a tale of two companies: a social media & ediscovery war (2011)
DESCRIPTION
Find out what happens when litigants go head-to-head in a Web 2.0 world. We tell the tragic story of two companies locked in a bitter court battle, in a no-holds-barred race to protect their products, their market, and their businesses. How will they combat issues involving social media information leaks, rogue blogging experts, data systems in the cloud, and Facebook confessions? You’ll have to listen to the Webinar (sponsored by EMC and The Masters Conference) to hear the end of the story. In this presentation, you will learn: How to Find the Goods and the Gold—How do we discover and collect content on the companies’, witnesses’, and experts’ Twitter, Facebook, YouTube, and LinkedIn pages or blogs? Issues with Privacy Laws and Privacy Walls—What privacy laws or regulations need to be considered when conducting discovery of social media content? How do they differ in different regions? The Importance of Social Media Policies—What type of policy and enforcement activities will help companies to take advantage of social media’s benefits while minimizing the risks it imposes on the business? For additional information on this presentation, please contact Antigone Peyton ([email protected]).TRANSCRIPT
A Tale of Two Companies: A Social Media & eDiscovery War
ByNeal Lawson
iDiscovery Solutions&
Antigone PeytonCloudigy Law
Wednesday, September 14, 2011
Setting the Stage
Complex litigation is getting more complex
Data doesn’t stay in a enterprise system (leaks are normal)
The enterprise walls are irrelevant today
Relevant information is on the Web, blogs, social media platforms, and mobile devices
More than 50% of Americans are now “social”
International data=multi-national problems
The prize goes to the best data sifters and the technical problem solvers
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A Web 2.0 World
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Practical Approach to Discovery
Create plan
Document process
Record process used
Identify technology tools
Test
Train
Monitor & Update
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Running in Place
“The scope of discovery into social media sites requires the application of basic discovery principles in a novel context.”
Offenback case (M.D. Pa. June 22, 2011)
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Our Job
Search
Identify
Preserve
Analyze
Produce
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Neal’s Job
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Doomsday’s To-Do List
Preserve:
8 employee & Doomsday twitter accounts
Doomsday blog on WordPress site
Wednesday, September 14, 2011
Doomsday’s To-Do List
Preserve:
Chatter discussions & content
Employee Facebook messages to Jack Ryan
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Heaven’s Arms Collection
We want:
Marc Burns blog posts on TechCrunch (expert)
LinkedIn posts re: Doomsday mobile products
Jack Ryan’s Facebook messages & status updates re: launches
Wednesday, September 14, 2011
Heaven’s Arms Collection
We want:
Official Company Facebook Page
Unofficial Facebook Page
LinkedIn Company Page
Wednesday, September 14, 2011
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Finding Gold
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Facebook Export
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Chatter Feeds
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WordPress Blog
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YouTube
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YouTube
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Yammer
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Doomsday’s Social Media Policy
Clear & short
“Be responsible”
Train new employees
Feedback on compliance
Use software and teams to manage social media campaigns
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Heaven’s Arms Social Media Policy
“Someone needs to tweet about our products, a lot!”
No process for capturing information
Hard to identify social media information related to case
Uncontrollable
Wednesday, September 14, 2011
Doomsday Asks Judge For Help
Cost of motions to compel paid by Heaven’s Arms
Jack Ryan’s Facebook and LinkedIn info given to Doomsday counsel
Business & personal use means not private
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What We Don’t Get . . .The Swedish employee’s Facebook messages
Social information considered private by the local or federal gov’t or privacy authority
Negotiate w/cross-border data issues in mind
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Questions??Neal Lawson
President & Co-Founder, iDiscovery Solutions(703) 209-8240
Antigone Peyton, Esq.
President & Founder, Cloudigy Law(703) 436-2033
Twitter: @antigonepeyton; @cloudigylaw
Facebook: http://www.facebook.com/CloudigyLaw
LinkedIn: http://www.linkedin.com/in/antigonepeyton
Cloudigy blog: http://cloudigylaw.com/news/
Wednesday, September 14, 2011