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What Problem Do We Solve?Jennifer AnayaVice President, North AmericaAgency Ingram MicroOctober 23, 2014
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#FAIL
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TranslateYour Story
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Plan the Work
Work the
Plan
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Delivering Value at Every Stage
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Programs Built For Solutions DeliveryCUSTOMER SEGMENT
Advanced Solutions SMB Midmarket
AVAD, IMCE, Physical Security,
Pro AV/Digital Signage
Data Capture/POS
Vertical Markets
Retail, NSP, Strategic VAR
System Builders
Big Data/Analytics Consumer Electronics
Data Capture/POSDocument Imaging
Financial/LegalHealthcare
IT InfrastructureIT Security
Mac EliteNew/Emerging Manufacturers
Physical SecurityPresident's Club
Pro AV/Digital SignagePublic Sector
RetailSMB
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Give Your Partners a Reason to Care
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WIIFM?
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Automated and Social Marketing
GREATER ACCESS TO:Product SpecsReviewsPricing
Begin by Using Search Engines
44% 60%
Go to Top 3 Search Results
61%
Research Products Online
Mobility Users = Wherever-Whenever Access to InfoSocial Media = Exponential Increase in Data “Today’s buyers are 60% through
their purchase decision before they engage with a vendor’s sales rep.”Forrester Research: The New Physics of Lead-to-Revenue Management,
Lori Wizdo, March 2013
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Inbound Marketing Gives Buyers the Answers They Want…
When They Want
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Scalable Marketing Results
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“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.”
Communicate,Collaborate
Charles Darwin
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vice president
marketingdirectors
client services
associates
north america account teams
programteams
communities & channel team
creative professionalsdigital
& integrated professionals
marcom& pr experts
strategistsoperations
team
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event planners
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AgencyIngramMicro