Download - Algiers Presentation 37 WHariz - ITU
2006-06-18
Ericsson AB 2006 1
ConvergencePresented by
Wally Hariz
© Ericsson AB 2006 Open 2006-06-182
Agenda
� Long term growth opportunities� Focus on the end user� The operator opportunities� Our convergence vision
– User service convergence– Device convergence– Network convergence
� The way forward� Summary
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main frames
desk top computing
PC-LANPC-WAN
Intranet/Internet
electronicpublishing and entertainment
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Industry transformation / Convergence (from 1997)
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Wireline
mobilityWireless/Cellular
PSTNPTN
ISDN
PC/Servers
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3G/Wireless Internet
Carrier class
MMM
WWW
Personal(Mobile)Multi-mediaservices
WAP
© Ericsson AB 2006 Open 2006-06-184
Single mailbox Bundling/
Triple playWLAN/2G/3G
Multi access mobile phone (UMA)
Single phone
number
ConvergenceIt is happening today
Layered architectureIMS
The telecoms industry has entered a new era of increased competitiveness, new business models and important technology
shifts
Convergence is one important driver of this ongoing change.
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Convergence definition
Traditionally, the term fixed-mobile convergence (FMC) has been used by the telecom industry when discussing the integration of wireline and wireless technologies. But it is not just about this particular kind of convergence, it is also about convergence between media, datacom and telecommunication industries. Convergence is considered from three viewpoints:
User service convergence;
where there are common user service delivery capabilities with access and device awareness. This means that a multitude of services (person to person, person to content and content to person) can be provided to the same user over different access networks and to different devices.
Device convergence;
common devices supporting several access types, such as CDMA2000, WCDMA, GSM, fixed broadband and WLAN. Device convergence allows multiple applications to be run, reusing the same functions for identification and authentication. Furthermore, the mobile device supports more and more functions in addition to telephony, e.g. Camera, TV/Video and email.
Network convergence;
this implies consolidation of the network to provide different user services, with telecom-grade quality of service, over several access types with an emphasis on operator cost efficiency and support to user service convergence.
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802.20?
Bit rates and coverage for Wireless Technologies
10 kbit/s
100 kbit/s
1 Mbit/s
10 Mbit/s
100 Mbit/s
1 Gbit/s
End-user bit rate
2G
3G
PAN(- 20 m)
LAN(- 100 m)
WAN(- 120 km)
Coverage
Super 3G
802.11b
802.11g
Bluetooth
DECT
UWBSuper 3G
MAN(- 3 km)
BluetoothEvolution WiMax
802.163G Evolved
DVB-H
RFID
W-LAN
DVB-T
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Time
BUSD
1000
2000
Messaging
GamingNews & Music & Sport
Mobile enterprise
Positioning
m/e-commercePublic Services
Advertisement
Telecom has many new long-term growth opportunities
3G
Broadband
Cameras
MigrationTDM/IPO
pera
tors
ervi
ce re
venu
es
Broadband
• Regulation • New Business Models• Convergence
• GDP/productivity• Users• Usage
”An all communicating World”
Inno
vatio
n
Existing forecast
3G
IP-TV/Mobile TV
Market trends Market trends
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Focus on the end user
� On the move� At home� In the office or working site
Focus on the end userFocus on the end user
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A qualitative study with 18 households in Sweden, U.K. and USAMarch 2005
EVOLUTION TOWARDS CONVERGED SERVICES
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Services in the study
The mobile device as “Connected home” remote control
- Media storage- Video recorder
Home communication–Video calls– Mobile @home
Coordination and synchronizationof family activities– Family and presence– Calendar
- Security- Energy
Results from the ”Evolution towards Converged Services” study made by Ericsson Consumer Lab
end user studyend user study
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� Most users positive to convergent services
� High interest for Entertainment related services
� Other highlights– Connected home – media storage and sharing– Video calls between all type of devices
Some findings from the study
Results from the ”Evolution towards Converged Services” study made by Ericsson Consumer Lab
end user studyend user study
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Entertainment & Sharing
Social communication
Logistics & Planning
Home automation
New businessmodels need
Focus on usability and time-saving
Price and richness
Convenience
TimeResults from the ”Evolution towards Converged Services” study made by Ericsson Consumer Lab
end user studyend user study
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� Make life more efficient� Simplicity in functionality e.g. similar user
interfaces for most services (and across accesses)
� Communication and content services available across several networks (e.g video call from 3G phone to PC)
� Services adapted to the device and access characteristics
� Simplified processes for identification and payments (e.g single sign on)
� Easy to have cost control
Convenience and ease of use
consumers
enterprise
Focus on the end userFocus on the end user
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� Able to connect– anywhere– anytime– by device of choice– when on the move.
� Best varies according to – user preferences– used service– quality, speed and price.
� Seamless transition between access methods for Voice/Video/Packet data (session continuity)
WLAN, LAN
GSM/WCDMA/CDMA2000
DSL, Cable TV
Always Best Connected
PANBluetooth
Focus on the end userFocus on the end user
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� Reliability in all transactions independent of access� Connection quality
– voice– video– data
� Authentication and security must be reliable regardless of access
� No viruses, no worms, no fraud� Nobody listening in� Ability to see who’s calling
Reliability and securityFocus on the end userFocus on the end user
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All the people we want to reach...Using all kinds of devices...
And all the services we want to reach...
Any time, any place!
Family
Friends
Authorities
Businesscontacts
Co-workers
Key operator role: provide reachability!- Be reachable- Be able to reach- Regardless of device, bearer, location, ...- Safe, reliable, trustworthy, adaptible!
Key operator role: provide reachability!- Be reachable- Be able to reach- Regardless of device, bearer, location, ...- Safe, reliable, trustworthy, adaptible!
Focus on the end userFocus on the end user
Life is getting a bit challenging…
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OPERATOR PERSPECTIVE
<header><header>
The operator opportunities
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Mobile Operator
Fixed Operator
Fixed Substitution ”One-phone”
Virtual Operator WLAN incl Voice Virtual Operator
WLAN and otherradio incl. Voice
Virtual Operator Broadband incl. Voice
Competing Operators
(e.g., Cable)
Combined operators(Fixed & Mobile)
Pay-TVTriple-play
Operator Business EnvironmentConvergence
the operator opportunitiesthe operator opportunities
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� Mobile and Fixed Operator/Service Provider– To utilize the bundling possibility, increase ARPU with new converged services – Cost rationalization
� Mobile Operator/Service Provider– Pursuing fixed/enterprise customers – Promote Mobility advantages – Evaluate access alternatives (for instance BB access)
� Fixed Operator/Service Provider– Maximize bandwidth advantage – triple play etc.– Expand own business with mobile access
� CableTV Operators/Service Provider– Expand business with BB access and VoIP
services
Convergence drivers and actionsIncreased competitiveness, new business models/partners and important technology shifts
the operator opportunitiesthe operator opportunities
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Operator Roles New Multi-Media Business Models for P-2-P, C-2-P, Consumer / Enterprise
Channel ProviderWalled Garden Bit-Pipe
End
- to- E
nd s
o lu t
ions
Residential Residential Enterprise Enterprise Mobile Mobile
transport backbone
content &applications
“proprietary”service layer (SL)
own &3rd party content& applications
open controlled SL
3rd party content& applications
3rd party “SL”
the operator opportunitiesthe operator opportunities
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Reliability Reliability &&
SecuritySecurity
User User ServicesServices DevicesDevicesDevices NetworkNetwork
Always Best Connected
Always Best Always Best ConnectedConnected
Convenience & Ease of
Use
Convenience Convenience & Ease of & Ease of
UseUse
Our vision
User Services Convergence
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Common service framework
� Common service execution standard (IMS) for all applications
� Applications available over several accesses (Access aware service platform)
� Flexible and common charging system� Common presence and group management functions� Common user management
– Different Subscription profiles for quality and speed.
� Common service management� Common identification and authorization system (SIM
card based solution)
user service convergenceuser service convergence
Our vision
Our vision
Device Convergence
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The mobile phone embraces andconnects product after product
”Always with you”
Personal Communications & Content center:
Voice, SMS, MMS, e-mail, etc
Communication, Entertainment,Transaction & Navigation center
Fixed phonePager
Fax
Portable radio
MP3 player/Walkman
TV reciever
Digital camera
Video camera
Memory stick
Game console
PDA
Credit cards
GPS
Color Screens
device convergencedevice convergence
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The triple play
TV, Video, Audio
Internet (PC)
Conveniencethrough
convergence
HandsetsTelephony
device convergencedevice convergence
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The connected homedevice convergencedevice convergence
ACCESS
• CPE Hardware • Shared Internet Access• Variable access• Shared resources (Printers)• Any device (PC, laptop,
mobile at any location)
ADMINISTRATION
• Account administration• Equipment Configuration• Service Configuration • User Privileges• Usage Monitoring
SECURITY
• In-Home Monitoring, • Intrusion Detection• Remote Video Surveillance • Parental Controls • Access Control (Firewall)• Anti-Virus, SPAM control
APPLICATIONS
• Off-site storage• Electronic messaging • Presence • Calendar synchronization• Collaboration
ENTERTAINMENT
• IP TV• Interactive TV• Streaming music • Video on Demand• On-line Gaming
COMMUNICATIONS
• Wireless Telephony• Electronic Messaging• Instant Messaging• Intercom• Voice/Video Conferencing
Our vision
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The Connected Homedevice convergencedevice convergence
Our vision
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Device aspectsSummary
� Multi-access devices with intelligence to select accesses (Always Best Connected).
� Multi- and single purpose devices� Platform architecture in devices based on open
standards� Multi purpose use of SIM-card technology
(authentication/security mechanisms)� Home Networks (Home Gateways, Triple Play etc)
Mobile@Home
device convergencedevice convergence
Our vision
Our vision
Network Convergence
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Multi-Media networkwith Telecom grade
Control
Service network
Transport back-bone andMulti Access
ApplicationContent
Single-service networks
Transformationnew architecture and business models
Wir
eles
s N
etw
orks
Wir
elin
e N
etw
orks
Dat
a/IP
Net
wor
ks
Cab
le T
V N
etw
orks
IP Multimedia Subsystem – IMSAll IP
network convergencenetwork convergence
higher bit rates, increased coverage and capacity
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network convergencenetwork convergence
Network evolution steps
Fixed+Mobile
Our vision
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Introducing IMSCo-existence with existing infrastructure
PSTN access
IP BB access
2G/3G
WLAN, WiMax
Service Network
network convergencenetwork convergence
Wireline access
PLMNPSTN
RNCBSC
Transport backbone
Fixed telephony
Mobile telephony
IMS
USM
Charging
Appl
MSG
BRAS
MSGWSN MGW
GGSN
MGW
Control
Our vision
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� The 3GPP IMS is the common base both for mobile and fixed access(even before a common backbone isimplemented)
� Layered architecture � Unified O&M� Existing products for mobile and fixed
access further developed to support interoperability between VoIP and CS voice
� Stepwise network migration according to specific operator needs.
Network ConvergenceImplementation network convergencenetwork convergence
Our vision
Control
Transport Back-bone
Service Network
IMS
Residential Mobile Enterprise
Gateways and Service Nodes
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� Optimised GSM/WCDMA/CDMA radio access network for IMS (IP-telephony and Video over IP)
� High speed fixed broadband access using IMS functionality
� Growth of short/medium range radio technologies (WLAN, Wimax, Bluetooth) as an extension of fixed broadband access.
Network ConvergenceImplementation
Access
network convergencenetwork convergence
Our vision
Control
Transport Back-bone
Service Network
IMS
Residential Mobile Enterprise
Gateways and Service Nodes
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Network ConvergenceImplementation
� Common IP based backbone� MGW’s, Session Border Gateways and
other key nodes combined into the same physical nodes.
network convergencenetwork convergence
Our vision
Control
Transport Back-bone
Service Network
IMS
Residential Mobile Enterprise
Gateways and Service Nodes
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Target network architectureCommon foundation for fixed, mobile and enterprise services
Control
Transport Back-bone
Service Network
IMSIP Multimedia Subsystem
Residential Mobile Enterprise
Gateways and Service Nodes
Shared competenceShared O&M staffShared Infrastructure
Shared functions:- Charging- Presence- Directory- Group & List functions- Provisioning- Media handling- Session control- O&M
network convergencenetwork convergence
Our vision
The way forward
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Consumer & Enterprise Lab
Mobility World
Ericsson Mobile Platform
R&D
Experience from Installed Base
Global Telecom Services
Operator / Service Provider Dialogue
Understanding
User Services
Devices
Network
Why Ericsson? The way forwardThe way forward
Prime driver Delivery
An
all C
omm
unic
atin
g w
orld
• Richer user services
• Secure network migration towards all IP
summary
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Ericsson position on convergence
� Ericsson believes in growth of the telecom industry and the vision of an all communicating world.
� Ericsson believes in the significance of convergence and will actively pursue the business and technology evolution in these areas.
� Ericsson continously develops a product portfolio that leverages on the installed base.
� Based on our understanding of the specific operator and user needs Ericsson tailors converged solutions.
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Convergence summary
� Operators will explore convergence in order to grow their business and reduce cost
� Main end-user benefits are Ease of use, Always Best Connected, Reliability and Security
� Convergence is implemented in three dimensions: User Services, Devices and Network.
� The evolution starting point, requirements and needs are unique for each Operator/Service Provider.
� Ericsson supports convergence with a stepwise approach starting from the installed base
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