2013: YEAR END REPORTING
& 2014: 1ST QUARTER UPDATE
June 2014
Client Mix & Event Types• Corporate (Industrial, Commercial, Financial, Agricultural, Marketing, Law
firms): Training, mediation & negotiations, recognition & appreciation, board retreats, seminars, corporate parties & meeting, trade shows
• Associations: Annual General Meetings, Regional Conferences
• Social: Weddings, Halloween Fest, Brunch with Santa, Christmas at the
Centre
• Non-Profit: Brainstorming sessions, board meetings, Rural/Urban Dinner
• Government (all levels): Federal, province, municipal
• Consumer shows: Home Show, Wedding Show, Christmas Show, Farm Show, Power Boats and RV Show, Car Show, Toy Show, Beer Show (coming), Comics Show (coming)
Food & Beverage Services
Fundraising / Community / Corporate
Consumer Shows
Conference & Business Events
Glimpse of Social Events
Self Driven Events
Glimpse of PRIVATE Events “Professional Associations”
Glimpse of PRIVATE Events for Fall 2013 “Governments / Non Profits”
Customers Appreciation QuotesThe Facility and food were great, we will be in touch in the new year as I am
sure we will hold another meeting at the centre…Sue, LK district School Board
Many thanks for all your support, The set-Up and food were excellent – as usual, And your staff helpful and capable. Always a pleasure to work with you.
Maura , Erie-St-Clair, CCAC Great Job at the Rural Urban Dinner… many many compliments.
Gail. CK Chamber of Commerce… Thanks again for all your help on Nov 25th, - as always, our events run very smoothly when we hold them at your convention centre. Makes my job that much easier!
Julie, Erie-St Clair LHIN…Glad that everything went so well! Everyone had a great time and I want to thank you again for all of your help. We will definitely be back!
Lesley , Investors Group Thanks again, … everything was really good, rave reviews about the chicken and ravioli!!!
Cathy, Thamesview Family Health team.
Customers Appreciation QuotesWe were totally blown away with the level of service and quality of food and
venue for the evening, we received nothing but positive comments from everyone that was at the event, your staff were incredible and accommodating to make the evening special.
Walter , Blackburn Radio What an amazing day! Thank you so much for everything. Staff was awesome, just can’t say enough good things about the service and facility!
John, TEDx Chatham-KentThank you and all the staff at the convention centre… Everyone did an outstanding job.
Ron, Maizex seeds.…The participants along with our team were very pleased with the host venue, several participants commented on the superior customer service they received!
Geoff, Municipality of Chatham-Kent…thank you… Your facility is beautiful and you provide excellent service as well!
Tracy , FCC Thanks,… The facilities, food and service were excellent!
Marinus, IPSOS Agr
Summary of Guests
2012 2013 20140
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
4th Quarter
3rd Quarter
2nd Quarter
1st Quarter
2012 – 2013 increase by 6,090 (18%)
+10% over 2012
+20% over 2013
Summary of Event Days
2012 2013 20140
50
100
150
200
250
300
350
400
450
4th Quarter3rd Quarter2nd Quarter1st Quarter
2012-2013 increase by 86 (25%)
Summary of Operation Requirements
2012 2013 2014 $-
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
4th Quarter3rd Quarter2nd Quarter1st Quarter
2012 - 2013 Increased performance $ 132,000
$ 477,000
$ 345,000
Sales & Marketing Ongoing EffortsMarket Lead Generation with a 3rd Party ProfessionalsAdvertising, Regional & Local mediaIncentive Rates & Packages StrategyMarket Specific FocusResources and Circles of InfluenceNetworking and Public RelationsIndustry Trade Show Presence
WEEK
FAM Tour:
A Success!
Moving in the right direction Separate presentation being made on the Economic Impact to the
community on the Convention Centre More exposure, partnering with economic development and tourism to
promote CK as a destination for Events and Tours Positive response from users, spreading of “word of mouth” Events are being re-booked for the following year and leading to
additional bookings People attending events are recommending the facility within their
networks
SummaryOn the road to success:
Improved position (2013 vs. 2012) in regards to deficit
Effective actions underway to control and monitor costs
Diverse use of the facility meeting C-K needs and beyond
Building on the successful events of 2012 & 2013 to gr0w in 2014-2015
Concentrated efforts on Sales and Marketing strategies to focus on short and long
term revenue generation and economic benefit to Chatham-Kent
Thank
You
