adobe partner learner journey...adobe partner learner journey this learner journey guide is for...

Adobe Partner Learner Journey

This Learner Journey guide is for Adobe Partners. It provides a recommended learning path to certification which includes on-demand digital classroom options as well as instructor sessions which can be virtual or live, onsite or offsite. Most learning paths include Challenges which are scenario-based exercises designed to allow demonstration of a skill and hands-on practice. The learning paths provide guidance for on-the-job experience to ensure success and prepare for Adobe Certified Expert (ACE) Certification.To see understand the roles available, please take a look at the Role Definitions located at the end of this document.

Benefits may be available to specific Adobe Partners, depending on level. Refer to the Program Benefits page on Adobe Solution Partner Portal to learn more.

Benefits include:

• Software

• Use cases

• Forums

• Office hours

• Webinars

• Implementation guides

• Training/Sandbox environments

• Technical documentation

EXAMPLE PATH

On-demand Digital Classroom

Instructor Sessions—Virtual, Offsite/Onsite, & Customizable

Challenge

Job Shadowing with Mentor

First Project Led by Mentor

Follow-on Projects Co-delivered with Mentor

Independent Project Delivery

Reverse Shadowing by Mentor

ACE Exam Guide

ACE Certification Exam

PHASE ITraining

PHASE I IPractice

PHASE I I IExperience

PHASE IVPrep/Test

Date Last Modified: 27-Nov-2019

Analytics Audience Manager

Experience Manager

CampaignClassic TargetAdvertising

CloudCampaignStandard

MarketoEngage

MagentoCommerce

M I L E S TO N E Professional M I L E S TO N E Certification

https://solutionpartners.adobe.com/home.html


Related Resources

• Technical Documentation • Forums • Additional Resources

$ Associated cost

On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led

Accreditation/ACE certification

Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce

**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.

PHASE I Training**

S T E P 1

M I L E S TO N E Sales Accreditation

Advertising Cloud: Partner Sales Accreditation2-3 hours

M I L E S TO N E


SALES BUSINESS PRAC TITIONER - DSP

BUSINESS PRAC TITIONER- SEARCH

https://marketing.adobe.com/resources/help/en_US/advertising-cloud/

https://forums.adobe.com/community/experience-cloud/advertising-cloud

https://solutionpartners.adobe.com/home/enablement/training/adcloud_training.html#

https://captivateprime.adobe.com/app/learner?accountId=32503#/learningProgram/29443


Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I Training**

PHASE I IPractice

S T E P


S T E P


S T E P



S T E P


S T E P


S T E P

PHASE IVPrep/Test

7

6

5Advertising CloudChallenges* 2-3 hours

4

3

2Advertising Cloud DSP: Campaign Execution 2 hours

S T E P 1 S T E P 8

S T E P 9 ACE Certification Exam: DSP Business Practitioner

ACE Exam Guide: DSPBusiness Practitioner2 hours

*Challenges can be completed in conjunction with Phase I Training

M I L E S TO N E Adobe Certified Expert- Adobe Advertising Cloud - DSP




M I L E S TO N E Job Enabled




https://solutionpartners.adobe.com/home/hp/learn/mentorship.html










https://solutionpartners.adobe.com/home/enablement/training/adcloud_training/adcloud_ondemand.html#Tabs_contentbody_tabs_1218350694_1218350694_tab1




https://solutionpartners.adobe.com/home/hp/learn/cert_accreditation/cert_details/adcloud_cert_details.html#Tabs_contentbody_tabs_273366578_273366578_tab1



https://solutionpartners.adobe.com/home/hp/learn/cert_accreditation/cert_details.html



Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I Training**

PHASE I IPractice

S T E P


S T E P


S T E P



S T E P


S T E P


S T E P

PHASE IVPrep/Test

7

6

5Advertising CloudChallenges* 2-3 hours

4

3

2S T E P 1 Advertising Cloud: Search Marketing: BP6 hours

S T E P 8


M I L E S TO N E Adobe Certified Expert -Adobe Advertising CloudSearch Business Practitioner




S T E P 9 ACE Certification Exam: Search Business Practitioner

ACE Exam Guide: SearchBusiness Practitioner2 hours

























Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


SALES TECHNICAL SALES

BUSINESS PRAC TITIONER DEVELOPER ARCHITEC T

PHASE I Training**

S T E P 1


Analytics: Partner Sales Accreditation2-3 hours

M I L E S TO N E


https://marketing.adobe.com/resources/help/en_US/reference/

https://forums.adobe.com/community/experience-cloud/analytics-cloud/analytics

https://solutionpartners.adobe.com/home/enablement/training/analytics_training.html



Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce




Analytics: Partner Sales Accreditation2-3 hours

S T E P

S T E P

1

2

S A L E S T R A I N I N G

Adobe Sales & Demo Methodology, Tools & Assets1 hour

S T E P 3

Professional Business Practitioner Credential~20 hours

T E C H N I C A L T R A I N I N G

PHASE I Training**

PHASE I IPrep/Test

S T E P Technical Sales Workshop for Adobe Analytics1 day

4

Analytics Technical Sales AccreditationM I L E S TO N E

W O R K S H O P P R E R E Q U I S I T E S








https://solutionpartners.adobe.com/home/hp/connect/events/acceleration_events.html#Tabs_contentbody_tabs_tab1



Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce




PHASE I Training**

S T E P 1

S T E P 2

S T E P 3

S T E P 4

S T E P 5

PHASE I IPractice

S T E P 7


S T E P 8


S T E P 9



S T E P 10


S T E P 11


S T E P 12

PHASE IVPrep/Test

S T E P 13

S T E P 14 ACE Certification Exam:Business Practitioner

ACE Exam Guide:Business Practitioner2 hours

Analytics Challenges*3-5 hours

What is Analytics and Its Capabilities?1-2 hours

Analytics: Business Re-quirements & Solution Design: Foundations1-2 hours

Analytics: Reports & Analytics Interface: Foundations2 hours

Analytics: Analysis Workspace Overview1 hour

M I L E S TO N E Adobe Professional - Adobe Analytics Business Practitioner

M I L E S TO N E Adobe Certified Expert -Adobe AnalyticsBusiness Practitioner

Data Analysis with Analysis Workspace2 days $

O RCreate & Manage Reports using Adobe Report Builder1 day $


Principles of Analytics Variables for Business Practitioners7-8 hours

6 Analytics: Data Manipulation for Business Practitioners3-4 hours

Create Reports using Reports & Analytics 1 day $

S T E P

O R















https://solutionpartners.adobe.com/home/hp/learn/cert_accreditation/cert_details/analytics_cert_details.html#Tabs_contentbody_tabs_273366578_273366578_tab1




https://solutionpartners.adobe.com/home/hp/learn/training/analytics_training/analytics_ondemand.html#Tabs_contentbody_tabs_tab2




https://captivateprime.adobe.com/app/learner?accountId=32503#/course/501010








https://learning.adobe.com/catalog/adobe_analytics/cours000000000093501.html












Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce




PHASE I Training**

PHASE I IPractice

S T E P 7


S T E P 8


S T E P 9



S T E P 10


S T E P 11

PHASE IVPrep/Test

S T E P 13


12S T E P

ACE Certification Exam: Developer

S T E P 14

ACE Exam Guide:Developer2 hours

Analytics Challenges*3-5 hours

M I L E S TO N E Adobe Professional - Adobe Analytics Developer

M I L E S TO N E Adobe Certified Expert - Adobe AnalyticsDeveloper

Principles of Analytics Implementation5-6 hours

Analytics: Data Manipulation3-4 hours

S T E P 1

S T E P 2

S T E P 3

S T E P 4

S T E P 5

S T E P 6

Analytics Implementation3 days $



O R


Configure Adobe Analytics1 day $

Practice Analytics Implementation8 hours





































Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce




PHASE I IPractice

S T E P 6


S T E P 7


S T E P 8



S T E P 9


S T E P 10

PHASE IVPrep/Test


11S T E P

Analytics Challenges* 3-5 hours


ACE Exam Guide:Architect2 hours

S T E P 12

ACE Certification Exam: Architect

S T E P 13

M I L E S TO N E Adobe Certified Expert- Adobe Analytics Architect

PHASE I Training**

Analytics: Data Manipulation3-4 hours

S T E P 1

S T E P 2

S T E P 3

S T E P 4

S T E P 5

Analytics Implementation3 days $



O R


Principles of Analytics Implementation5-6 hours

Practice Analytics Implementation8 hours















https://solutionpartners.adobe.com/home/enablement/training/analytics_training/analytics_ondemand.html#Tabs_contentbody_tabs_1144817313_1144817313_tab1

https://solutionpartners.adobe.com/home/enablement/training/analytics_training/analytics_ondemand.html#Tabs_contentbody_tabs_1144817313_1144817313_tab1


















Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


SALES BUSINESS PRAC TITIONER ARCHITEC T

PHASE I Training**

S T E P 1


AAM: Partner Sales Accreditation2-3 hours

M I L E S TO N E


https://marketing.adobe.com/resources/help/en_US/aam/c_aam_home.html

https://forums.adobe.com/community/experience-cloud/analytics-cloud/audience-manager

https://solutionpartners.adobe.com/home/enablement/training/aam_training.html#



Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I Training**

S T E P

PHASE I IPractice

S T E P 9


S T E P 10

S T E P 11



S T E P 12


S T E P 13


S T E P 14

PHASE IVPrep/Test


1 S T E P 15

S T E P 16

ACE Exam Guide: Business Practitioner

Audience Manager Challenges* 4 hours

S T E P 2

AAM: Foundations for Business Practitioner3 hours

Enhance Audience Segmentation Using Adobe Analytics Cloud 1 day $

3

AAM: Integration Series 1 hour

AAM: Advanced Features1 hour

S T E P 5

Launch Training & Resources2 hours

ACE Certification Exam: Business Practitioner

M I L E S TO N E Adobe Certified Expert - Adobe Audience ManagerBusiness Practitioner*Challenges can be completed

in conjunction with Phase I Training



Fundamentals of Adobe Audience Manager 1 day $


O R

AAM: Analyze and Optimize Segments2 hrs 15 mins

S T E P 4 AAM: Overview & Best Practices on Publisher Domain3 hrs 10 mins

S T E P AAM: Manage User Journey 1 hr 15 mins

S T E P

S T E P

S T E P

6

7

8
















https://solutionpartners.adobe.com/home/hp/learn/training/aam_training/aam_ondemand.html#Tabs_contentbody_tabs_tab2

https://solutionpartners.adobe.com/home/hp/learn/training/aam_training/aam_ondemand.html#Tabs_contentbody_tabs_tab2



https://learning.adobe.com/catalog/adobe_audience_manager/cours000000000091581.html






https://solutionpartners.adobe.com/home/hp/learn/cert_accreditation/cert_details/aam_cert_details.html#Tabs_contentbody_tabs_273366578_273366578_tab2











Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I IPractice

S T E P 5


S T E P 6

S T E P 7



S T E P 8


S T E P 9


S T E P 10First Project Led by Mentor

Audience Manager Challenges* 5 hours

PHASE I Training**

S T E P 1 O RAAM: Technical Foundations 6-7 hours

2S T E P

3

AAM: Integration Series 1 hour

S T E P

4

AAM: Advanced Features1 hour

Launch Training & Resources2 hours


PHASE IVPrep/Test

S T E P 11

S T E P 12

M I L E S TO N E

ACE Exam Guide: Architect





Fundamentals of Adobe Audience Manager1 day $

S T E PAdobe Certified Expert - Adobe Audience ManagerArchitect
















https://solutionpartners.adobe.com/home/enablement/training/aam_training/aam_ondemand.html

https://solutionpartners.adobe.com/home/enablement/training/aam_training/aam_ondemand.html













Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


SALES BUSINESSPRAC TITIONER DEVELOPER ARCHITEC T

PHASE I Training**

S T E P 1


Campaign: Partner Sales Accreditation2-3 hours

M I L E S TO N E


https://helpx.adobe.com/support/campaign/classic.html

https://forums.adobe.com/community/digital_classroom/adobe_campaign

https://solutionpartners.adobe.com/home/enablement/training/campaign_training.html#



Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I Training**



S T E P 8


S T E P 9


S T E P 10

PHASE I IPractice


6


7

PHASE IVPrep/Test

Campaign 6.1.1: Cross-Channel Marketing Optimization10-16 hours

S T E P S T E P1 O R 1 Design & Orchestrate Marketing Campaigns 3 days $

Campaign 6.1.1: Web Apps and Surveys 4-8 hours

S T E P 2 O R 2

Campaign 6.1.1: Administration4-5 hours

S T E P 3 O R 3 Configure and Manage1 day $

Campaign 6.1.1: Data Management4-8 hours

S T E P 4 O R 4 Manage Data & Workflows 2 days $

Campaign 6.1.1: Message Center 4 hours

S T E P 5

S T E P 11

S T E PS T E P

12 ACE Certification Exam: Business Practitioner

ACE Exam Guide: Business Practitioner 2 hours

M I L E S TO N E Adobe Professional - AdobeCampaign Classic Business Practitioner

M I L E S TO N EAdobe Certified Expert -Adobe Campaign ClassicBusiness Practitioner


Develop Web Appli-cations & Surveys 1 day $



















https://learning.adobe.com/catalog/adobe_campaign/cours000000000091624.html














https://cpcontents.adobe.com/public/newlearner/newlearner_be08c5ee.html?accountId=32503#/course/499883/instance/524037/preview

https://solutionpartners.adobe.com/home/hp/learn/cert_accreditation/cert_details/campaign_cert_details.html#Tabs_contentbody_tabs_273366578_273366578_tab1







Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I Training**



S T E P 11


S T E P 12


S T E P 13

PHASE IVPrep/Test


S T E P 1 O R 1 Design & Orchestrate Marketing Campaigns 3 days $

Campaign 6.1.1: Schema and Forms Management4-8 hours

S T E P 2 O R 2 Develop Forms & Extend Data Models 1 day $

Campaign 6.1.1: Web Apps and Surveys 4-8 hours

S T E P 3 O R 3 Develop Web Appli-cations & Surveys 1 day $

Campaign 6.1.1: Data Management4-8 hours

S T E P 4 O R 4 Manage Data & Workflows 2 days $

Campaign 6.1.1: Administration4-5 hours

S T E P 5 O R 5 Configure & Manage 1 day $

Campaign 6.1.1: Applica-tion Programming 4-8 hours

S T E P 6 O R 6 Extend & Customize v7 2 days $

JavaScript Programming1 day $Campaign 6.1.1: Report-

ing3-4 hours

S T E P 7


S T E P 8

O R Build Reports 1 day $

S T E P 14

S T E P 15 ACE Certification Exam: Developer

ACE Exam Guide: Developer2 hours

PHASE I IPractice


9


10

S T E P

S T E P

M I L E S TO N E Adobe Professional - Adobe CampaignClassic Developer

M I L E S TO N E Adobe Certified Expert -Adobe Campaign ClassicDeveloper



7

















































Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I Training**



S T E P 7


S T E P 8


S T E P 9

PHASE IVPrep/Test


S T E P 1 O R 1 Design & Orchestrate Marketing Campaigns 3 days $

Campaign 6.1.1: Schema and Forms Management4-8 hours

S T E P 2 O R 2 Develop Forms & Extend Data Models 1 day $

Campaign 6.1.1: Production2-4 hours

S T E P 3


S T E P 4

S T E P 11 ACE Certification Exam: Architect

S T E P 10 ACE Exam Guide: Architect2 hours

PHASE I IPractice


5


6

S T E P

S T E P


M I L E S TO N E Adobe Certified Expert -Adobe Campaign Classic



































Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce




PHASE I Training**

S T E P 1



M I L E S TO N E


https://helpx.adobe.com/support/campaign/standard.html

https://forums.adobe.com/community/experience-cloud/marketing-cloud/campaign




Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce




PHASE I IPrep/Test

S T E P Technical Sales Workshop for Adobe Cam-paign Standard & Demo Evaluation1 day

4

Campaign Standard Technical Sales Accreditation

M I L E S TO N E


S T E P

S T E P

1

2



S T E P 3


PHASE I Training**

Adobe Professional - Adobe Campaign Stan-dard Business Practitioner~12 hours












Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce




PHASE I Training**

PHASE I IPractice

S T E P


S T E P


S T E P



S T E P


S T E P


S T E P 9

8

7

6

5

4 Campaign Challenges*2 hours

1 Design & Orchestrate Marketing Campaigns in ACS 2 days $

S T E P 1

Manage Workflows in ACS 1 day $

S T E P 2 Campaign Standard: Technical Founda-tions 3 hours

O RCampaign Standard: Overview2-5 hours

M I L E S TO N E Adobe Professional - Adobe CampaignStandard Business Practitioner

*Challenges can be completed inconjunction with Phase I Training

PHASE IVPrep/Test

10

11 ACE Certification Exam: Business Practitioner

ACE Exam Guide: Business Practitioner2 hours

M I L E S TO N E Adobe Certified Expert - Adobe Campaign Standard Business Practitioner


2O R















https://solutionpartners.adobe.com/home/enablement/training/campaign_training/campaign_ondemand.html#Tabs_contentbody_tabs_806616106_806616106_tab2

















Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce




PHASE I Training**

PHASE I IPractice

S T E P



S T E P


S T E P


S T E P 8

7

6


S T E P


S T E P 5

4

3 Campaign Challenges* 12 hours

S T E P 1

S T E P 2


O R 1 Design & Orchestrate Marketing Campaigns in ACS 2 days $

O R

Customize ACS2 days $

Campaign Standard: Overview2-5 hours

M I L E S TO N E Adobe Professional - Adobe CampaignStandard Developer

* Challenges can be completed in conjunction with Phase I Training. Completion of Challenges makes you eligible for access to a Sandbox environment.

PHASE IVPrep/Test

9

10 ACE Certification Exam: Developer

ACE Exam Guide: Developer2 hours

M I L E S TO N E Adobe Certified Expert - Adobe Campaign StandardDeveloper


Campaign Standard: Technical Foundations 5 hours

2




































Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce





PHASE I IPractice

S T E P



S T E P


S T E P


S T E P 8

7

6


S T E P


S T E P 5

4

3 Campaign Challenges* 12 hours


PHASE I Training**

S T E P 1

S T E P 2


O R 1 Design & Orchestrate Marketing Cam-paigns in ACS 2 days $

O R

Customize ACS2 days $

Campaign Standard: Overview2-5 hours

Campaign Standard: Technical Foundations 5 hours

2 * Challenges can be completed in conjunction with Phase I Training. Completion of Challenges makes you eligible for access to a Sandbox environment.





























Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


SALES TECHNICALSALES

BUSINESSPRAC TITIONER

DEV/OPSADMIN

FRONT-ENDDEVELOPER

BACK-ENDDEVELOPER

LEADDEVELOPER

ARCHITEC T FORMSDEVELOPER

FORMS ARCHITEC T

PHASE I Training**

S T E P 1


Experience Manager: Assets Partner Sales Accreditation2-3 hours

M I L E S TO N E


PHASE ITraining

S T E P 1


Experience Manager: Forms Partner Sales Accreditation2-3 hours

M I L E S TO N E

PHASE ITraining

S T E P 1


Experience Manager: ManagedServices Partner Sales Accreditation2-3 hours

M I L E S TO N E

PHASE ITraining

S T E P 1


Experience Manager: SitesPartner Sales Accreditation2-3 hours

M I L E S TO N E

AEM: Assets AEM: Forms

AEM: Managed ServicesAEM: Sites

https://marketing.adobe.com/resources/help/en_US/em/

https://forums.adobe.com/community/experience-cloud/marketing-cloud/experience-manager

https://solutionpartners.adobe.com/home/enablement/training/aem_training.html#










Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


S T E P

S T E P

1

2



S T E P 3


PHASE I Training**

S T E P

PHASE I IEvaluation

Technical Sales Workshop for Adobe Experience Manager Assets1 day

4

Technical Sales Workshop for Adobe Experience Manager Forms1 day

AEM Technical Sales AccreditationM I L E S TO N E

Professional Business Practitioner Credential~ 9 hours

W O R K S H O P P R E - R E Q U I S I T E S


Experience Manager: Assets Partner Sales Accreditation2-3 hours

Experience Manager: Forms Partner Sales Accreditation2-3 hours

OR

OR

Technical Sales Workshop for Adobe Experience Manager Sites1 day

OR

OR

Experience Manager: SitesPartner Sales Accreditation2-3 hours



DEV/OPSADMIN

FRONT-ENDDEVELOPER

BACK-ENDDEVELOPER

LEADDEVELOPER


FORMS ARCHITEC T



















Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I Training**

PHASE IVPrep/Test

PHASE I IPractice

S T E P 4


S T E P 5


S T E P 6



S T E P 7


S T E P 8


S T E P 9

S T E P 1

S T E P 2

S T E P 3

AEM Challenges* 3 hours

Technical Foundation Skills4-5 hours

Technical Infrastructure Overview3 hours

Multi-Sites Manager Foundations1 hour

O R 1 Create Web Experiences Using AEM2 days $

S T E P 10

S T E P 11 ACE Certification Exam: Business Practitioner

ACE Exam Guide: Business Practitioner2 hours

M I L E S TO N E Adobe Professional - Adobe ExperienceManager Business Practitioner

M I L E S TO N E Adobe Certified Expert - AdobeExperience Manager BusinessPractitioner





DEV/OPSADMIN

FRONT-ENDDEVELOPER

BACK-ENDDEVELOPER

LEADDEVELOPER


FORMS ARCHITEC T














https://solutionpartners.adobe.com/home/enablement/training/aem_training/aem_ondemand.html#Tabs_contentbody_tabs_1258763895_1258763895_tab2







https://learning.adobe.com/catalog/adobe_experiencemanager/cours000000000083912.html



https://solutionpartners.adobe.com/home/hp/learn/cert_accreditation/cert_details/aem_cert_details.html#Tabs_contentbody_tabs_273366578_273366578_tab1





Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I Training**

PHASE IVPrep/Test

PHASE I IPractice

S T E P Job Shadowing with Mentor

S T E P First Project Led by Mentor



S T E P


S T E P


S T E P 8

7

6

5

4S T E P 1

S T E P 2

S T E P 3

Technical Foundation Skills4-5 hours

Underlying Technologies VariedAdminister & Securely Maintain AEM3 days $

S T E P 9


ACE Exam Guide: Dev/Ops Admin2 hours

M I L E S TO N E Adobe Professional - Adobe ExperienceManager Dev/Ops

M I L E S TO N E Adobe Certified Expert - AdobeExperience Manager Dev/OpsEngineer




DEV/OPSADMIN

FRONT-ENDDEVELOPER

BACK-ENDDEVELOPER

LEADDEVELOPER


FORMS ARCHITEC T

























Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I Training**

S T E P 1 Technical Foundation Skills4-5 hours

S T E P 2 Technical Infrastructure Overview 1-2 hours

S T E P 3 Front-end Development6-7 hours

PHASE I IPractice


S T E P 4


S T E P 5


S T E P 6



S T E P 7


S T E P 8


S T E P 9

O R 1 Create Web Experiences Using AEM2 days $

O R 3 Develop Websites & Components in AEM 4 days $

M I L E S TO N E Adobe Professional - AdobeExperience Manager Front-EndDeveloper





DEV/OPSADMIN

FRONT-ENDDEVELOPER

BACK-ENDDEVELOPER

LEADDEVELOPER


FORMS ARCHITEC T

























Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I Training**

PHASE IVPrep/Test

PHASE I IPractice

S T E P 4


S T E P 5


S T E P 6



S T E P 7


S T E P 8


S T E P 9


Back-end Development 5-6 hours

S T E P 2

Platform Foundations5-6 hours

S T E P 3

O R 2 Extend & Customize AEM 3 days $

S T E P 10


ACE AExam Guide: Developer 2 hours

M I L E S TO N E Adobe Professional - Adobe ExperienceManager Back-End Developer

M I L E S TO N E Adobe Certified Expert - AdobeExperience Manager Developer*Challenges can be completed

in conjunction with Phase I Training

S T E P 1 Professional Front-end Developer CredentialRecommended11 hours




DEV/OPSADMIN

FRONT-ENDDEVELOPER

BACK-ENDDEVELOPER

LEADDEVELOPER


FORMS ARCHITEC T


























Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I IPractice





S T E P 4


S T E P 5


S T E P 6

PHASE IVPrep/Test

S T E P 2

S T E P 3

S T E P 7

S T E P 8 ACE Certification Exam: Lead Developer

ACE Exam Guide: Lead Developer 2 hours

M I L E S TO N E Adobe Certified Expert -Adobe Experience ManagerLead Developer

PHASE I Training**

S T E P 1 Professional Back-end Developer Credential22 hours




DEV/OPSADMIN

FRONT-ENDDEVELOPER

BACK-ENDDEVELOPER

LEADDEVELOPER


FORMS ARCHITEC T



















Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce

**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge. Date Last Modified: 27-Nov-2019



DEV/OPSADMIN

FRONT-ENDDEVELOPER

BACK-ENDDEVELOPER

LEADDEVELOPER


FORMS ARCHITEC T

PHASE I Training**

PHASE I IPractice

S T E P 2 Job Shadowing with Mentor

S T E P 3 First Project Led by Mentor



S T E P 4


S T E P 5


S T E P 6

PHASE IVPrep/Test

1S T E P AEM Architect Workshop 3 days $

S T E P 8 ACE Certification Exam: Architect

S T E P 7 ACE Exam Guide: Architect2 hours

M I L E S TO N E Adobe Certified Expert -Adobe Experience ManagerArchitect













https://solutionpartners.adobe.com/home/enablement/mentorship.html

https://solutionpartners.adobe.com/home/enablement/mentorship.html







Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce




DEV/OPSADMIN

FRONT-ENDDEVELOPER

BACK-ENDDEVELOPER

LEADDEVELOPER


FORMS ARCHITEC T

PHASE I Training**

AEM Forms Designer2 days $

S T E P 1

S T E P 6

PHASE I IPractice




PHASE IVPrep/Test



S T E P 10

S T E P 11


S T E P 12

S T E P 13

S T E P 14 ACE Certification Exam: Forms Developer

ACE Exam Guide: Forms Developer2 hours

HTML Forms with AEM Forms Designer1 day $

M I L E S TO N E Adobe Certified Expert -Adobe Experience ManagerForms Developer

Introduction to AEM Forms Workbench1 day $

Advanced AEM Forms Developer2 days $

AEM Forms Developer2 days $

Interactive Communications2 days $

AEM Forms Administrator – OSGi3 days $

S T E P

S T E P

S T E P

S T E P

S T E P

5

4

3

2

7




























Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce




DEV/OPSADMIN

FRONT-ENDDEVELOPER

BACK-ENDDEVELOPER

LEADDEVELOPER


FORMS ARCHITEC T

PHASE I Training**

S T E P

PHASE I IPractice




PHASE IVPrep/Test



S T E P 4

S T E P 5


S T E P 6

S T E P 7

S T E P 8 ACE Certification Exam: Forms Architect

ACE Exam Guide: Forms Architect2 hours

M I L E S TO N E Adobe Certified Expert -Adobe Experience ManagerForms Architect

Adobe Professional - Adobe Experience Manager Forms Developer13 Days

1

M I L E S TO N E Forms Developer Job Enabled.




















Related Resources


SALES

$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I Training**

S T E P 1


Experience-Driven Commerce:Partner Sales Accreditation2-3 hours

M I L E S TO N E








Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce



PHASE I Training**

S T E P 1


Marketo Engage: Partner Sales Accreditation2-3 hours

M I L E S TO N E


https://docs.marketo.com/display/public/DOCS/Welcome+to+Marketo+Docs

https://www.marketo.com/why-marketo/marketing-nation/

https://www.marketo.com/resources/



Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I Training**

PHASE IVPrep/Test

PHASE I IPractice





S T E P 5


S T E P 6


S T E P 7

S T E P 1

S T E P 2

The Fundamentals14 hours

Core Concepts7 hours

9

MCE Exam GuideS T E P

S T E P

8

Core Concepts I2 days $

Core Concepts II2 days $

O R O R MCE Exam Prep Course2 days

MCE Accelerator Bootcamp5 days $

M I L E S TO N E Marketo Certified Expert


10S T E P MCE Certification Exam: Business Practitioner

M I L E S TO N E Adobe Professional - Marketo Engage Business Practitioner




















https://www.marketo.com/education/marketo-certification/marketo-certified-expert/

https://www.marketo.com/education/course-catalog/marketo-core-concepts/

https://www.marketo.com/education/course-catalog/marketo-core-concepts-ii/



http://premierpartners.marketo.com/MCE-Accelerator-Boot-Camp.html



https://www.webassessor.com/marketo

https://www.webassessor.com/marketo


Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I Training**

PHASE IVPrep/Test

S T E P 1

S T E P 2

S T E P 3

S T E P 4


The Fundamentals14 hours

Core Concepts7 hours

Product Adoption10 hours

Administration2 hours

S T E P 5 Consultative Execution3 Days $

S T E P 6 Solutions and Strategy(Coming Soon)

PHASE IVPrep/Test

S T E P 15 MCSA Certification: Solution Architect1 ½ hour Interview

MCSA Exam Guide

12

13

PHASE I IPractice

7 Job Shadowing with Mentor

8 First Project Led by Mentor



S T E P 9


S T E P 10


S T E P 11

O R O R

Creating Event and Webinar Programs ½ day $

Driving Buyer Engagement with Social Marketing Course ½ day $

Establishing a Successful ABM Program ½ day $

Engaging Visitors through Web Personalization ½ day $

Optimizing Email Deliverability ½ day $Using Attribution Models ½ day $

Using Marketo Analytics and Reporting ½ day $

O R

O R Configuring and Managing Marketo ½ day $

S T E P

S T E P

MCE Certification Exam: Business Practitioner

Core Concepts I2 days $

Core Concepts II2 days $

MCE Accelerator Bootcamp5 days $

M I L E S TO N E Marketo Certified SolutionsArchitect


S T E P 14 MCSA Exam Prep Course2 days










http://premierpartners.marketo.com/consulting.html

http://premierpartners.marketo.com/mcsa-application.html

http://premierpartners.marketo.com/mcsa-application-requirements.html



http://premierpartners.marketo.com/rs/082-VLN-337/images/MCSA-Certification-Process-for-Partners.pdf















https://www.marketo.com/education/course-catalog/creating-event-and-webinar-programs/

https://www.marketo.com/education/course-catalog/creating-event-and-webinar-programs/

https://www.marketo.com/education/course-catalog/driving-buyer-engagement-with-social-marketing/

https://www.marketo.com/education/course-catalog/driving-buyer-engagement-with-social-marketing/

https://www.marketo.com/education/course-catalog/establishing-a-successful-abm-program/

https://www.marketo.com/education/course-catalog/establishing-a-successful-abm-program/

https://www.marketo.com/education/course-catalog/engaging-visitors-through-web-personalization/

https://www.marketo.com/education/course-catalog/engaging-visitors-through-web-personalization/

https://www.marketo.com/education/course-catalog/optimizing-email-deliverability/

https://www.marketo.com/education/course-catalog/using-attribution-models/

https://www.marketo.com/education/course-catalog/using-marketo-analytics-and-reporting/

https://www.marketo.com/education/course-catalog/configuring-and-managing-marketo/




https://www.marketo.com/education/course-catalog/marketo-core-concepts/

https://www.marketo.com/education/course-catalog/marketo-core-concepts-ii/



http://premierpartners.marketo.com/mcsa-workshop.html


Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I Training**

S T E P 1


Target: Partner Sales Accreditation2-3 hours

M I L E S TO N E


BUSINESSPRAC TITIONER ARCHITECT


https://marketing.adobe.com/resources/help/en_US/target/

https://forums.adobe.com/community/experience-cloud/marketing-cloud/target

https://solutionpartners.adobe.com/home/enablement/training/target_training.html#



Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


S T E P

S T E P

1

2



S T E P 3


PHASE I Training**

PHASE I IPrep/Test

S T E P Technical Sales Workshop for Adobe Target & Demo Evaluation1 day

4

Target Sales Technical Sales AccreditationM I L E S TO N E

Target: Partner Sales Accreditation2-3 hours


Professional Business Practitioner Credential~ 13 hours












Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I Training**

What is Target and Its Capabilities?2 hours

S T E P 1

Target: Technical Foundations 14-15 hours

S T E P 2

O RPersonalize and Automate with Adobe Target 1 day $

Leverage Adobe Analytics and Experience Cloud Audiences with Adobe Target1 day $

S T E P 3 Target: Automated Personalization 4 hours

S T E P 4

Personalize Dynamic Content Using Adobe Target Recommendations 1 day $

S T E P 5

M I L E S TO N E Adobe Professional - Adobe TargetBusiness Practitioner

PHASE IVPrep/Test



S T E P


S T E P


S T E P

10

9

11

PHASE I IPractice

Target Challenges* 3 hours

S T E P 6


S T E P 7


S T E P 8

S T E P 12

ACE Certification Exam: Business Practitioner2 hours

S T E P 13

ACE Exam Guide:Business Practitioner2 hours

M I L E S TO N E Adobe Certified Expert - Adobe Target Business Practitioner


O R 5Target: Recommen-dations: Personalize Dynamic Content4 hours

Fundamentals of Adobe Target1 day $











https://learning.adobe.com/catalog/adobe_target/cours000000000095741.html

















https://solutionpartners.adobe.com/content/spp/us/en/home/hp/learn/training/target_training/target_ondemand.html

https://solutionpartners.adobe.com/content/spp/us/en/home/hp/learn/training/target_training/target_ondemand.html





https://solutionpartners.adobe.com/home/hp/learn/cert_accreditation/cert_details/target_cert_details.html#Tabs_contentbody_tabs_273366578_273366578_tab1









Related Resources


$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce


PHASE I Training**

What is Target and Its Capabilities?2 hours

S T E P 1

Target: Technical Foundations 14-15 hours

S T E P 2O R

S T E P 3 Target: Automated Personalization 4 hours

S T E P 4

Personalize Dynamic Content Using Adobe Target Recommendations 1 day $

S T E P 5


PHASE IVPrep/Test



S T E P


S T E P


S T E P

9

8

10

PHASE I IPractice



S T E P 11

S T E P 12

M I L E S TO N E Adobe Certified Expert- Adobe Target Architect


Target: Recommen-dations: Personalize Dynamic Content4 hours

5O R

Personalize and Automate with Adobe Target 1 day $

Fundamentals of Adobe Target1 day $


BUSINESSPRAC TITIONER ARCHITEC T

Target: Mobile App Personalization

ACE Exam Guide: Architect 2 hours






































Role Definitions

$ Associated cost



Role Definitions


Experience Manager



MarketoEngage

MagentoCommerce

• Defines initial scope• Coordinates contracts• Can provide demos of software• Periodically works with business team

to reassess needs

Sales

• Oversees day-to-day maintenance of an installation including backups

• Ensures security • Performs system optimization

Dev-Ops / Admin

• Leads the day-to-day work of a develop-ment team

• Performs technical design or provides design direction

• Performs code reviews

Lead Developer

• Performs customized demos• Describes value drivers of a Solution• Discusses competitive advantages of a

Solution• Explains Solution architecture including

integration points

Technical Sales

• Builds custom websites and compo-nents focused on user experience

• Debugs and troubleshoots website development

AEM Front-end Developer

• Translates KPIs and high-level metric requirements

• Designs detailed implementation plan• Works with client’s technical team to

configure and deploy products• Understands how external systems fit

with this implementation

Architect

• Identifies business requirements• Helps drive optimization• Advises clients on optimal product

utilization

Business Practitioner

• Executes technical implementation• Integrates external systems• Builds business logic using OSGi

AEM Back-end Developer

• Interprets, analyzes, and reports on the outcomes of tests, activities or cam-paigns

• Translates reports into recommenda-tions for action and ROI-based insights

Analyst

• Executes technical implementation• Integrates external systems• Writes solution specific code• Builds workflows and components

Developer

Forms Developer Forms Architect

• Applies AEM Form services technologies to meet customer requirements

• Identifies where forms and documents technology fits within an overall custom-er solution

• Defines scalable forms and document solutions (i.e., scoping)

• Identifies technology gaps and make recommendations to meet customer requirements

• Applies procedural concepts for devel-oping Javascript code for form experi-ences

• Implements form sets and builds adap-tive forms

• Designs templates given UX require-ments

• Performs workflow implementation


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