3NETWORKSTRAINING:ENHANCINGYOUTHSERVICESPROMOTIONANDOUTREACHREPORTPalmadeMallorca,25-29November2019On25-29November2019,55participantsfrom15differentcountriesgatheredinPalmadeMallorcaforthe3networks’secondEuropeantrainingfundedbyErasmus+.Thistime,theprojectwascoordinatedbytheEuropeanYouthInformationandCounsellingAgency(ERYICA),in cooperationwithEurodesk and theEuropeanYouthCardAssociation (EYCA). ThehostswereIBJOVE-InstitutBaleardelaJoventut,Spain.Thetopicforthistrainingwas‘EnhancingYouth Services Promotion andOutreach’,with a particular focus on digital tools (ArtificialIntelligence,digitalstorytelling,socialmediastrategiesandmore)andoutreachyouthwork.Thetargetgroupforthetrainingwasmainlycommunicationstrategists,youthinformationworkers,andprofessionalsdealingwithcommunicationandmarketingofyouthservices inthememberorganisationsofthethreenetworks.This report gives an overview of the topics discussed throughout the 3 day training. Allworkshopmaterialsandpresentationscanbefoundhere.
PROGRAMMEMonday25November
19:00 Arrivalofparticipantsandwelcomeevening
20:00 Dinner@HotelAmicHorizonte
Tuesday26November
9:00-9:30
Officialopeningofthe3networkstraining• BalearicIslandsGovernment-MartaCarrióPalou,Directorof
Youth• TheEuropeanYouthInformationandCounsellingAgency
(ERYICA)–JosepMoliné,Vice-President• Eurodesk-AudreyFrith,Director• TheEuropeanYouthCardAssociation(EYCA)-ManelSanchez,
Director
9:30-11:00Keynotespeech
• ElineChivot-SeniorPolicyAnalyst,CentreforDataInnovation
Paneldiscussion'Enhancingyouthservicespromotionandoutreach-HowandWhy?'
• AjoMonzo-IBJOVE• NataljaTurenne-SecretarytotheCDEJ,YouthDepartment,
CouncilofEurope• PauRoigMas-RepresentativefromtheYouthCouncilofthe
BalearicIslands• AudreyFrith-Eurodesk• ManelSanchez-TheEuropeanYouthCardAssociation(EYCA)
11:00-11:30 Coffeebreak
11:30-13:00MappingchallengesForyouthworkersandyouthinformationworkerstoreachouttoyoungpeople
13:00-14:00 Lunchbreak
14:00-15:30
ParallelWorkshopsRound1• ArtificialIntelligenceandDisinformation-ElineChivot,Senior
PolicyAnalyst,CentreforDataInnovation• SocialMediaEngagement-AlexMäkelä,SeniorFellow,The
GoodLobby15:30-16:00 Coffeebreak
16:00-17:30
ParallelWorkshopsRound2• ArtificialIntelligenceandDisinformation-ElineChivot,Senior
PolicyAnalyst,CentreforDataInnovation• SocialMediaEngagement-AlexMäkelä,SeniorFellow,The
GoodLobby
17:30-18:00 Roundupoffirstday
20:00 Dinner@HotelAmicHorizonte
Wednesday27November
9:00-11:00
ParallelworkshopsRound3• DigitalStorytelling-AugustePoskaiteandAndrewCollins,
PromoCymru• VirtualRealityworkshop-AndrewHadleyandPaulOxborough,
MomentumWorld
11:00-11:30 Coffeebreak
11:30-13:00
GoodpracticeBarcamp!1. Socialmedia&digitalplatforms
o IBJOVEo SpunOut.ieo PromoCymruo MomentumWorld
2. AI&virtualrealityo Luckano CityofKuopioo Eurodesk
3. Outreachyouthworko AgenzijaZghazagho Intercambiao SecretariatforYouthofWestpomeraniaRegiono EYCA
13:00-14:00 Lunchbreak
14:00-16:00 VisittoYouthInformationCenter(C/deSaLluna,39)inSóller
20:30 Dinner@ElGuíaRestaurant
Thursday28November
9:00-10:30
Youthinformationtrendsamongyoungpeople• DesYIgn-InnovativeYouthInformationServiceDesignand
OutreachResearchResults-JessicaWalker,ProjectManager,ERYICA
• EurodeskSurveyResults2019-SafiSabuni,PolicyandTrainingOfficer,Eurodesk
Sharingbestpracticesinsolvingtheseissues
10:30-11:00 Coffeebreak
11:00-13:00
Parallelworkshops-Round4• DigitalStorytelling-AugustePoskaiteandAndrewCollins,
PromoCymru• CommunicationStrategies-Eurodesk
13:00-14:00 Lunchbreak
14:00-16:00
Parallelworkshops-Round5• DigitalStorytelling-AugustePoskaiteandAndrewCollins,
PromoCymru• CommunicationStrategies-Eurodesk
16:00-16:15 Coffeebreak
16:15-16:45 Reflectingonlearningandnextsteps
16:45-17:00 Evaluationandclosing
17:00 VisitofOldTown
20:00 Dinner@ ElCafédelGrandHotel
Friday29November
DepartureofparticipantsWELCOMEEVENING:EXPECTATIONSFORTHETRAININGTheparticipantsexpressedtheirexpectationsfortheupcoming3days:
• Networking,meetingpeople,sharingideas• Newpractices• Newthinking• Bestpracticesfromothercountries• Practicestotakehome• Newcontacts• Ethicalboundaries,howmuchinformationisgivenawayandhowmuchshouldwe
enterintodialogueaboutdigitaltechnologies• Newtools• Innovatingthewaysweusesocialmediatoreachyoungpeople
OPENING:KEYNOTESPEECHANDPANELDISCUSSIONERYICA Vice-President Josep Moliné opened the seminar. He introduced the 3 Networkscooperation,whichhasbeenongoingsince2016,andhighlightedtheimportanceoftheyouthinformationnetworksinsupportingaccesstoservicesforallyoungpeople.Hisspeechwasfollowedbywelcomingwordsfromeveryoneonthepanel.Keyelementstohighlight:MartaCarrióPalou,BalearicIslandsGovernmentDirectorofYouth-“Wehaveabigchallengetogiveyoungpeopleinformationandtransformthemintocriticalcitizens,thustheimportanceofservicestobeinclusiveandaccessibletoeveryone.”Audrey Frith, EURODESK Director – referred back to theMemorandum of Understandingbetweenthe3networksandhighlightedthe importanceofcooperationatall levels: “Weneedtoworktogethertofindcost-efficientsolutionsforcommonchallenges.”ManelSanchez,EYCADirector–highlightedthatitisimportanttoshowthatthe3Networkshavethingsincommon,buttheydonotoverlapintheirwork.Hementionedtheimportance
ofadvocatingforthesocialinclusionpartofdigitalisationandAI,andensuringthatthesetoolsareusedtoofferyoungpeoplemoreaccesstoservices.Thekeynotespeaker,ElineChivot -SeniorPolicyAnalyst,Centre forData Innovation, thentook the floor.Highlightsofherpresentation introducingAI and the connectionswith theyouthsector:
• 8millionnewjobscreated• 71%ofyoungpeopleaged15-24yearsoldareinternetusers• 50%ofthepopulationdonothavebasicdigitalskills• EthicalaspectsoftheAI–wheretheEUwantstostands.
SafiSabuniopenedthepaneldiscussionandintroducedthepanellists:
• RepresentativeoftheYouthCounciloftheBalearicIslands-PauRoigMas• Eurodesk-AudreyFrith,Director• TheEuropeanYouthCardAssociation(EYCA)-ManelSanchez,Director• IBJOVE-AjoMonzo• YouthDepartment,CouncilofEurope-NataljaTurenne,SecretarytotheCDEJ
Impressionsaboutthepresentations:
• Theimpactofdigitalisationonbuildingyouthcommunities.• Socialmediamarketing–weuseAIservicestopromoteservicestospecifictargets;
EurodeskdevelopedEMA(EurodeskMobilityAdvisor)–achatboxtoansweryoungpeople’squestionsinrealtime.
• Inyouthpoliciesitisimportanttothinkaboutwhatitmeanstobehuman.• The Council of Europe will start working closer on this topic, specifically on 4-6
December2019therewasaseminarfocusedonAIandyouthwork&youthpolicy.• Itisveryimportanttohaveaconversationaroundthevaluesandethicaldimension
ofAI&youthwork.• Wearechangingthewaywecommunicate.Itisnotbetterorworse,justdifferent.• Weneedto leavethementality“wearetheexperiencedonessoweknowwhat is
goingon”behind:wenowhavetoempoweryoungpeopletofindtheirownwaystocommunicatewitheachotherandtoactasfacilitators,togivethemthetoolsandspacestocommunicate&haveopportunities.
• Transversal competences are needed as much as digital skills, together withemotionalintelligence.WehavearesponsibilitytoknowandcommunicatewhattheethicalimplicationsofAIare.
• TheCouncilofEuropeconclusionswereadoptedlastweek,anddigitalisationisoneofthemaindimensions.TheYouthPartnershiphasannouncedaYouthWorkAgenda,pushingtherecognitionofoccupationsofyouthwork&youthinformationwork.
• Young people started developing trainings on adultcentrism – adults talking withadultsaboutyoungpeople.
Mappingchallengesforyouthworkersandyouthinformationworkerstoreachouttoyoungpeople.Identifiedchallenges:Capacity
• Humanresources• Resourcestostarttheprocessofco-creatingprojectswithyoungpeople• Engagementinofferedactivitiesandcommitment:difficultforNGOstoofferactivities
thataresustainableintime• Possibilitytoreachouttoyoungpeoplewholiveinremoteareasandmaynothave
goodaccesstointernet• Buildingrelationshipswithbeneficiaries• Difficulttoreachnon-organisedyoungpeople
Communication
• Youngpeopleandinstitutionsspeakdifferentlanguages• Lackofcreativityontheinstitutions’side• “Know-how”insocialmediacommunicationandhowtostandout• Creatingcontentthatisaccessible• Choosingtherightcommunicationchannels• Creatingtherightcontentfortherightplatforms• Availabilityofinformationandencouragingyoungpeople’sbehaviouralintentionto
usetheservices• Informationisn’tparticularlysexy,wecan’ttakebigriskswithserioustopics
Externalfactors
• Brexit• DifferentlevelsthatNGOsandinstitutionsareat
Solutions:Information
• Haveclearmessageonthecorrectchannels• Createvideosforsocialmediacontent• Crosspostfromotherpages• Involveyoungpeopleinsocialmediacreation• Targetedadvertisingonsocialmedia:youthorganisationsdonotusuallyusethese
tools• Preparesurveysandaskyoungpeoplewhattheywant
Buildingskills&capacities
• Provokeyoungpeopletoread,participateetc• Haveapersonalcontactwiththegroups• Involveyoungpeopleinthedesign• Treatyoungpeopleasequalsinthewaywecommunicate• Provideexistinginstrumentsandcertificates• Adifferentapproachisneededfortheruralcommunities• Takerisksandbecreativewhenitcomestonewapproachestoengageyoungpeople
WORKSHOP:SOCIALMEDIAENGAGEMENT,ALEXMÄKELÄ,THEGOODLOBBYThefollowingelementsrelatedtosocialmediacommunicationwerehighlighted:
• Stories-itisoneoftheveryfewopportunitieswhentheuserseesonlyyourmessageonthescreen-useit!
• Livesessionsondifferentplatforms• Ifyouareinterestedinads,youshouldapproachitasacompanydoesit• Youwanttogoasvisualaspossible:addpictures,infographics• UsetoolssuchasCanva,RIPL+Legendtobrandyourcontent• Makesurethatallyourcontentonlineissharable• Ifyoudon’thavetheexpertise,outsourceit
Hispresentationisavailablehere,andyoucanconsultthetoolkit‘SocialMediaforChange.’
WORKSHOP:ELINECHIVOT-ARTIFICIALINTELLIGENCEANDFAKENEWS,CENTREFORDATAINNOVATIONThepresentationfromthisworkshopcanbefoundhere.Thefollowingtopicswerecovered:
• Whyarewetalkingaboutfakenews?• WhyarewetalkingabouttheroleofAIinallofthis?• Solutionsandresponsibilities• AI,disinformationandyouth
Elinecoveredsomehistoryoffakenews,andhowwehavearrivedtowherewearetoday.Socialmedia isnot theonly sourceof fakenews, sometimes themedia tryand reactveryquicklywithoutcheckingtheirsourcestoo(shegavetheexampleofthefalsearrestofXavierDupontdeLigonnès).Shealsohighlightedthatitisoftennoteasytodifferentiatebetweenmis anddis information.Another question is thematter of freedomof speech - differentcountries can have different meanings of what is harmful, which makes having a globalregulationonthisdifficult.Eline highlighted some of the steps that socialmedia platforms andGoogle are taking toaddressfakenews:rankingalgorithmstomakesurethecorrectinformationisthefirstthatappears; WhatsApp limits the number of times a message can be forwarded as a directreaction to the fake news thatwas spread during the Brazilian elections; Twitter stoppedpoliticaladvertising,butthisisproblematicbecausewhatispoliticalandwhodecides.Socialmediacompanieshirehumanfactcheckers(FBhas35,000)butitisnotenoughfortheamount of content that is produced. The Christchurch attack was live streamed for 17minutes;thealgorithmswerenot‘intelligent’enoughtoknowhowtostopit.Thetechnologybehinddeepfakescanbebeneficial,forexampleforthemedicalindustry.The issue now is that the reaction to AI is more about countering disinformation thanpreventingit,andmorestepsshouldbetakeninthisdirection.AIcanbeapositiveforceforgood: reducing fact checking jobs and reaching vulnerable groups. Fake news can be anopportunitytoteachcriticalthinkingskills.
ROUNDUPOFDAY1Theparticipantsenjoyed the firstday. Theyhada lotofperspectivesand inputs from thediscussionsonArtificialIntelligenceanddigitaltechnologyandtheywerelookingforwardtomoreconcreteexamplesoverthecomingdaysandputtingtheirnewknowledgeintopractice.
WORKSHOP:DIGITALSTORYTELLING-AUGUSTEPOSKAITEANDANDREWCOLLINS,PROMOCYMRUTheparticipantswereintroducedtothetheorybehindfilming,howtobuildastoryline,thevarietiesofshotsandanglesandwhattheymeanandcapture.Theywerethenaskedtocreateashortvideoinpairs,interviewingeachother,andusingdifferentwaysofshooting.Lastlytheyweredividedintothreegroupstocomeupwithastoryline,shootthevideowiththeirmobilephonesandthenedititinthemobileappfilmoraGo.Thepresentationsandvideosmadecanbefoundintheparticipants’folder.EVALUATIONOFDAY1In general the participants felt that the day was very interesting. The topic of ArtificialIntelligence was positively welcomed and fruitful. They had a feeling that it was a bittheoreticalandtheywerestilltryingtounderstandhowitallcomestogether.Inthedaysthatfollowedtheysawmorepracticalexamplesandlookedatyouthworkandtheyouthsectorinrelationtocurrenttrends.
WORKSHOP:VIRTUALREALITY-ANDREWHADLEYANDPAULOXBOROUGH,MOMENTUMWORLDMomentumWorldworkstogiveyoungpeopleavoicethroughvideo,andworkwithfilms,360 technology and drones. They recently carried out the project Youth Work 360, thepurpose of which was to create a virtual training for youth workers to learn how to dointerculturalactivitiesandenergisers.Theaimwasnottoproducehighqualitytrainingbuttoexploredifferentpossibilitieswiththistechnology.Theyhighlightedthe3typesofVR:
• Non-immersive• Semi-immersive• Fully-immersive
TheydemonstratedtotheparticipantsthedifferentwaysofusingVRmaterial,highlightingitsaccessibilityandhowitcanbeaffordableforsmallNGOs,andthatyoudon’tneedexpertisetouseit.Smallorganisationsshouldnotbeafraidtoaskforsponsors.TheparticipantsfirstdiscussedthecurrentsituationofVRintheirrespectivecountries,andthenthedifferentorganisations’willingnesstouseVR.Aftertheinitialdiscussions,theyhadthechancetocreatea360video.Theparticipantswereimpressedbyhowmuchtheycouldachieveattheendoftheworkshopwithout having any expertise in the field. This shows how this can be used as a tool toempoweryoungpeople.MomentumusePremiereProforeditingandaddinggraphics.Instagramwillshortlylaunchaplugin360.Herearesomefurtherexamplesoftheirwork:
• Eurodeskpilotvideo(ifwatchingwithsmartphone&headset,tapthesmallgogglesiconatbottomofscreentogetstereovision)
• Inclusionfilm(withGermansubtitles)
GOODPRACTICEBARCAMP9 good practices from selected participants were shared in a revised Open Spacemethodology.Theparticipantshadthechancetolistento4goodpracticesthatrangedfromthe topics of Social Media, Artificial Intelligence, Outreach, and Media and InformationLiteracy.Herearethe9practices:IBJOVE-EvaNigorraandAjoMonzoExperiencesinsocialnetworksforjobsearch,training,andsecureInternet.SpunOut.ie-DeividasMorkunasThepowerofInstagramandSnapchatstoriestoreachtheyouthoftoday.
PromoCymru-AndrewCollinsWhyco-creatingvideoisthebestwaytoreachyouraudienceandempoweryoungpeopleMomentumWorld-AndrewHadleyandPaulOxboroughMomentumWorldhasover20yearsofexperienceusingmediatechnologyinyouthwork.Theyhaveworkedwithgroupsinandoutofschool,includingyoungpeoplewithphysicalandmentaldisabilities.AndrewandPaulwilltalkaboutsomeoftheirpreviousprojects,demonstratethetoolsweuse,andofferideasforfuturepartnerships
CityofKuopio-MillaPorkkaandMiinaMorkoThebenefitsofayouthinformationandcounsellingchatbot.Howtocreateadatabaseinamultiprofessionalcooperation.Eurodesk-SafiSabuniMeetEMA-Eurodesk’sMobilityAdvisoronFacebookMessenger.SheisahybridAI-HumanInteractionBOTconnectingyoungpeopletoaEuropeannetworkofmobilityadvisors.Intercambia-PedroMuñozWeareunderYOUTHMEDIAWORLD,butweneedtothinkthatatfacetofaceiswherewecangetQUALITYonYouthInformation,ItmeansthatweneedtouseMEDIAinordertoshareinfo,butdonotforgetthatFACETOFACEiswherewecangetrealfeedbackofourActions.SecretariatforYouthofWestpomeraniaRegion-MałgorzataLudwiczekandKamilaBienieckaYoungpeopleversusfakenews.Howtoengageyouth’sattentionandinterest?
EYCA-CorinaPirvulescuPresentingtheresultsandactivitiesofthe#GiveAVoteelectioncampaign.
STUDYVISITTOYOUTHINFORMATIONCENTREINSOLLERThehostsorganisedavisitfortheparticipantsaspartoftheprogramme.TheyhadtheopportunitytovisitayouthinformationcentreinSoller,andtomeetwithayouthinformationworkerthere.YouthInformationTrendsamongYoungpeopleThedaybeganwithanoverviewofthefinaldayoftheprogramme,andanintroductiontothe3networksePublication:Engage.Inform.Empower.Acollectionofbestpracticesfromthemain European youth information and mobility networks on enhancing youth servicepromotionandoutreach.Manyoftheparticipantshadcontributedtothispublicationthroughsendingtheirgoodpractices.ERYICA presented a study on contemporary youth information-seeking behaviour. Theresultscamefrom8focusgroupsessionsacross4countries,andgaveaninsightintoyoungpeople’sinformation-seekingtrendsandtheirviewsonyouthinformationservices.Eurodesk presented it’s Eurodesk Survey 2019 results about trends in youth mobilityinformation, what obstacles and challenges exist in accessing mobility and accessinginformationaboutopportunities.Therepostcanbereadhere.Questions
• Whatisthedifferencebetweenayouthinformationworkerandyouthworker?• What do you think is the purpose of informing young people about mobility
opportunities?Itwashighlighted:
• Youthworkersshouldbetrainers,readytoinform• It is important to reach out and open a free procedure to non-organised young
people.Also, it is importanttopaythemobilityticket inadvanceforyoungpeoplewhocannotadvancethecoststhemselvesinordertobreakdownbarriers
• HowdowereachouttoEurodeskmultipliers• GoodpracticeinSoller:onceaweektogoouttothespaceswhereyoungpeopleare
(inschools,inruralareas).Oneofthemainissuesisthatyouthworkersareinayouthcentre,theysendinformationonline,buttheydonotgooutwheretheyoungpeopleare.
Discussionquestions
1)Howdoyougainyoungpeople’strust?2)Doyouthinkyouhavetobeonallplatformswhereyoungpeopleare?3)Howdoyoucreatemorecreativecontent?4)Howdoyoureachouttoyoungpeopleinvulnerablegroups?
Resultsofdiscussionsgroups
Group1
• You must have the right ethos to gain trust: clarity, reliability, consistency. Useappropriate,down-to-earthlanguage
• Peer-to-peerlearning• Postregularly,ongoing• Don’tforgetthephysicalspaces• Recognisethateveryonehasinspiringstories• Thinkaboutthevoicethatyouareusing:ifyoupresentthingstoacertaincommunity,
youhavetousethelanguageofthatcommunity,beauthentic• Findoutwhoisalreadyinthosespaces.
Group2
• Thequalityoftheinformationneedstobehigher:makeattractivecalls,befocusedonthecontentanditscontent,notonlyonthechannel
• Trust:answerinapersonalisedwaytoeveryyoungperson• Alwaysputyoungpeopleatthecentre• Investinyouthworkersandyouthcentresinruralareas• Gowhereyoungpeopleareandshowtheirquestionswithprofessionalism.
Group3:
• Togaintrust: face-to-faceandfollow-upwithmentoringandfeedbackfromyoungpeople
• Peer-to-peerexperiencewheneverpossible• Knowverywellwhichcontentandlanguagegoesineveryplatform• Cooperate among professionals and be in contact with young people for creative
content• Useadsonsocialmedia.
Group4:
• Wehavetotakecareofthegoodimageoftheorganisationandthepeoplewecantrust
• Useco-creatinganddifferentnetworks,channelsandpersonalcontacts• Focustogetherwiththeyoungpeopleonacommonresult
Group5:
• Youngpeoplehavetobepartoftheprocessallthetime• Developqualitystandardsforyouthinformationwork• Don’tuseplatformsthatyoucannothandle!• Weshouldhavemoreonlineservicesforruralareas.
WORKSHOP:COMMUNICATIONSTRATEGIES,SAFISABUNI(EURODESK)The workshop went through the essential components of a communication strategy bylookingathowtodesignaclearpurposeandmission,defineyourtargetgroupandfindtheplatformwheretheyareactive.Welookedatdifferenttypesofcontentandwaysofcreatingcontent.Lastlywelookedatevaluationmechanismsandhowtofollowyourprogress.
