1925 international exposition of modern industrial and

Art Deco

by Roel

1925 International Exposition of Modern Industrial and Decorative Art in paris

the first exhitibion on an international scale in over a century soley for applied arts

Jacques-emile Ruhlmannmaster cabinetmaker

Heroic and futuristic visual language

different names in different countries

identifiable regardless of national origin

Pure style without ideology

Stood for luxury elegance and extravagence

rules of art deco

could be applied to any subject or theme

stylization and idealization

Gracefuly stylized and geometric often symmetrical arrangement

is based on simple format, clean lines, and vivid colors

art decO architecture


used in the design of shops, hotels, restaurants, movie theaters, schools, and government buildings

“you know it when you see it” quality about it

Consisted of sleek forms and zig zags showcasing the machine age

Roots from all over the world


the discovery of Tutankhamun’s tomb in November of 1922 spawned a worldwide fascination with all things Egyptian

Influenced everything from architecture to jewelery

art decO ziggurat


contructed between 1930 and 1931


contructed between 1928 - 1930

E mcknight kauffer1891 - 1968

1891 - 1968

Born in america came to london as a painter

trained in paris at the academie moderne

Did lots of work for london transportation

strikingly “modern”

E mcknight kauffer

w

E mcknight kauffer

1n 1919 his poster for the Arts Leauge of Service had to be withdrawn because of all the criticism it inspired

Finally achieved respectability being comminssioned to redesign the cover for the studio.

E mcknight kauffer

AM CassandreAKA ADOLPHE JEAN-MARIE MOURON

1901 - 1968

Most celebrated Parisian poster designer

Ukranian-French painter commercial poster artistand typeface designer

INSPIRED BY CUBISM AND SURREALISM

Emphasized the typographic arrangement of words as a key element in the design

AM CassandreON POSTER DESIGN:

“..gave the painter a golden opportunity to communicate with the large public”

“..its not for a single art lover, but a mass produced object that must have a commercial function.” he adds, “Designing a poster means solving a technical and commercial problem in a language that can be understood by the common man.”

AM Cassandre

AM Cassandre

Bifur

AM Cassandre

JEAN CARLU1900 - 1997

French Graphic designer

lost his drawing arm in a trolly accident

developed a simplified, elegant style

JEAN CARLU

StreamLine Deco

StreamLine Decomid 1930’s

EMPASIZED SLEEK CURVING FORMS AND LONG HORIZONTAL MOTION LINES

speed speed speed!

StreamLine Deco

Sources

A century of graphic design by jeremy ansley

A history of graphic design by Philip B meggs

graphic style from victorian to digitalby steven heller and seymour chwast

the decorative twenties by martin battersby

http://www.artlex.com/ArtLex/a/artdeco.html

http://www.art-deco-style.com/

http://art.learnhub.com/lesson/5937-an-intro-to-streamline-moderne

http://art.learnhub.com/lesson/5937-an-intro-to-streamline-moderne

1925 international exposition of modern industrial and

Documents