2012 YEAR-TO-DATE THRU:

MARKET Q1

REGION

Add '000s toUnits and Dollars 2012 INDEX

Total U.S. Q1 Q2 Q3 Q4 2012 2011 Variance % (to 2011 YTD)

UNITSALES1 414,119 414,119 328,789 +26.0% 126%

DOLLARSALES1 $365,022 $365,022 $342,809 +6.5% 106%

AVG SELLING $/UNIT $0.88 $0.88 $1.04 -15.5%

Total U.S. Q1 Q2 Q3 Q4 Total U.S. Q1 Q2 Q3 Q4

2011 1,876 2011 $1,956

2012 2,337 2012 $2,060

% Variance +24.6% % Variance +5.3%

PLU UNITS UNITS VARIANCE UNITS 2011 2012YTD 2011 2012 % YTD % of TTL % of TTL

4046 103,762 157,054 +51.4% 4046 31.6% 37.9%

2012 AvoScore Card- CONFIDENTIAL -

SymphonyIRI Group regional retail sales data is imputed to represent reporting and non-reporting

retailers within the region.ALL

Total U.S.

PER STORE UNIT SALES1 PER STORE DOLLAR SALES1

2012 YEAR - TO - DATE

PLU List

- 4046 Small Hass (#60s & smaller)

4225 144,676 162,275 +12.2% 4225 44.0% 39.2%

4770 20,176 9,344 -53.7% 4770 6.1% 2.3%

Other 7,781 8,162 +4.9% Other 2.4% 2.0%

Organic 3,194 4,605 +44.2% Organic 1.0% 1.1%

Bags 49,199 72,679 +47.7% Bags 15.0% 17.6%

Retail Dollar Trends(2011 vs 2012)

Q1 Q2 Q3 Q4 YTD AD ACTIVITY2 YTD

Fruit -0.3% - -0.3% 2012 n/aProduce -2.4% - -2.4% 2011 n/a

Comments / Analysis:

1 Los Angeles 11 Portland

2 San Francisco 12 Boston

3 Houston 13 San Diego

4 Dallas 14 Philadelphia

Sources: 5 New York 15 Atlanta

1 Retail Data from SymphonyIRI Group/FreshLook Marketing v15 6 Phoenix 16 Las Vegas

2 Advertising activity obtained from Market Track 7 Sacramento 17 Detroit

8 Denver 18 New England

9 Seattle 19 Miami

For more information: 10 Chicago 20 Tampa

Contact Hass Avocado Board (949) 341-3250 © 2012 Hass Avocado Board

Important Note: Due to the fact that SymphonyIRI Group/FreshLook recently restated all retail data, these AvoScore cards cannot be compared or used in conjunction with prior AvoScore cards.

- YTD through '12-Q1, AVOCADO retail dollar trend of +6.5% outpaced the FRUIT and PRODUCE trends by more than +6 points- YTD through '12-Q1, AVOCADO retail volume grew +26% over the prior year, which may have been driven by ASP declining -15.5% from the prior year- PLU 4046 category volume share increased +6.3 share points to account for 37.9% in the current year, the largest share increase of all segments

TOP REPORTING DMA MARKETS(based on 2011 Total Volume)1

- 4225 Large Hass (#40 & #48)

- 4770 X-Large Hass (#36 & larger)

- Other includes Unknown, Pinkertons, Greenskins, etc.

- Organic includes all sizes

- Bags includes all bagged UPCs