Art Deco
by Roel
1925 International Exposition of Modern Industrial and Decorative Art in paris
the first exhitibion on an international scale in over a century soley for applied arts
Jacques-emile Ruhlmannmaster cabinetmaker
Heroic and futuristic visual language
different names in different countries
identifiable regardless of national origin
Pure style without ideology
Stood for luxury elegance and extravagence
rules of art deco
could be applied to any subject or theme
stylization and idealization
Gracefuly stylized and geometric often symmetrical arrangement
is based on simple format, clean lines, and vivid colors
art decO architecture
art decO architecture
used in the design of shops, hotels, restaurants, movie theaters, schools, and government buildings
“you know it when you see it” quality about it
Consisted of sleek forms and zig zags showcasing the machine age
Roots from all over the world
art decO architecture
the discovery of Tutankhamun’s tomb in November of 1922 spawned a worldwide fascination with all things Egyptian
Influenced everything from architecture to jewelery
art decO ziggurat
art decO architecture
art decO architecture
art decO architecture
art decO architecture
art decO architecture
contructed between 1930 and 1931
art decO architecture
contructed between 1928 - 1930
E mcknight kauffer1891 - 1968
1891 - 1968
Born in america came to london as a painter
trained in paris at the academie moderne
Did lots of work for london transportation
strikingly “modern”
E mcknight kauffer
w
E mcknight kauffer
1n 1919 his poster for the Arts Leauge of Service had to be withdrawn because of all the criticism it inspired
Finally achieved respectability being comminssioned to redesign the cover for the studio.
E mcknight kauffer
E mcknight kauffer
E mcknight kauffer
E mcknight kauffer
E mcknight kauffer
E mcknight kauffer
E mcknight kauffer
E mcknight kauffer
E mcknight kauffer
AM CassandreAKA ADOLPHE JEAN-MARIE MOURON
1901 - 1968
Most celebrated Parisian poster designer
Ukranian-French painter commercial poster artistand typeface designer
INSPIRED BY CUBISM AND SURREALISM
Emphasized the typographic arrangement of words as a key element in the design
AM CassandreON POSTER DESIGN:
“..gave the painter a golden opportunity to communicate with the large public”
“..its not for a single art lover, but a mass produced object that must have a commercial function.” he adds, “Designing a poster means solving a technical and commercial problem in a language that can be understood by the common man.”
AM Cassandre
AM Cassandre
AM Cassandre
AM Cassandre
AM Cassandre
Bifur
AM Cassandre
AM Cassandre
JEAN CARLU1900 - 1997
French Graphic designer
lost his drawing arm in a trolly accident
developed a simplified, elegant style
JEAN CARLU
JEAN CARLU
StreamLine Deco
StreamLine Decomid 1930’s
EMPASIZED SLEEK CURVING FORMS AND LONG HORIZONTAL MOTION LINES
speed speed speed!
StreamLine Deco
StreamLine Deco
StreamLine Deco
StreamLine Deco
StreamLine Deco
StreamLine Deco
Sources
A century of graphic design by jeremy ansley
A history of graphic design by Philip B meggs
graphic style from victorian to digitalby steven heller and seymour chwast
the decorative twenties by martin battersby
http://www.artlex.com/ArtLex/a/artdeco.html
http://www.art-deco-style.com/
http://art.learnhub.com/lesson/5937-an-intro-to-streamline-moderne
http://art.learnhub.com/lesson/5937-an-intro-to-streamline-moderne