2012 YEAR-TO-DATE THRU:
MARKET Q1
REGION
Add '000s toUnits and Dollars 2012 INDEX
Total U.S. Q1 Q2 Q3 Q4 2012 2011 Variance % (to 2011 YTD)
UNITSALES1 414,119 414,119 328,789 +26.0% 126%
DOLLARSALES1 $365,022 $365,022 $342,809 +6.5% 106%
AVG SELLING $/UNIT $0.88 $0.88 $1.04 -15.5%
Total U.S. Q1 Q2 Q3 Q4 Total U.S. Q1 Q2 Q3 Q4
2011 1,876 2011 $1,956
2012 2,337 2012 $2,060
% Variance +24.6% % Variance +5.3%
PLU UNITS UNITS VARIANCE UNITS 2011 2012YTD 2011 2012 % YTD % of TTL % of TTL
4046 103,762 157,054 +51.4% 4046 31.6% 37.9%
2012 AvoScore Card- CONFIDENTIAL -
SymphonyIRI Group regional retail sales data is imputed to represent reporting and non-reporting
retailers within the region.ALL
Total U.S.
PER STORE UNIT SALES1 PER STORE DOLLAR SALES1
2012 YEAR - TO - DATE
PLU List
- 4046 Small Hass (#60s & smaller)
4225 144,676 162,275 +12.2% 4225 44.0% 39.2%
4770 20,176 9,344 -53.7% 4770 6.1% 2.3%
Other 7,781 8,162 +4.9% Other 2.4% 2.0%
Organic 3,194 4,605 +44.2% Organic 1.0% 1.1%
Bags 49,199 72,679 +47.7% Bags 15.0% 17.6%
Retail Dollar Trends(2011 vs 2012)
Q1 Q2 Q3 Q4 YTD AD ACTIVITY2 YTD
Fruit -0.3% - -0.3% 2012 n/aProduce -2.4% - -2.4% 2011 n/a
Comments / Analysis:
1 Los Angeles 11 Portland
2 San Francisco 12 Boston
3 Houston 13 San Diego
4 Dallas 14 Philadelphia
Sources: 5 New York 15 Atlanta
1 Retail Data from SymphonyIRI Group/FreshLook Marketing v15 6 Phoenix 16 Las Vegas
2 Advertising activity obtained from Market Track 7 Sacramento 17 Detroit
8 Denver 18 New England
9 Seattle 19 Miami
For more information: 10 Chicago 20 Tampa
Contact Hass Avocado Board (949) 341-3250 © 2012 Hass Avocado Board
Important Note: Due to the fact that SymphonyIRI Group/FreshLook recently restated all retail data, these AvoScore cards cannot be compared or used in conjunction with prior AvoScore cards.
- YTD through '12-Q1, AVOCADO retail dollar trend of +6.5% outpaced the FRUIT and PRODUCE trends by more than +6 points- YTD through '12-Q1, AVOCADO retail volume grew +26% over the prior year, which may have been driven by ASP declining -15.5% from the prior year- PLU 4046 category volume share increased +6.3 share points to account for 37.9% in the current year, the largest share increase of all segments
TOP REPORTING DMA MARKETS(based on 2011 Total Volume)1
- 4225 Large Hass (#40 & #48)
- 4770 X-Large Hass (#36 & larger)
- Other includes Unknown, Pinkertons, Greenskins, etc.
- Organic includes all sizes
- Bags includes all bagged UPCs