Transcript
Page 1: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

A Tale of Two Companies: A Social Media & eDiscovery War

ByNeal Lawson

iDiscovery Solutions&

Antigone PeytonCloudigy Law

Wednesday, September 14, 2011

Page 2: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Setting the Stage

Complex litigation is getting more complex

Data doesn’t stay in a enterprise system (leaks are normal)

The enterprise walls are irrelevant today

Relevant information is on the Web, blogs, social media platforms, and mobile devices

More than 50% of Americans are now “social”

International data=multi-national problems

The prize goes to the best data sifters and the technical problem solvers

Wednesday, September 14, 2011

Page 3: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

A Web 2.0 World

Wednesday, September 14, 2011

Page 4: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 5: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 6: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 7: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 8: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 9: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 10: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 11: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 12: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 13: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 14: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 15: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 16: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 17: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 18: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 19: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 20: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 21: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Wednesday, September 14, 2011

Page 22: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Practical Approach to Discovery

Create plan

Document process

Record process used

Identify technology tools

Test

Train

Monitor & Update

Wednesday, September 14, 2011

Page 23: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Running in Place

“The scope of discovery into social media sites requires the application of basic discovery principles in a novel context.”

Offenback case (M.D. Pa. June 22, 2011)

Wednesday, September 14, 2011

Page 24: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Our Job

Search

Identify

Preserve

Analyze

Produce

Wednesday, September 14, 2011

Page 25: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Neal’s Job

Wednesday, September 14, 2011

Page 26: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Doomsday’s To-Do List

Preserve:

8 employee & Doomsday twitter accounts

Doomsday blog on WordPress site

Wednesday, September 14, 2011

Page 27: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Doomsday’s To-Do List

Preserve:

Chatter discussions & content

Employee Facebook messages to Jack Ryan

Wednesday, September 14, 2011

Page 28: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Heaven’s Arms Collection

We want:

Marc Burns blog posts on TechCrunch (expert)

LinkedIn posts re: Doomsday mobile products

Jack Ryan’s Facebook messages & status updates re: launches

Wednesday, September 14, 2011

Page 29: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Heaven’s Arms Collection

We want:

Official Company Facebook Page

Unofficial Facebook Page

LinkedIn Company Page

Wednesday, September 14, 2011

Page 30: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Technology to the Rescue!""# $"%&'() *()(+&',-."/01"&0/2 3"##('10"/ 4&',050/2

!""#$%&'(%)*"%!+",-"."/-(0,1,!-%23+".4,03.5%-$4,/((%&65.4,"7&(/53%64,"5(' 8

!"%!+"'$/0%%'(%)9-%/7,:";,/67,%6+36",7/5/;/.",-"."/-(0 8

6/)"(0#'(%) </)",1=,>%(3/+,/((%&65,)/5(036? 8

@$>!/("'(%) @$>!/(",(%65"65 8

@$>!/(",A3.&/+3B"- @$>!/(",-"+/53%6.03!. 8C/(";%%#'(%) C/(";%%#,(%65"65 8 8 8D/))"-'(%) D/))"-,(%65"65 8 8 8

E:355"-'(%) E:""5. 8F-(03G"'%-? H3.5%-3(/+,:";.35",G"-.3%6. 8 8 8

I%%?+"'(%)J(." K&.5%)3B/;+",."/-(0 8

HE1E-/(# L";.35",(%65"65,M7-3++,7%:6N 8 8

K/)5/.3/ >(-""6,.0%5.,/67,G37"%,(/!5&-" 8

60&(7"894:;</) 8

O%:6+%/7,H"+!"- L";,A37"% 8

P36#$ L";,+36#.,/67,!3(. 8 8

Q6@HE @HE,M@HE@PN,/-(03G". 8>%(3/+:/-",1,K%)!/.. R65"-!-3.",.%(3/+,)"73/,(%65"65 8 8 8K+%&7*-"."-G/53%6'(%) E:355"-4,C/(";%%#4,:";.35".4,;+%?. 8 8 8

!""# $"%&'() *()(+&',-."/01"&0/2 3"##('10"/ 4&',050/2

!""#$%&'(%)*"%!+",-"."/-(0,1,!-%23+".4,03.5%-$4,/((%&65.4,"7&(/53%64,"5(' 8

!"%!+"'$/0%%'(%)9-%/7,:";,/67,%6+36",7/5/;/.",-"."/-(0 8

6/)"(0#'(%) </)",1=,>%(3/+,/((%&65,)/5(036? 8

@$>!/("'(%) @$>!/(",(%65"65 8

@$>!/(",A3.&/+3B"- @$>!/(",-"+/53%6.03!. 8C/(";%%#'(%) C/(";%%#,(%65"65 8 8 8D/))"-'(%) D/))"-,(%65"65 8 8 8

E:355"-'(%) E:""5. 8F-(03G"'%-? H3.5%-3(/+,:";.35",G"-.3%6. 8 8 8

I%%?+"'(%)J(." K&.5%)3B/;+",."/-(0 8

HE1E-/(# L";.35",(%65"65,M7-3++,7%:6N 8 8

K/)5/.3/ >(-""6,.0%5.,/67,G37"%,(/!5&-" 8

60&(7"894:;</) 8

O%:6+%/7,H"+!"- L";,A37"% 8

P36#$ L";,+36#.,/67,!3(. 8 8

Q6@HE @HE,M@HE@PN,/-(03G". 8>%(3/+:/-",1,K%)!/.. R65"-!-3.",.%(3/+,)"73/,(%65"65 8 8 8K+%&7*-"."-G/53%6'(%) E:355"-4,C/(";%%#4,:";.35".4,;+%?. 8 8 8

Wednesday, September 14, 2011

Page 31: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Finding Gold

Wednesday, September 14, 2011

Page 32: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Facebook Export

Wednesday, September 14, 2011

Page 33: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Twitter

Wednesday, September 14, 2011

Page 34: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Chatter Feeds

Wednesday, September 14, 2011

Page 35: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

WordPress Blog

Wednesday, September 14, 2011

Page 36: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

LinkedIn

Wednesday, September 14, 2011

Page 37: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

YouTube

Wednesday, September 14, 2011

Page 38: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

YouTube

Wednesday, September 14, 2011

Page 39: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Yammer

Wednesday, September 14, 2011

Page 40: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Doomsday’s Social Media Policy

Clear & short

“Be responsible”

Train new employees

Feedback on compliance

Use software and teams to manage social media campaigns

Wednesday, September 14, 2011

Page 41: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Heaven’s Arms Social Media Policy

“Someone needs to tweet about our products, a lot!”

No process for capturing information

Hard to identify social media information related to case

Uncontrollable

Wednesday, September 14, 2011

Page 42: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Doomsday Asks Judge For Help

Cost of motions to compel paid by Heaven’s Arms

Jack Ryan’s Facebook and LinkedIn info given to Doomsday counsel

Business & personal use means not private

Wednesday, September 14, 2011

Page 43: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

What We Don’t Get . . .The Swedish employee’s Facebook messages

Social information considered private by the local or federal gov’t or privacy authority

Negotiate w/cross-border data issues in mind

Wednesday, September 14, 2011

Page 44: A Tale of Two Companies: A Social Media & eDiscovery War (2011)

Questions??Neal Lawson

President & Co-Founder, iDiscovery Solutions(703) 209-8240

[email protected]

Antigone Peyton, Esq.

President & Founder, Cloudigy Law(703) 436-2033

[email protected]

Twitter: @antigonepeyton; @cloudigylaw

Facebook: http://www.facebook.com/CloudigyLaw

LinkedIn: http://www.linkedin.com/in/antigonepeyton

Cloudigy blog: http://cloudigylaw.com/news/

Wednesday, September 14, 2011


Top Related