Download - 2013 cloud marketing overview
IDC CMO Advisory Service
Cloud Marketing Trends
2013 Prepared by Sam Melnick
www.idc.com/cmo
companies and
technologies
are
in
the tech
industry
Over the next 10
years
will be
from 3rd platform
technologies
Source: IDC 3
By 2016 the
Cloud
Software
industry will
be
Source: IDC Worldwide SaaS and Cloud
Software 2012–2016 Forecast and 2011
Vendor Shares
Cloud
marketer’s
budgets will
grow
in the
next year 2nd
Platform…
…not so
much
Source: IDC CMO Advisory 2013 Tech Marketing
Barometer Survey 6
Yet, Cloud and 2nd Platform CMO’s 2013
Source: IDC CMO Advisory 2013 Tech Marketing
Barometer Survey
Source: IDC CMO Advisory 2013 Tech Marketing
Barometer Survey 8
Source: IDC CMO Advisory 2013 Tech Marketing
Barometer Survey
Source: IDC CMO Advisory 2013 Tech Marketing
Barometer Survey
However, their
11
13
Source: IDC CMO Advisory 2013 Tech Marketing
Barometer Survey
But to do this the
right tools ( ) to succeed
16
Source: IDC CMO Advisory 2013 Tech Marketing
Barometer Survey
Source: IDC CMO Advisory 2013 Tech Marketing
Barometer Survey
Two different
approaches but,
19
Contact Sam Melnick for the full deck on Cloud
and 2nd platform marketing organizations.
For more insights visit IDC’s CMO Advisory Service’s Blog
And
Follow me on Twitter: SamMelnick
Visit: www.idc.com/cmo 21