IDC CMO Advisory Service

Cloud Marketing Trends

2013 Prepared by Sam Melnick

smelnick@idc.com

www.idc.com/cmo

companies and

technologies

are

in

the tech

industry

Over the next 10

years

will be

from 3rd platform

technologies

Source: IDC 3

By 2016 the

Cloud

Software

industry will

be

Source: IDC Worldwide SaaS and Cloud

Software 2012–2016 Forecast and 2011

Vendor Shares

Cloud

marketer’s

budgets will

grow

in the

next year 2nd

Platform…

…not so

much

Source: IDC CMO Advisory 2013 Tech Marketing

Barometer Survey 6

Yet, Cloud and 2nd Platform CMO’s 2013

Source: IDC CMO Advisory 2013 Tech Marketing

Barometer Survey

Source: IDC CMO Advisory 2013 Tech Marketing

Barometer Survey 8

Source: IDC CMO Advisory 2013 Tech Marketing

Barometer Survey

Source: IDC CMO Advisory 2013 Tech Marketing

Barometer Survey

However, their

11

13

Source: IDC CMO Advisory 2013 Tech Marketing

Barometer Survey

But to do this the

right tools ( ) to succeed

16

Source: IDC CMO Advisory 2013 Tech Marketing

Barometer Survey

Source: IDC CMO Advisory 2013 Tech Marketing

Barometer Survey

Two different

approaches but,

19

Contact Sam Melnick for the full deck on Cloud

and 2nd platform marketing organizations.

For more insights visit IDC’s CMO Advisory Service’s Blog

And

Follow me on Twitter: SamMelnick

Visit: www.idc.com/cmo 21