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For building your employee and customer advocates
Getting Executive Support
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What are advocates?
Advocates are very different from influencers.
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http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
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http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
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http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
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Steps for getting executive support
http://www.flickr.com/photos/28685147@N04/
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Steps for getting executive support
http://www.flickr.com/photos/28685147@N04/
Advocacy is just digitalWord of Mouth Program - Social Media (facebook, twitter) - Reviews (amazon, yelp) - Recommendations (trip advisor, expert blogs)
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Steps for getting executive support
Advocacy directly combats negative info
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Improve Satisfaction• Relevant
communication between staff, industry, customers and producers
• Quicker answers from subject matter experts
• Employee satisfaction at contributing to overall goals
• Measure in less $$$$ to keep employees engaged
Business Goals Meet Advocate Program Metrics
Grow Revenues• Amplification of
Products & Services• Innovation with Industry
and Customer Ideas• Strengthen Customer
Trust via Communication
• Measure in greater $$$$ revenue
Reduce Costs• Increase employee,
industry and farmer collaboration
• More effective knowledge management
• Accelerate idea generation
• Measure less $$$$ to produce material
• Measure less $$$$ for advertising
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Executive Discussion about current state of the digital customer
http://www.flickr.com/photos/henriksent/
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How do you change what Google says about you?
You feed the Internet with: Great Content (websites &
blogs) Constant Content Share via social networks
http://kidsmug.net/tag/baby-feeding/
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But in the future…
http://kidsmug.net/tag/baby-feeding/
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Vision of the future
Tech Leader / Reporter
Business Leader
Based around: Social Media Mobile Sensors Big Data GPS Location
Age of Context
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Social Media
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Mobile
http://techinfographics.com/2013-mobile-marketing-infographic/
According to the SOASTA report 84% of Americans check mobile apps before they do anything else in the morning; of those attached to their apps, most are checking email (67%) or weather (45%) but more than one-third are checking in with social networks (40%) or news sites (35%).
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Sensors
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Big Data
http://socialmediatoday.com/timgrimes/1619306/what-happens-online-60-seconds-infographic
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GPS Location
http://www.techstagram.com/2013/03/08/apple-maps-alternative/
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Voice Activation
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Tech should fit in the background, so u can access what u need without having to stop doing what u love. #mandroid13 - Amit Singhal is SVP and Google Fellow
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In the future, everything (people, animals, places, things) will be connected:
For convenience
To save resources
To be our knowledge
To keep our experiences
Photo courtesy of Warner Bros.
Digital Customer – Future State
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Advocacy is very important in a digitally connected world.
Advocacy is a digital WOM program.
Advocacy success metrics must match up to Business Goals.
Because of digital communications, advocacy is a big part of future.
What did we learn today
http://www.womma.org/blog/2013/03/nothing-more-powerful-than-a-brand-advocate