Download - 2013 cloud marketing overview
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IDC CMO Advisory Service
Cloud Marketing Trends
2013 Prepared by Sam Melnick
www.idc.com/cmo
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companies and
technologies
are
in
the tech
industry
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Over the next 10
years
will be
from 3rd platform
technologies
Source: IDC 3
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By 2016 the
Cloud
Software
industry will
be
Source: IDC Worldwide SaaS and Cloud
Software 2012–2016 Forecast and 2011
Vendor Shares
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Cloud
marketer’s
budgets will
grow
in the
next year 2nd
Platform…
…not so
much
Source: IDC CMO Advisory 2013 Tech Marketing
Barometer Survey 6
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Yet, Cloud and 2nd Platform CMO’s 2013
Source: IDC CMO Advisory 2013 Tech Marketing
Barometer Survey
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Source: IDC CMO Advisory 2013 Tech Marketing
Barometer Survey 8
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Source: IDC CMO Advisory 2013 Tech Marketing
Barometer Survey
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Source: IDC CMO Advisory 2013 Tech Marketing
Barometer Survey
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However, their
11
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13
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Source: IDC CMO Advisory 2013 Tech Marketing
Barometer Survey
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But to do this the
right tools ( ) to succeed
16
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Source: IDC CMO Advisory 2013 Tech Marketing
Barometer Survey
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Source: IDC CMO Advisory 2013 Tech Marketing
Barometer Survey
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Two different
approaches but,
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Contact Sam Melnick for the full deck on Cloud
and 2nd platform marketing organizations.
For more insights visit IDC’s CMO Advisory Service’s Blog
And
Follow me on Twitter: SamMelnick
Visit: www.idc.com/cmo 21