frequency
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11)Do you provide on the job Training to workers?PROVIDE ON THE JOB TRAINING
Frequency Percent
YES 7 28.0
NO 18 72.0
Total 25 100.0
Data Interpretation:
This table and charts gives the information about the on the job training it indicates that 72% of the
total respondents does not provide any kind of job training to their workers, because most of the
workers have knowledge about their work, while only 28% of the total respondents provide training
to their workers.
28%
72%
72%
On the Job Training
YES NO
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12)Do you face any Shortage of manpower?SHORTAGE OF MANPOWER
Frequency Percent
Valid YES 21 84.0
NO 4 16.0
Total 25 100.0
Data Interpretation:
The above data clearly indicates that majority of the respondents face the shortage of manpower and it is
84% while 16 % of the total respondents do not find any kind of manpower shortage. The shortage of the
manpower is one of the major challenges which hinder their business growth.
84%
16%
Frequency
YES
NO
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13)What is the level of competition you face from other players in your industry?FACING COMPETITION
Frequency Percent
NO 1 4.0
LOW 3 12.0
MEDIUM 5 20.0
HIGH 9 36.0
VERY HIGH 7 28.0
Total 25 100.0
Data Interpretation:
The above data indicates about the level of competition they face in their business. Above bar chart shows
that the view on facing competition from other players is vary because 36% of the total respondents face
high competition, while 28% of the total respondents face very high competition from the other players
while 1 respondent does not find competition in their business.
NOLOW
MEDIUM HIGHVERY HIGH
13
5
9
7
Frequency
Frequency
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14)Have you changed the price of your product in past one year?CHANGED THE PRICE IN ONE YEAR
Frequency Percent Valid Percent
Cumulative
Percent
Valid INCREASE 15 60.0 60.0 60.0
REDUCED 2 8.0 8.0 68.0
NO CHANGE 8 32.0 32.0 100.0
Total 25 100.0 100.0
Data Interpretation:
This chart shows the changes in the price of their product In the last one year. It indicates that 60% of the
total respondents have increased their product price in last one year while because of the steep
competition from the other players in the market 32% of the respondents do not change their price of the
product and 8% has reduced the price of the product to stable in their business.
15
2
8
0
2
4
6
8
10
12
14
16
INCREASE REDUCED NO CHANGE
Frequency
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15)What is the total turnover of your business for the last three years?2009-2010 2010-2011 2011-2012
50 Lakh-75 Lakh 8 8 5
75 Lakh- 1 Crore 6 3 3
1 Crore- 2 Crore 3 5 8
Above 2 Crore 1 2 2
Data Interpretation:
Above mentioned data indicates the total turnover of their business for the last 3 years. Total 7
respondents did not give details on turnover but from remaining 18 respondents data shows that in 2009-
10 44% of the remaining respondents have turnover which is between 50 lakh to 75 lakh while 33.33%
respondents turnover is between 75 lakh to 1 crore and only 1 respondents has turnover beyond 2 crore.
But in 2011-12 data indicates that 42% of the remaining respondents has turnover between 1 crore to 2
crore it clearly indicates the higher growth of their business and even above 2 crore turnover portion is
also doubled as compared to 2009-10.
86
31
8
3
5
2
5
38
2
50 Lakh-75 Lakh 75 Lakh- 1 Crore 1 Crore- 2 Crore Above 2 Crore
Turnover
2009-10 2010-11 2011-12
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16)What is the profit percentage of your business?PROFIT PERCENTAGE
Frequency Percent
Valid 3 12.0
5-15% 14 56.0
15-20% 6 24.0
25-30% 2 8.0
Total 25 100.0
Data Interpretation:
This data shows the details regarding the profit percentage of their business. 3 respondents does
not provide their profit percentage because of their privacy policy but 64% of the remaining
respondents have profit percentage between 5 to 15 % and 27% has 15-20% profit for theirbusiness, While no one has profit beyond 30 %.
5-15% 15-20% 25-30% Above 30%
14
6
2
0
Proft Percentage
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17)What Challenges do you face in your business operations?
Challenges Frequency Percentage
Poor Demand 1 4
Damage 2 8
Limited Customers 2 8
Raw Material Shortage 8 32
Rising Raw Material Price 2 8
Power Shortage 13 52
Labour Shortage 0 0
Data Interpretation:
The above pie chart shows the challenges that respondents are facing in their business. 46% of
the total respondents face the labour shortage which is the major challenge out of all while
second major challenge face by respondents is raw material shortage.
4% 7%
7%
29%
7%
46%
0%
ChallangesPoor Demand Damages
Limited Customers Raw material Shortage
Rising Raw material Price Labour Shortage
Power Shortage
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18)What portion of your total sales bad debt?BAD DEBT PORTION
Frequency Percent
0.5-1% 5 20.0
1-3% 7 28.0
3-5% 8 32.0
ABOVE 5% 5 20.0
Total 25 100.0
Data Interpretation:
Bad debt portion is one of the major point in textile industry because majority of the goods has been sold
on credit and above chart shows the details regarding bad debt percentage it indicates that 62% of the total
respondents have their bad debt percentage is between 1 to 5% of their total turnover, While 20% has baddebt percentage between 0.5 to 1%.
0.5-1%
1-3%
3-5%
ABOVE 5%
5
7
8
5
Bad Debt Portion
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19)What are your plans for next 3-5 years?Future Plans Respondent Percentage
Diversification 10 40
Capacity Expansion 7 28
New Market 3 12
Recruitment of Skilled Workers 3 12
Mordenization 3 12
Data Interpretation:
This data shows the future plans of respondents for their current business and it indicates that 68% of the
total respondents would like to diversify as well as expand the capacity of their business, While 12% of
the total respondents would like to do modernization, recruitment of skilled workers as well as want to
enter in the new market also.
DEVERSIFICATION
CAPACITY EXPANSION
NEW MARKET
RECRUITMENT OF SKILLED WORKERS
MORDENIZATION
10
7
3
3
3
Future Plans
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20)What is your expectation on annual sales growth in next 2 years?SALES GROWTH IN NEXT 2 YEARS
Frequency Percent
0-5% 3 12.0
6-15% 17 68.0
16-25% 2 8.0
25-30% 2 8.0
ABOVE 30 % 1 4.0
Total 25 100.0
Data Interpretation:
Above table and chart shows the details regarding their growth for the next 2 years and it shows that 68%
of the total respondents have chosen 6-15% growth rate for their business while 16% has chosen 16-25%
and 25-30% growth rate for their business which clearly shows the good indication.
3
17
2 21
0-5% 6-15% 16-25% 25-30% ABOVE 30 %
Growth Rate
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Shirting Charts
1) Reason(s) for manufacturing this ProductReasons for manufacturing Product
Frequency Percent
Valid Technical Qualification 6 24.0
Family Engaged 10 40.0
Good Demand 7 28.0
Good Margin 1 4.0
Easily Availability of R.M. 1 4.0
Total 25 100.0
24%
40%
28%
4%4%
FrequencyTechnical Qualification Family Engaged
Good Demand Good Margin
Easily Availability of R.M.
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2) Please give the details on price movements of key raw materials in last 6 months.r.m price movement in cotton
Frequency Percent
Valid Risen Stadily 20 80.0
Fluctuate 5 20.0
Total 25 100.0
r.m. price movement in washing
Frequency Percent
Valid Risen Stadily 14 56.0
Decline 4 16.0
Fluctuate 7 28.0
Total 25 100.0
r.m. price movement in accessories
Frequency Percent
Valid Risen Stadily 14 56.0
Decline 2 8.0
Fluctuate 9 36.0
Total 25 100.0
0 5 10 15 20 25
Risen Stadily
Decline
Fluctuate
Accessories
Washing/Job Work
Cotton
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3) Can you negotiate better price with your supplier?BARGAINING WITH SUPPLIER
Frequency Percent
Valid YES 10 40.0
NO 15 60.0
Total 25 100.0
40%
60%
Frequency
YES NO
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4) Please give the details of initial investment in land and plant & machinery for the setting up yourbusiness.
INITIAL INVTSTMENT
Frequency Percent Valid Percent
Cumulative
Percent
Valid Up to 15 Lakh 1 4.0 4.0 4.0
15 Lakh - 30 Lakh 3 12.0 12.0 16.0
30 Lakh - 50 Lakh 10 40.0 40.0 56.0
50 Lakh - 1 Crore 10 40.0 40.0 96.0
1 Crore - 3 Crore 1 4.0 4.0 100.0
Total 25 100.0 100.0
5) What is the source for major machinery purchase?
0 2 4 6 8 10
Up to 15 Lakh
15 Lakh - 30 Lakh
30 Lakh - 50 Lakh
50 Lakh - 1 Crore
1 Crore - 3 Crore
Up to 15 Lakh15 Lakh - 30
Lakh
30 Lakh - 50
Lakh
50 Lakh - 1
Crore
1 Crore - 3
Crore
Frequency 1 3 10 10 1
Frequency
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SOURCE OF MACHINARY PURCHASE
Frequency Percent
Valid Domestic 5 20.0
Imported 20 80.0
Total 25 100.0
6) How many players in Ahmedabad manufacture products similar to yours?
20%
80%
Frequency
Domestic Imported
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7) How do you differentiate your product from that of your competitors?HOW DIFFERENTIATE PRODUCT
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Frequency Percent
Valid Brand Promotion 5 20.0
Better Quality 12 48.0
Low Price 8 32.0
Total 25 100.0
8) Which kind of Demand is higher for your product?DEMAND HIGHER
Frequency Percent Valid Percent
Cumulative
Percent
Brand Promotion
Better Quality
Low Price
5
12
8
Frequency
Frequency
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Valid Domestic 9 36.0 36.0 36.0
National 16 64.0 64.0 100.0
Total 25 100.0 100.0
9) Do you export?DO YOU EXPORT
36%
64%
Frequency
Domestic National
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Frequency Percent Valid Percent
Cumulative
Percent
Valid YES 3 12.0 12.0 12.0
NO 22 88.0 88.0 100.0
Total 25 100.0 100.0
9( b)What is the portion of exports in total revenue and region?
Revenue From Export Region
YES NO
3
22
Frequency
Frequency
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Exports
1 25% Middle East, Africa
2 20% Middle East, Sri
Lanka
3 30% Middle East, Africa
10)How many workers are required in your business?
Middle East Africa Sri lanka
20
5
0
15
0
5
10
20
0
Chart Title
1 2 3
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HOW MANY WORKERS NEEDED
Frequency Percent
Valid 15-20 1 4.0
20-25 7 28.0
25-30 10 40.0
30-35 7 28.0
Total 25 100.0
11)Do you provide on the job training to the workers?
15-20 20-25 25-30 30-35
1
7
10
7
Frequency
Frequency
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PROVIDE ON THE JOB TRAINING
Frequency Percent
YES 7 28.0
NO 18 72.0
Total 25 100.0
12)Do you face any shortage of manpower?
28%
72%
72%
On the Job Training
YES NO
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SHORTAGE OF MANPOWER
Frequency Percent
YES 22 88.0
NO 3 12.0
Total 25 100.0
13)What is the level of competition you face from other players in your industry?
88%
12%
Frequency
YES NO
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FACING COMPETITION
Frequency Percent Valid Percent
Cumulative
Percent
Valid No 1 4.0 4.0 4.0
Low 2 8.0 8.0 12.0
Medium 6 24.0 24.0 36.0
High 10 40.0 40.0 76.0
Very High 6 24.0 24.0 100.0
Total 25 100.0 100.0
14)Have you changed the price of your product in past one year?CHANGED THE PRICE IN ONE YEAR
No Low Medium High Very High
12
6
10
6
Frequency
Frequency
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Frequency Percent
Valid Increase 16 64.0
Reduced 1 4.0
No Change 8 32.0
Total 25 100.0
15)What is the total turnover of your business for the last three years?
16
1
8
0
2
4
6
8
10
12
14
16
18
Increase Reduced No Change
Frequency
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2009-10 2010-11 2011-12
50 Lakh-75 Lakh 10 6 2
75 Lakh1 Crore 8 6 10
1 Crore2 Crore 2 7 6Above 2 Crore 0 1 2
50 Lakh - 75
Lakh
75 Lakh - 1
Crore
1 Crore - 2
Crore
More than 2
Crore
108
20
66
7
1
210
6
2
Chart Title
2009-10 2010-11 2011-12
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16)What is the profit percentage of your business?PROFIT PERCENTAGE
Frequency Percent
Valid 5-15% 9 36.0
15-20% 11 44.0
25-30% 4 16.0
ABOVE 30% 1 4.0
Total 25 100.0
5-15% 15-20% 25-30% ABOVE 30%
9
11
4
1
Frequency
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17)What Challenges do you face in your business operations?Challenges Frequency Percentage
Poor demand 1 4
Damage 3 12Limited Customers 1 12
Raw material Shortage 4 16
Rising R.M. Price 10 40
Power Shortage 0 0
Labour Shortage 16 64
3% 8% 3%
11%
29%
0%
46%
Frequency
Poor Demand Damage Limited Customes
Raw Material Shortage Rising R.M. Prices Power Shortage
Labour Shortage
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18)What is the portion of your total sales debt?BAD DEBT PORTION
Frequency Percent
Valid 0.5-1% 4 16.0
1-3% 6 24.0
3-5% 6 24.0
ABOVE 5% 9 36.0
Total 25 100.0
4
6
6
9
0 2 4 6 8 10
0.5-1%
1-3%
3-5%
ABOVE 5%
Frequency
Frequency
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19)What are your plans for next 3-5 years?PLANS FOR NEXT 3-5 YEARS
Frequency Percent
Diversification 6 24.0
Capacity Expansion 8 32.0
New Market 6 24.0
Recruitment of Skilled Workers 3 12.0
Modernization 2 8.0
Total 25 100.0
20)What is your expectation on annual sales growth in next 2 years?
6
8
6
3
2
Diversification
Capacity Expansion
New Market
Recruitment of Skilled Workers
Mordenization
Frequency
Frequency
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SALES GROWTH IN NEXT 2 YEARS
Frequency Percent Valid Percent
Cumulative
Percent
Valid 0-5% 3 12.0 12.0 12.0
6-15% 11 44.0 44.0 56.0
16-25% 9 36.0 36.0 92.0
25-30% 2 8.0 8.0 100.0
Total 25 100.0 100.0
3
11
9
2
0-5% 6-15% 16-25% 25-30%
Frequency