20 Tipsfor Powerful Story-DrivenBranding & Communications
@NazarethCollege@zehno#cnola
#cs20tips
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
Liz Zapata
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
Karen BuckLiz Zapata
Wednesday, February 23, 2011
Wednesday, February 23, 2011
What this is all about:Content Strategy
Wednesday, February 23, 2011
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#1: Take control of your message
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#1: Take control of your message
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#2: Take help where you can get it
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#2: Take help where you can get it
Wednesday, February 23, 2011
What is your story?
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#3: Know your goals
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#3: Know your goals
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#4: Know your project objectives
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#4: Know your project objectives
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#5: Avoid demands
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#5: Avoid demands
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#6: Know what you’re trying to say
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#6: Know what you’re trying to say
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#7: Define a tone
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#7: Define a tone
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#7: Define a tone
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#7: Define a tone
Tone: Snappy, humorous, tongue-in-cheek.
Like This: You say we’ve been around the block.We take that as a compliment.
Not That: Our clients value the decades of experience Zehno’s team has.
Wednesday, February 23, 2011
Know your existing story
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#8: Do a content/story audit
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#8: Do a content/story audit
From http://www.adaptivepath.com/ideas/essays/archives/000040.php
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#9: Find out who you’re dealing with
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#9: Find out who you’re dealing with
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#10: Audit for quantity AND quality
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#10: Audit for quantity AND quality
{Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#11: Identify the gap between what you have and what you need
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#11: Identify the gap between what you have and what you need
Wednesday, February 23, 2011
Wednesday, February 23, 2011
Building what you need:Cultivating stories
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#12: Create a beat system
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#12: Create a beat system
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#13: Be open in interviews
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#13: Be open in interviews
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#14: Photos are worth 1,000 words
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#14: Photos are worth 1,000 words
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#14: Photos are worth 1,000 words
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#14: Photos are worth 1,000 words
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#15: Image and note libraries outlive individual staff members
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#15: Image and note libraries outlive individual staff members
Wednesday, February 23, 2011
Do something with all this work
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#16: Conquer politics
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#16: Conquer politics
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#16: Conquer politics
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#17: Use collaborative tools
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#17: Use collaborative tools
Page table example from Content Strategy for the Web
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#18: Create an editorial matrix and calendar
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#18: Create an editorial matrix and calendar
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#19: Curate, recycle and repackage
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#19: Curate, recycle and repackage
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#20: Get fresh!
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#20: Get fresh!
From http://www.losowsky.com/magtastic/2008/good-thinking/
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#20: Get fresh!
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#20: Get fresh!
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#20: Get fresh!
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
Bonus Tip: Your work is never done!
Wednesday, February 23, 2011
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Wednesday, February 23, 2011
