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What Problem Do We Solve?Jennifer AnayaVice President, North AmericaAgency Ingram MicroOctober 23, 2014

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#FAIL

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TranslateYour Story

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Plan the Work

Work the

Plan

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Delivering Value at Every Stage

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Programs Built For Solutions DeliveryCUSTOMER SEGMENT

Advanced Solutions SMB Midmarket

AVAD, IMCE, Physical Security,

Pro AV/Digital Signage

Data Capture/POS

Vertical Markets

Retail, NSP, Strategic VAR

System Builders

Big Data/Analytics Consumer Electronics

Data Capture/POSDocument Imaging

Financial/LegalHealthcare

IT InfrastructureIT Security

Mac EliteNew/Emerging Manufacturers

Physical SecurityPresident's Club

Pro AV/Digital SignagePublic Sector

RetailSMB

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Give Your Partners a Reason to Care

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WIIFM?

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Automated and Social Marketing

GREATER ACCESS TO:Product SpecsReviewsPricing

Begin by Using Search Engines

44% 60%

Go to Top 3 Search Results

61%

Research Products Online

Mobility Users = Wherever-Whenever Access to InfoSocial Media = Exponential Increase in Data “Today’s buyers are 60% through

their purchase decision before they engage with a vendor’s sales rep.”Forrester Research: The New Physics of Lead-to-Revenue Management,

Lori Wizdo, March 2013

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Inbound Marketing Gives Buyers the Answers They Want…

When They Want

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Scalable Marketing Results

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“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.”

Communicate,Collaborate

Charles Darwin

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vice president

marketingdirectors

client services

associates

north america account teams

programteams

communities & channel team

creative professionalsdigital

& integrated professionals

marcom& pr experts

strategistsoperations

team

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event planners

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AgencyIngramMicro

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