2015 Magazine Overview And Reader Profile
Reaching Gamers Everywhere You Need To Be…
Walmart Gamecenter magazine in print
Launched in 2011
Published Ten Times Annually
Positioned on the NRE (End Cap) in the Video Game Sections of 3500+ Walmart Stores
Nationwide
Free to Consumers
Published by EGM Media, publishers of EGM, with over 25 years of video game magazine
publishing experience
Walmart Gamecenter magazine digital ediHon
Launched in 2011 for iPad
Published Ten Times Annually
Unique and Enhanced content (not repurposed from print edition)
Available on iPad, Desktop Computers, and
coming in 2015 for iPhone, and Android Mobile and Tablet Devices
Over 650,000 Digital Newsstands downloaded
through December 2014
No matter where your potential customers go, we are there! What Digital Devices Will Your Advertising Message Be Seen On?
Walmart Gamecenter magazine is available on the following digital devices: Personal Computers (running Adobe AIR) iPad Tablets (running iOS 6 and above) Android Tablets (coming soon) (including Kindle Fire) iPhone (coming soon) (running iOS 6 and above) Android Smartphones (coming soon) (running Android 4.0 and above)
90.4% of the readers are male
61.5% of the readers are 18 to 35
2.5 Readers per copy
More than 2.0 million unique print/digital readers in 2014
53.4% have an annual household income in excess of $30K (25.0% make in excess of
$50K)
Who are the readers…
51% of the readers are Hardcore Gamers
68% Spend 8+ hours gaming per week
96.5% Buy at least one game per month (53.8% Buy two or more games per month)
72.7% Own 11 or more console games (53.2%
own more than 21 console games)
38.0% Own 11 or more PC games (22.5% own more than 21 PC games)
How do they play and buy?
81.6% of the Walmart Gamecenter magazine readers pre-order games
80.08% Provide purchasing information to others
75.9% Purchased a game based on content in
Walmart Gamecenter magazine
72.3% Purchased a game based on advertising in Walmart Gamecenter magazine
96.5% Purchase games at retail
66.0% Purchase games online
Influence and Credibility…
• 46.9% Sony PlayStation 4 • 37.8% Microsoft Xbox One • 61.2% PC/Mac • 49.0% Nintendo 3DS • 30.9% Nintendo WiiU
What do they play games on? WGC Readers are early influencers who set the trends and buy first, buy oPen, and play more than the average gamer
• 5.7% Steam Machine
• 45.5% Sony PlayStation 3 • 53.1% Microsoft Xbox 360 • 18.2 Sony PlayStation Vita • 41.2% Tablet • 69.0% Mobile Phone
• 25.9% Sony PlayStation 4 • 19.6% Microsoft Xbox One • 15.5% PC/Mac • 12.4% Nintendo 3DS • 12.4% Nintendo WiiU
What do they plan to buy in the next 12 months?
• 9.7% Steam Machine • 0.7% Sony PlayStation 3 • 0.7% Microsoft Xbox 360 • 7.0% Sony PlayStation Vita • 12.4% Tablet • 14.7% Mobile Phone
• 96.0% Action • 94.0% Adventure • 61.0% Driving • 78.0% Fantasy • 69.0% Fighting
• 97.0% First-Person Shooters
• 64.0% Other Shooters
• 24.1% Music
What type of games do they play?
• 47.0% Platformer • 43.0% Puzzle
• 75.0% RPG’s • 46.0% Simulation • 49.0% Sports • 61.0% Strategy
• 31.0% MMO (Subscription based)
• 50.0% MMO (Free to Play)
Only video game magazine published exclusively for mom and dad
Published annually as a holiday buyers guide at the
beginning of the holiday buying season
Published in print and digital formats (iPad and Mobile)
Complete A to Z guide of all game titles for the young and old
This special edition covers all ESRB information,
parents insights, and is 100% skewed to moms and dads
Walmart Parents Guide to Video Games…
99.3% Would recommend Walmart Gamecenter magazine to others
80.08% Provide purchasing information to others
81.6% of the Walmart Gamecenter magazine
readers pre-order games
96.5% Buy at least one game per month (53.8% Buy two or more games per month)
Number One video game magazine in total
advertising pages over all of our competitors COMBINED IN 2014
Key Points…
For AdverHsing informaHon contact: Jeffrey Eisenberg EGM Media, LLC
800.557.4165, ext. 201