Adobe Partner Learner Journey
This Learner Journey guide is for Adobe Partners. It provides a recommended learning path to certification which includes on-demand digital classroom options as well as instructor sessions which can be virtual or live, onsite or offsite. Most learning paths include Challenges which are scenario-based exercises designed to allow demonstration of a skill and hands-on practice. The learning paths provide guidance for on-the-job experience to ensure success and prepare for Adobe Certified Expert (ACE) Certification.To see understand the roles available, please take a look at the Role Definitions located at the end of this document.
Benefits may be available to specific Adobe Partners, depending on level. Refer to the Program Benefits page on Adobe Solution Partner Portal to learn more.
Benefits include:
• Software
• Use cases
• Forums
• Office hours
• Webinars
• Implementation guides
• Training/Sandbox environments
• Technical documentation
EXAMPLE PATH
On-demand Digital Classroom
Instructor Sessions—Virtual, Offsite/Onsite, & Customizable
Challenge
Job Shadowing with Mentor
First Project Led by Mentor
Follow-on Projects Co-delivered with Mentor
Independent Project Delivery
Reverse Shadowing by Mentor
ACE Exam Guide
ACE Certification Exam
PHASE ITraining
PHASE I IPractice
PHASE I I IExperience
PHASE IVPrep/Test
Date Last Modified: 27-Nov-2019
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
M I L E S TO N E Professional M I L E S TO N E Certification
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I Training**
S T E P 1
M I L E S TO N E Sales Accreditation
Advertising Cloud: Partner Sales Accreditation2-3 hours
M I L E S TO N E
Date Last Modified: 27-Nov-2019
SALES BUSINESS PRAC TITIONER - DSP
BUSINESS PRAC TITIONER- SEARCH
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I Training**
PHASE I IPractice
S T E P
Job Shadowing with Mentor
S T E P
First Project Led by Mentor
S T E P
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P
Independent Project Delivery
S T E P
Reverse Shadowing by Mentor
S T E P
PHASE IVPrep/Test
7
6
5Advertising CloudChallenges* 2-3 hours
4
3
2Advertising Cloud DSP: Campaign Execution 2 hours
S T E P 1 S T E P 8
S T E P 9 ACE Certification Exam: DSP Business Practitioner
ACE Exam Guide: DSPBusiness Practitioner2 hours
*Challenges can be completed in conjunction with Phase I Training
M I L E S TO N E Adobe Certified Expert- Adobe Advertising Cloud - DSP
Date Last Modified: 27-Nov-2019
SALES BUSINESS PRAC TITIONER - DSP
BUSINESS PRAC TITIONER- SEARCH
M I L E S TO N E Job Enabled
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I Training**
PHASE I IPractice
S T E P
Job Shadowing with Mentor
S T E P
First Project Led by Mentor
S T E P
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P
Independent Project Delivery
S T E P
Reverse Shadowing by Mentor
S T E P
PHASE IVPrep/Test
7
6
5Advertising CloudChallenges* 2-3 hours
4
3
2S T E P 1 Advertising Cloud: Search Marketing: BP6 hours
S T E P 8
*Challenges can be completed in conjunction with Phase I Training
M I L E S TO N E Adobe Certified Expert -Adobe Advertising CloudSearch Business Practitioner
Date Last Modified: 27-Nov-2019
SALES BUSINESS PRAC TITIONER - DSP
BUSINESS PRAC TITIONER- SEARCH
S T E P 9 ACE Certification Exam: Search Business Practitioner
ACE Exam Guide: SearchBusiness Practitioner2 hours
M I L E S TO N E Job Enabled
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
SALES TECHNICAL SALES
BUSINESS PRAC TITIONER DEVELOPER ARCHITEC T
PHASE I Training**
S T E P 1
M I L E S TO N E Sales Accreditation
Analytics: Partner Sales Accreditation2-3 hours
M I L E S TO N E
Date Last Modified: 27-Nov-2019
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
SALES TECHNICAL SALES
BUSINESS PRAC TITIONER DEVELOPER ARCHITEC T
Analytics: Partner Sales Accreditation2-3 hours
S T E P
S T E P
1
2
S A L E S T R A I N I N G
Adobe Sales & Demo Methodology, Tools & Assets1 hour
S T E P 3
Professional Business Practitioner Credential~20 hours
T E C H N I C A L T R A I N I N G
PHASE I Training**
PHASE I IPrep/Test
S T E P Technical Sales Workshop for Adobe Analytics1 day
4
Analytics Technical Sales AccreditationM I L E S TO N E
W O R K S H O P P R E R E Q U I S I T E S
Date Last Modified: 27-Nov-2019
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
SALES TECHNICAL SALES
BUSINESS PRAC TITIONER DEVELOPER ARCHITEC T
PHASE I Training**
S T E P 1
S T E P 2
S T E P 3
S T E P 4
S T E P 5
PHASE I IPractice
S T E P 7
Job Shadowing with Mentor
S T E P 8
First Project Led by Mentor
S T E P 9
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P 10
Independent Project Delivery
S T E P 11
Reverse Shadowing by Mentor
S T E P 12
PHASE IVPrep/Test
S T E P 13
S T E P 14 ACE Certification Exam:Business Practitioner
ACE Exam Guide:Business Practitioner2 hours
Analytics Challenges*3-5 hours
What is Analytics and Its Capabilities?1-2 hours
Analytics: Business Re-quirements & Solution Design: Foundations1-2 hours
Analytics: Reports & Analytics Interface: Foundations2 hours
Analytics: Analysis Workspace Overview1 hour
M I L E S TO N E Adobe Professional - Adobe Analytics Business Practitioner
M I L E S TO N E Adobe Certified Expert -Adobe AnalyticsBusiness Practitioner
Data Analysis with Analysis Workspace2 days $
O RCreate & Manage Reports using Adobe Report Builder1 day $
Date Last Modified: 27-Nov-2019
Principles of Analytics Variables for Business Practitioners7-8 hours
6 Analytics: Data Manipulation for Business Practitioners3-4 hours
Create Reports using Reports & Analytics 1 day $
S T E P
O R
*Challenges can be completed in conjunction with Phase I Training
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
SALES TECHNICAL SALES
BUSINESS PRAC TITIONER DEVELOPER ARCHITEC T
PHASE I Training**
PHASE I IPractice
S T E P 7
Job Shadowing with Mentor
S T E P 8
First Project Led by Mentor
S T E P 9
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P 10
Independent Project Delivery
S T E P 11
PHASE IVPrep/Test
S T E P 13
Reverse Shadowing by Mentor
12S T E P
ACE Certification Exam: Developer
S T E P 14
ACE Exam Guide:Developer2 hours
Analytics Challenges*3-5 hours
M I L E S TO N E Adobe Professional - Adobe Analytics Developer
M I L E S TO N E Adobe Certified Expert - Adobe AnalyticsDeveloper
Principles of Analytics Implementation5-6 hours
Analytics: Data Manipulation3-4 hours
S T E P 1
S T E P 2
S T E P 3
S T E P 4
S T E P 5
S T E P 6
Analytics Implementation3 days $
What is Analytics and Its Capabilities?1-2 hours
Analytics: Business Re-quirements & Solution Design: Foundations1-2 hours
O R
Date Last Modified: 27-Nov-2019
Configure Adobe Analytics1 day $
Practice Analytics Implementation8 hours
*Challenges can be completed in conjunction with Phase I Training
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
SALES TECHNICAL SALES
BUSINESS PRAC TITIONER DEVELOPER ARCHITEC T
PHASE I IPractice
S T E P 6
Job Shadowing with Mentor
S T E P 7
First Project Led by Mentor
S T E P 8
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P 9
Independent Project Delivery
S T E P 10
PHASE IVPrep/Test
Reverse Shadowing by Mentor
11S T E P
Analytics Challenges* 3-5 hours
M I L E S TO N E Job Enabled
ACE Exam Guide:Architect2 hours
S T E P 12
ACE Certification Exam: Architect
S T E P 13
M I L E S TO N E Adobe Certified Expert- Adobe Analytics Architect
PHASE I Training**
Analytics: Data Manipulation3-4 hours
S T E P 1
S T E P 2
S T E P 3
S T E P 4
S T E P 5
Analytics Implementation3 days $
What is Analytics and Its Capabilities?1-2 hours
Analytics: Business Re-quirements & Solution Design: Foundations1-2 hours
O R
Date Last Modified: 27-Nov-2019
Principles of Analytics Implementation5-6 hours
Practice Analytics Implementation8 hours
*Challenges can be completed in conjunction with Phase I Training
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
SALES BUSINESS PRAC TITIONER ARCHITEC T
PHASE I Training**
S T E P 1
M I L E S TO N E Sales Accreditation
AAM: Partner Sales Accreditation2-3 hours
M I L E S TO N E
Date Last Modified: 27-Nov-2019
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I Training**
S T E P
PHASE I IPractice
S T E P 9
Job Shadowing with Mentor
S T E P 10
S T E P 11
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P 12
Independent Project Delivery
S T E P 13
Reverse Shadowing by Mentor
S T E P 14
PHASE IVPrep/Test
First Project Led by Mentor
1 S T E P 15
S T E P 16
ACE Exam Guide: Business Practitioner
Audience Manager Challenges* 4 hours
S T E P 2
AAM: Foundations for Business Practitioner3 hours
Enhance Audience Segmentation Using Adobe Analytics Cloud 1 day $
3
AAM: Integration Series 1 hour
AAM: Advanced Features1 hour
S T E P 5
Launch Training & Resources2 hours
ACE Certification Exam: Business Practitioner
M I L E S TO N E Adobe Certified Expert - Adobe Audience ManagerBusiness Practitioner*Challenges can be completed
in conjunction with Phase I Training
Date Last Modified: 27-Nov-2019
SALES BUSINESS PRAC TITIONER ARCHITEC T
Fundamentals of Adobe Audience Manager 1 day $
M I L E S TO N E Job Enabled
O R
AAM: Analyze and Optimize Segments2 hrs 15 mins
S T E P 4 AAM: Overview & Best Practices on Publisher Domain3 hrs 10 mins
S T E P AAM: Manage User Journey 1 hr 15 mins
S T E P
S T E P
S T E P
6
7
8
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I IPractice
S T E P 5
Job Shadowing with Mentor
S T E P 6
S T E P 7
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P 8
Independent Project Delivery
S T E P 9
Reverse Shadowing by Mentor
S T E P 10First Project Led by Mentor
Audience Manager Challenges* 5 hours
PHASE I Training**
S T E P 1 O RAAM: Technical Foundations 6-7 hours
2S T E P
3
AAM: Integration Series 1 hour
S T E P
4
AAM: Advanced Features1 hour
Launch Training & Resources2 hours
*Challenges can be completed in conjunction with Phase I Training
PHASE IVPrep/Test
S T E P 11
S T E P 12
M I L E S TO N E
ACE Exam Guide: Architect
ACE Certification Exam: Architect
M I L E S TO N E Job Enabled
Date Last Modified: 27-Nov-2019
SALES BUSINESS PRAC TITIONER ARCHITEC T
Fundamentals of Adobe Audience Manager1 day $
S T E PAdobe Certified Expert - Adobe Audience ManagerArchitect
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
SALES BUSINESSPRAC TITIONER DEVELOPER ARCHITEC T
PHASE I Training**
S T E P 1
M I L E S TO N E Sales Accreditation
Campaign: Partner Sales Accreditation2-3 hours
M I L E S TO N E
Date Last Modified: 27-Nov-2019
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I Training**
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P 8
Independent Project Delivery
S T E P 9
Reverse Shadowing by Mentor
S T E P 10
PHASE I IPractice
Job Shadowing with Mentor
6
First Project Led by Mentor
7
PHASE IVPrep/Test
Campaign 6.1.1: Cross-Channel Marketing Optimization10-16 hours
S T E P S T E P1 O R 1 Design & Orchestrate Marketing Campaigns 3 days $
Campaign 6.1.1: Web Apps and Surveys 4-8 hours
S T E P 2 O R 2
Campaign 6.1.1: Administration4-5 hours
S T E P 3 O R 3 Configure and Manage1 day $
Campaign 6.1.1: Data Management4-8 hours
S T E P 4 O R 4 Manage Data & Workflows 2 days $
Campaign 6.1.1: Message Center 4 hours
S T E P 5
S T E P 11
S T E PS T E P
12 ACE Certification Exam: Business Practitioner
ACE Exam Guide: Business Practitioner 2 hours
M I L E S TO N E Adobe Professional - AdobeCampaign Classic Business Practitioner
M I L E S TO N EAdobe Certified Expert -Adobe Campaign ClassicBusiness Practitioner
SALES BUSINESSPRAC TITIONER DEVELOPER ARCHITEC T
Develop Web Appli-cations & Surveys 1 day $
Date Last Modified: 27-Nov-2019
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I Training**
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P 11
Independent Project Delivery
S T E P 12
Reverse Shadowing by Mentor
S T E P 13
PHASE IVPrep/Test
Campaign 6.1.1: Cross-Channel Marketing Optimization10-16 hours
S T E P 1 O R 1 Design & Orchestrate Marketing Campaigns 3 days $
Campaign 6.1.1: Schema and Forms Management4-8 hours
S T E P 2 O R 2 Develop Forms & Extend Data Models 1 day $
Campaign 6.1.1: Web Apps and Surveys 4-8 hours
S T E P 3 O R 3 Develop Web Appli-cations & Surveys 1 day $
Campaign 6.1.1: Data Management4-8 hours
S T E P 4 O R 4 Manage Data & Workflows 2 days $
Campaign 6.1.1: Administration4-5 hours
S T E P 5 O R 5 Configure & Manage 1 day $
Campaign 6.1.1: Applica-tion Programming 4-8 hours
S T E P 6 O R 6 Extend & Customize v7 2 days $
JavaScript Programming1 day $Campaign 6.1.1: Report-
ing3-4 hours
S T E P 7
Campaign 6.1.1: Message Center 4 hours
S T E P 8
O R Build Reports 1 day $
S T E P 14
S T E P 15 ACE Certification Exam: Developer
ACE Exam Guide: Developer2 hours
PHASE I IPractice
Job Shadowing with Mentor
9
First Project Led by Mentor
10
S T E P
S T E P
M I L E S TO N E Adobe Professional - Adobe CampaignClassic Developer
M I L E S TO N E Adobe Certified Expert -Adobe Campaign ClassicDeveloper
SALES BUSINESSPRAC TITIONER DEVELOPER ARCHITEC T
Date Last Modified: 27-Nov-2019
7
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I Training**
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P 7
Independent Project Delivery
S T E P 8
Reverse Shadowing by Mentor
S T E P 9
PHASE IVPrep/Test
Campaign 6.1.1: Cross-Channel Marketing Optimization10-16 hours
S T E P 1 O R 1 Design & Orchestrate Marketing Campaigns 3 days $
Campaign 6.1.1: Schema and Forms Management4-8 hours
S T E P 2 O R 2 Develop Forms & Extend Data Models 1 day $
Campaign 6.1.1: Production2-4 hours
S T E P 3
Campaign 6.1.1: Message Center 4 hours
S T E P 4
S T E P 11 ACE Certification Exam: Architect
S T E P 10 ACE Exam Guide: Architect2 hours
PHASE I IPractice
Job Shadowing with Mentor
5
First Project Led by Mentor
6
S T E P
S T E P
M I L E S TO N E Job Enabled
M I L E S TO N E Adobe Certified Expert -Adobe Campaign Classic
SALES BUSINESSPRAC TITIONER DEVELOPER ARCHITEC T
Date Last Modified: 27-Nov-2019
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
SALES TECHNICAL SALES
BUSINESS PRAC TITIONER DEVELOPER ARCHITEC T
PHASE I Training**
S T E P 1
M I L E S TO N E Sales Accreditation
Campaign: Partner Sales Accreditation2-3 hours
M I L E S TO N E
Date Last Modified: 27-Nov-2019
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
SALES TECHNICAL SALES
BUSINESS PRAC TITIONER DEVELOPER ARCHITEC T
PHASE I IPrep/Test
S T E P Technical Sales Workshop for Adobe Cam-paign Standard & Demo Evaluation1 day
4
Campaign Standard Technical Sales Accreditation
M I L E S TO N E
Campaign: Partner Sales Accreditation2-3 hours
S T E P
S T E P
1
2
S A L E S T R A I N I N G
Adobe Sales & Demo Methodology, Tools & Assets1 hour
S T E P 3
T E C H N I C A L T R A I N I N G
PHASE I Training**
Adobe Professional - Adobe Campaign Stan-dard Business Practitioner~12 hours
W O R K S H O P P R E R E Q U I S I T E S
Date Last Modified: 27-Nov-2019
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
SALES TECHNICAL SALES
BUSINESS PRAC TITIONER DEVELOPER ARCHITEC T
PHASE I Training**
PHASE I IPractice
S T E P
Job Shadowing with Mentor
S T E P
First Project Led by Mentor
S T E P
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P
Independent Project Delivery
S T E P
Reverse Shadowing by Mentor
S T E P 9
8
7
6
5
4 Campaign Challenges*2 hours
1 Design & Orchestrate Marketing Campaigns in ACS 2 days $
S T E P 1
Manage Workflows in ACS 1 day $
S T E P 2 Campaign Standard: Technical Founda-tions 3 hours
O RCampaign Standard: Overview2-5 hours
M I L E S TO N E Adobe Professional - Adobe CampaignStandard Business Practitioner
*Challenges can be completed inconjunction with Phase I Training
PHASE IVPrep/Test
10
11 ACE Certification Exam: Business Practitioner
ACE Exam Guide: Business Practitioner2 hours
M I L E S TO N E Adobe Certified Expert - Adobe Campaign Standard Business Practitioner
Date Last Modified: 27-Nov-2019
2O R
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
SALES TECHNICAL SALES
BUSINESS PRAC TITIONER DEVELOPER ARCHITEC T
PHASE I Training**
PHASE I IPractice
S T E P
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P
Independent Project Delivery
S T E P
Reverse Shadowing by Mentor
S T E P 8
7
6
Job Shadowing with Mentor
S T E P
First Project Led by Mentor
S T E P 5
4
3 Campaign Challenges* 12 hours
S T E P 1
S T E P 2
Manage Workflows in ACS 1 day $
O R 1 Design & Orchestrate Marketing Campaigns in ACS 2 days $
O R
Customize ACS2 days $
Campaign Standard: Overview2-5 hours
M I L E S TO N E Adobe Professional - Adobe CampaignStandard Developer
* Challenges can be completed in conjunction with Phase I Training. Completion of Challenges makes you eligible for access to a Sandbox environment.
PHASE IVPrep/Test
9
10 ACE Certification Exam: Developer
ACE Exam Guide: Developer2 hours
M I L E S TO N E Adobe Certified Expert - Adobe Campaign StandardDeveloper
Date Last Modified: 27-Nov-2019
Campaign Standard: Technical Foundations 5 hours
2
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
SALES TECHNICAL SALES
BUSINESS PRAC TITIONER DEVELOPER ARCHITEC T
Date Last Modified: 27-Nov-2019
PHASE I IPractice
S T E P
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P
Independent Project Delivery
S T E P
Reverse Shadowing by Mentor
S T E P 8
7
6
Job Shadowing with Mentor
S T E P
First Project Led by Mentor
S T E P 5
4
3 Campaign Challenges* 12 hours
M I L E S TO N E Job Enabled
PHASE I Training**
S T E P 1
S T E P 2
Manage Workflows in ACS 1 day $
O R 1 Design & Orchestrate Marketing Cam-paigns in ACS 2 days $
O R
Customize ACS2 days $
Campaign Standard: Overview2-5 hours
Campaign Standard: Technical Foundations 5 hours
2 * Challenges can be completed in conjunction with Phase I Training. Completion of Challenges makes you eligible for access to a Sandbox environment.
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
SALES TECHNICALSALES
BUSINESSPRAC TITIONER
DEV/OPSADMIN
FRONT-ENDDEVELOPER
BACK-ENDDEVELOPER
LEADDEVELOPER
ARCHITEC T FORMSDEVELOPER
FORMS ARCHITEC T
PHASE I Training**
S T E P 1
M I L E S TO N E Sales Accreditation
Experience Manager: Assets Partner Sales Accreditation2-3 hours
M I L E S TO N E
Date Last Modified: 27-Nov-2019
PHASE ITraining
S T E P 1
M I L E S TO N E Sales Accreditation
Experience Manager: Forms Partner Sales Accreditation2-3 hours
M I L E S TO N E
PHASE ITraining
S T E P 1
M I L E S TO N E Sales Accreditation
Experience Manager: ManagedServices Partner Sales Accreditation2-3 hours
M I L E S TO N E
PHASE ITraining
S T E P 1
M I L E S TO N E Sales Accreditation
Experience Manager: SitesPartner Sales Accreditation2-3 hours
M I L E S TO N E
AEM: Assets AEM: Forms
AEM: Managed ServicesAEM: Sites
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
S T E P
S T E P
1
2
S A L E S T R A I N I N G
Adobe Sales & Demo Methodology, Tools & Assets1 hour
S T E P 3
T E C H N I C A L T R A I N I N G
PHASE I Training**
S T E P
PHASE I IEvaluation
Technical Sales Workshop for Adobe Experience Manager Assets1 day
4
Technical Sales Workshop for Adobe Experience Manager Forms1 day
AEM Technical Sales AccreditationM I L E S TO N E
Professional Business Practitioner Credential~ 9 hours
W O R K S H O P P R E - R E Q U I S I T E S
Date Last Modified: 27-Nov-2019
Experience Manager: Assets Partner Sales Accreditation2-3 hours
Experience Manager: Forms Partner Sales Accreditation2-3 hours
OR
OR
Technical Sales Workshop for Adobe Experience Manager Sites1 day
OR
OR
Experience Manager: SitesPartner Sales Accreditation2-3 hours
SALES TECHNICALSALES
BUSINESSPRAC TITIONER
DEV/OPSADMIN
FRONT-ENDDEVELOPER
BACK-ENDDEVELOPER
LEADDEVELOPER
ARCHITEC T FORMSDEVELOPER
FORMS ARCHITEC T
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I Training**
PHASE IVPrep/Test
PHASE I IPractice
S T E P 4
Job Shadowing with Mentor
S T E P 5
First Project Led by Mentor
S T E P 6
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P 7
Independent Project Delivery
S T E P 8
Reverse Shadowing by Mentor
S T E P 9
S T E P 1
S T E P 2
S T E P 3
AEM Challenges* 3 hours
Technical Foundation Skills4-5 hours
Technical Infrastructure Overview3 hours
Multi-Sites Manager Foundations1 hour
O R 1 Create Web Experiences Using AEM2 days $
S T E P 10
S T E P 11 ACE Certification Exam: Business Practitioner
ACE Exam Guide: Business Practitioner2 hours
M I L E S TO N E Adobe Professional - Adobe ExperienceManager Business Practitioner
M I L E S TO N E Adobe Certified Expert - AdobeExperience Manager BusinessPractitioner
*Challenges can be completed in conjunction with Phase I Training
Date Last Modified: 27-Nov-2019
SALES TECHNICALSALES
BUSINESSPRAC TITIONER
DEV/OPSADMIN
FRONT-ENDDEVELOPER
BACK-ENDDEVELOPER
LEADDEVELOPER
ARCHITEC T FORMSDEVELOPER
FORMS ARCHITEC T
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I Training**
PHASE IVPrep/Test
PHASE I IPractice
S T E P Job Shadowing with Mentor
S T E P First Project Led by Mentor
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P
Independent Project Delivery
S T E P
Reverse Shadowing by Mentor
S T E P 8
7
6
5
4S T E P 1
S T E P 2
S T E P 3
Technical Foundation Skills4-5 hours
Underlying Technologies VariedAdminister & Securely Maintain AEM3 days $
S T E P 9
S T E P 10 ACE Certification Exam: Developer
ACE Exam Guide: Dev/Ops Admin2 hours
M I L E S TO N E Adobe Professional - Adobe ExperienceManager Dev/Ops
M I L E S TO N E Adobe Certified Expert - AdobeExperience Manager Dev/OpsEngineer
Date Last Modified: 27-Nov-2019
SALES TECHNICALSALES
BUSINESSPRAC TITIONER
DEV/OPSADMIN
FRONT-ENDDEVELOPER
BACK-ENDDEVELOPER
LEADDEVELOPER
ARCHITEC T FORMSDEVELOPER
FORMS ARCHITEC T
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I Training**
S T E P 1 Technical Foundation Skills4-5 hours
S T E P 2 Technical Infrastructure Overview 1-2 hours
S T E P 3 Front-end Development6-7 hours
PHASE I IPractice
AEM Challenges* 3 hours
S T E P 4
Job Shadowing with Mentor
S T E P 5
First Project Led by Mentor
S T E P 6
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P 7
Independent Project Delivery
S T E P 8
Reverse Shadowing by Mentor
S T E P 9
O R 1 Create Web Experiences Using AEM2 days $
O R 3 Develop Websites & Components in AEM 4 days $
M I L E S TO N E Adobe Professional - AdobeExperience Manager Front-EndDeveloper
*Challenges can be completed in conjunction with Phase I Training
Date Last Modified: 27-Nov-2019
SALES TECHNICALSALES
BUSINESSPRAC TITIONER
DEV/OPSADMIN
FRONT-ENDDEVELOPER
BACK-ENDDEVELOPER
LEADDEVELOPER
ARCHITEC T FORMSDEVELOPER
FORMS ARCHITEC T
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I Training**
PHASE IVPrep/Test
PHASE I IPractice
S T E P 4
Job Shadowing with Mentor
S T E P 5
First Project Led by Mentor
S T E P 6
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P 7
Independent Project Delivery
S T E P 8
Reverse Shadowing by Mentor
S T E P 9
AEM Challenges* 3 hours
Back-end Development 5-6 hours
S T E P 2
Platform Foundations5-6 hours
S T E P 3
O R 2 Extend & Customize AEM 3 days $
S T E P 10
S T E P 11 ACE Certification Exam: Developer
ACE AExam Guide: Developer 2 hours
M I L E S TO N E Adobe Professional - Adobe ExperienceManager Back-End Developer
M I L E S TO N E Adobe Certified Expert - AdobeExperience Manager Developer*Challenges can be completed
in conjunction with Phase I Training
S T E P 1 Professional Front-end Developer CredentialRecommended11 hours
Date Last Modified: 27-Nov-2019
SALES TECHNICALSALES
BUSINESSPRAC TITIONER
DEV/OPSADMIN
FRONT-ENDDEVELOPER
BACK-ENDDEVELOPER
LEADDEVELOPER
ARCHITEC T FORMSDEVELOPER
FORMS ARCHITEC T
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I IPractice
Job Shadowing with Mentor
First Project Led by Mentor
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P 4
Independent Project Delivery
S T E P 5
Reverse Shadowing by Mentor
S T E P 6
PHASE IVPrep/Test
S T E P 2
S T E P 3
S T E P 7
S T E P 8 ACE Certification Exam: Lead Developer
ACE Exam Guide: Lead Developer 2 hours
M I L E S TO N E Adobe Certified Expert -Adobe Experience ManagerLead Developer
PHASE I Training**
S T E P 1 Professional Back-end Developer Credential22 hours
Date Last Modified: 27-Nov-2019
SALES TECHNICALSALES
BUSINESSPRAC TITIONER
DEV/OPSADMIN
FRONT-ENDDEVELOPER
BACK-ENDDEVELOPER
LEADDEVELOPER
ARCHITEC T FORMSDEVELOPER
FORMS ARCHITEC T
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge. Date Last Modified: 27-Nov-2019
SALES TECHNICALSALES
BUSINESSPRAC TITIONER
DEV/OPSADMIN
FRONT-ENDDEVELOPER
BACK-ENDDEVELOPER
LEADDEVELOPER
ARCHITEC T FORMSDEVELOPER
FORMS ARCHITEC T
PHASE I Training**
PHASE I IPractice
S T E P 2 Job Shadowing with Mentor
S T E P 3 First Project Led by Mentor
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P 4
Independent Project Delivery
S T E P 5
Reverse Shadowing by Mentor
S T E P 6
PHASE IVPrep/Test
1S T E P AEM Architect Workshop 3 days $
S T E P 8 ACE Certification Exam: Architect
S T E P 7 ACE Exam Guide: Architect2 hours
M I L E S TO N E Adobe Certified Expert -Adobe Experience ManagerArchitect
M I L E S TO N E Job Enabled
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge. Date Last Modified: 27-Nov-2019
SALES TECHNICALSALES
BUSINESSPRAC TITIONER
DEV/OPSADMIN
FRONT-ENDDEVELOPER
BACK-ENDDEVELOPER
LEADDEVELOPER
ARCHITEC T FORMSDEVELOPER
FORMS ARCHITEC T
PHASE I Training**
AEM Forms Designer2 days $
S T E P 1
S T E P 6
PHASE I IPractice
S T E P 8 Job Shadowing with Mentor
S T E P 9 First Project Led by Mentor
Independent Project Delivery
PHASE IVPrep/Test
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P 10
S T E P 11
Reverse Shadowing by Mentor
S T E P 12
S T E P 13
S T E P 14 ACE Certification Exam: Forms Developer
ACE Exam Guide: Forms Developer2 hours
HTML Forms with AEM Forms Designer1 day $
M I L E S TO N E Adobe Certified Expert -Adobe Experience ManagerForms Developer
Introduction to AEM Forms Workbench1 day $
Advanced AEM Forms Developer2 days $
AEM Forms Developer2 days $
Interactive Communications2 days $
AEM Forms Administrator – OSGi3 days $
S T E P
S T E P
S T E P
S T E P
S T E P
5
4
3
2
7
M I L E S TO N E Job Enabled
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge. Date Last Modified: 27-Nov-2019
SALES TECHNICALSALES
BUSINESSPRAC TITIONER
DEV/OPSADMIN
FRONT-ENDDEVELOPER
BACK-ENDDEVELOPER
LEADDEVELOPER
ARCHITEC T FORMSDEVELOPER
FORMS ARCHITEC T
PHASE I Training**
S T E P
PHASE I IPractice
S T E P 2 Job Shadowing with Mentor
S T E P 3 First Project Led by Mentor
Independent Project Delivery
PHASE IVPrep/Test
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P 4
S T E P 5
Reverse Shadowing by Mentor
S T E P 6
S T E P 7
S T E P 8 ACE Certification Exam: Forms Architect
ACE Exam Guide: Forms Architect2 hours
M I L E S TO N E Adobe Certified Expert -Adobe Experience ManagerForms Architect
Adobe Professional - Adobe Experience Manager Forms Developer13 Days
1
M I L E S TO N E Forms Developer Job Enabled.
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
SALES
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I Training**
S T E P 1
M I L E S TO N E Sales Accreditation
Experience-Driven Commerce:Partner Sales Accreditation2-3 hours
M I L E S TO N E
Date Last Modified: 27-Nov-2019
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
SALES BUSINESS PRAC TITIONER ARCHITEC T
PHASE I Training**
S T E P 1
M I L E S TO N E Sales Accreditation
Marketo Engage: Partner Sales Accreditation2-3 hours
M I L E S TO N E
Date Last Modified: 27-Nov-2019
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I Training**
PHASE IVPrep/Test
PHASE I IPractice
S T E P 3 Job Shadowing with Mentor
S T E P 4 First Project Led by Mentor
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P 5
Independent Project Delivery
S T E P 6
Reverse Shadowing by Mentor
S T E P 7
S T E P 1
S T E P 2
The Fundamentals14 hours
Core Concepts7 hours
9
MCE Exam GuideS T E P
S T E P
8
Core Concepts I2 days $
Core Concepts II2 days $
O R O R MCE Exam Prep Course2 days
MCE Accelerator Bootcamp5 days $
M I L E S TO N E Marketo Certified Expert
SALES BUSINESS PRAC TITIONER ARCHITEC T
10S T E P MCE Certification Exam: Business Practitioner
M I L E S TO N E Adobe Professional - Marketo Engage Business Practitioner
Date Last Modified: 27-Nov-2019
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I Training**
PHASE IVPrep/Test
S T E P 1
S T E P 2
S T E P 3
S T E P 4
M I L E S TO N E Job Enabled
The Fundamentals14 hours
Core Concepts7 hours
Product Adoption10 hours
Administration2 hours
S T E P 5 Consultative Execution3 Days $
S T E P 6 Solutions and Strategy(Coming Soon)
PHASE IVPrep/Test
S T E P 15 MCSA Certification: Solution Architect1 ½ hour Interview
MCSA Exam Guide
12
13
PHASE I IPractice
7 Job Shadowing with Mentor
8 First Project Led by Mentor
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P 9
Independent Project Delivery
S T E P 10
Reverse Shadowing by Mentor
S T E P 11
O R O R
Creating Event and Webinar Programs ½ day $
Driving Buyer Engagement with Social Marketing Course ½ day $
Establishing a Successful ABM Program ½ day $
Engaging Visitors through Web Personalization ½ day $
Optimizing Email Deliverability ½ day $Using Attribution Models ½ day $
Using Marketo Analytics and Reporting ½ day $
O R
O R Configuring and Managing Marketo ½ day $
S T E P
S T E P
MCE Certification Exam: Business Practitioner
Core Concepts I2 days $
Core Concepts II2 days $
MCE Accelerator Bootcamp5 days $
M I L E S TO N E Marketo Certified SolutionsArchitect
SALES BUSINESS PRAC TITIONER ARCHITEC T
S T E P 14 MCSA Exam Prep Course2 days
Date Last Modified: 27-Nov-2019
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I Training**
S T E P 1
M I L E S TO N E Sales Accreditation
Target: Partner Sales Accreditation2-3 hours
M I L E S TO N E
SALES TECHNICALSALES
BUSINESSPRAC TITIONER ARCHITECT
Date Last Modified: 27-Nov-2019
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
S T E P
S T E P
1
2
S A L E S T R A I N I N G
Adobe Sales & Demo Methodology, Tools & Assets1 hour
S T E P 3
T E C H N I C A L T R A I N I N G
PHASE I Training**
PHASE I IPrep/Test
S T E P Technical Sales Workshop for Adobe Target & Demo Evaluation1 day
4
Target Sales Technical Sales AccreditationM I L E S TO N E
Target: Partner Sales Accreditation2-3 hours
W O R K S H O P P R E R E Q U I S I T E S
Professional Business Practitioner Credential~ 13 hours
SALES TECHNICALSALES
BUSINESSPRAC TITIONER ARCHITECT
Date Last Modified: 27-Nov-2019
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I Training**
What is Target and Its Capabilities?2 hours
S T E P 1
Target: Technical Foundations 14-15 hours
S T E P 2
O RPersonalize and Automate with Adobe Target 1 day $
Leverage Adobe Analytics and Experience Cloud Audiences with Adobe Target1 day $
S T E P 3 Target: Automated Personalization 4 hours
S T E P 4
Personalize Dynamic Content Using Adobe Target Recommendations 1 day $
S T E P 5
M I L E S TO N E Adobe Professional - Adobe TargetBusiness Practitioner
PHASE IVPrep/Test
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P
Independent Project Delivery
S T E P
Reverse Shadowing by Mentor
S T E P
10
9
11
PHASE I IPractice
Target Challenges* 3 hours
S T E P 6
Job Shadowing with Mentor
S T E P 7
First Project Led by Mentor
S T E P 8
S T E P 12
ACE Certification Exam: Business Practitioner2 hours
S T E P 13
ACE Exam Guide:Business Practitioner2 hours
M I L E S TO N E Adobe Certified Expert - Adobe Target Business Practitioner
*Challenges can be completed in conjunction with Phase I Training
O R 5Target: Recommen-dations: Personalize Dynamic Content4 hours
Fundamentals of Adobe Target1 day $
SALES TECHNICALSALES
BUSINESSPRAC TITIONER ARCHITECT
Date Last Modified: 27-Nov-2019
Adobe Partner Learner Journey
Related Resources
• Technical Documentation • Forums • Additional Resources
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.
PHASE I Training**
What is Target and Its Capabilities?2 hours
S T E P 1
Target: Technical Foundations 14-15 hours
S T E P 2O R
S T E P 3 Target: Automated Personalization 4 hours
S T E P 4
Personalize Dynamic Content Using Adobe Target Recommendations 1 day $
S T E P 5
M I L E S TO N E Job Enabled
PHASE IVPrep/Test
PHASE I I IExperience
Follow-on Projects Co-delivered with Mentor
S T E P
Independent Project Delivery
S T E P
Reverse Shadowing by Mentor
S T E P
9
8
10
PHASE I IPractice
S T E P 6 Job Shadowing with Mentor
S T E P 7 First Project Led by Mentor
S T E P 11
S T E P 12
M I L E S TO N E Adobe Certified Expert- Adobe Target Architect
*Challenges can be completed in conjunction with Phase I Training
Target: Recommen-dations: Personalize Dynamic Content4 hours
5O R
Personalize and Automate with Adobe Target 1 day $
Fundamentals of Adobe Target1 day $
SALES TECHNICALSALES
BUSINESSPRAC TITIONER ARCHITEC T
Target: Mobile App Personalization
ACE Exam Guide: Architect 2 hours
ACE Certification Exam: Architect
Date Last Modified: 27-Nov-2019
Adobe Partner Learner Journey
Role Definitions
$ Associated cost
On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led
Accreditation/ACE certification
Role Definitions
Analytics Audience Manager
Experience Manager
CampaignClassic TargetAdvertising
CloudCampaignStandard
MarketoEngage
MagentoCommerce
• Defines initial scope• Coordinates contracts• Can provide demos of software• Periodically works with business team
to reassess needs
Sales
• Oversees day-to-day maintenance of an installation including backups
• Ensures security • Performs system optimization
Dev-Ops / Admin
• Leads the day-to-day work of a develop-ment team
• Performs technical design or provides design direction
• Performs code reviews
Lead Developer
• Performs customized demos• Describes value drivers of a Solution• Discusses competitive advantages of a
Solution• Explains Solution architecture including
integration points
Technical Sales
• Builds custom websites and compo-nents focused on user experience
• Debugs and troubleshoots website development
AEM Front-end Developer
• Translates KPIs and high-level metric requirements
• Designs detailed implementation plan• Works with client’s technical team to
configure and deploy products• Understands how external systems fit
with this implementation
Architect
• Identifies business requirements• Helps drive optimization• Advises clients on optimal product
utilization
Business Practitioner
• Executes technical implementation• Integrates external systems• Builds business logic using OSGi
AEM Back-end Developer
• Interprets, analyzes, and reports on the outcomes of tests, activities or cam-paigns
• Translates reports into recommenda-tions for action and ROI-based insights
Analyst
• Executes technical implementation• Integrates external systems• Writes solution specific code• Builds workflows and components
Developer
Forms Developer Forms Architect
• Applies AEM Form services technologies to meet customer requirements
• Identifies where forms and documents technology fits within an overall custom-er solution
• Defines scalable forms and document solutions (i.e., scoping)
• Identifies technology gaps and make recommendations to meet customer requirements
• Applies procedural concepts for devel-oping Javascript code for form experi-ences
• Implements form sets and builds adap-tive forms
• Designs templates given UX require-ments
• Performs workflow implementation
Date Last Modified: 27-Nov-2019