Download - 7 Steps to Hiring an Insanely Great SEO
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7 Steps to Hiring an Insanely Great SEO
Stephan SpencerSEO Expert, founder of Netconcepts, co-author of The Art of SEO, www.stephanspencer.com
@sspencer • #CMWorld
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STEPHAN SPENCERSEO Expert | Author | SpeakerCo-Author of The Art of SEO,Co-Author of Social eCommerce, Author of Google Power Search
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@sspencer • #CMWorld
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QUESTION:Are you in the market to hire an SEO employee, contractor, or agency?
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AGENDA
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1 Get the Garden to Weed Itself
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THE JOB POSTING
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DELEGATE THE SCREENING
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INCLUDE A RIDDLE OR TEST ASSIGNMENT
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QUESTION:What are some test assignments you would give?
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DID THEY DEFEND THEIR WRONG ANSWER? DEALBREAKER!
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AGENDA
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2 Review Their Social Media Profiles
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ASK YOURSELF THESE QUESTIONS
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Social Media Questions• Are they connected and active with other SEOs? • Do they ask and answer SEO questions? • What kind of content do they share? • Have they ever publicly criticized or bashed their employers
or clients? • Is there evidence they participate in SEO conferences,
Meetups, discussion groups?
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Social Media Questions• How are their spelling and grammar in their social media posts? • Do they participate in events or donate time to volunteering? • Are there "personality flags" such as anti-social behavior or mood swings? • Is there racist, sexist, or other prejudiced content in their profiles? • Is there evidence of excessive drinking or illegal drug use? • Are there other red flags that the candidate is not a good cultural fit with
your team?
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BE CAREFUL
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AGENDA
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3 Use A/B Testing for Your Job Postings
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AGENDA
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4 Use Trick Questions in the First Interview
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QUESTION:What are some trick questions you would ask?
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Trick Questions• What's your process for optimizing meta keywords?• What's a good keyword density to aim for?• What's the difference between Panda and Penguin?• What’s more important: attention to detail, honesty,
dedication, technical acumen, creativity?
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QUESTION:What’s most important of these 5 qualities?
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Trick Questions
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Text the word
DFWSEM to 33444
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AGENDA
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5 Ask Specific Questions that Can Prove Expertise
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QUESTION:What’s your wellspring? What’s your quicksand?
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EXPERIENCE / EXAMPLES:GET SPECIFICS, CONTRARY
EVIDENCE, KEEP YOUR MOUTH SHUT
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LINK BUILDING PHILOSPHY
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TRAINING & TEACHING
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AGENDA
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6 The Second Interview – Bring in an Expert
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HIRE AN EXPERTFOR THE DAY
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AGENDA
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7 Confirm the Fit During the Trial Period
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WHAT ARE THEIR STRENGTHS, PRIMARY & SECONDARY
ADVANTAGES, DISC, VALUES?
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QUESTION:Do you run finalists or new hires through personality assessments?
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DEFINE ROLES, RESPONSIBILITIES, HANDOFFS, SUCCESS METRICS
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DETERMINING VALUES
Dr. John Demartini's Value Determination testhttps://drdemartini.com/value_determination/determine_your_values
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MATCH DUTIES TO VALUES
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FINAL THOUGHTS
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QUESTION:What’s the best indicator of future behavior?
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THANK YOU!
You can reach me directly at [email protected]
For my free SEO Hiring Practices PDF & SEO B.S. Detector PDF, text the word DFWSEM to 33444