Proprietary and Confidential.
Proprietary and Confidential.
Ab
ou
t S
tub
Hu
b
– 20 million tickets listed on StubHub every day
– On any given day, there are over30,000 events on StubHub
– 50% of tickets purchased on StubHub arebelow the printed face value
– 2000: Four tickets purchased per day
– 2012: One ticket purchased every second
Proprietary and Confidential.
Ch
alle
ng
es a
nd
Op
po
rtu
nit
ies
– 2012 double digit growth goal(without double digit spend increase)
– Personalization a company wide initiative
– Push to innovate and discovernew technology / platforms
– Reach and engage our unreachable audience
– Improve effectiveness and efficiencyof our display spend
– Create more connected marketing
Proprietary and Confidential.
– Deliver dynamic messagingoutside of email channel
– Real Time Bidding with 1st party data
– Right message, Right time, Right channels
– Ability to accurately trackprogram effectiveness
– Sequential messaging (orchestration)gets better
Wh
y D
isp
lay
Ad
Ret
arg
etin
g
Proprietary and Confidential.
Stu
bH
ub
So
luti
on – Orchestrate programs with
sequenced and rule-driven messaging
– Integrate display ads, based on ourknowledge and data
– Deliver richer proactive display ads
– Drive retention and frequency of sale
Proprietary and Confidential.
Stu
bH
ub
So
luti
on
genre
geography
venue
team
recency
preferenc
e
purchasehisto
ry
email + display
email only
display only
orchestration
crmstubhub
webadobe
emailresponsys
data
personalization
contacts
integration targeting
behavior
data
timing
execution
display
Proprietary and Confidential.
Car
t /
Bro
wse
Ab
and
on
men
t startprogram
Proprietary and Confidential.
Car
t /
Bro
wse
Ab
and
on
men
t startprogram
opted in?
Proprietary and Confidential.
Car
t /
Bro
wse
Ab
and
on
men
t startprogram
opted in?
yes
send emailwith browse / abandon genre
serve display adswith browse / abandon genre
Proprietary and Confidential.
Car
t /
Bro
wse
Ab
and
on
men
t startprogram
opted in?
yes
send emailwith browse / abandon genre
serve display adswith browse / abandon genre
webemail
display
Proprietary and Confidential.
Car
t /
Bro
wse
Ab
and
on
men
t startprogram
opted in?
yes
send emailwith browse / abandon genre
serve display adswith browse / abandon genre
Proprietary and Confidential.
Car
t /
Bro
wse
Ab
and
on
men
t startprogram
opted in?
yes
wait
2days
purchased?
send emailwith browse / abandon genre
serve display adswith browse / abandon genre
Proprietary and Confidential.
Car
t /
Bro
wse
Ab
and
on
men
t startprogram
opted in?
yes
wait
2days
purchased? endprogramno
send price alert emailsend emailwith browse / abandon genre
serve display adswith browse / abandon genre
Proprietary and Confidential.
Car
t /
Bro
wse
Ab
and
on
men
t startprogram
opted in?
yes
no
wait
2days
purchased? endprogramno
send price alert emailsend emailwith browse / abandon genre
serve display adswith browse / abandon genre
serve display adswith browse / abandon genre
Proprietary and Confidential.
Car
t /
Bro
wse
Ab
and
on
men
t startprogram
opted in?
yes
no
wait
2days
purchased? endprogramno
wait
7days
endprogram
send price alert emailsend emailwith browse / abandon genre
serve display adswith browse / abandon genre
serve display adswith browse / abandon genre
Proprietary and Confidential.
Pu
rch
aser
sstart
program
opted in?
wait
30days
purchased? endprogram
wait
30days
endprogram
serve display adsbased on preference
or past purchase
send price alert emailsend emailbased on preference
or past purchase
serve display adsbased on preference
or past purchase
yes
no
no
Proprietary and Confidential.
Pu
rch
aser
sstart
program
opted in?
wait
30days
purchased? endprogram
wait
30days
endprogram
serve display adsbased on preference
or past purchase
send price alert emailsend emailbased on preference
or past purchase
serve display adsbased on preference
or past purchase
yes
no
no
Proprietary and Confidential.
Pu
rch
aser
sstart
program
opted in?
wait
30days
purchased? endprogram
wait
30days
endprogram
serve display adsbased on preference
or past purchase
send price alert emailsend emailbased on preference
or past purchase
serve display adsbased on preference
or past purchase
yes
no
no
display
crm profile
Proprietary and Confidential.
Ear
ly R
esu
lts
– Millions of known customers and prospects now reachable across email and display
– 5 fully automated marketing programs
– Direct and influenced conversions
Proprietary and Confidential.
Nex
t S
tep
s
– Testing, testing, testing
– Use predictive modeling data for frequency
– Look-a-like audiences based on performance of known customers
– Using display to influence email and vice versa