2015  Magazine  Overview  And  Reader  Profile  

   

Reaching  Gamers  Everywhere  You  Need  To  Be…  

           Walmart  Gamecenter  magazine  in  print  

Launched in 2011

Published Ten Times Annually

Positioned on the NRE (End Cap) in the Video Game Sections of 3500+ Walmart Stores

Nationwide

Free to Consumers

Published by EGM Media, publishers of EGM, with over 25 years of video game magazine

publishing experience

           Walmart  Gamecenter  magazine  digital  ediHon  

Launched in 2011 for iPad

Published Ten Times Annually

Unique and Enhanced content (not repurposed from print edition)

Available on iPad, Desktop Computers, and

coming in 2015 for iPhone, and Android Mobile and Tablet Devices

Over 650,000 Digital Newsstands downloaded

through December 2014

No matter where your potential customers go, we are there! What Digital Devices Will Your Advertising Message Be Seen On?

Walmart Gamecenter magazine is available on the following digital devices: Personal Computers (running Adobe AIR) iPad Tablets (running iOS 6 and above) Android Tablets (coming soon) (including Kindle Fire) iPhone (coming soon) (running iOS 6 and above) Android Smartphones (coming soon) (running Android 4.0 and above)

90.4% of the readers are male

61.5% of the readers are 18 to 35

2.5 Readers per copy

More than 2.0 million unique print/digital readers in 2014

53.4% have an annual household income in excess of $30K (25.0% make in excess of

$50K)

         Who  are  the  readers…  

51% of the readers are Hardcore Gamers

68% Spend 8+ hours gaming per week

96.5% Buy at least one game per month (53.8% Buy two or more games per month)

72.7% Own 11 or more console games (53.2%

own more than 21 console games)

38.0% Own 11 or more PC games (22.5% own more than 21 PC games)

         How  do  they  play  and  buy?  

81.6% of the Walmart Gamecenter magazine readers pre-order games

80.08% Provide purchasing information to others

75.9% Purchased a game based on content in

Walmart Gamecenter magazine

72.3% Purchased a game based on advertising in Walmart Gamecenter magazine

96.5% Purchase games at retail

66.0% Purchase games online

         Influence  and  Credibility…  

•  46.9% Sony PlayStation 4 •  37.8% Microsoft Xbox One •  61.2% PC/Mac •  49.0% Nintendo 3DS •  30.9% Nintendo WiiU

         What  do  they  play  games  on?  WGC  Readers  are  early  influencers  who  set  the  trends  and  buy  first,  buy  oPen,  and  play  more  than  the  average  gamer    

•  5.7% Steam Machine

•  45.5% Sony PlayStation 3 •  53.1% Microsoft Xbox 360 •  18.2 Sony PlayStation Vita •  41.2% Tablet •  69.0% Mobile Phone

•  25.9% Sony PlayStation 4 •  19.6% Microsoft Xbox One •  15.5% PC/Mac •  12.4% Nintendo 3DS •  12.4% Nintendo WiiU

         What  do  they  plan  to  buy  in  the  next  12  months?  

•  9.7% Steam Machine •  0.7% Sony PlayStation 3 •  0.7% Microsoft Xbox 360 •  7.0% Sony PlayStation Vita •  12.4% Tablet •  14.7% Mobile Phone

•  96.0% Action •  94.0% Adventure •  61.0% Driving •  78.0% Fantasy •  69.0% Fighting

•  97.0% First-Person Shooters

•  64.0% Other Shooters

•  24.1% Music

         What  type  of  games  do  they  play?  

•  47.0% Platformer •  43.0% Puzzle

•  75.0% RPG’s •  46.0% Simulation •  49.0% Sports •  61.0% Strategy

•  31.0% MMO (Subscription based)

•  50.0% MMO (Free to Play)

Only video game magazine published exclusively for mom and dad

Published annually as a holiday buyers guide at the

beginning of the holiday buying season

Published in print and digital formats (iPad and Mobile)

Complete A to Z guide of all game titles for the young and old

This special edition covers all ESRB information,

parents insights, and is 100% skewed to moms and dads

         Walmart  Parents  Guide  to  Video  Games…  

99.3% Would recommend Walmart Gamecenter magazine to others

80.08% Provide purchasing information to others

81.6% of the Walmart Gamecenter magazine

readers pre-order games

96.5% Buy at least one game per month (53.8% Buy two or more games per month)

Number One video game magazine in total

advertising pages over all of our competitors COMBINED IN 2014

         Key  Points…  

For  AdverHsing  informaHon  contact:  Jeffrey  Eisenberg  EGM  Media,  LLC  

800.557.4165,  ext.  201