7 steps to hiring an insanely great seo
TRANSCRIPT
@TwitterHandle • #CMWorld
7 Steps to Hiring an Insanely Great SEO
Stephan SpencerSEO Expert, founder of Netconcepts, co-author of The Art of SEO, www.stephanspencer.com
@sspencer • #CMWorld
@TwitterHandle • #CMWorld
STEPHAN SPENCERSEO Expert | Author | SpeakerCo-Author of The Art of SEO,Co-Author of Social eCommerce, Author of Google Power Search
@sspencer • #CMWorld
@sspencer • #CMWorld
QUESTION:Are you in the market to hire an SEO employee, contractor, or agency?
@TwitterHandle • #CMWorld
AGENDA
@TwitterHandle • #CMWorld
1 Get the Garden to Weed Itself
@sspencer• #CMWorld
@TwitterHandle • #CMWorld@TwitterHandle • #CMWorld@sspencer • #CMWorld
@TwitterHandle • #CMWorld@sspencer • #CMWorld
THE JOB POSTING
@TwitterHandle • #CMWorld@sspencer • #CMWorld
DELEGATE THE SCREENING
@TwitterHandle • #CMWorld@sspencer • #CMWorld
INCLUDE A RIDDLE OR TEST ASSIGNMENT
QUESTION:What are some test assignments you would give?
@TwitterHandle • #CMWorld@sspencer • #CMWorld
DID THEY DEFEND THEIR WRONG ANSWER? DEALBREAKER!
@TwitterHandle • #CMWorld
AGENDA
@TwitterHandle • #CMWorld
2 Review Their Social Media Profiles
@sspencer • #CMWorld
@TwitterHandle • #CMWorld@sspencer • #CMWorld
ASK YOURSELF THESE QUESTIONS
@TwitterHandle • #CMWorld@TwitterHandle • #CMWorld
Social Media Questions• Are they connected and active with other SEOs? • Do they ask and answer SEO questions? • What kind of content do they share? • Have they ever publicly criticized or bashed their employers
or clients? • Is there evidence they participate in SEO conferences,
Meetups, discussion groups?
@sspencer • #CMWorld
@TwitterHandle • #CMWorld@TwitterHandle • #CMWorld
Social Media Questions• How are their spelling and grammar in their social media posts? • Do they participate in events or donate time to volunteering? • Are there "personality flags" such as anti-social behavior or mood swings? • Is there racist, sexist, or other prejudiced content in their profiles? • Is there evidence of excessive drinking or illegal drug use? • Are there other red flags that the candidate is not a good cultural fit with
your team?
@sspencer • #CMWorld
@TwitterHandle • #CMWorld@sspencer • #CMWorld
BE CAREFUL
@TwitterHandle • #CMWorld
AGENDA
@TwitterHandle • #CMWorld
3 Use A/B Testing for Your Job Postings
@sspencer • #CMWorld
@TwitterHandle • #CMWorld@TwitterHandle • #CMWorld@sspencer • #CMWorld
@TwitterHandle • #CMWorld
AGENDA
@TwitterHandle • #CMWorld
4 Use Trick Questions in the First Interview
@sspencer • #CMWorld
QUESTION:What are some trick questions you would ask?
@TwitterHandle • #CMWorld@TwitterHandle • #CMWorld
Trick Questions• What's your process for optimizing meta keywords?• What's a good keyword density to aim for?• What's the difference between Panda and Penguin?• What’s more important: attention to detail, honesty,
dedication, technical acumen, creativity?
@sspencer • #CMWorld
QUESTION:What’s most important of these 5 qualities?
@TwitterHandle • #CMWorld@TwitterHandle • #CMWorld
Trick Questions
@sspencer • #CMWorld
Text the word
DFWSEM to 33444
@TwitterHandle • #CMWorld
AGENDA
@TwitterHandle • #CMWorld
5 Ask Specific Questions that Can Prove Expertise
@sspencer • #CMWorld
QUESTION:What’s your wellspring? What’s your quicksand?
@TwitterHandle • #CMWorld@sspencer • #CMWorld
EXPERIENCE / EXAMPLES:GET SPECIFICS, CONTRARY
EVIDENCE, KEEP YOUR MOUTH SHUT
@TwitterHandle • #CMWorld@sspencer • #CMWorld
LINK BUILDING PHILOSPHY
@TwitterHandle • #CMWorld@sspencer • #CMWorld
TRAINING & TEACHING
@TwitterHandle • #CMWorld
AGENDA
@TwitterHandle • #CMWorld
6 The Second Interview – Bring in an Expert
@sspencer • #CMWorld
@TwitterHandle • #CMWorld@sspencer • #CMWorld
HIRE AN EXPERTFOR THE DAY
@TwitterHandle • #CMWorld
AGENDA
@TwitterHandle • #CMWorld
7 Confirm the Fit During the Trial Period
@sspencer • #CMWorld
@TwitterHandle • #CMWorld@sspencer • #CMWorld
WHAT ARE THEIR STRENGTHS, PRIMARY & SECONDARY
ADVANTAGES, DISC, VALUES?
QUESTION:Do you run finalists or new hires through personality assessments?
@TwitterHandle • #CMWorld@sspencer • #CMWorld
DEFINE ROLES, RESPONSIBILITIES, HANDOFFS, SUCCESS METRICS
@TwitterHandle • #CMWorld@TwitterHandle • #CMWorld
DETERMINING VALUES
Dr. John Demartini's Value Determination testhttps://drdemartini.com/value_determination/determine_your_values
@sspencer • #CMWorld
@TwitterHandle • #CMWorld@sspencer • #CMWorld
MATCH DUTIES TO VALUES
@TwitterHandle • #CMWorld@sspencer • #CMWorld
FINAL THOUGHTS
QUESTION:What’s the best indicator of future behavior?
@TwitterHandle • #CMWorld@sspencer • #CMWorld
THANK YOU!
You can reach me directly at [email protected]
For my free SEO Hiring Practices PDF & SEO B.S. Detector PDF, text the word DFWSEM to 33444