Download - Activating eCRM - Campaign Example - Ribena
Transcript
How Do Ribena Encourage Customers To Try New Variants?
Objective: New Product Trial With Existing Customers
GSK - Ribena Tropical Flavours
Activation: Read Email To Get Your Coupon
GSK - Ribena Tropical Flavours
Results: Activate Cross-Selling; Support New Product Launch; High Open & CTRs
Activate Cross-Selling
High Open & Click-Through Rates
Support New Product Launch
GSK - Ribena Tropical Flavours
Discover How Coupons Can Help Activate Your Digital Campaigns
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