MCLCLiniu

CHNGINHNVINGIILNHCSKHCHL

CHNGIITHNHCNGCAVICKHCHLBTUTVICTHAYITDUYQUNL

CHNGIIIKHCHLHIUQUQUYTCIVINHNVINMI

CHNGIVQUYTCKHCHLIVINHNVINCKINHNGHIM

CHNGVQUYTCKHCHLIVINHNVINGIUKINHNGHIM

CHNGVIQUYTCKHCHLIVINHNVINCTCN

Khngcnhnvinkm,chcnhnvinkhngcotobibn;Khngcdoanhnghipkm,chcdoanhnghipkhngcphngphphiuqu;Khngcsbtctrongquanhcanhnvinvlnho,chcskhchlkmhiuqu.Cunschgiithchtm12phngphpkhchlnhnvinkhngdngntin,lphngphphiuqumccnhqunldoanhnghipcnhctpvnmbtthcydoanhnghipphttrinbnvng,gipnhnvintrngthnh,tinb.

Ebookminphti:www.Sachvui.Com

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LiniuEbookminphti:www.Sachvui.Com

Ngynay,ninccthnghiunitingthgii,chngtakhngthkhngnhcnApple,Microsoft,CocaColaNhngdoanhnghipnykhngchnitingvthnghiusnphmmcncvnhadoanhnghiprtnitri.Nhiunhnvinlmvictrongnhngcngtynykhngchvlngcao,chingtt,mcnvmtvinguynnhnquantrngkhc.lssaym,nhittnh,nimvui,vinhd,tho,lcmgicmim

Thcra,saukhiisutmhiu,chngtasthyrng,nhngcngtynycnhngchiukhchlnhnvinvcngcbit.Skhchllgvy?Chngtannkhchlnhthno?ChuyngiaqunlngiMBerelsonvSteinernhnghavskhchlnhsau:Ttciukin,hivng,mongmun,nglcmtronglngmuncutrthnhskhchliviconngilmttrngthinitmbntrongmiconngi.Hnhvicaconngiuxutphttnhngngcno,mngclilmtloitrngthitinhthn.Trngthitinhthnnyctcdngkchthch,thithcvtngcnghotngcaconngi.

Hngnm,mtscngtykhostvktquchothy,chc21%nhnvintntyvicngvic.Hcthitchcc,cutintrongcngviccamnhvmongmuncnghinhtscmnhchodoanhnghip.Ccnhnvinkhcthcthivhnhvitntyvicngvicmckhcnhau,iunynhhngtrctipnscnghincahividoanhnghip.Tisaomctntytrongcngviccanhnvinlikhngcao?iunhnvinmunlg?iugnhhngnmctntytrongcngviccah?Nhngngiqunlnnbidngtinhthnlmvictntyvnngcaomctntyvinghnghipchonhnvinnhthno?Nhngvnnyangiccnhqunlgiip.

Khchlnhnvinlmtbihcln,nithnginnhngthchinliphctp.Khininvickhchl,nhiulnhosnghngaynkhchlnhnvinbngtin.Mcdchngtakhng

http://sachvui.com/

coithnghayphnhnchvchnhschthngtinhplvkhoahccamtsdoanhnghip,nhngvicingbnglng,tinkhngthgiiquytcmivn:Mtllngthngkhngphilnguynnhnduynhtnhhngnlngyunghcanhnvin,thmchkhngphilnguynnhnquantrngnht.Hailngiqunlcphthuyckhnnglnhocamnhhaykhngscnhhngrtlnnlngyunghcanhnvin.

Saukhitngktkinhnghimnhiunmgingbichoccdoanhnhn,tichorng,khchlnhnvinmkhngdngntinquantrnghnvchiuquhn,vinhngdoanhnghipkhngbitvkhnglmcvicny,rrngphichiphnhiumchachcchiuqu.Haynicchkhc,khchlnhnvinkhngdngntinchnhldoanhnghipangtitkimtin,yllichquantrngnht,chkhinotinhthnnhnvinckhchlthmiccoilskhchlhiuqunht.

Chngtaubitnhucucaconngirtphongph,adng,mnhucuvtchtnginchlnhucumcthpnht.Trongxhingynay,nhnvinkhngchihidoanhnghiptrlngcao,mhcnihictnnhim,ctntrngvthchingitrcabnthn.Trongtnhhungny,nhqunlkhngthdngtinvvtchtkchthchscnc,nhittnhcanhnvinivicngvicvcngty.Ngoira,ividoanhnghip,skhchlbngtinvvtchtkhngchtnkm,mcndgytcdngngcli.Nuchsdngtinvvtchtkhchl,chcchnskchthchtmlsosnh,thamlam,licanhnvin.

Tmtgckhc,khchlnhnvinbngvtchtsquytnhch,quynhthngphtnghimkhccacngty,ngiqunlkhngthtytinquytnh;nhngnukhchlbngtinhthnthcththchinbtclcno,manglinimvui,sthoimivmttinhthnchonhnvin.Hnhngkhchlbngtinhthndlm,dthchin,hiuqugingnhnhnggitncnhngyquangyrxungtng,trongthigianngnskhngthyktqurrt,nhngdndn,gitncstorascmnhbtng,torahiuqurrt,chnhlscmnhncchymnvtohiuqumathungiha.

Hinnay,ccbcchamthnghayphnnnconcihnghinchigame,bbhchnh,sutngysatrninternet.Thcra,

khngchctrnghinchigamemngilncngvy.Tisaotrchichmqu,Angrybirdtrninthoilithnhhnhnhvy?Lnochctrconchi?Tisaochngtacththcthumsutsngchigamemkhngthymt?lvttccctrchiuclptrnhtheomctdnkh,tnginnphctp.Nhngtrchinydhiu,dhc,crtnhiucai,nhngchcnvtquacalscthng.Quytctrchichnhlccgnglvtqua,khngcgngsthtbi,vvylunthuhtngithamgiatrchi.

Chnhiunylgittnhtchngtatrachkhchlnhnvin.Vickhchlcncmc,ctnhthct,tnhththchvtnhcnhtranh,ngthiemlichonhnvincmgichilngvmttml.Gicmckhchlphhpskhinitngckhchlluncgngphnukhngbitmtmi.Ngcli,nuvickhchlitngkhngthchhp,itngquddngnhncphnthnghochaybphtskhngtmcchkhchl.Mundoanhnghipphttrinludi,vngbn,ngoivickhngngngnngcaotchtcangiqunl,cphngphpqunlkhoahcvchnhschsdngngilaongngn,ngiqunlcnbitkhchlnhnvin,hiucphngphpkhchlkhngdngntin.Khinhnvinnhnthyphongxutsccangiqunl,nhncskhchltinhthnngoitinlngvvtcht,liclmvictrongmitrngdoanhnghiponkt,phttrin,hsthyrngtinlngkhngphilnguynnhnduynhtkhinhcgnglmvic,cnghinvgnbvicngty.ngnhinlchsrttrungthnhvicngty,cgnglmvichtscmnhvcngty.Doanhnghipnnh,onktmicthphttrinnhanhvmnh.

Tduyqunlquytnhhnhviqunl,trnhsuynghcangiqunlquytnhtrnhqunl.Tduyqunlkhcnhauemlihiuququnlkhcnhau.Ngilnhodoanhnghipxutsccthnhnvincamnhvtrqunlthcstronglnhvcchuynmnvtrthnhngichthcscadoanhnghip.Htntrnggitrcaminhnvin,chnngcaotchtvnnglccanhnvintrongcngvic,phthuytnhnngngcaminhnvin-tchccstrngvuthcanhnvinphttrintondin.Chnhphngphpkhchlnhnvinkhngdngntinmanglilichtolnchonhngcngtyniting.

Khngcnhnvinkm,chcnhnvinkhngcotobibn;khngcdoanhnghipkm,chcdoanhnghipkhngcphngphphiuqu;khngsbtctrongquanhcanhnvinvlnho,chcskhchlkmhiuqu.Cunschnykthpmtsvnthnggptrongqutrnhgingdychoccdoanhnhncatcgi,giithchtm12phngphpkhchlnhnvinkhngdngntin,tgiithiutngtnphngphpvcchthckhchlnhnvinkhcnhautnhnvinmi,nhnvingiukinhnghim,nhnvinlmvictntyvnhnvinctcncacngty.Cunschchnhlvkhclc,lgihiuqunhngngiqunldoanhnghiphchivnmbt,thcydoanhnghipphttrinbnvng,gipnhnvincahngycngtrngthnhvtinb.Tcgihivngcunschsgipchchoccnhqunldoanhnghipthcylichdoanhnghip,khinnhnvinlmvictnty,gnbvxydngdoanhnghipphttrinhiuqu.

Knhmongcgi,ccnhqunlthamkhovchnthnhphbnhgp.

TCHTNGLONG

CHNGINHNVINGIILNHC

SKHCHLTtcccdoanhnghipumuntngdoanhthuvli

nhun,tuynhinphasaustngdoanhthuvlinhuncnitngkhchhngtrungthnh.Chckhchhngtrungthnhmiquytnhcstngtrngdoanhthutnglaicadoanhnghip,mphasauitngkhchhngtrungthnhlicncingnhnvinchuynnghip,tnty.Chcingnhnvintntymithitlpcmnglikhchhngtrungthnh,vphasauingnhnvintntyynhtthitphicngiqunlxutsc.Dovy,mtngiqunlgii,thnhcngcnbitcchkhchlnhnvin,bitcchotoingnhnvinlmvictnty,chuynnghip.

BI1CHCNHNVINTNTYMITORALICHCHODOANH

NGHIP

I.NGUYNNHNNOKHINNHNVINKHNGTNTYLMVIC?

Btcsphttrinnhanhchngcadoanhnghipnocngkhngththiustntycanhnvin.utinlkthutmymctintin,thhailscsngtocaconngi,nukhngcslngnhnvinphtrchtntythsxuthinsc.ng

nhin,btcdoanhnghipnocngphiimtvihintngchuynviccanhnvinvctnhnvinlmvichiuqu.Mtmt,crtnhiungitmviclm;mtkhc,hunhdoanhnghipnocngthanphinvvickhtmngiti,ngitntyvinghcngkhtmhn.Rtnhiunhqunldoanhnghipchobit,vnhadoanhnghipchcthvittrngiy,chkhngcvittrongtimnhnvin.Nucthlibinglhslibing,cththoithclhsthoithc,cthlmliulhlmliu.Chngtalunmunbittisaonhnvinkhngtntyvinghkhidoanhnghiplunthivngvoh?Tisaodoanhnghipkhnggicngiti?Tisaonhnvinlunmunchuynvic?iuhmunlg?iugnhhngnstntyvinghcanhnvin?

Hiucnguynnhnthcsvthitntyvinghcanhnvinrtquantrng,viunyclinquanmtthitnsphttrin,thmchvnmnhcadoanhnghip.Nhiunhqunlchorng,nguynnhnchyucavnnyxutphttbnthnnhnvin:Tchtvtrnhtudngcanhnvinkhngcao,tnhtgicvchtinthcanhnvinkhngmnh,tinhthntrchnhimcanhnvinvthccangilnhokhnglnNhngyutnykhinnhnvinrtkhyungh,gnbvingh.Nhngsthckhngnginnhvy.Quacuciutrakhostvqunlthctinchothy,mcgnbvinghcanhnvinkhngcaokhngphihontondolicanhnvin,mcnldotrchnhimcadoanhnghip.Biuhinlmviccanhnvinkhngttldophngphpqunl,chqunl,tnhhplvcngbngcadoanhnghip

Thngthng,yutnhhngnsgnbvinghnghipcanhnvincbiuhinnhsau:

1.Chtrlngthiuhpl

Mynmgnnay,tllmphtcngngycnggiatngnhhngncucsngcachngta.Vtgingycngleothangkhinngtinmtgi,nhngthmuaccngngycngtkhinngidnlaongthanphin,chnnn.Do,aicngquantmnvicmnhkimcbaonhiutin.

Yutkinhtnhtinlng,phcli,tinthnglyutnn

tngnht,trctipnhtquytnhsgnbvinghnghipcanhnvin.Haynicchkhc,mclngphtchonhnvinhngthngcaccdoanhnghipkhthp,hnnamclngmidoanhnghiplikhnggingnhau.Mtmt,lngthpkhcthpngcchtlngsngcanhnvin,nhngcnghincanhnvinkhngcnpbngmclngtngng,khinchonhnvinkhngthtptrungtonbsclcvocngvic.Mtkhc,soviithcnhtranh,doanhnghipcmclngthpthngthiukhnngcnhtranh,nhnvincacngtydbdaongbimclnghpdnhncngtykhcvschuynvic.Ngoira,chlngcamtvidoanhnghipkhngphnmcrrt.Nhnvinccnghinnhiu,tntylmviccnghngmclnggingvinhnvinccnghintvkhngtntylmvic,khinchoccnhnvinbtmn,tmtitnhtchcc,tinthvkhnnggnbludivingh.

2.Trnhnhgithiutnhkhoahc,hpl

nhgihiuqukinhdoanhcadoanhnghipchnhltngkttnhhnhlmvictrongmtthigiancanhnvin,mcchlnhgicngviccanhnvinctyucucacngtyhaykhng,tcncvotnhhnhthct,pdngbinphpthngphtkhchl,cthcnhnvinlmvictchcc,nghimtchn.Nhnghthngnhgicamtsdoanhnghiptrongncmtitnhhiuqubanu.Nguynnhnlvchnhgikinhdoanhkhnghplvkhoahc,phngphpnhgikhngcngbng;hocchchtrngnhnhthc,nhginthunkhnnglmviccanhnvin,khngbnhchnranhnvinlmvicxutscvcchkhenthngchahpl.

nhgitrnhlmviccanhnvinlmttrongnhngcngviccnthitcadoanhnghip,cnglyutquantrngnhhngntinhthntntylmviccanhnvin.Nukhngnhgicngkhai,cngbngthskhngnhngkhngnhgictrnhcao-thp,tt-xucanhnvin,mcnnhhngtrctipntinhthnlmviccanhnvin.Ngiqunlnhgiphindin,chquanskhinnhnvinbtbnh,khinhkhngcntnnhimngiqunlvdoanhnghip,toratmltiucc,nhhngtrctipnstnty,gnbvinghcanhnvin.Ktqunhgikhngcngbng,hplstnhintnhtchcc,chngvcmgicthnhcngcanhnvin.Cngnhvy,chodkt

qunhgictrungthc,chnhxc,tinhnhnhginhkvcngbktqunhgi,nhngnukhngcbinphpthngphtrrngivinhnvingiivnhnvinkmthcngkhngemlitcdngkhchlthcs.Nhnvinlmtrongdoanhnghipnyscmthyrngdmnhlmnhiulmt,lmtthaykhngttugingnhau,tclchodmnhclmvicxutschnyucucngvicvvtrnghnghipcngkhngcaicngnhn.Sovinhngnhnvinlmvicchiuquthp,chodmnhctoranhiulichchodoanhnghip,cngkhngcingtthn,cnnhngnhnvinlmvickmvnchngmclnggingmnh.Nucmgicnytipdintrongthigiandi,mtnhnvinvngnbvinghcngsctmltiucc,chnnn.Nhvycnghalthignb,tntyvinghsgimirtnhiu.

3.Doanhnghipkhngcoitrng,khngcngnhncnghincanhnvin

Khngaimunmnhlngicnghinmchngaibitnvkhngcbtcsbopno.Btcaicngmuncngikhccoitrngvcngnhn.Btcnhnvinnocnghivngccngtycoitrng,hivngthnhqulaongcamnhccngtycngnhn.Nudoanhnghipvlnhocoitrngnhnvinlmvictchcc,cthnhtchkinhdoanhtt,tokhnggianphttrinchonhnvin,tomiiukincnthitchonhnvinlmvic,tintngvchohclmvictdothskchthchcnglcvsnhittnhlmviccanhnvin,tnntngvngchcchostnty,gnbcanhnvinvicngty.Nubiuhinttcanhnvincdoanhnghipvlnhocngnhn,ccphngphplmviccahcbanlnhongh,thnhnvinscmthyrngmnhctntrng,hsphthuyhttimnngcamnhtrongcngvicvkhnnglmvicngycngtthn.

Nhngtnhhnhthctlil:Ngiqunlthngnghrngmnhrtbnrn,khngcthigianquantmnhiunnhnvin.Hcngchorngchlmvichintidoanhnghipvnhnhphttrinbnhthngnnkhngcnmtnhiuthigiangiaolu,bnbcvinhnvin.Dovy,crtnhiungiqunlkhngcoitrngnhnvin,hcoinhnvinlbmytrongdychuynsnxutkinhdoanh,nghrngkhngchcncngikhc,cngvichkhnglmthcngikhcthayth.Chodnhnvinctcthnhtchcngchornglnhimvcah,khng

nhngkhngthngbngvtcht,mngaycnhnglingvin,khchltinhthncngkhngc.Trongcngvichngngycanhnvin,ngiqunlchngvaitrlngigimst,khinnhnvinccmgicmnhkhngctnnhim.Nunhnvinnocphngphpmi,cchlmmi,thphnngutincangiqunllcthinghingvphnh,thmchkhngtoiukinvkhnggianlmvicsngtochonhnvinTrongthct,mtsdoanhnghipvngnhnghcsphnbitcaothp,hiuqulmvicvthnhtchkinhdoanhcanhnvinlnhnghtntyvicngvic,nhnvinlnhnghkhngtntyvicngvicvnhnvinkhnglnhnghcngchngtntyvicngviccskhcbitrrt.Thikhngcoitrng,khngtnnhimnhnvincacngtykhinnhnvinkhngccmgicantonvthnhcng,trctipnhhngnstrungthnhvlngyunghcanhnvin.

4.Khngthchincbinphptndngtrit

Hinnay,mtsdoanhnghiputmohimkhngticvnlingtuynrtnhiunhns,mcdhtrlngcaovcngvicctnglaittp,nhnglikhngthphttrinkhnngcanhnvin.Nhngnhnvinlmvicymcdcmthythoimi,nhngcngvickhngctnhcnhtranh.Mtsngisauthigiansngtrongnhungladtkhotchuynnghvhnghrng,mnhkhngthlngphthigianvovicchi.

Nhnvinthngphthuytimnnglnnhtcamnhtrongcngvic,khngngngcnngcaonnglccamnh,thchingitrcabnthnvtorathnhtchtolnchodoanhnghip,xydnglichchocdoanhnghipvbnthn.Munthchinciuny,cnpngrtnhiuiukin.Mttrongnhngiukinquantrngnhtchnhlnhnvintmthyvtrlmvicthchhpcamnhtrongdoanhnghip.

tnhnvinthchhpnhtvovtrcngvicthchhpnht,ngithchhpnhtclmcngvicthchhpnhtchnhlviclmquantrngnhtcangiqunl,cnglsthhinquantrngcatrnhqunldoanhnghip.Rtcucdoanhnghipcnnginhthno?Nhnvincndoanhnghipnhthno?iviminhnvin,hthchhpvivtrcngvicno?Nhngyutnylvnmngiqunlcnxemxtutinkhituyn

nhnvin.Nhiunhqunlrtthchtuynnhnvinctrnhcao,nhngsaukhituynclikhngcncvocimcatngngispxpvtrlmvicthchhp,khinmcgnb,yuthchcngviccanhnvinkhngcao,iunykhinccnhqunlrtbnkhon,khhiu.Thcra,chodnhnvincxutscnumspxpvtrlmvickhnghplvnhnvinkhngyuthchvtrcngviccamnhthhcngskhnggnb,tntyvingh.

5.Khngxemxtnkhochlmvicvsphttrinludicanhnvin

Nhnvinthngyucudoanhnghiptochohmitrngphttrinvtrngthnh,doanhnghipcpngcnhucunyhaykhngcngnhhngtrctipnsgnbnghnghipcanhnvin.Tuynhin,rttdoanhnghipnctaxemxtnkhochlmvichthng,khoahcvludicanhnvin,nhqunlcngrttkhitmhiunhucucnhnvnguynvngphttrinnghnghipcanhnvin.Nhnvinlmvictrongdoanhnghipmtthigian,nuphthinbnthnkhngththchinckhochvmctiuluditrongdoanhnghipnythmcgnbvinghcahcnggim.

6.Ngiqunlkhngnoigng,dnu

Nm2011,ngisnglprahngApplelSteveJobsquai,cngvivicrtnhiungihmmtrntonthgiithngticmtthintismrai,khngtngihmmcaccdoanhnghipcngdnhthigiantmhiuvnhadoanhnghipcaApple.SngtochnhllinhhncaApple,mSteveJobslilngidndtlinhhnny.LcmibtuthnhlpApple,ngchnhlngilikomtnhnvtchchtcahngPepsivni:Cumuncilmncngthaymuncngtithayithgii?TrongnibApple,snghimkhcvlnhlngkhinngtrthnhnginitingvibitdanhbocha.Tuynhinbitdanhnycnbaogmcsngicacamingivnhngyucunghimkhc,tinhthncuth,tnhcchtheouishonmcang.Trckhigiithiumtsnphmmi,SteveJobslunbnbctmvihingquntr,cbitlxemxtcnthnchcnngvthitkcasnphm.ngchnhlngithnghimutinccmusnphmcaApple.Saukhingmt,nhnvintrongcngty

cngbccbcnhtiliughilikhonhkhcSteveJobstthnghimchcnngchpnhcachicinthoimi,SteveJobstrongccbcnhangtmkimtratnhnngtngthchcasnphm.Cthni,SteveJobsltmgngsngvmtngiqunlxutsc.

Nhnvinkhmhvchvvnhacadoanhnghip,nhngngiqunlcthcoilidintrctipnhtvchvhnhtngcadoanhnghip.Lini,hnhngcangiqunlcnhhngrtlnnnhnvin.Bnthnngiqunlctchcc,tntyvinghhaykhngcngnhhngtrctipnthivstntyvinghnghipcanhnvin.Nhngmtsngiqunllicoinhimny.Hyucunhnvintchcc,cgnglmvic,binphpduynhtcahlthchinchqunlnghimkhc,cnbnthnthlinhc,tytin,thmchckhngtngiqunlchnhvilmnhhngnhnhtngvthnhtchcadoanhnghip,vdnhthngxuynnmun,vsm,nichuyninthoivibntronggilmvicNhnghnhvinycangiqunlmcdchachcbnhnvinniranhnghsbtchcvnhnghnhvikhngttnysphnnhtrctipmctnty,gnbvinghnghipcanhnvin.

II.THNOLNHNVINTNTY,YUNGH?

Nhiugimcxutscutrngthnhtmtnhnvinbnhthng.ngnhinkhngphinhnvinnocngctinngvchitrthnhngixutsc.iviasnhnvinbnhthng,yucucaspivihchltrungthnhvtntyvingh.

Nhngnhqunldoanhnghiplunhivngnhnvincamnhgnbvingh,nhngkhngphingiqunlnocngckhinimvtiuchunrrng,ngnvsyunghcanhnvin.Nhnvintntyvinghlthno?Nnnhnnh,nhgimcgnbvinghcanhnvinnhthno?ngnhin,thihochnhvikhnggnbvinghcanhnvinthngcthhinrnhsau:Thikhngnghimtc,lmvici

ph,lmvickhngtchccvchng,thiutinhthntrchnhim,qualoaikhi,tdovnguyntc,thcchphnhklutkmNhngnhnvinnhvynhtnhlngikhngyungh,gnbvingh.Tuynhinmtsnhnvintunthmichquynhcacngty,cthinghimtckhilmvic,nhngthnhtchcngvickm,trongthigiandikhngctinbthccgilnhnvingnbvingh,yunghkhng?Cncmtsnhnvintnhcchttin,thchcnhtranhnhnghiuqulmviccao,thnhtchnibtthcccoilnhnvinyunghkhng?

Lmtnhqunl,utinbncnhiurtiuchunyungh,gnbvingh,nhvymicbinphpthchhpbidngtinhthnyungh,yuviccanhnvin,toratpthnhnvinsaym,nhittnhvicngvic.

Theonghincuclinquan,chngtinhginhnvinyunghbnphngdinsau:

Mchilngcanhnvin

Mchilngcanhnvinchnhlcmnhnvccyutvskvngcanhnvintrongcngvic,tclnhucucanhnvinccpnghaykhng.Nimtcchkhiqut,nhnvintrongdoanhnghiprthilngvccphngdincadoanhnghip.Nhnvinyungh,gnbvinghcbnhilngvichtinlng,tinthng,phclicadoanhnghipvkhngarayucucaohn.Hcmthykhhilngviaim,thigian,mitrnglmviccamnh,cbnkhngthybtmnvilnho.Hcmthydoanhnghipmhanglmcthtomitrngttchobnthn,gipbnthncuthphttrin.Ngoira,nhnvinyunghcngcmthyhilng,ccmgicgnbvyumndoanhnghip,cmthyvuivmnhlnhnvincadoanhnghip.

Trnhnhnthc

Nhnvinyungh,gnbvinghkhngchquantmnhnhphcvshilngcabnthn,miviphnghng,mctiuchinlccacngtycngcntmhiurrng.Hnhnthcsuscvgitrcacngty,ngtnhvimctiucngtyt

ra,hnnathcymctiubngcccchthc,phngphp,lchtrnhNhnvinyunghsthygitrquancacngtytngngvigitrquancabnthn,domunchngphthuygitrlnnhtcamnhvcngty.

Trncsny,nhnvinyunghsthhintinhthntrchnhimcaonhttrongcngvic,cthctchcao.Chodkhngcngigimst,nhcnh,hcnghonthnhnhimvmtcchxutsc,khngnhngthcnchngphthinvgiiquytnhngvntnti,bitlmvicxutphttlichcacngty,xemxtnhngvntrongphmvivnkhngthuctrchnhimcngviccamnh.

Mccnghin

Mccnghincanhnvintrnthctthhinsutcanhnvinividoanhnghiptronglnhvctnhcmvcngvicthct.Nhnghnhngcanhnvinscnhhngnvickinhdoanhcacngty.Khikhngcsbinngno,doanhnghipcingnhnvinlnhngh,yunghthhiusutcngvicstng,shilngcakhchhngvdoanhsbnhngcngstngln.ivimtdoanhnghip,nhnvinyunghchnhlchtiudoanhthucadoanhnghip,vdnhhiuqusnxut,strungthnhcakhchhng,tlginhnvinli,santonvgitrsnlngucnhhngrtln.Chnhvnhngnhnvinnytoralinhunnnhvquantrngnhtchodoanhnghipnnngiqunlmicndavohthcylinhuncadoanhnghiptngcao.

Mcnnh

Nhnvinvuivlmvictrongcngty,tchcccgngphcvchocngtyltiuchunquantrngolngyunghcanhnvin.utin,nhnvinyunghlunvuiv,thokhigiithiuvingikhcvcngvicvcngtycamnh,vuivqungcovcngty,cucsngvcngvichinti,thngxuynninhnglittpvcngtyivingnghip,khchhngquenvkhchhngtimnng.Khicngtytuynngi,hsvuivgipcngtytmmtsngithn,bnbxungquanhmnh.Nucngitrngtuyn,hsvuivnhittnhgiithiuvcngtychoiphng.Thhai,hcmongmunmnhlitmuntrongphngbanno.Cui

cng,hcnghinhtscmnhchocngty,khngchtontmtonlmvic,mcnmunthtscgngthcycngtyphttrin,thnhcng.

ngthi,trongqutrnhlmvicnugpkhkhn,thchthc,nhnvinyunghskhngnnlng.Choddoanhnghipcahcngtrckhkhn,rivobtc,nhnvinyunghcngskinnh,tintngngcamcngkhcngdoanhnghip.Cnnhngnhnvinkhngyungh,yuvicschncchbikhicngtygpkhkhn.

Bncimtrnmiuttondintinhthnyunghcanhnvin.Ngiqunldoanhnghipkhinhgisyunghcanhnvin,cnxemxt,nhgitondin,cgngtrnhvicchthamkhomttrongnhngtiuchuntrnmvivktlunnhnvinkhngyungh.

III.LMTHNOTOTINHTHNYUNGHCHONHNVIN?

ivimtsnhnvinyungh,tntyvingh,chngtasnhnthyhkhcvinhngnhnvinbnhthngkhcch:Hctinhthntchccchng,khngnhnglmttcngviccamnh,mcncnhngcnghinkhcchocngty;hrtttin,chmch,ctinhthncutin;hcngkhngngngnngcaokhnnglmvic,cgngtndngmichirnluynbnthn,nngcaonnglcbnthnTinhthnyunghnyrtquantrngivisphttrincanhnvinvdoanhnghip.

Vydoanhnghipnnbidngvtotinhthnyunghchonhnvinnhthno?Lmthnottcnhnvinutrnnyungh?ylvnkhkhkhnvcnngiqunldoanhnghipgiiquyt.

Diylmtsphngphpvschlcmngiqunlnnthamkho:vcngty.

Thnht,toiukinlmviccnthitvcbn

Nhnvincnctoiukinlmvicnhtnhnhthitbmymc,mitrnglmvic,santon,khochlmvic,mctiucngvic,tinlng,bohimChkhiciukintincnthitvcbnnht,nhnvinmiyntmlmvic,khngphntmvnhngyutngoicngvic,ngthihonthnhnhimvcngvicvcgngtmctiudoanhnghipra.

Thhai,tokhnggianphttrinrngmvchilmvicchonhnvin

Nhnvinnocnghivngbnthnphthuyhtkhnngtrongcngvic,nhvyvacthnhncthlaonhiuhn,livaclnhovngnghipcngnhn,tntrng.Nungiqunldoanhnghiptoiukinchonhnvincchiphthuykhnngcamnh,thskhchlctnhtchccvchngcanhnvin.Doanhnghiptoiukinvchichonhnvincngnhiu,cnglnthtinhthnyunghcanhnvincngcao.

Thba,tokhngkhlmvicvuiv,onkt

Mtmitrnglmvicno,ghenghtk,ulnnhaukhngthkhinnhnvinclngyungh.Cnmitrnglmvichihaonkt,vuiv,tchcclnhmnhskhinnhnvinctmtrngthoimi,tptrungtonbtinhthnvocngvic.Mitrngdoanhnghipnhagipnhnvintdogiaolu,hptc,xydngtinhthntrchnhimgiaccngnghip,gianhnvinvilnho,tocscholngyungh.Vmtno,ngiqunlcngcntchcctomitrnglmvicthoimi,vuivtrongdoanhnghip.

Tht,quantmchmscncucsngcanhnvin

Ngiqunlmunbidnglngyunghchonhnvinthkhngchcnquantmncngviccaphngbanvnhngvnnysinhtrongcngvic,mcncnquantmncucsngcanhnvin,tmcchgipnhnvingiiquytnhngkhkhntrongcucsng.Nunhngnilotrongcucsnghngngycanhnvincgiiquyt,hsrtcmkchdoanhnghip,tontmtonlmvic,phnuvclngyungh,yucngvic.

Chcndoanhnghipthcsquantmnnhnvin,nghn

nhnvinthsnngcaolngyunghvtntyvinghcanhnvin.Nhvykhngchnhnvinclimdoanhnghipcngcli.Mtcngtychbinthcphmquymlntrcnm2009lintcthual,nhnvintrongcngtyuanhauxinnghvic.Nm2010,cngtythnhlpQuhtrnhnvin,ngiqunlmithngquyngp350.000ng,nhnvinmithngquyngp35.000ng,minmtrchhnmttngnghchonhngnhnvinchoncnhgianhkhkhn.Diskhchlcaquhtrny,nhnvintrongcngtycngthmgnb,yunghvlichcacngtycngngymttng.

Thnm,ngiqunlltmgngsngchonhnvin

Scmnhcatmgnglvcngln,trongdoanhnghip,linivhnhngcangiqunlsltmgnghctpvtiuimchcanhnvin.Ngiqunlmunkhchllngyunghcanhnvinthutincntkhchlbnthn,bnthnclngyungh,sautrthnhtmgngchonhnvinhctp.Nhnvinsbcmha,bnhhngvcngclngyunghnhlnho.

Thsu,coitrngkhochphttrinnghnghipcanhnvin

Nhnvinnocngcnhucuphttrinnnglccamnhtrongcngvic.Nudoanhnghiptoiukinthunlichonhnvinphttrinkhochnghnghipcamnhthlngyunghcanhnvinsnngcao.Ngoira,khnnglmviccanhnvincngcnngcao,nhvysclichodoanhnghip.Mtsqunldoanhnghipchnhnthylichtrcmt,hocsnhnvinchuynvicnnluncoinhvicphttrinnnglclmviccanhnvin.Thcra,chcnchngtanngcaokhnngcnhtranhcadoanhnghip,lmttmimtthnhnvinyunghskhngbaogichngchuynvic.

Bihc

Chsyunghcanhnvinstrctipnhhngnlinhuncadoanhnghip.Hnnas

nhnvinyungh,yucngvicrthim,vvyngiqunlcngcnoto,bidnglngyunghchonhnvin.Ngiqunldoanhnghipcncoitrngvicxydnglngyunghcanhnvin,coilmtphnkhngththiutrongcngvicqunlcamnh.

BI2BANGUYNTCTRONGVIC

NHGIKTQULMVICCANHNVIN

I.NGUYNTC1:PNGLICHCAKHCHHNG

Lmvicgclichokhchhng?

Khchhngchilngvisnphmcachngtahaykhnglyutquytnhhmuahngcachngta,cnglnguyntcquantrngnhgithnhqulmviccangiqunlvnhnvin.gcno,chodlngiqunlhaylnhnvin,cnguphivndngtritkhnngcamnhtrongcngviccthpngnhuculichcakhchhng.Ngitiudngchnhlngiphnquytcuicngtrongvicnhgiktqulmviccanhnvin.

Chngtahylyvdngibnhnbnhvinkhmbnhhiurvvnkhchhngcnchngtapnglichnhngphngdinno.Trongqutrnhkhmbnh,bnhnhncoitrngvngutin?ngnhinlhmunbitbcschnonbnhtnhcamnh,nguynnhngybnhvbinphpchatr,ngthidngngnngmbnhnhncthhiuthngbocho

bnhnhnbit.iunythhiniukinthnhttrongnhucutiudngcangitiudng,ltnhchnhxc.ycnglnhucucbnnhtcangitiudngiviccdchv.

Ngoivicccbcschnonchnhxcbnhtnhcamnhvnhnclikhuyncaccbcschuynkhoa,vnthhaimbnhnhnquantmchnhlnginhaccthtckhmchanhanhchngcchatr,thigianchickhmkhngqulu.cbitvinhngloibnhcptnhvnghimtrng,chilucthgynguyhimntnhmngcabnhnhn.iunythhiniukinthhaitrongnhucutiudngcangitiudng,lstinli.

Dothchtvtinhthnumyunntrongqutrnhkhmbnh,bnhnhnlunmuncngikhcquantm.Ngiquantmnbnhnhncthlbcs,yt,cngcthlbtcnginotrongbnhvin,chcncngibncnhbnhnhnnichuyn,tntrngvquantmnhlc.yliukinthbatrongnhucutiudngcangitiudng,lmiquanhthnthin.

Cuicng,saukhikhmbnhxong,bnhnhnhivngbcschohlikhuynvcchchatr,sinhhot,nungBcskhngchcnnichohbitnhngiuchkhiungthuc,mcnphinhcnhhcnchiugtrongcucsnghngngybnhthuyngimnhanhvbnhphctt.yliukinthttrongnhucutiudngcangitiudng:Tvnphcv.

Cthni,KhchhnglThng,hlngunthulinhun,lnguntngdoanhthucadoanhnghip.Do,chcnktqulmviccachngtapngnhuculichcakhchhng,doanhthucadoanhnghipskhngngngtngln.Ngiqunldoanhnghipcncbitcoitrngvnny.Cnnhnvintrongqutrnhsnxutvphcvkhchhngcngcnchtlichcakhchhnglnhngu.

II.NGUYNTC2:PHTHUYSTRNGCANHNVIN

Lmvicgclichonhnvin?

Lngiqunldoanhnghip,chngtannhiurng,chcphthuycstrngvuthcanhnvinthmicthtorahiuqukhchlngn,tchccnht,mikhinnhnvinlmvicchiuqucaovtoragitrlnnhtchodoanhnghip.

Thnhtchkinhdoanhcadoanhnghipldonhnvinphthuystrngcamnhtora.Nhnvinphthuystrngcamnhlyutquantrngbomnhnvinlmvictchccvdoanhnghipkinhdoanhhiuqu.Dovy,cthphthuystrngcanhnvinltiuchunnhgixemtiuchunthnhqucadoanhnghipcngnhaykhng.Theomtnghano,ivingiqunlvbphnnhns,phthinvphttrintimnng,strngcanhnvinlmttrongnhngnidungcngviccnthit.Trongmtdoanhnghip,nucbphnqunlnhnshplscthphthuyhttimnngvstrngcanhnvin.Midoanhnghipucrtnhiunhnvin,hucstrngvuthring,ngthicngckhuytimring.Ngiqunlgiiskhaithccgitrcanhnvin,ngthidngphngphpkhchlthchhphngdnvkhaithcnnglccah.

VdChicagoBullslibngrthucHiphiBngrqucgia

(NBA)caM,tngtcnhiuthnhtchvvang.DennisKeithRodmanlvnngvinbngrchuynnghipcaiChicagoBulls.Anhrtgiitrongvictranhcpbngvphngthxutsc,tngcmnhdanhlVuabngr.NhngKeithRodmancnglmtngictnhcchcqui.Trnsnbng,ngoikthutchibngxutscthcchnmcquid,kiuukquivcctrangsceotrnngikhinanhtrthnhngisaotrongvicthhinctnhcamnh.Ngoira,vntunthklutcaanhtrongmimagiicngkhinhunluynvinrtauu.

Nm1997,iChicagoBullsbnbcviDennisKeithRodmanvmagiimivcuicngcngkchpngmangtnhtchccviDennisKeithRodman.HpngquynhstrchoDennisKeithRodmanvimclngthpnhtl4.500.000USD,nuanhcgnghnsnhncmcthngl5.000.000USD.Mc

thngnygnlinvibiuhincgngcaanh.Vd,nuslnnhbngcaanhnhiuhnslnmtbngthscthng100.000USD;Nutrongmagii,anhtdanhhiuVuabngrmtlnnathscthng1.500.000USD;Nucththamgiattccctrnuthanhsc1.000.000USD

NhngbinphpmangtnhthctinnykhchlDennisKeithRodmanphthuykhnngcaonht,anhkhngnhngchchimttrn,mcnotcdanhhiuVuabngrcamagii.Cuicng,iChicagoBullstcthnhcnglnvotchcqunquncaNBAnm.

Nulmtngiqunldoanhnghip,bnsimtvinhngnhnvincnhiukhuytimnhngngthilicnhiustrngvkhnngnhthno?Nuchngtachnhnvokhuytim,coinhstrngcah,suyitnhli,tasthyhlngichngthlmcvicg.Cchsuynghnykhngngchtno.Conngiaicngcuimvkhuytim.iungiqunlnnlmlnghcchkhchlnhnvinphthuystrngvtimnngcamnh,toralichchodoanhnghip.Chcnngiqunlnghcvlmcnhvy,lichcadoanhnghipstngcao.

ngnhin,crtnhiucchkhchlnhnvinphthuystrng.Vd,FedExlmttponchuynphtnhanhnitingthgii.Ngiqunlcatponrtgiiphthinrastrngvchuynngnhcamingvinkhithamgiathituynvolmtitpon.Saukhihtrngtuyn,tponFedExluncgngtomitrnglmvicthoiminht,toiukinlmvicttnhtchonhnvin,khinhcthphthuystrngcamnhccvtr,torathnhtchchotponvccnghinlnivisphttrincatpon.Lngiqunl,chngtanncoitponFedExltmgng,pdngccbinphpphhpviiukincadoanhnghipvtnhhnhcthcanhnvindndtnhnvinphthuystrng,thchinchinlcibncngcli.

III.NGUYNTC3:PHHPVIMCTIUSMNHCACNGTY

Lmvicgclichocngty?

Trongdoanhnghip,ngiqunlnocngthchnhnvinclngyungh,hivngdoanhnghipcnhiunhnvinyunghvmongmunttcnhnvincamnhulngiyungh.Nhngtrnthct,nhnvinyunghthcsrtt,nhnvincbityunghlicngthn,vasnhnvinukhngthcsgnbvingh.Trongccdoanhnghipncta,slngnhnvinyunghvmcyunghcahphnlnkhngtcmctiultngmccnhqunlara.

Mctiucadoanhnghiprtquantrngivisphttrincadoanhnghip.Mctiucadoanhnghiplmtphncakhochphttrin,lnglckhchlnhnvinlmvic,ltiuchunquantrngnhgihiuqukinhdoanhcadoanhnghip.Ngiqunldoanhnghipcncncvotnhthtrcmtvtnhhnhcadoanhnghiptramctiungnhnmdoanhnghipcthtc,ngthiphnchiamctiunychongiqunlccbphnvnhnvinthchin.Saukhidoanhnghiptramctiu,nhnvinccngnhkhcnhauchonthnhnhimvcamnhkhnglchtiuquantrngnhgihiuqulmviccanhnvin.Cnghal,nhnvincyunghkhng,mcchmchtrongcngvicnhthnoucthnhgithngquavichonthnhmctiucngvicmcngtyra.

Mctiuthnhtchngnhincnglmtphnquantrngtrongmctiucadoanhnghip.Ngiqunlkhchlnhnvinhpl,nhnvinclngyungh,gnbvingh,thonthnhnhimvcngvicmcptrngiaochongthihn,tchtlngcao.Mtkhclnhnvintorathnhtchlnhn,thchincmctiuthnhtchchodoanhnghip.Dovy,ngiqunldoanhnghipthngcoimctiuthnhtchvdoanhthucadoanhnghiplnguyntcvmctiuquantrngnhtnhgihiuqulmviccanhnvin.

ivinhnvin,cngvichlmclichomctiutngtrnglichludicadoanhnghipmilcngvicchiuqu,cgitr,nhvyktqucngvicmingn.Clc,dnhnvinlmvicchmch,cnmnnhnghiuqucngviclikhngcnh.Ngclicmtsnhnvincvnhkhngchmch,thmchthnhthongcngyphinphcchodoanhnghip,

nhngthnhtchcahlivtquacmctiumdoanhnghiptrahochccnghintolntrongvicthchinmctiucadoanhnghip.Dthyrng,doanhnghipcnnhngnhnvinnynhiuhn.Vnhnvinctoralinhunchocngtyhaykhngmiltiuchuncuicngnhgiktqulmvicvlngyunghcanhnvin.

nhgithnhtchcaothpcanhnvin,khngchkhnnglmvic,mcncnxemxtnthicanhnvin.Ngiqunlkhngthcoinhhaiyutny.Trongbayutthnhtch,khnngvthi,ththnhtchchnhlktqu,khnngvthiliukin,khnngthngquathitorathnhtch.

Cnggingnhvy,ivingiqunl,vickhchlnhnvintorathnhtchmilskhchlnggivchiuqu,ktqukhchlnhvymilngn.iucnch,nhnvinqunlccphngbancadoanhnghipkhngnndavocchthcqunlctrckianhralnh,thcgic,gimstcngviccanhnvin,mcnpdngphngphpkhchlnhnvin,hngdnnhnvintramctiulmvic,tiuchnhvqunlbnthn.Nuchngtacthhngdnnhnvintgiclmvic,hsrttchcchonthnhnhimvcngviccthcamnh,ngthicnkchthchtimnngcabnthn,tnngcaohiusutcngvicvthnhtch,cuicngthchincmctiucacngty.

Ngiqunlnnminhnvinhiuc,mctiumdoanhnghipcntclg?Nhnvincncgngnhngmtnomiclichovicthchinmctiucadoanhnghip?Chkhinhnvinhiucmctiucadoanhnghipvthchinmctiutngngthhmicthphthuystrngvtimnngcamnh,thonthnhnhimvvihiuqucao,thhincgitrcabnthnvtoralichlnnhtchodoanhnghip.

nhgingktqulmviccanhnvinlbcutinngiqunlkhchlvgipnhnvinkhinhtrnnyungh,gnbvingh,cnglbcutinttcnhnvinnngcaolngyunghcamnh.Minhnvinuhiurng,lmbtcdoanhnghipnocngucntorathnhtch,chccnghinchodoanhnghipmicthchngminhgitrcabnthn.Btcngiqunlnocnguphihiurng,mctiunhtrong

cngvicqunlcahlmctiuthnhtucadoanhnghip.

Bihc

Mcchcuicngcavickhchlnhnvinchnhltchiuqulmvicmtcchngn.Hiuqulmvicngncanhnvincvaitrrtquantrngivingiqunl.Hnhvicanhnvincpngclichcakhchhng,phthuycstrngcabnthn,cphhpvimctiucacngtyhaykhng,baiukinnylnguyntccbnnhgivphnnhchnhxcktqulmviccanhnvin.

BI3KTQUQUANTRNGHNQU

TRNH

I.XYDNGCCHKHENTHNGKHCHLBNGKTQU

Trongmtngichanhcmtchtiuchuynphtrchnhchung.Lcu,chtiulmvicrtnghimtc,nhngnanmsau,chtiuthycngvicnhchungvangin,vanhmchnnnlmvicchnhmng,qualoa.Sau,trtrchanhnthychtiunykhngthlmcngvicnhchungnnquytnhcholmcngvicchcignhnc.Chtiurtbtbnh,thytrtrlingiithch:nhchunglcngvicrtthingling.Tingchunggipthctnhchngsinhmmui,dotingchungkhngchtovang,mcncnchn.Connhchungrtng,nhngtingchungrirc,khngchn.

Trongmtdoanhnghip,crtnhiunhnvingingchtiuny,mincnghonthnhnhimvmcptrngiaocho,hkhngtoralichltngchodoanhnghip.ngnhin,doanhnghipcngkhnghilngvnhngnhnvinny.Tuynhin,ngiqunlcnbitltngcvn:Tisaochtiukhngclngyungh,khngtchcchonthnhcngviccamnh,cphivngiqunlkhngnichoanhtabitdoanhnghipcnanhtalmg?

AnhTrinh,gimccamtdoanhnghiptnhncmthyrtbunphinvbnhqunlngnhnvincaanhl20triungmtthng,caogpimclngbnhquncacccngtykhc,nhngnhnvincaanhvnlunphnnnsaulnganhvhcngkhngnhittnhlmvic.Vsaovy?ThcranguynnhncnbnlvgimcTrinhkhngthchincchqunltheothnhtchmangtnhcnhtranh,khngcbinphpkhchl,cngkhngcssosnh.Mcdtinlngcaonhngnhnvincmthyddngnhncstin,dndnhcmthychngcnphicgngvkhngtrntrngnhnggmnhchng.Conngilunkhngbaogibitthamn,ngnhinskhngbittrntrngnhngthgtcquddng.Nustinlng20triunggmstinlngcbncngvithnhtchlmvic,lmnhiuhngnhiuththiivitinlngcanhnvintrongdoanhnghipcagimcTrinhskhcvhstchcclmvichn.

Tndngtritcchkhchl,khenthngsthcyctnhtchcccanhnvin.Tuynhin,ngiqunlcnmborngcchkhchlnyctinhnhthunli,khngutinngithn,cptrn,cpdihaybnthn,mphikhchlcngbng,ngthct.

Mtcngtyntinhnhvickhenthngvthngchcchonhnvinnanmmtlnbngvicnhgiktqulmviccanhnvin.Nidungnhgibaogmthi,nnglc,cngvicvhnhvicanhnvin.Minhnvinxutscnhttrongtnhginysctngthmt5%n15%tinlng.Ngcli,nhnvinnobnhgikmsbgimlng,gingchc.Cctrngphngcacngtyutrngthnhtnhnglnnhginy.Cchlmnyskhinnhngngicnnglcvngictrchnhimcaotrongcngvictrnnnibttrongcngty;Cnnhngngilmvickhngtt,nnglckmscnguycbothi.Thi

lmvic,lngyunghcanhnvintrongcngtynyrtcao,tlchuynvicrtthp,nguynnhnlvmcdchcacngtyrthkhc,nhngtrnthctlibovlichcaasnhnvin,cchthcnykhchlnhnvinkhngngngtinbkhinhcsngtrongmitrngcnhtranhcngbng,tchcc.

Khchlkhngnthunchlskhchltchcc,mcnbaogmskhchltiuccnhpdngnguyntcgimbinch,othi,phttin,gingchcVddngccphngphpqunlcngch,edanhphbnh,gingchc,phttin,gimlng,uivictrongmtthiim,giaionnhtnhtokhngkhplcnhmphnhhnhvikhngphhpcamtsnhnvin.Trongvicqunlkhoahc,khchltchccsctcngtthnkhchltiucc.Cnglnhnvinctcht,khchlnhnvinbngchnhschsathistoratcdngphcngln,iunykhngthchhpvinhnvinyungh.Vkhchlnhnvinbngchnhschsathikhngmangtnhtngqut,chnhgicmtchtiunocanhnvin,khinnhnvincmthybtan,lolng,khnglmchonhnvintngktkinhnghimcamnhmtcchltr.iunycnkhinchomiquanhgianhnvinvngiqunltrnncngthng,nhhngxunquanhgiaccngnghip,khinnhnvinkhngcdnhlmvicludi.Tuynhin,khchltiucccngrtcnthit,viunysmangtnhtribucivinhnvinctmlnmay,ngthitokhnggianphttrinchonhngnhnvinyungh,nghimtcvicngvic.

Lngiqunl,chngtakhngthyucunhnvincamnhlmvictgic,trchnhimmtcchvcncmcnxydngcchkhenthng,khchlcnthit,thngdn,thcynhnvinphthuytnhtchcc.Trongqunldoanhnghip,xydngcchkhenthng,khchlthngquaktqulmvicrtquantrng.Ngclivicchkhchlthngquaktqucngviclkhchlthngquaqutrnhlmvic.Vd,mtsdoanhnghip,ngiqunlthngtrachquynhvtrnhtlmvicnghimngt.Tngtnhvy,hcngxydngcchkhenthngbngtinvicimnibtlkhchlthngquaqutrnhlmvic,thcynhnvinthchinttnhngquytc,chcngtytra.Dngcthkhchlthngquaqutrnhlmvicmcdmbochvnhnhbnhthngcacngty,nhngkhixyratnhhungtxut,nhnvinkhngctdoxlcngvicm

philmvicdpkhun,mymckhinchoktqucngvickhngnh.Hnna,cchnythngnysinhhintngngithavicthiu.

Ngcli,nudoanhnghipkhchlnhnvinthngquaktqucngvicthcthkimsot,khngchctaihatimn,ngthicncvoktqutrakhochvspxpbtrcngvic.Vd,mtthktheochthcalnhocnhonthnhmtphngnquantrngtrongngy.Ngithknybnrnlmvictsngnmkhuya,mcdcgnghtscnhngvnkhnghonthnhcnhimvmcptrngiaoph.Nudoanhnghipnytrlngnhnvintheongy,xinhicnntrlngchongithknytheongykhng?Cutrlingnhinlc.Nhngnudoanhnghipdngcchkhenthngthngquaktqulmvic,thdoanhnghipskhngtrlngchongithk.

Mtsdoanhnghipngmcngnhnlogiccoiqutrnhlmviclcngscbra.Cnghalchcnnhnvinilmnggi,cniuthi,cnnigthni,thmchkhngtoralichchodoanhnghip,khnghonthnhnhimvcngkhngquantrng,vdhkhngtoraktqunhngcngbracngsc.Trnthct,mitrngnykhngthchhpbidnglngyunghchonhnvin,khngthcytnhtchcccanhnvin,cngkhngtolichchodoanhnghip.Nudoanhnghipthchincchkhchlthngquaktqucngvicskhinchomtsnhnvinlmvictnty,yunghphthuychiuqulmviccaonhtvtclichcaonhtchodoanhnghip.

Ktquvmctiumdoanhnghiptractcdngkhchlrtlnivinhnvin.Ngiqunlphngbancamtsdoanhnghipvitmctiucngviclnbnghptrongvnphngvcoilnidungkimtracngvic;hnnahcntrachkhenthngvinhnvinlmvictt.Cchlmnygyplcchonhnvinvcngkchthchnhnvincgngtcthnhcng,docchkhchlthngquaktqucngvicphthuytcdngrtln.

Ngiqunlchtrngnktqu,ngthihivngccktquchnhxc,chtlng,utincnlmrmtsvnvktqu.Vd,ktqunycnghavgitrnhthnoivinhnvinvdoanhnghip?Thigiantcktqunylbaolu?Thchinktqunynhthno?Tmquantrngvcpthit

caktqunynhthno?Tnhkhthikhithchinktqunylbaonhiu?Nuchngtacthhiurnhngvntrnthcthbtuxydngcchkhenthng,khchlthngquaktqucngvicvdngtrongvicqunlcamnh.

Munxydngcchkhchlthngquaktqucngvic,ngthicchnyvnhnhchiuqucaothcnckhochkhchlhonthinvkhoahcnhsau:

(1)tratiuchunthnhtchhpl,khoahc.Mctiuquddngskhngctcdngkchthchsnhittnhtrongcngviccanhnvin;mctiuqukhskhinnhnvincmthyrngchodmnhccgngthnocngkhngththchinc,khinhmtinimtinvchphnu,tkhngctcdngkhchl.Mctiuthnhtchckhthchhpvakhnglmchonhnvincmthytmn,vakhnglmchonhnvinmtttinvctcdngkhchlnhnvin.

(2)Kthpdnchvtptrung.thcystchcc,chng,tngcngnimtinvchphnucanhnvin,mctiunndonhnvinnura,phthuytinhthndnch,saungiqunlmitinhnhsacha,honthin,nngcao,tipcngnhnvikhochkhchlnhnvin.Tuynhin,dnchvtptrungcncthchintrongiukinbnbc,giaolubnhng,thoimi.

CyrusMcCormicklngisnglpcngtyMygtquctHarvestercaM.MtngicngnhnlntuitngcmiquanhrtttviMcCormickviphmchlmviccacngtynnbtrlng,tuynhinnginyliungrusayvgychuyn.Theoiukhonquynhcacngty,ngicngnhnnysbsathi.Saukhicngbquytnhsathi,nginyniginngngntmMcCormick,tcginvmcni:Lccngtylmvohoncnhkhkhn,nnnchngcht,tichiashonnnving,bathngkhngnhntinlngcngchngphnnncuno,nhngbygitimiphmlinhmngsathiti,ngnglvongnbingha!McCormickbnhtnhni:Cngtynycquytc,ctrchnhim,tibitscnghinvtnhbncang,nhngchuynmnggyrakhngcnlchuynringgiahaichngta,ticnlmtheoquynhcacngty.

Trongqunliuhnhcncng-t,thngphtphnminh.Tiuchunthnhtchcanhnvincncnhgitheoquytclmvicvktqulmvic.Cntratiuchunphhpvithct,cncvomctiucngvicnhgiviclmcanhnvin.

(3)Rnluynnghthutgiaotipvknngnhgihiuqucngviccangiqunlcccp.ivingilmvichiuqu,xutsccnkpthikhenngi,cv,khenthng,ccthnhvintrongcngtyhiucrng,banlnhortcoitrngvtrntrngh.

(4)trachtiumrngnngcaohiuqulmviccanhnvin,thcytnhkhthi,tnhngdngvmrngcahthngkhchl.Mctiuthnhtchlchtiucthnhlnghoccththngquaschuynhabinthnhchtiunhlng,nhvymictnhkhthi.Vdivikhilngcngvic,chtlngcngvic,vtincngvic,cthtramtviyutnhginhlngvchmim.

II.KTQUNGNCNDATRNNHHNGNGN

Nhnvinkhngcnhhngngnlvnmnhiudoanhnghipgpphi.Nhngtnhhungsauyangxyravirtnhiudoanhnghip:Nhnvinlmvicbnrncngy,tntyhonthnhnhimvmcptrngiaocho,chisgimstvkimtracacptrn.Nhngrtccdoanhnghipcnphitcmctiug,cyucugivinhnvinthbnthnnhnvincngkhngr.Dovy,nhnvinclmnghaykhng,cthlmtthnhaykhng,bnthnhcngkhngbit.

Chngtakhngcnxalvicutcngnimtnglmmtno,chngtiphicpnyvnnhmttingchunggbntaingiqunldoanhnghip,nhcnhrng:Nunhnvinichchhng,thchodhccgnglmvicina,cngctcdngg?Nungiqunlvnhnvinukhngcnhhngrrng,thtincadoanhnghipsnhthno?

PeterFerdinandDrucker-ChuyngiahnguvtvnquntrngiMtngni:Choddoanhnghipchiusutlmvicrtcao,nhnghontonichchhng,thchcchndoanhnghipkhngthtntilu.ngniviccqunldoanhnghipvnhnvinrng:Khngnhngcnlmmtcchngn,mcncnlmnhngvicngn.Nhngvicngntrnthctlchnhngvicclichovicthchinmctiucadoanhnghip,lnhhngmngiqunlvnhnvinnntuntheo.

Lmnhngvicngnlchsngntrongphnghngvquytsch,cnlmvicmtcchngnlchshiuqucaphngphpvthchin.Vtrclchinlc,cnvsauchnhlchinthut.Miquanhgiahaiphngphpnychnhltrctincnchnnhngvicngnlm,saumichnphngphpngnlmvic.Numctiunhhngngn,choddomtsngibnhthngthchinthdoanhnghipcngstngbcphttrin.Ngcli,nunhnvinkhnglmnhngvicngn,nhvysphttrincadoanhnghipstrnnmmt.

Cmctiuvphnghngngnmitoraktqungn.ivingiqunlvnhnvin,utincncnhhngngn,xcnhcnhngvicngn,saumilmmtcchngn,cuicngtcktqungn.Trongmtdoanhnghip,utinngiqunlcnlmnhngvicngn,tranhhngngn,saumihngdnvcthcnhnvinlmmtcchngn.Nucoidoanhnghiplmtcontutrnbin,vyngiqunlchnhlngilitu.Chodtrongqutrnhibincgpmatogiln,triquanhiukhkhnnguyhim,chcnngilitunmvngphnghngthttcthythtrntusdnghtscgipconthuynvtquaphongbabotp,thotkhinguyhim,cuicngcpbnanton.ividoanhnghip,nungiqunlnmvngphnghngphttrinthcthlnhonhnvintchcclmvic,chinthngkhkhn,gipchodoanhnghipngycngphttrinlnmnh.

Cmtcuchuynnhnhsau:

Cmtngigpbacngnhnxydngtrncngtrng.Anhtahibangibnhanglmg.Ngicngnhnutintrli:Tiangcgngkimtin.Ngicngnhnthhaini:

Timuntrthnhmtcngnhnxydnggii.Cnngicngnhnthbap:Timunxynhngtanhpnhtchothnhphny.

nggccadoanhnghip,suynghcangicngnhnthbamilngnnht.Nhnvinkhixcnhcphnghngstchccphthuyschngcamnhvcgngtcmctiutra.Nuttccngnhncacngtyxydngucmctiu,cgnglmvictheophnghngnhvythcngtychcchnstcmctiuphttrincamnh.Ngcli,nunhnvincacngtykhngcnhhngrrng,lmvicbngthith,dngdnghocchnthunlhonthnhnhimv,thdoanhnghipskhngthtcmctiura.Nhvy,nhnvincngchlmraktqusailm.

Quavicqunlchiuqu,doanhnghipsbinmctiucamnhthnhhnhngcth,trctipcthcnhnvinhonthnhmctiu.Doanhnghipcmctiuvphnghng,nhnvincngcncmctiuvphnghngphttrin.ngnhin,ividoanhnghip,nhhngcngviccanhnvincnphctngtheonhhngphttrincadoanhnghip,khngthchintngingclivimctiucacngty.

III.KTQUTTGNLINVIVICTHCHINHIUQU

Sphttrincadoanhnghipgnlinviphnghngvmctiungn.Hnnamuncktqutt,thcysthnhcngcadoanhnghipthvicthchinchiuqulyutquantrng.Trongmtsdoanhnghip,ngiqunlchchtrngnvictramctiuthnhtch,coitrngnktquvkimtraktqu,mcoinhhocbquavickhchlvkimtraqutrnhthchinthsddnnktqusai,rtkhnngcaolichcanhnvin,ccphngbanvdoanhnghip,thmchcntonhhngxu,ilchkhimctiulichtra.

Doanhnghipmunnngcaokhnngcnhtranh,thchinmctiuphttrinthcnnngcaonnglchotng.Ngiqun

lcanhiudoanhnghipvtcsuynghtraphngnkinhdoanh,snxut,ngthinhnmnhvinhnvinvcctrngimcnthchin,nhngktqucuicnglikhngltng,vnldoqutrnhthchinkhngchiuqu.Theoiutra,200doanhnghiptrongs500doanhnghipnitingthgiithc40gimccaccdoanhnghipvqunlkhngttphitchc.Nhngvqunlnyulnhngchinlcgiaxutsctrongvicphttrindoanhnghip,nhngcuicngnhphitchc.Nguynnhnldoasccqunlchornghthiukhnngthchin.Trnthct,vnkhngckhnngthchincngangtrthnhmilocahuhtngiqunldoanhnghip.

VdCuCEOcahngCompadlEckhardPfeiffertramtk

hochchinlcrtln,chcnthchinckhochnythCompadchcntrong6nmstmtnhmychtoPCchtlngcaotrthnhcngtymytnhchngsauIBM.EckhardPfeifferlnhonhnvincamnhcgngthchinmctiu,ngthixydngnhmychtomymccaocp,nhngkhispthchincmctiuthkhochcangbthtbi.KhiEckhardPfeifferbsathi,ngisnglpraCompadlBillHewlettchorng,nguynnhnthtbicaEckhardPfeifferltrongqutrnhthchinxyramtsvn.ChinlcmEckhardPfeiffertrakhngcvng,nhnghngCompadkhngckhnnghptcvicngtyMBA.iuquantrnghnlngykhngpdngchnhschthchinkpthi.KtquldokhngcvnutnnhngCompadmtchiccthtrngtimnng.

Trnthct,ngiqunldoanhnghipxutscunhnthccrng,khochchinlcvmctiuthnhtchrtquantrng,viunychngtcphnghngphttrinvmctiuphnucadoanhnghip,nhngnumunthnhtchltngtrthnhthnhtchthtsthcndavokhnngthchinhiuqu,mnhdn.Nukhng,chodmctiucvithno,phngnchonhtrngrasaocngchlnisung,khochchonhonucngchlotng.

Mtdoanhnhntngni:Mtdoanhnghipmunthnhcng,cnclngnhittnhnhnhth,giilmvicnhnngdn,

khichaitnhcchcanhthvnngdn,doanhnghipmicthngvngvthnhcng.cbitnnkinhttrongxuthtoncuhanhhinnay,doanhnghipngtrcthchthcngycngln,mungiuthtrongcuccnhtranhthcncoitrnghnhng,nngcaokhnngthchincadoanhnghip.Lmtngiqunl,nukhngbitthchinthnohoccoinhtcdngvscmnhcavicthchinthttccngvicuskhngthtcktqunhdkin.Nhngthnhtumngiqunlccchngqualtphpthnhtchcacdoanhnghipvccphngban.Lmtdoanhnghip,nukhngxydngingqunlckhnnglmvicthsgylngphlnvnnglng,nhnlcvtinguyncacngty,cngkhngththchnghicvimitrngkhngngngthayi.

Thiukhnngthchinlyutquantrngnhtdnnsthtbicaccdoanhnghip.Numtdoanhnghipkhngckhnngthchinhiuqu,mnhdn,mchdavokhochchinlctt,mctiuthnhtchthcuicngcngbthtbi.Haynicchkhc,thchinkhochmtcchmnhdncngcnphickhnngsachasailm,ngnhnguynchtchhingquntrkimCEOcacngtyGE(GeneralElectric)lJackWelchtngni:Chodlquytschsailm,chngtacngcthlmttthngquavicthchin,chkhngcntholunnhiuln.

ngnhin,thnhtchcadoanhnghipkhngphichlmmtlnltktqu,mdonhiuqutrnhnh,giaionnh,thnhtchnhtonn.Do,thchinmcchcuicngcadoanhnghipquantrngnmviclmchomctiutrnncthvrrng,coimctiutngthcadoanhnghiptrthnhmctiucaccphngban,tipchuynthnhmctiucatngnhnvinmithnhvintrongdoanhnghipcmctiuvtrchnhimrrng,nhvymimbocvicthchinmctiucacdoanhnghip.Qutrnhnythcralnhnmnhntcdngcakhnngthchin,khnngthchinchiuquvitngphngbanvnhnvinthmimbotonnktqungn.

Ktqucvnhkintrcthngtng,thchincvnhnntngkinht,rikhinntngkinhtnnh,vngchcthkintrcthngtngstrthnhtanho.ividoanhnghip,mtktqungnlchtiuquantrngnhgi

cngviccaphngbanvnhnvin,nhngdoanhnghipcngkhngnncoinhqutrnhthchin,nukhngschchhngkhimctiunhvdoanhnghipcngkhngthcktqung.

Bihc

Ngiqunllmvicvthnhqu,khngcthnhquttthchodqutrnhlmviccttthnocngkhngctcdng.Dovy,vickhchlnhnvinnhnvinyunghcnxydngtrncstorathnhqulmvicngn.Khngcktquvyucungnskhngthnhgicnhnvinctinbvphttrinhaykhng;khngcyucuktqulmvicngn,nhnvinkhngthyunghvtcthnhcng.

CHNGIITHNHCNGCAVICKHCHLBTUTVICTHAYI

TDUYQUNLDngkinhnghimcangyhmquagiiquytvn

hmnaycadoanhnghipthchcchnsthtbi.Ngiqunlhmnaycnbitthchnghivinhucutmlcanhnvin,phbtduyqunlthngthngxydngcchkhchlmichiuqucao.Khngclngnhittnhtlnhonnhnvinthcngkhngcstrungthnhtnhnvinnlnho.Lngiqunl,utincnqunlttbnthn,nngcaotchtvstudngcabnthnthmickhnngvtcchqunlngikhc,mikhchlnhnvinmtcchhiuqu.

BI1QUNLBTUTVICTHAYITDUYCABNTHN

I.HIUNHUCUTMLCANHNVIN

Chngtaubittinbcvvtchtmcdquantrngnhngkhngphilmcchcuicng.Tinbcvvtchtchlcngcvnntngchngtatchnhphcvnimvui.Nhngnhiungiqunllichorng,nhnvinchcoitrngtinbcvvtchtnnhchcndngtinlng,tinthng,phcli,phn

chialinhun,trcpDo,ngiqunlcoivicthngtinlbinphpvcchthcquantrngnhtkhchlnhnvin,thmchhcoilbinphpvcchthcduynht,ngthihcntintngrnglmnhvystchiuqukhchlltng.Khiktqukhngttnhhtngtng,ngiqunlquyktnguynnhnthtbichonhnvin.Hkhngnghrng,nguynnhnthtschnhlvhkhnghiunhucucanhnvin.

ngnhin,khngphittcnhnvinulngithucchnghakimtin.ashkhngchcnnhucuvtchtcbnmcncnhucutinhthn,vdsquantm,trntrng,tnhhungh,snghimkhc,nhncch,danhd,thnphn,avDovy,ngiqunldoanhnghipcnnhnthccrng,khngphinglccattcnhnvinuxutphtttinbcvvtcht.ivinhiunhnvin,chihctpvphttrin,chithngtintrthnhyutquantrngkhinhquytnhlmvichaykhnglmviccngtyno,vyutnycnquantrnghnctinlng.

Crtnhiungidmtbmitrnglmvicvimclngcaonnhngnixaxinghokhdyhc.Chngtacngrtdthy,mtsbnbxungquanhmnh,mcdmclngkhngcao,nhngnubnnirngsgiithiuchohvolmcngtycmclngcaohn,chachchng.Ngoitmlkhngmunthayichlm,cnvcngvichintithchhpvih,cnginhvbnbngh,mitrngcngvicvkhngkhlmvicthnthinhochclnhocoitrngkhinhkhngmunchuynvic.Tmlikhngphiltinlnggichnhli,mcndomtsnguynnhnkhc.

Munlmtngiqunlthnhcng,chngtacnclngngcm.Chngtacnhiucconngilthno,mihiucdoanhnghipcnnhngnhnvinnhthno.

NhtmlhcnitingngiM-AbrahamMaslowtrongcunschHcthuyttmlhcnhnvnnm1944arallunvnmthbcnhucucaconngi.HiucllunvnmthbcnhucuconngicaMaslowrtquantrngivingiqunldoanhnghip.Trongmitrngqunldoanhnghiphini,nhnvinchnhllclngsnxututincadoanhnghip.Lngiqunldoanhnghip,chngtacnthchincchkhchl

nhnvinchiuqucaovmangtnhthitthc,ngn,docntmhiutonbnhucutmlcanhnvincthpngnhucucahmtcchthitthcnht.

Maslowchianhucucaconngithnhnmcpbc,tthpncaoginghnhkimtthpnhhnh2-1.

Hnh2-1:Nmcpbcnhucu

CncvoLthuytnhucucaMaslow,kthpvitnhhnhthctcadoanhnghip,chngtacthtngktnhnvinucnhngnhucusau:

1.Nhucuantonvsckhe.Conngihinicngngy

cngcoitrngsantonvsckhe,nukhngvcucsngbcbch,hunhttcmingiukhngmunlmcngvictnhinsckhecabnthn.vtrlmviccamnh,ttcnhnvinuhivngdoanhnghipbomantontnhmngvsckhechoh.

2.Nhucutnhcm.Lconngi,nhnvinngnhinkhngmunngynomnhcngphiimtvingiqunlcbmtlnhbngvnghimkhc,khgn.Hhivnglmvictrongmitrngthoimi,hivngmnhclnhovngnghipquantm.cbitkhigpkhkhn,tmlcanhnvinstrnnyuui,dohcngcnsquantmcadoanhnghip.

3.Nhucutntrng.Nhnvinkhngchmongmunnhncstntrngcangiqunlvngnghip,mcnhivngccquynlikhccamnhcngctntrng.Doanhnghipcnnhnvinthyrngavxhi,nhucutinhthn,ingvtchtcahcngctntrng.

Stntrnglchtkchthchkhinnhnvinttinvbcltinhthnhnghi.Stntrnglnnhaugiacptrnvcpdistorascmnhtinhthnln,gipchogiaccnhnvintrongdoanhnghiptrnngnbhn,thcyvichnhthnhsonktgnbtrongtpthdoanhnghip.

ChchnmingiurtquenthucvicuniThnhqucadoanhnghiplktqunlccatonthnhnvin,vhnhthc,ngiqunlnicunyrttntrngnhnvin,nhngkhicpnlichcatngnhnvin,ngiqunlthngdnglichcactpthmnctchikhenthngh.ClbnnhiulncnghecunicalnhoChngtikhngthuichotrnghpcaringbn,nukhngccnhnvinkhcstnnh,sob,hocCngtycquynhnhvy,bnkhngmunlmthcthnghvic,khicnhiungilm,chngtilogkhngtmcnhnvingii.Lcny,nhnvinsnghtntrnggitrvvtrcanhnvinchlkhuhiugidicacngtymthi.Hinnhin,nungiqunlkhngtmnhvohoncnhcanhnvin,hiuvtntrnghthsaranhngquytnhvphnoningclivisuynghcah,hthpstchcc,khinlngnhittnhcahgimxungvhscoicngvicnhmtkiuiph,lmvicvtinlngmthi.Cchkhchlnhvykhin

chotnhtrnglibing,vtrchnhimcanhnvintiptcxyra.

4.Nhucuphttrinvthhinbnthn.Nhnvinnocngckhochphttrinsnghipvltngcnhn,hnnartnhiungimunthngquacngvicthchinmctiuny.Nudoanhnghipcthtoiukinchonhnvin,pngnhucuphttrincah,nhnvinsrthilngvdoanhnghip.Ngoira,nhnvinmunthchingitrcabnthnquacngvic,mongmuncptrnthanhnmnh,ngthihivngdoanhnghiptoiukinlmviccnthitvmitrnglmvictdobnthnhcthphthuyhtnnglccabnthn.ngthi,nhnvincngrtnthnhqucngviccamnhcclnho,ngnghipcoitrngvthanhnhaykhng.

5.Nhucucnhn.Vd:thmmtsnhnvinmongmunnhtkhngphiltinlng,mchnhlthigianlmvictdo,thoimi.ivih,clmvictdocnquantrnghntinbc.ngnhin,mtsnhucucanhnvincngingclichcacngty,cngtycthcncvotnhhnhcthquytnhcpngnhucuhaykhng.

Nhnvinctuikhcnhau,giaionlmvickhcnhaulicyucukhcnhau.Vd,theoiutra,nhnvint18~30tuirtquantmntinlngvchihctp;nhnvint30~45tuirtquantmnmitrngphttrinludivchithngtintrongnghnghip;nhnvint45tuitrlnkhngcnhucuhctpvthngtin,mlchhutr,bohimctthaykhng.Tmli,nungiqunldoanhnghipkhngthuchiuqukhchlltngthcnxemxtbnthnthcshiunhucucanhnvincha,cbitlnhucuvmttinhthncah.

II.NHCIMVTNHCCOANTRONGPHNGPHPKHCHLTRUYNTHNG

Ngiqunldoanhnghiptrckiathngdngbinphp

tinlng,thngchc,khenngikhchlnhnvin.Nhnghinnaycrtnhiuqunldoanhnghipphthinrarng,binphpkhchlmhthngpdngkhngcnchohiuqunhmongmunna.Tisaolinhvy?Cphivbyginhnvincngngycngkhtnhkhng?Haydongiqunlqucngnhc?Haydomitrngbnngoicsthayi?

Theotmhiuthnhngyutktrnucnhngtcngtnhiu.Thiiangthayi,nhnvincngangthayi,vvycchthckhchlcangiqunlcngcnphithayi.Nguynnhnkhinchobinphpkhchltruynthngmthiuqulvnhngbinphptntirtnhiunhcimvtnhccoan.

Binphpkhchltruynthngtntinhngnhcimsau:

Thnht,binphpkhchltruynthngthngdpkhunmymcvniu,khngthiuqucaoivinhnvin.

Binphpkhchltruynthngthngpdngivittcmingi,khngphnbitvtrcngvic,hiuqucngvicnnthiusmim,phongph.Nhiunhnvinlcnblunmcacngty,quenvihnhthckhchlnhvy,ckhchlhcngkhngbtng,khngckhchl,hcngchngcmthythitthi,mtmtg.Dobinphpkhchltruynthngkhngctcdngkchthchvittcnhnvin.Khchlbngtinbckhngthkchthchnhittnhlmviccattcnhnvin,cbitvinhngnhnvinciukinkinhtkhy.

Thhai,hiuquthuctbinphpkhchltruynthngcschnhlchln,clccngyphntcdng.

Khchlbngtinbcivinhnvintnglpxhikhcnhau,cmcthunhpkhcnhauthhsccmnhnhontonkhcnhau,hiungkhchlcngkhcnhau.Hnna,phnthnggingnhaunhngivimtnhnvintnggiaionkhcnhaulichiuqukhchlkhcnhau.Vd,mtcnbctcncmclngvichctriumithngmthngchoanhtavitriukhihonthnhcngvicquantrngvtrcthihnthkhngthkhchlanhtalmvicchmchvcgnghn.Vgitrmngitoralnhngpvitrmlnsoviphnthngvitriu.Hn

nanunhnglnsaumvnduytrmcthngvitriuthhiuqukhchlivinhnvinnyhontonkhngctcdng.Cngvsau,anhtascngcmthythtvng,chnnn.Nhngnuivimtnhnvinbnhthngthmcthngvitriulmtstinlnvbtng,cthkhinanhtacgngphnulmvichn.

Mtkhc,ngiqunldoanhnghipqucoitrngvkhchlnhnvinbngtinbc,vtchtslmchonhngngickhchlnysinhtmlsosnh,thamlamhocli,thmchtoramiquanhcngthng,cnhtranhgianhngngickhchl,gymtonktgiaccngnghipvkhngnngcaothnhtchcadoanhnghip.Vd,mtsnhnvinlnutincthng2triung,lnsaumuncthng5triung,cthhskhngtthonno.Cchlmduynhtcamtsqunldoanhnghipkhikhngmunnhnvincamnhchuynsangcngtykhcltnglng,tngphclichonhnvin,tuynhinhkhngbitrng,cchlmnysolnchlngthngcacngty,khngnhngkhincngtyphibramtstinln,mcnkhinccnhnvinkhccmthybtbnh,khngcngbng.

Thba,binphpkhchltruynthngchchiuqungn,khngctcdngludi.

Binphpkhchlbngtinbc,vtchtchctcdngtrongthigianngnvtrongiukinnhtnh,mcdhiuqunhanhvrrtnhngkhngthpdngludi.Vd,ngiqunlgiaomtnhimvquantrngvlnlaochonhnvincamnh,havihrngsaukhihonthnhnhimvsthnghuhnh.Nhnvinnhnnhimvlmvicvitinhthntrchnhimcaonht,tmmicchhonthnhnhimvvthchinmctiucgiao,tuynhinsaukhihhonthnhnhimv,giaonpchocptrnvnhntinthngthnhittnhlmviccanhnvinnycnggimstrrt.Mtnhnvinnuvnhnctinthngnnmilmvichtscmnh,thkhicptrnkhngdngtinthngkhchlna,anhtaslmvickmhiuqu.

Cuicng,binphpkhchltruynthngchustribuccachiphdoanhnghip.

Tnglngthnglcchkhchltnkmvdbkhuchi,

ividoanhnghip,cchkhchlnycuicngschustribuccachiph,vmtdoanhnghipkhngthtngtinlngvhnivinhnvin;cnpdngcchkhchlbngthngchcnhiulcchchiuquivimtsnhnvinkhtkhaoquynlc,hnnaslngnhnvincthngchcvvtrlmviccngrtchn.

III.UIMCABINPHPKHCHLBNGTINHTHN

Nhngdoanhnghiplnsdphttrinvvngmnhvhtclinhunkhngl,nnhvcvnvnhaadng,phongph.Khimtdoanhnghipcmitrnglmviconkt,tchccthdoanhnghipnhtnhsthnhcng.Vinmtrc,tponHuaweitngxyravicsathirtnhiunhnvin,nunhntbnngoi,vicnyscnhhngxuntpon.Nhngtrnthct,nhngngirikhitponHuaweiurtluluynvtponHuaweichohqunhiu,thmchthayicucsngcah.TponCisconitingcngldoanhnghipinhnhvvicthuhtnhntivtoranhiunhnvingnbvitpon.Rtnhiunhntinhanhchngtrngthnhvphttrintponny.Thcra,nhngdoanhnghipnitingbitnmbtcbinphpkhchlbngtinhthntrongvicqunlvootonhnvincamnh.

Ngiqunlgiithnghiurtrnhucucanhnvin,bitkhchlnhnvin,khngnhngpdngbinphpkhchlbngvtcht,mcnkhchlbngtinhthn.ivinhngdoanhnghipngynay,khchlbngvtchtlphichuchiphcao,hiuquthp,cnkhchlbngtinhthnlchngchiphthpvhiuqucao.

Ccbinphpkhchlbngtinhthncnhnguimsauy:

Thnht,khchlbngtinhthncthpdngrngrivphbin,ctcdngivibtcnhnvinno

CncvolthuytphncpbcnhucucaMaslow,conngi

ngoinhucusinhlcbn,thbnnhucucnliucpnnhucutinhthn;chodlnhucuanton,nhucugiaotip,nhucutntrng,haynhucucpbccaonhtlthhingitrbnthnthcngucbtcngino.ngnhin,mtsnhnvinscnhucumnhlithnmtviphngdinno.Btcnhnvinnocnguhivngcmitrnglmvichiha,nnh;ucnhucugiaotip,giaoluttngvicptrn,ngnghip,clmquen,ktgiaovinhiubn;cquantm,coitrng,tntrng,yuthngvdadm,mongmunclmvicvuiv;hivngphthuyhtkhnngcamnh,hivngcthanhnvkhngnhtrongcngvic,hivngtcthnhcngtrongsnghipBinphpkhchltinhthnchnhlnhmvonhngnhucunycanhnvin.

Thhai,khchlbngtinhthnkhngcnbrachiphcao,nhnglicthtchiuqutt

Khikhchlbngtinhthn,ngiqunldoanhnghipkhngcnbrachiphthnhphmnhtinbcvvtcht,mchcndngtnhcmchnthnh,thinhittnhvthigiancamnh.

Vinhdlsnhgicaonhtcatpth,tchcivicnhnhoctpthno,thhinchoskhchltinhthnpngcnhucuttn,khchlconngiphnuvnln.Aicngcnhucutmlmunkhngnhbnthnvmuntcvinhdno.Do,ivimtsnhnvintintincbiuhinxutsc,ngiqunlcnlmtngvinhdcah,ylbinphpkhchlrttt.Nhngiucnchl,khikhchllngvinhdcanhnvin,trnhkhngchytheohnhthc,cnngnchnhnhthcutin,bcthm,utinlnho,utinnhnvinlunm,nukhngsgimtnhhiuqucavickhchlbngvinhd,lmgimtnhtchcccanhnvin.

VdTnggimccngtySuntorycaNht,ngShinjiroToriil

mtnhqunlrtgiidngbinphpkhchltinhthn.ngrtquantmnnhnvincamnh.Cln,ShinjiroToriinghenichacanhnvinMayumiquai,mnhnvinnymivolmvicchocngtykhnglu,nhngngcngrtnhiunhnvintrongcngtyngipanhlotchctangl.Sautangl,ng

cngimtchicxetaxichMayumivmanhvnh.Sau,dolmvicxutscnnMayumicthngchcgimc,ngthilprtnhiuthnhtchchocngty.AnhrtcmkchtrcsquantmvchmsccangShinjiroTorii,doanhlunhquyttm:Vtnggimc,anhnguyntontmtoncnghincngsccimnhchocngty.

Nuthamkhocchkhchlcamtsdoanhnghipxutsc,chngtadnhnthyrngcthmclngbnhquncanhnvintrongnhngdoanhnghipnykhngcao,nhngdoanhnghipvnthuhtvgicnhnti,hnnanhngnhnvinnycntchcccnghinkhnngcamnhgipcngtyphttrin.ngnhin,lvbinphpkhchlbngtinhthnphthuyhiuquvcngquantrng.Nudoanhnghiphiucnhucutrnnhiuphngdin,nhiucpbccanhnvinvkhchltinhthncahmtcchthchhp,khintrongqutrnhlmvic,nhnvinnhncstntrng,hungh,quantmvcngnhn,thsthcycstchccvnngcaolngyunghcanhnvin.

Thba,hiuqukhchltinhthnmangtnhludivbnvng

Ngiqunlthchinbinphpkhchlchiuquvinhnvinskhngthhinhiuqurrtngaytbanu,tuynhinhiuqunykhngmtitrongthigianngn,mtntiludi,thmchthigiancngdi,hiuqucngrrt.Hnna,skhchltinhthncnbncththcytnhtchcccanhnvin,cithintrngthilmvicludicah.

Saukhingiqunlhiurnhnguimcabinphpkhchltinhthn,scthcxabttngtruynthnglkhchlbngvtcht,mkhchlnhnvinbngtinhthnnhiuhn,khinnhnvinnhittnhvcnimtinvocngvic,cuicnggipchodoanhnghipnnh,phttrin.

VdCngtyFoxborocaMchuynsnxutnhngthitbmy

mckthutcao.Trongnhngngyuthnhlp,cngtygpkhkhnvviccitinkthut.Khitnggimccngtyangngymlolng,vtcsuynghthmtksbcvophng

ngvnirnganhccchgiiquytvnkhkhnny.Tnggimcnghexongrttnthnh,munthngchongiksnymtmnqu.Nhngngtmkhpvnphngmkhngtmcthgthngchoanhta.Cuicng,tnggimcthngchoanhmtquchuibanmcang.Vylphnthngduynhtmngtmthylc,nnngikskhnghbng,ngclicnrtcmng,vcchlmcatnggimckhinanhcmthyrng,iuquantrngkhngphilthngcigmltnggimcmunbytscmkchcamnhdnhchoanh.iuchngtrngcgngcaanhcthanhn,ngthicngchngttnggimcrtnghthnhvcchlmcanhnvin.Sau,cngtychtoraghimciohnhquchuivng,dnhtngchonhngnhnvinkthutccnghinlnchocngty.

Tvdtrncththy,cchlmcavtnggimctrntnhtchaiuim:Thnhtlsaukhihnhngcangiksckhngnh,anhtiptccnghinvnlcvcngty;hailtiptccoighimciohnhquchuivngltiuchkhenthng,ccnhnvinkhcbitrng,chkhinhnvinlmvictheoquynhcacngtyvlmthtttmickhenthng.iunychngtchingvlnhocngtyurtcngbngvngtincy.Aicngmunclmvictrongkhngkhonkt,cngbngvmongmunscgngcamnhckhngnhvcngnhn;ngthimingiucthccnhtranh,hivngmnhlmtthnngikhc.Cnhnvinnolmtmgng,ccnhnvinkhcscngcgngphnuckhngnhvkhenngi.

Bihc

Trnhttngquytnhtrnhnnglc,dongiqunlnnbtuthayitduyqunlcabnthn.Mtsngiqunldavosquanstvphnontrcquan,hnhthnhsuynghsailmvntngbanu,vthhnnhccchnhnnhnlixemtduyqunlcamnhcngkhng,quanstvicqunlcamnhchiuqukhng.Qunlbngbinphpkhchllmtbphnquantrngtrongvicqunlnhnvin.Nungiqunlcththayi

trittduyqunlcamnh,vndngbinphpkhchltinhthnmtcchngn,skhinchotrnhqunlvhiuququnlcnngcao.

BI2KHCHLCHIUQUCAOBTUTVICQUNLBNTHN

I.NGIQUNLCNTUDNGBNTHN

Doanhnghipmunthchinmctiuthungunlinhunlnnhtthcncngilnhodoanhnghipbitqunlhiuqucao.Ngiqunldoanhnghipkhngctchtcao,trnhtudngkhngcaothrtkhqunlcpdi,khngthkhchlcpdimtcchhiuqu,cngrtkhcvctinhthnonktcacpdi.Tgctrncththy,muntoramttpthonkt,utincncmtlnhogii.

Mchnh

Thnoltchtcangiqunl?

Tchtngiqunlbaogmtrtubmsinh,tnhcch,trnhhcvn,cchcx,trchnhimcngvicvkhnngdndtcpdihonthnhnhimv,tlichkinhtvlichxhilnnht.Mtngiqunlxutsccncphmchtoctt,kinthcsurng,nnglctchcgii,khnngquytonvtinhthnsngto.

Tchtvstudngttlyutcnthitcangiqunlgii,thmchquytnhsthnhbicacdoanhnghip.Mtngiqunldoanhnghipcnnngcaonhngtchtsau:

1.Phmchtocchnhtr

Ngiqunldoanhnghipcnxlmiquanhgianhnc,doanhnghipvcnhn,nmvngccphngchm,chnhschcanhnc.Vphngdinoccnhn,ngiqunlcnnngcaosgicngttngcabnthn,loibquanimtttlicacnhn,xydngquannimphcvvdoanhnghip,vnhnvin,tchccbovlichcadoanhnghipvnhnvin.

2.Khnngtduy

Ngiqunlcnlngigiitduy,ckhnngphnngnhanh,chnhxc,cthxemxtvnxutphttlichludicadoanhnghip,ngthickhnngphnbittt.Trongqutrnhphttrindoanhnghip,ngiqunlcnnmvngphnghngphttrincadoanhnghip,suynghccvndoanhnghipsgpphitrongqutrnhphttrinvaraphngngiiquyt.Khidoanhnghiphocnhnvingpkhkhn,ngiqunldoanhnghipkhngnhngcncdngkhgiiquyt,mcncncphngphpgiiquytvn.Ngoira,trongxhicnhtranhkhclitnhhinnay,ngiqunlcnckhnngsngtodoanhnghiplunimi,phttrinvinthnhcng.

3.Tudngtnhcch

Llnhocartnhiunhnvin,ngiqunlcncphmchtoctt.Tnhcchcangiqunllyutquantrngnhhngnsthnhbicacngvicqunl.Mtngiqunlthnhcngscnhngphmchtutnhttin,khimtn,chnthnh,khoandung,chuckhccTrong,imquantrngnhtlngiqunlcnnghimkhcyucubnthnthmictcchvsuynghimqunlnhnvin,nukhngnhnvinskhngtnphc.Ngiqunlcncyucunghimkhcvibnthnnhngcngnnctmlngkhoandung,ilngvicpdi.

4.Trnhkinthcvknnglmvic

Kinthcsurng,cbitlkinthcchuynngnhlmtphnkhngththiuccangiqunl.Chkhihiuckinthcvknngchuynngnh,ngiqunlmicthgiiquytccvnmtcchlinhhot,trnhmcbnhquanliu.Ngoira,ngiqunlckinthcchuynngnhphongphvknngchuynnghipslmtngthmuytncabnthn.Ngiqunlkhngchcncconmtnhnxatrngrng,khnngqunlchinlc,mcncnckhnngthctvtinhthnthct;trongcngvichngngy,khngngngtmhiu,sngto,kthpnhunnhuyntinhthnthctvthikhoahclmvic.

5.Trnhqunl

Ngiqunlcnckinthcqunlchuynnghip.Mtiuquantrngnalngiqunlcnxydngthcquanhcngchng(PR),khngchxydnghnhtngquanhcngchngttpchodoanhnghip,mcncnxydnghnhtngcnhnttchongiqunl.Ngoira,ngiqunlcngphickhnnggiaotiptt-ylmtiukinquantrngcangiqunl.Giigiaotipkhngchltrnhcbncnccangiqunl,mcnlsthhincthkhnngcangiqunl.Khnnggiaothiprnggipngiqunlcmiquanhttccngnhngh,cclnhvcvmitnglpkhcnhau,tonnmngliquanhgiaotipsurng.ycngchnhlnguntinguynquantrngrthudngivingiqunl.Ccnguntinguynny,ngiqunlscngthnhcngvthunlihntrongcngvic.

ngnhin,vicrnluynvnngcaotrnhcangiqunlkhngthtcmtsmmtchiu,mcntudngtrongthigiandi.Ngiqunlnnrnluynbnthntrongcngvicvcucsng,hnhthnhthiquentt.Tmli,muntrthnhngiqunlxutsc,thchincvicqunlhiuquvkhchlhiuquivitpthvnhnvinthvicutinlcnxydngvnngcaotrnhtudngcabnthn,nhvymicthtonnngiqunlxutscvmtdoanhnghiponkt,vngmnh.

II.MUNQUNLTTCPDI,TRCTINCNQUNLTTBNTHN

TcgiaJacksonBrownetngni:Thiukhnngqunlbnthngingnhconcmcigiytrtbng.Nhnncvrtbnrn,nhngthctnlikhngrmnhangtinvphatrc,livphasauhayangngnguyntich.Qunlbnthnrtquantrngivimingi,cbitlvingiqunl.Mtngiqunlnukhngbitqunlbnthn,kimchbnthntt,thskhngcphnghngrrng,khngckhoch,nhimvvmctiurrng;Khingtrcnghipvvvnphctpcadoanhnghipstralngtng,khngbitlmthno.Ngcli,nhngngiqunlbitqunlbnthnscphnghngchnhxcvkhochrrng.Chkhicphnghngchnhxcvkhochrrngmilmvicctrnhtvchuynnghip,chodidinvisvicvtnhhungphctpcngbnhtnhgiiquytvnnhanhchng,hiuqu.

Mchnh

Qunlbnthnlg?

Qunlbnthnchnhlqunlccphngdincabnthnnhmctiu,ttng,tml,hnhngvtnhcm,chyubaogmtonbqutrnhhnhvinhttchc,tkimch,tkhchl,tquyt

Nhntgckhcthngiqunldoanhnghipmuncpditntrng,tnphc,phctng,vicutinkhngphilyucucpdilmthno,mcnyucunghimkhcvibnthn,qunthcvhnchbnthn.Ngiqunlcnhccchqunlbnthnthmicthqunlttcpdivnhnvin.Crtnhiuphngphpngiqunltqunlbnthn:

utin,ngiqunlcncnhnthcvnhgingvbnthn:Mnhctnhcchnhthno?Mnhcstrngg?Mnhcuim,khuytimg?Mnhccchlmvicnhthno?Nhnsinhquan,gitrquancamnhlg?Mnhcthisngnhthno?Ltngcamnhlg?ngnhin,ngiqunlcngcnnhgimtcchkhchquannhngcimcabnthnvkpthiiuchnh.Chcnhnthcvnhgingvbnthn,hiu

cccphngdincabnthnthmicthdavotnhhnhthctcabnthncsqunlbnthnngn,trnhtrongqutrnhqunlbnthnxuthinhnhngsaitri,mqung,tnngcaohiuququnlbnthn,mbotrongvicqunlbnthnbrachiphthpnhtnhnglichnglichcaonht.

Thhai,ngiqunlcnbitgimstbnthnvchophpngikhcgimstmnh.Gimstbnthnvngikhclmttrongnhngbinphpthchinqunlbnthnchiuqunht.Gimstbnthnyucuchngtacthitkimim,yucunghimkhcvhnhvi,linicabnthn,vd:Hmnaymnhcbiuhinnhthno?Cphmlikhng?Phmnhnglino,nnkhcphcrasao?Hmnaymnhchonthnhcngvichaykhng?Ngyhmnay,nhimvcamnhhonthnhcha?...ngikhcgimstbnthnchnhlsbsungcnthitivivicgimstbnthn.Vttng,tmnhn,nnglc,thigianvsckhecamingichn,nnmingiucrtnhiukhuytimmbnthnkhngthtphthinrac.Ngoira,clc,bnthnphmlinhnglikhngnhnra,khngnhnrhockhngmunthanhn,lcny,ngikhcgimstbnthnlrtquantrng.

Thba,ngiqunlcnbitqunlthigianhiuqu.Mingithngnithigianltinbc,thigianlhiusutcngvic.Lngiqunldoanhnghip,thigiancbitquantrng.Nungiqunlbitvndngthigian,snngcaochiusutqunlbnthn.Qunlthigiantrnthctchnhlcgngtndngthigianchncabnthnhonthnhcngvicnhiuhn.Thigianlthcngbngnht,bnutcigsnhncci:Dnhcngnhiuthigianutvoqunldoanhnghip,bnstoracngnhiuthnhtch;utvovicquanhcngchngmidtcmngliquanhgiaotiprngri.Dovy,ngiqunlkhitinhnhqunlbnthn,cnhccchvndngthigianhiuqu.

Tht,ngiqunlcnbitqunltnhcmcabnthn.Tnhcmcaconngithngkhngnnh,ngnhinngiqunlcngkhngngoil.ivingiqunl,tnhcmkhngnnhvtiuccsnhhngkhngttnvicqunl.Dovy,ngiqunlcnhnhthnhthiqueniuchnhtnhcmcamnhmtcchtgicvcthc,thngquavickimchtnhcmtrong

cucsngvcngvicqunltnhcmcabnthn.Crtnhiucchiuchnhtnhcm,cthlmthtml,cthlmtcunihocmthnhngcangikhc,cngcthlmtngtcnhcabnthn.Tmli,chcnlphngphpcththayinhanhchngcmxccabnthnthngiqunlnnthlm.Vdkhitmtrngangbkchng,cthrangoiido,ungmttchtrhoccph,nhngviclmnhnysgipnhanhchngcithinviuchnhtmtrng.

III.DNGCHNHBNTHNMNHKHCHLNHNVIN

Mtngiqunlxutsclngictmlngvkhchtlnho.Nhiungichnlmvicmtcngtynoldongiqunl.Ngiqunlnycschtcbit,schtnythhinphongcchvphngphplmviccngnhngx,ngthithhinkhnngquytonvtrtu.DoanhnhnLGiaThnhtrongmtbidinthuytnhcnskhcbitgialnhtvngiqunl.ngni:Tithnghibnthnrngmnhmunlmngiqunlhaylmlnht?Thngthng,lmngiqunlsnginhnnhiu,vquynlccangiqunlxutphttav,chihocscgng,kinthcchuynngnh;cnlmlnhtskhkhnhn,phctphn,scmnhcabncnxutphttschtvschiutriucabnthn.Lnhtlnhoqunchng,ngikhccamtmtnhnguynlmvicchomnh.Cnngiqunlchbitchiphiqunchng,khinhcmthymnhthtnhb.

Lmtngiqunldoanhnghip,nubnthncphmchtoctt,hnhngvliningn,ctrnhkthutcaovixthnthinvinhnvinthngiqunlcschtvtmnhhngvhnh.Khicscmnhvhnhny,ngiqunlthngkhngcnqunlnghimkhccngcscthuhtnhnvin,khinnhnvintgictunthvphctngmnhlnhcamnh.

ivimtdoanhnghip,ngilnhochnhlnglc.Trnhvschtcangiqunldoanhnghiplunclinquan

trctipnthilmvic,hiusutcngvic,tnhcmtrongcngviccanhnvinvhiuqulmviccactchc,tpth.nggccadoanhnghiphinnaycththy,mtdoanhnghipcthnhtuxutschaykhngutinphiknphmchtttng,trnhhcvncangiqunl.Nungiqunlchmch,chnhtrc,ixchnthnhvimingivctntrngthstrthnhnglclnchonhnvintgiclmvicchmch.

VdMatsushitaKonosuke,ngiqunltponMatsushitavi

hn500doanhnghipcon,lnmnhnitingkhptoncuchnhlngibitvndngscthuhtcabnthnkhchlnhnvin.

MatsushitaKonosukelmtngilnhortnghimkhcvibnthn.Mtln,vncngtymun10pht,ngnghimkhctpht.Trc,Matsushitatraquynhtrctonthnhnvintrongcngtynhmqunthcvyucunghimkhchnvibnthn,ngni:Btutnmnay,tihquyttmkhngilmmun.Nutinmun,chodlnguynnhngsbphtgingnhccnhnvinkhc.Nhngkhnglusau,Matsushitaliilmmun.

Sauvicny,ngngtrctonbnhnvinkimimbnthn.ngni:Ngyhm,tsngsmtintrmxebut.Lcutichxeti,nhngimi,hnnatingtriquamchngthyxeu.Thythigiankhngcnsmna,tinhituin,nhngkhituinspchy,tilinhnthyxenn.Do,tinhanhchngxungtuvixe.Mcdxetchyrtnhanh,nhngkhibcvocngty,timigitmnhphthinra:i,vnkhngkp,mnhimun10pht!.

Tip,Matsushitani:Nmutinnycnghartcbitvicngty,lnmquantrngcngtychngtaphttrin,tirthivngmnhltmgngchoccbnnoitheo,nhngngayngyutiphmli.Nutruycunguynnhnthtikhngthchicirngdomnhqussut.Do,ticmthyrngmnhcnchutrchnhimnytrctonthnhnvin.Bygitixincngbtncanhngnhnvinclinquannvicny,mi

ngibtrmtthnglng.Cniviringti,vitrchnhimlchtchHingquntr,dogimstkhngnghim,qunlkhngttnntinlngvtinthngthngnycaticngbct,coilcchxphtvibnthn!

Matsushitalmnhvykhngnhngkhnglmhthpuytncamnh,mcnccstntrngvtincycanhnvin.HnhngnycaMatsushitanhhngvthuhtnhnvin,khchlhcgnglmvicvyunghhn.

Ngiqunldoanhnghipcnbitphthuyschtcabnthn,dngschtnhhngttnnhnvin,khchlnhnvin.Munlmciuny,ngiqunlcnthchinnhngiusau:

1.Lymnhlmgng.Ngiqunlnuctchttt,tgictraccquytcvthchinnhngquytc,sccstntrngvphctngcacpdi.Nungiqunltntrngklut,lymnhlmgng,storascnhhngln,vtnhkhchlnhnvin.cbitkhidoanhnghipgpkhkhn,thtbivthchthc,ngiqunlnnngralmgngchonhnvin,dnghnhngthctkhchlnhnvin,nhvymikhchlhiuquchcanhnvin,mingicngnhaukhcphckhkhn,thtbi,vtquamitrngi.

2.Dngphmchtocttpixvimingi.Ngiqunlcphmchtocttp,lngkhoandungvtinng,hcthcuynbcthmithhinckhnnghiutriuvscnhhngln,nhncstincy,ngngmcanhnvin.Ngiqunlkhngnndngchqunllnhlng,chodnhnvincphmlino,cngnncgngdngkhnngnhhngcabnthnthuytphc,cmhanhnvin.

3.Chnthnhixvimingi.Ngiqunlcncgngtoramitrnglmvichiha,thnthin,minhnvinucmthythoimi,phthuystchccnhittnhivicngviccamnh.Munlmciuny,ngiqunlcncthibnhng,tntrng,quantmvyumnnhnvin,nhnvincmnhncthichnthnhcalnho.Ngiqunlcngcngngi,quantm,trchuynchnthnhvinhnvin,ngthikpthiphthinvnvgiiquytmivn,khchltinhthn

trchnhimvlngyunghcanhnvin.

4.Cngbng,limchnh.Phmchtquangminhchnhiltiuchunnhgiscnhhngcangilnho.Ngiqunlcngichnhtngcngbng,limkhit,nhvymitockhngkhcnhtranhcngbngvonkthptctrongcngty.Ngiqunlkhiqunldoanhnghip,cncphmchtquangminhlilc,cngtphnminh,cngbngkhchquan,cbitkhicpnlichcamnhcngcnthct,ngn.

Quynlchuhnhmcdcthnhnthy,sthy,nhnglicscmnhhuhn;scnhhngvhnh,mcdkhngnhnthy,sthy,nhngcscmnhvhn.Ngiqunldoanhnghipcnnhrng:Quynlckhnggingviscnhhng,khngnnchbitdngquynlckhchlnhnvin,mcnphibitdavoscnhhngcamnhcmhanhnvin,dngtmnhhngcamnhkhchlnhnvin.

Bihc

Ngiqunllunltmgngchonhnvinnoitheo,nhvytpthcngtymitorahiuqucngviccao.Chcqunlhiuqumicthkhchlnhnvin,mitoratpthonkt,lmvichiuqu.Munxydngtpthvngmnh,trctincnthchinphngphpqunlbnthnthttt.

BI3THCHINLUNTTHNLI

HA

I.BNPHMCHTNGIQUNL

CNRNLUYNJackWelchlmtdoanhnhnnitingthgii,gimctp

onintGE-M,ccoilmttrongnhngnhlnhotiba.Trongiukinkinhdoanhcadoanhnghipttnhvy,ngvnkhngngngsngtoviuchnhch,ccutchccacngty,chonkhicngtybctrnconngphttrinngnhcngnghipinthnguthgii.Cchlmcangkhngchitrcthii,mcnnhhngvtcngnsphttrincaxhincMlc.

Lmtnhqunlxutsc,ngiqunlcncuyquynnhtnh,bomcngvicqunlcchphnhnghimchnh,khinchovicqunlhiuquvthcymctiuthnhtchcadoanhnghip.Nhngmtsngiqunldoanhnghipchcquyn,chkhngcuyKhngcuytn,uynghim,uylc,ngiqunlskhngthtinhnhtrinkhaicngvicqunlmtcchthunli,chodctrinkhaithhiuqucngrtthp.

Mtngiqunldoanhnghipcnxemxtbnvnsau:

Thnht,trongdoanhnghipcthngxuynxyranhngvicsauykhng:Nhnvinkhngngheli,khngmunngheli,thmchlnhocnicngkhngtcdng?

Thhai,cnhnglcnhnvinkhngmunchphnhhockhnglmngchctrchcamnh?

Thba,cphimtsnhnvinmunlmttviccah,lmnhngcngvicvimctiuvththchcaohnnhngbnlilmhnnch?

Tht,cphiclcnhnvinkhngmungnbvibn?Khidoanhnghipgpkhkhn,thtbi,nhnvincmunbvickhng,cmuncngbnvtquakhkhnkhng?

Nhngiunythctphnnhmtsvntrongcchqunlcangiqunldoanhnghip.Nutrongqutrnhqunl,chngtagpphinhngvnny,chngttrnhqunlcachngtacnckhnggianphttrin.ivibnvntrn,ngiqunlcntinhnhrnluynbnthntrongbnphngdinsaumic

thnngcaotrnhqunlcamnh.

1.Rnluynkhnngtnnhim

Thibnthn:Mnhcngnhnvintnnhimkhng?Mnhcngnhnvintrongcngtytincykhng?

Mctintngcanhnvinvongiqunlquytnhbiyuthcchphnh,hocchphnhnhthnomnhlnhcalnho.Munccstnnhimcanhnvin,cnthchinbinphpLiniphicuytn,lmvicphichiuqu,clibpht,ccngcthng.Dostnnhimxutphtthaibn,nnutin,ngiqunlcntintngnhnvin,nhvymicnhnvintnnhim.Ngoira,cgngnhnvinhiucmctiucadoanhnghipvcngnhnvinchiasthngtin,ylbinphpquantrngginhcstnnhimcanhnvin.

2.Rnluyntinhthntrchnhim

Thibnthn:Mnhcthgnhvctrchnhimtrongthiimquantrngkhng?

Ngiqunldngcmgnhvctrchnhimlsthhinquantrngnnglcqunl,cnglyutquantrngquytnhnhnvincphctngsqunlcalnhohaykhng.Khichinlc,phngchmcabnthngptrctrc,ngiqunlcndngcmthanhnsailm,gnhvctntht.Nhnvintrongqutrnhlmvicxyravn,ngiqunlcngkhngnnhttrchnhimlnnhnvin,mcngnhvccngvih.cbitkhidoanhnghipgpkhkhn,thchthc,ngiqunlcngnndngcmgnhvc,dndtnhnvincgngphnu,chkhngctrntrnh.Khichngtalmcnhngiuny,nhnvinsgnbvicngvicvphctngsqunlcalnho.

3.Rnluynscnhhng

Thibnthn:Mnhcscnhhngthnotrongthiimquantrng?

GiosPaulHerseychuyngianghincuvthutlnhonirng:Khnnglnhochnhlscnhhng.Scnh

hngthhintptrungtrnhqunlcangiqunldoanhnghip.Ngiqunlmuncscnhhnglntrongnhnvinthhcnctduyclp,bitphnonccvnphctp,trongcclnhvcchuynngnhcncnntngthctvknngnhanhnhy,linicuyquyn.Ngoira,hcncncnghlckinnh,trongthikhcquantrngvngithidngcmvbnhtnh.mtmcno,scnhhngcangilnhochnhlscmnhcatmgng.Khickhnnglnhoxutsc,ngiqunlsddngcnhnvinthanhn.

4.Rnluynlngngcm

Thibnthn:Trongdoanhnghip,nhnvinixvimnhnhthno?Nhnvinccoimnhlmtngikhgn?Nudoanhnghipgpkhkhn,nhnvincmunlicngmnhvtquakhkhnkhng?

Muntonnmttpthngtmhiplc,xydngmitrngonkt,tntrnghptclnnhau,cnthngnhtmctiucaccnhnvinvmctiucadoanhnghip,pngccnhucucanhnvin,cbitlnhucutinhthn,cnnhnvinccmgicthnquen,gnbvcthclmch.Tmli,nuchngtamunnhnvincoidoanhnghiplmtgianhlnonkt,yuthngthnhngthnhvintronggianhcngcncnggianhnyvtquakhkhn,imtvimithchthc.

ngnhin,rnluyntchtcangiqunlcnqutrnhludi,giankh.TphiLoan-VngVnhKhnhkhicnsngchorng:Chngccngvicnohonho,docngvicnocngckhnggianhonthin,phttrin.Qutrnhrnluyncangiqunlcngnhvy.iuquantrnglchngtavatchcclmcngvicqunl,vaphitngktcckinhnghimqunlthctbnthnlmtthn.

II.NNGCAOMCTNNHIMCANGIQUNL

Rnluynstnnhimlnidungquantrngivingi

qunl.Tnnhimlnntngxydngkhnngonktcatpth.Stnnhimvacthgiploibnhngmuthuntrongnib,livacthgipdoanhnghipvnhnhchiuqu.Ngclinutrongmttpth,ccthnhvincatpthkhngtnnhimlnho,thtpthkhngthckhnngonktvsccnhtranhcao,cngkhngthtorathnhtchkinhdoanhtt.

Trongmtdoanhnghip,btcngiqunlxutscnocngcnxydngstnnhimcanhnvinivimnh,tonnmttpthvnhacoistnnhimlnntng.Nhngtrongthct,nhiunhqunllithngxuyngpphivn:Mctnnhimgiaccnhnvinkhngcaovmctnnhimgianhnvinvitnglpqunlcngthp.

Stnnhimclinquannrtnhiuyut.Tisaonhnvinlmvicvibnnhiunmnhvymhlikhngtintngbn?Lngiqunl,tisaottcnhnvintrongcngtyukhngtintngbn?Tisaokhibnaramtvihnhthckhenthng,nhnvinlinhnbnvinhmthoinghi?

MtsqunlsngbithuytHuhchc,dngquynuyqunlnhnvin.Cchlnhonythngkhngcnhnvintnnhim.Mtsqunlthngxuynnilikhnggili,khngthchinlihacamnhkhinchonhnvincmthymnhbcoithngnnngnhinkhngcntintngqunl.

Theonghincu,nhnvinmttnnhimvongiqunlldobanguynnhnsau:Khnngcangiqunl,phmchtocvkinhnghimgiaotipcangiqunl.Dovy,munnngcaomctnnhimcangiqunltrongtpthdoanhnghip,ngiqunlcnch:

Nnglc:Tcht,trnhcamtsqunlcnkm,khngphnbitcrnhnvinxutsc,nhnvinbnhthngvnhnvinkm.Muncnnglctt,ngiqunlcntchlykinhnghimvkhngngngnngcaotrnhcabnthn.Ngiqunlxutsccnnhnrabnchtcatngngi,ckhnngquanstvdngcmlikonhnti.Nnglclyutquantrngnhhngnstnnhimcanhnvinivingiqunl.Nunnglccangiqunlkm,thmchnhhngnvichonthnhmctiuthnhnvinskhngthtnnhimh.Tinng

qunlcangiqunlbaogmkhnngxydngtpth,khnngquytsch,khnngdngngi,khnngngbinutrctipnhhngnstnnhimcanhnvin.

Phmcht:Ngiqunldoanhnghipcncquynlctuytivphmchttt.ivinhnvin,phmchtcangiqunlnhchnhtrc,cngbng,thnhtht,gilihaliuquantrngnht,chnhnhngiunylmnnstnnhimcanhnvinivingiqunl.

VdGingnhnhiudoanhnghiptronggiaionlpnghip,nhiu

nmtrc,tponmytnhLenovocnggpphirtnhiukhkhn.LccmtskinvcngquantrngththchnhsnglptponLenovo-ngLiuTruynCh.Nm1988,tponLenovolnutinthchinphngphpkinhdoanhmuabntheohpng.Cncvochnhschkhchlcadoanhnghip,nhnggimckinhdoanhcdoanhsbnhngcaonhtcuinmscthnghn6.000nhndnt.Vothi,ylstinkhngl.Nhngtheochnhschlc,doanhnghipphtphnthngphitrtinthugpbalntinthng.LiuTruynChgpplcln,ngcncnnhcxemcnnthngkhng.Nukhngthngchonhnvinthtclcngtynilikhnggili,nhnvinskhngcntnnhimlnhocngty.CnnuthngthstinnyqulnivitponLenovo,cthkhintponbnhhng.Cuicng,LiuTruynChvnquytnhdngchiphiuitinnhndntvthngchonhnvin.

TponLenovocquynhNhnvinichmtrnmtphtsbpht.Mcdrtnhiudoanhnghipcchchuyncntngt,nhngnhngdoanhnghipccchlmgingtponLenovolirtt.Chnykhiivothchincncngilnholmgng.NhnvinutinbphttrongtponLenovochnhlngilnhocpcaonhtcaLiuTruynCh.Lc,LiuTruynChrtlolng,ngnivivlnhocpcaocamnh:Xinli,nhngngibpht,hmnayngiphiphtngy,buititisnnhngingiphtti.

ivingiqunl,niliphigili,nicthphilmc,lnntngquantrngngiqunlxydngsuytn

cabnthn.

Kinhnghimgiaotip:Stnnhimlnnhaugiangiqunlvnhnvinlyutquantrngnhnvintnnhimngiqunl.Stringhimnykhngnhngtoiukinnhnvinnhginnglc,phmchtcangiqunl,mcnlqutrnhhnhthnhstnnhimcabnthn.Thngthng,ivingiqunlctinngvphmchttngng,saukhictipxc,lmvic,nhnvinstnnhimnhiuhn.iunynhcnhngiqunlcntngcngtipxcvinhnvin,tochimingitmhiulnnhau.

III.NHNBITNGNCTNHCANGILNHOVCTNHCNHNCABNTHN

Lngiqunl,trongcngvic,chngtacnthhincphonglnho,thhinkhnnglnhoxutsccamnh.Cthlchngtacnninngvhnhngchnchn,ngmc,cquytnhdtkhot,aramnhlnhkpthivcscnhhng.Khikhennginhnvincthlmnhnvincmthytho,khiphbnhnhnvinphikhinnhnvincmphc.Hnhngcachngtakhincptrntnnhim,cpdiphctng.Tmli,ngiqunlcnckhchtlnho.

Tuynhin,mtngiqunlckhchtcnbitphnbitctnhcangilnhovctnhcnhncabnthn.Llnho,khilmcngvicqunlcnnghimtc,dtkhot,chcngvt,khngtnhtontiutit.Nhngngiqunlcnglconngi,nulcnocngtraoaiphong,vtnhstokhongcchgiabnthnvinhnvin.Vonhngngyltt,nghngi,ngiqunlcthtrtbsuynghimcamnhgngi,hanghnvicpdi.Trongcchotngvnha,vnnghcacngty,ngiqunlcthtngcnghotngtpth,giaolutnhcm,bcltnhcchgngithnthitcamnh.Hangchkhnghatan,ngilnhocnmingibitrng:Trongcngvic,bnlngirtquytc,nghimkhc;nhngngoicngvic,bncthtrthnhbnbvinhnvin.

ngnhin,ctnhcabnthnbnthhinmcnocntythucvobnanglmtrongdoanhnghipgvphongcchcamingitrongdoanhnghipnhthno.

Mcchcalikhuynnylmunngilmlnhovngiqunlnhbncthhangcvingnghip,bnb,mingiquenvinhnghnhtngkhcnhaucabn-hnhtngcabntrongcngvicvhnhtngcabnngoicngvic.iunyrtclitrongvictngcngqunl,tmhiuccbiuhincanhnvin,honthinchquynhcacngtyvbidngtinhthnonkttpth.

IV.KINHNGHIMQUNLCALGIATHNH

LGiaThnhlngilpnghipthnhcngttrongkhkhn,giankh,lmtdoanhnhnthmnhunquannimqunlhini.Cchnghvcchlmcangclantruynrngritronggiidoanhnghip,thnhcngcangchnhlnhngbihclnchochngta.

Qunlbnthnctnhcng

LGiaThnhchorng,muntrthnhngiqunlgii,nhimvutinlqunlbnthn,trongthgiithinbinvnha,cnbitmnhlai,bitmnhmuniugvxydngstnnghimchomnh.

LGiaThnhni,qunlbnthnchnhlsqunltrngthitnh.Tronggiaionkhcnhaucacucsng,cnthngxuynthimnh:Mnhcmongcg?Mnhccmvi,nhngmnhchiuthnolsnhittnhckimchkhng?Mnhcquyttmphnu,nhngmnhcdngkhidinvinishikhng?Mnhcnimtin,cchi,nhngctrtukhng?Mnhttincnnglchnngi,nhngckhnngvnimtinidinvithunli,khkhnkhng?

Nm14tui,khicnlmtcubngho,LGiaThnhcphngphpqunlbnthnrtngin:lngyucubnthnphikimcstinnuicgianh.ngbitrngnukhngckinthcskhngthayicvnmnh,khngctinskhngththchincm.LGiaThnhkhngmundngi

cnhbngspbaylnnhIcarustrongthnthoiHiLpricuicngcktccthmhi.Vvymtmtngkintrvaitrcamnh,dlcbnthnngchlcngnhnbnhthng,nhngnglunhonthnhxutsccngvic;mtkhc,ngkhnglngphthigian,mingtintitkimc,ngumuaschcbsungkinthcvvnhachomnh.

Nm22tui,lcLGiaThnhbtuthnhlpcngtyring,ngthccrng,chukhchukhvnhnnivncha.ngnhnthyrng,khixydngdoanhnghip,khngcmtcngthcnhtnhdnhchothnhcng,myutthtbililunthngtrc,dogimmcthtbimtcchthpnhtlcchthcnhanhnhttinnthnhcng.ngnhnmnhrng,kinthcvchkthplimiphthuychiuqulnnht,phngphpqunlbnthntrngthitnhmicthtonntngthnhcngchovicqunltrngthing,ltrcngtrtumitonnscmnhvnnng,viumngtngktlicllmthnotrthnhmtdoanhnghipthngminh.

LGiaThnhchorng,doanhnghipcnphttrinnhyvttrongsnnh,cngiiquytnhngmuthuncbnbaogm:tngthunhpvigimchiph;gimstqunlvisngtovtraoquynhnh,trcgicvikhoahc,bitdnglivivicphttrinvhn

Ngiqunlcnbitchnnhntivhiunguynlnby

LGiaThnhchobit,ngiqunlthnhcngcntrthnhngibitchnlavphttrinnhntithngminhhnmnh,tuynhintuytikhngchnnhngnhdoanhnghipnitingnhngthchkhoekhoang,nukhnguytnvdanhtingcaanhtaslmhindoanhnghip.

Trongxhicnhtranhkhclit,doanhnghipmunphttrinttkhngnntuynnhnvinkm,bosaonghevy,dnnch,nhngngthicngkhngthchpnhnmtnhnvinthchkhoekhoang,tngbc.Ngiqunlchnnhnvincndatrnphmchttrungthnhcah,nhngvingitrungthnhmkhngcphmchtocttsmmunslinlyntpth,nhhngndoanhnghip,haynicchkhcngicvnv

phmchtoclngikhngngtincy.

iukinutinxydngmtdoanhnghipngtmhiplc,onktnhtchchnhngiqunlcnbitphthinvlngnghe:Trongqutrnhlmvic,nhnvincthythoimikhng?Ngiqunlcthkhoandung,ilng,lmviccngbng,thanhnstnnghimvkhnngsngtocanhnvinkhng?Ngiqunlcnguyntcvkintrnguyntckhng,cqucchp,cunkhng?

HcgiHiLpciArchimedestngni:Hychotimtimta,tisnngbngtritln.Lngiqunldoanhnghip,qunltpthcnbitthnolnguynlnbyTclcoihiuquvtitkimchiphlmxutphtim.

Khngbittlcno,khinimnycmtsdoanhnhnhiunginlMnscnhthngnghncn,thcrahkhnghiuimtaumiliuquantrngnht.imtangnmiliukinquantrngtcthnhqu.Chngtathngthyrtnhiucngtychchnvicmnscnhthngnghncnmcoinhvicitmimta,vqukhoatrngnnrivobtc,khkhn.Chcngiqunlthngminhmitnhrachnhxcvtrtimta.iunyththchkhnngtnghpvkinthcchuynngnhcangiqunl,xemngiqunlcthnhnrmilinquangiaccsviclnnhhaykhng.

Ngiqunlcncoidoanhnghiplsinhmngcamnh

Nghthutqunlcnphthucvovictipnhnsvtmi,tduymivthayitduytruynthng.

LGiaThnhni,khnngnhnthccaconngilthnhquhihacaltrvtrtu.Chngtakhngphivcngkhngthmimilngivdng.ngcmthyrtngcnhinvvicmtsngiqunlhinnaycoicnglaolgitrnthun.iving,quntlngikhngngngcgng.Phngphplmvickhngngngcgngrtquantrng,trongnhnghavngiquntcngrtquantrng.Munbomchodoanhnghipphttrinbnvngthngiqunlcncoidoanhnghiplsinhmnhcamnh.iunykhngnginnhhaitsmnhthngcnhcntrongvnhadoanhnghip,vchlhnhthcbn

ngoi,lkhuhiumthi.

Vicqunlvxydngdoanhnghipkhnghddng,doanhnghipcnhiutrchnhimcamnhlhiuquvlinhun,docnnngcaogitrcabnthn,tuynhinttcnhngiunykhngthtchkhilngtmvtrchnhimcangilnho.Thtrngluncnhtranhkhclit,ngiqunlcnbittngthugimchi,tngvnutvimikthut.Nukhngnhmmcchphcvcngchngthkhcthiphvithtrngcnhtranhvtrchnhimxhi.Nhiukhi,doanhnghipchcthnggpsclcbnhvonhngvnlncaxhi,nhngchodcgiannancngcnkintrtiptc.

LGiaThnhthngnivicontrai:Chngtacnxydngmtdoanhnghipcchkincngnhngkhngkiungo.Ngiqunlvaphignhvckinhtdoanhnghip,vaphicgngphcv,cnghinchoxhi.

Bihc

Lngiqunl,chngtacntrabacuhivibnthn:Mnhlai?Mnhmunlmg?Mnhlmthnomitchiuqu?Vcrtnhiungiqunllmvickhngchiuqu,thmchanhtakhngbitchngcamnhu.Tnnhimlnntngxydngdoanhnghip,giaccthnhvintrongdoanhnghip,cbitgiangiqunlvnhnvinnukhngcstnnhimthkhngthckhnngtphpvkhnngchinuvibnngoi,cngkhngthtorathnhtutolnchodoanhnghip.

BI4RNLUYNSCNHHNG:TORASCMNHCNHIUNGINGH

I.THNOLSCNHHNGCANGIQUNL?

Clc,ngiqunlcthcucccngty,mtphnlvanhtacththuhtcmtslnglnnhnvintrungthnh.StevePaulJobscahngApple,BillGatescaMicrosoft...lnhngnginhvy.Scnhhngcahthmchcnlnhncdanhtingcacngty.

Ngiqunltrongkhiqunllungpphinhiuvn.Vdtrongqutrnhthchinmctiucadoanhnghip,nhiunhnvinclini,hnhvikhngngh.HcthnirngKhngcu,Khngthnhcngu.Lcny,lngiqunl,chngtacntoscnhhngvicpdinhthno?LmthnobinKhngcuthnhc.LmthnobinNothnhYes?

Rtngin,chcndavoscnhhngcangiqunl.

Mtngiqunlcscnhhngcthkhinnhnvinchphnhmnhlnh,thcythnhtchcadoanhnghip,clinivhnhngnhmtmctiucadoanhnghip.Ngiqunldoanhnghipvncscnhhngtnhin,chnhlquynlcmdoanhnghiptraochoh,gipngiqunlttorascnhhngivinhnvin.Hnna,davotnhcch,sthchcangiqunl,nhngquynlcmangnscnhhngnycthtrnnnhiuhoct.

Ngiqunlcncmtscnhhngphiquynlc.Scnhhngphiquynlcchnhlphmcht,tcphong,kinthc,nnglc,hnhvicangiqunlnnhnvin.Bngoi,scnhhngnykhngnnhnhscnhhngtnhin,nhnglicthkhchlnhnvin,nngcaolngyunghcanhnvin,doscnhhngphiquynlcnychiuqurtsurng.

ivingiqunl,scnhhngnhiuhoctquytnhbinhngyutsau:

Quynlctnhin.Doanhnghipchomingiqunlcpbckhcnhauquynlckhcnhau.Thngthng,ngiqunlcp

caoscquynlcln,cscnhhngln.ivinhnvin,ngiqunlcavcngcaothkhnngquytnhtinlng,tinthng,phclichohcngln,ktquphnon,nhgicngquantrng,vtrcngviccahcnglinhhot.Nhngngiqunlnhvythmchcthquytnhvnthngchchaysathinhnvin.

Nnglc.Ngiqunlcnnglccngnhiuthcngmanglihivngthnhcngchodoanhnghipvnhnvin,tcngtonnscmphccanhnvin,khinchonhnvinchunhhngcangiqunl.Trnthct,mtsdoanhnghipcnhngngiqunlavcaonhngnnglcyukm,scnhhngcahivinhnvinsthnsovingiqunlcavthpnhngnnglctt.

Kinthcchuynngnh.Aicngbitrng,mtsnhnvinctinngcbit,chodkhngmnhnchcvgcngcnhhngrtlnntpthnhnvin.Ngcli,nungiqunlcquynlchpphpnhnglikhngckinthcchuynngnh,thkhngnhngkhngxlcnhiuvntntitrongdoanhnghip,mcnlmgimscnhhngcahivinhnvin.Dovy,nungiqunlckinthcchuynngnhstorascnhhngtolnivinhnvin.

Phmchtut.Phmchtutcthkhinngikhcknhtrngvngiqunlscyumnhn,tngbctonhhngtchccivinhnvin.Chodtrnhqunlcangiqunlrtcao,nhngnuphmchtkmthskhngcscnhhng,hnnacngycntrchocngvicqunl.mcno,yutphmchtocctcdngquytnhnscnhhngnhiuhaytivinhnvin.

Tnhcm.Ngiqunlckhnngdunghamiquanhrtln,cthxydngtnhcmvinhnvinvtngcnggiaolutnhcm,ngthicnglmtngscnhhngcabnthnivinhnvin.Ngcli,numiquanhgiangiqunlvnhnvintrnncngthng,haibnckhongcchtmllnthstoranhhngtiuccnnhnvin.

Munnhnvinthtlngkhmphcbnthbnthnbncncnhhnglnnnhnvin,cngvicqunlcamnhtin

hnhhiuquhn.

II.NMBTNGNQUYLUTNHNQU

Trnthgiiny,mingi,misvtuchunhhngcaquylutnhnqu.Mihnhng,miviclmcachngtaugieoxungmthtging,vothiimnotrongtnglaisktthnhmtquhocnhiuqu.Cnghal,btcmtvicnoxyrangyhmnayulvchngtatnggieoxungmt(hocnhiu)htging.Nuvndngquylutnyvocngvicqunlthcnghal:Btchotngqunlnochngtalmhmnay,tnglaistoranhhngvidoanhnghip;hiuququnlcadoanhnghipvthnhquphttrincadoanhnghipcngbtngunthotngqunlcadoanhnghip.

Mchnh

nhlutnhnqunitingcaSocratesthngcgilquylutnhnqu.Lmnhtrithccbn,nhlutnychorng,miktquudomthocnhiunguynnhntothnh.Cnghal,misvicxyraucldo.Sthnhbicadoanhnghiphoccucsngcnhnucthgiithchbngmiquanhnhnqu.

Mcdchngtahiuvvndngscnthitcaquylutnhnquivivictngcngkhnnglnho,nhngkhixemxtvnqunl,mtsngiqunlhontonkhngnstnticaquylutny.Vd,rtnhiungiqunltrachinlcvphngphp,ngthinhcnhnhnvinthchin,nhngktquthngkhngcnh.Hockhidoanhnghipangphttrinthunlithcrtnhiunhntinlmvic,nhngkhidoanhnghipgpkhkhn,hlilnltbi.Xut

hinnhngvntrn,nguynnhnquantrngldoqunlkhngcnnglc.Tuynhinmtsqunlkhngtmhiunguynnhn,chbitthanvnlngngikhon,cuicngthanhnthtbi,lilmlitunhngvngpthtbi

VdLuBchKimlmtdoanhnghiptnhnkhucngnghip

NamDu(ThmQuyn,TrungQuc).DoanhnghipmLuBchKimqunlangtoranhngktchlntrongngnh.TrongkhiccnhmykhcNamDukhngcviclmthnhmycaanhlilintcnhncnhng.Cngnhncaccnhmykhcmingychsnxutc16chicothcngnhncaanhmingysnxutc25chico.NguynnhndoukhinchonngsutlaongtrongnhmycaLuBchKimlicaonvy?

NguynnhnquantrngchnhlchqunlcanhmyLuBchKimrtcbit.Vd,theocchlmquenthuccacccngtydtmayThmQuynltnhlngcanhnvintheosgilmvic,do,cngnhnpdngbinphptiuccllmviclibing,iph.giiquytvnny,LuBchKimquytnhpdngchtnhlngtheosnphm,ngthiquynhthngphttheosnphm.Lmnhvy,khngnhngnhnvincmthycngbng,hpl,mcnthcyscnhtranhhplgiaccnhm.giiquytvnphphm,LuBchKimtinhnhbithng,thnhlpvnphngbithngdonhnvinlmch,vinhngsckhngrtrchnhim,cngtyshontonchutrchnhim.Ngoira,toravnhadoanhnghipcngbng,chnhtrcvcngkhai,tngcngthclmchcanhnvin,nhmylnhonhnvinthnhlp5ybandonhnvinlmch,thamgiavcthcvicqunlcanhmy.ThngquachqunlcbitnymnhmymaymccaLuBchKimlunvnhnhvihiuqucao.

Quylutnhnqunhcnhchngtarng,nuchngtahivngcngvicqunlcamnhthuchiuquthcnphicgng.NhthnitingngiM,RalphWaldoEmersontngvit:Mtngisnhncbopvnhngganhtabra.ylquylutthlaonitingtronggiikinhdoanh.Quylutnythhinrngchcnbnccnghinvidoanhnghip,bnsnhnc

boptscgngvviclmcamnh.Chngtamunmrngscnhhngivinhnvincngvicqunlcamnhhiuquhnnhmtmctiucadoanhnghipthcnnngcaonnglc,phmchtocvxemxtliphngphpqunlcabnthn

Haynicchkhc,nmbtquylutnhnqucngcthgipchngtatmrasaist,thiuhttrongcchqunl.Mtsngiqunlkhngthphthuyscnhhngcamnhvinhnvinkhinnhnvinlmviclibing,thngkhnghonthnhnghnnhimvcptrngiaocho.Khicvntrongcchqunl,chngtacnhccchtmhiungnngun,nghincunguynnhntoraktqu,sautmcchgiiquyt.Chcnhvy,chngtaminngcaotrnhqunlcamnh.

ngnhin,quylutnhnqucngnhcnhngiqunldoanhnghipnnchphmchtoccabnthn.Ngiqunlthngminhslunchtudngoc.Xutphttimny,ngiqunlcngcnxemxtlichcanhnvinvdoanhnghip,lmnhiuvictt,lmtngiqunlcoc.Nuchngtagiandi,lao,cthhngchtlichnhtthi,nhngnuludichcchnsgphuquxu.Btcvicgchngtalmcngtoraktqu.Chodktqultthayxuthcngtacngbnhhngbiktqu.

III.CNGNHNVINKTTHNHMTKHI

Trongdoanhnghip,biuhincangiqunltrctipnhhngntmtrngvthilmviccanhnvin,cngnhhngtrctipncngvicqunl.Ngiqunlcthktthnhmtkhivinhnvinlmttrongnhngtiuchunquantrngnhgiscnhhngcangiqunl,cnglyutquantrngquytnhngiqunlcthlnhotpthnhnvintorathnhtchcaohaykhng.

Ngiqunllunkiungo,tcaotithrtkhcnhnvintnnhim,yumn.Ngiqunllunkiungo,vnhvo

hunghng,thmchcxacchvinhnvin,nhnvinsccmgicxal,khgn,cvicgcngkhngdmnitrctipviqunl,csuynghhockinnghgcngkhngdnira.Nhvy,nhnvinrtkhtintng,yumnngiqunlvhcngthiusnhittnh,tchccvicngvic.Dogiangiqunlvnhnvintntikhongcchvtml,nnngiqunlcngkhngththtskhchquanhiucconngivtnhhnhthctlmviccanhnvin,nhvyskhngthqunlcngvichiuqu.

Ngcli,nungiqunllungngi,thnthinvinhnvin;tipxc,giaolu,lngnghetmscanhnvin;tmhiukinvkinnghcanhnvinthhkhngchnhncstnnhimvtntrngcanhnvin,mcnthcysonkt,nngcaohiuqulmvicvkhnngchinucatpth.T,ngiqunlcthhiurcconngivtnhhnhcngviccanhnvin,aranhngquytnhngn,tinhnhcngvicqunlmtcchthunli.

VdNhngdoanhnhnthnhthuhtucmiquanhrttt

vinhnvin,LGiaThnhlmtvdinhnh.LchtchhingquntrcatponTrngGiangvtphchu,nhngngkhngbaogitocmgicxacch,kiungovinhnvin,mrtthchnichuyn,giaoluvih.

LGiaThnhchorng,cchphthinvncacngtynhanhnht,hiuqunhtchnhlktthnhmtkhivinhnvin.LGiaThnhthngxuynmmcivchohinhnvintrc.ngthngnivinhnvin:Ccbnchcncoitilntuihnccbnlc,vtichmuncngccbnchiaskinhnghimigianhcachngtacnglnmnh.Nhngcuninycangsgipngiqunlvnhnvinrtngnkhongcch.nglunnmbtmichigiaoluvinhnvin.Docngvichngngyrtbnrn,nnngcgngtndngthigianntranichuynvinhnvin.Lcu,ccnhnvinungicchxang,nhngnglichngngininocnhiunhnvinnhtnichuynvimingi,tchuynnhngmnndndnvicphttrincacngty.ngluncnhngphthinquantrngtnhngcucnichuynny.

Nungiqunlkhngthnthinvinhnvin,khnghiutnhhnhthctvnhucucnthitcanhnvinmlunkiungo,thmchcthixacchnhnvinthstokhongcchgiangiqunlvnhnvin,tocmgickhngtintngnhau,cuicngkhinnhnvinmtnimtinvolnhovdoanhnghipvthiunhittnhlmvic.

Khngngiqunlnolimunnhnthyktqunhvy.Munkchthchlngnhittnh,stchcccanhnvin,mrngtmnhhngcamnhvinhnvinthngiqunlcngngi,thnthinvinhnvin,lngnghetmsvhiunhucucah,cgngnichuyn,giaolu,quantmtih,sdngbinphpvcchthcqunltnhcmrtngnkhongcchgiangiqunlvnhnvin.

Khingiqunlcthkhinchonhnvinthngthnbytkin,mongmun,quanimcamnhthmiccstintngcanhnvin,torascthuhtvinhnvinvnngcaoscnhhngivinhnvin,tkchthchstchccvchngcanhnvintrongcngvic.

IV.CHIASTHNHQUPHTTRINVINHNVIN

Trongmtsdoanhnghip,ngiqunlluntuyntruynvinhnvinvtngkinhdoanhcadoanhnghip,tuynbvhahncngnhnvinchiasthnhquphttrincadoanhnghip.Nhngtrnthct,hkhngthcsthchinlihacamnh,iunykhinnhnvincmthychnnn,thydoanhnghipkhngcthnh,khnggili,tmtnimtinvodoanhnghip.

Doanhnghipkhngmunchiasthnhquphttrinvinhnvinskhngthgichnnhnti.Lngiqunldoanhnghip,nubnmunnhnvintnty,trungthnhvicngty,utindoanhnghipcnixchnthnhvinhnvin,thchinquynli,lichthitthcchonhnvinbnghnhngthctvbngvtcht,cngnhnvinchiaslichvthnhquphttrinca

doanhnghip.

VdLdoanhnghipchbinthcphmhnguTrungQuc,tp

onWahahalunbitchiasthnhquphttrincamnhvinhnvin.TinlngcanhnvinlmvictrongtponWahahamcdvnrtcao,nhngnnm2010vgianm2011,tponliiuchnhtinlngcanhnvintngln20%.Ngoira,tponcngiiquytvnnchonhiunhnvin.

ChtchhingquntrkimtnggimccatponWahaha-TnKhnhHuluncoitrngvicchiasvinhnvinthnhquphttrincatpon.ngchorng,khichiasthnhquphttrincadoanhnghipvinhnvin,nhnvinmicoimnhlngichcadoanhnghip,milmvictrungthnh,tntyvlmtnglichchodoanhnghip.

Cchlmnyrtclichocdoanhnghipvnhnvin.VlmnhvykhngchgipchotponWahahaphttrinlnmnh,mcnkhinnhnvinlmvictntyhtmnhvtpon.

iungticlcmtslnhodoanhnghipctmnhnhnhp,chbitlichtrcmt.Hchbitlidngmkhngnghnlichthitthcvtinphttrincanhnvin.Khidoanhnghiptcthnhcng,tcthnhquvlich,hchbithnglimtmnh,khngchiasvinhnvin,thmchphnhncnglaocanhnvin.Nhvy,nhnvinskhngcnlmvicchmch,tntynhtrcna,mslibing,lmiph,thmchlmnuhaynkhinlichcadoanhnghipstgim,khngthduytrvphttrinludi.Doanhnghipvngiqunlnhvythngvmnlitrcmtmbquamnliludi,ngnhcuthambt,bmm.

Tgcnngcaoscnhhngcangiqunlchothy,ngiqunlhiuccpdi,chiaslichvthnhquphttrincadoanhnghipvinhnvin,stngthmscnhhngvthuhtcabnthn,tdoanhnghipsckhnnggnkt,hiutriu,kuginhnvincngphttrinlnmnh.

Nukhngcingnhnvinlmvicchmch,ctlc,chodngiqunlctigiithnocngkhngthlnhodoanhnghipphttrinlnmnh.Ngcli,nunhnvintnty,onktvdoanhnghipckhnngonkt,tphpthnhnvinscgngphnuvdoanhnghip,vdoanhnghipsctinphttrinbnvng.MhnhphttrinutinlNhnvinnuilnho,nuicngty,saulCngtybopnhnvin,cuicngNhnvincgngphnulmvicgipcngtyphttrinlnmnh.Hnhthcphttrinnhvyrtphhpvittngqunlcadoanhnghiphinnay,toraccdinibncngcli,lconngphttrinbnvngcadoanhnghip.

Bihc

Ngiqunlmunnhnvinyungh,trungthnhitheomnh,khindoanhnghipckhnngkugi,onkt,dndtnhnvinbcnthnhcngthcnphthuyscnhhngcabnthnivinhnvin,tkhchlvcmhanhnvin.Scnhhngcangiqunlbtnguntnhncch,bncnhlch,nghlckincngvsquantm,ixchnthnhchuovicpdi,ngcamcngkhvicpdi,kintrbnb,khngtcmcchthquytkhngbcuc.

CHNGIIIKHCHLHIUQUQUYTC

IVINHNVINMIiuutin,nhnvinmicncmctiurrng,sau

cncphnghngcgng.Khinhnvinmihiurnhucucthvvtrcngviccamnh,hmicphnghngcgng,mitcthnhtchcngvicltng.Thhai,trongingnhnvinyungh,hunhnhnvinnocngcnghyvngunlc,vngunlcchnthngtptrungvonhngnhnvinxutsc,nhvymitoralichcaohnchodoanhnghip.Ngoira,btcaicngmunckhenngivcngnhn,btcnhnvinnocngmongmunclnhokhngnhtrongcngvic.

BI1QUYTC1:XYDNGMCTIU-NHNVINCNBITYUCUVTRCNGVICTRONGCNGTY

I.NHNVINCNHIUTMNHNPHTTRINCADOANHNGHIP

Ngiqunldavoscmnhcabnthnthchinmctiucadoanhnghipvxydngmctiucscthuht,nhnvinhiuvchpnhnmctiuny,tdndthphnuvmctiutra.

Mchnh

Doanhnghipnocngcnguynvngring,vd:

NguynvngcacngtysnxutchilnnhtcaNhtBn-Bandai:Mcchtnticacngtychngtilthchincmcaccemnhtrntonthgii.

NguynvngcacngtyHaier:Tothnghiuthgii,lmvvangchodntc.

NguynvngcacngtySony:Tochivthchincmttpchottcmingitrongcngty,baogmcccng,khchhngvnhnvin.

NguynvngcacngtyWalmart:Tochichomingidnbnhthngcthmuahngnhtnglpthnglu.

nhnvinhiuctmnhnvnguynvngcadoanhnghipliurtquantrng.Munhiuciuny,chngtacnhiunghacatmnhnividoanhnghipnhthno?ChuyngiavtvnquntrlPeterFerdinandDruckerchorng,ngiqunldoanhnghipcnhiubavnsau:Vnthnht,doanhnghipcachngtalg?Vnthhai,doanhnghipcachngtaslmg?Vnthbatptrungnintmnhncadoanhnghip.Ttcdoanhnghipucmctiuphnuvkhochchinlcdihn,chkhngphilhilngvitnhhnhtrcmt,vmtdoanhnghiphilngvitnhhnhtrcmtsnhanhchngsuysp.Tgccanhnvincththy,doanhnghipthiutmnhnskhngnghcnghin,phcv.Vicdoanhnghipthhinchonhnvinbittmnhncamnhcngstorascmnhthuhtnhnvin.Nungaytu,ngiqunlchonhnvinhiuvmctiukinhdoanhludicacngty,thsnhncstincyvnghcanhnvin.

ngnhin,munnhnvinhiuctmnhnphttrincadoanhnghipkhngchcimny.PanasonickhngnhngkhinnhnvinhiucPanasoniclmtdoanhnghipctmnhn,mcntonimtinchonhnvin,hnnahcncthcncvosphttrintnglaicadoanhnghiptrakhochchobnthn,khochcnhncchngtrongtmnhnphttrincadoanhnghip.Cnghal,nudoanhnghipctmnhn,nhnvinsitheotmnhnmkhngblchng.

VdNm2002,trongcuchpthngninsaukhithnhlp,trc

cccnbcngnhnvincacngty,tnggimcNguCnSinhcacngtysaMonmilk(TrungQuc)tmctiudoanhstiuthsnphmtcons10tnhndntsau5nm.Vimctiucvotngny,ttcmingiukhngnghimtcnhnnhn,aicngnghrngNguCnSinhvitthamts0.NhngNguCnSinhkhngnhrngngkhngvittha.ngttmnhnchodoanhnghipcamnhl:Trthnhdoanhnghipngucncsau5nm,chim1/3thphncathtrngtrongnc.Numuntmctiunythmctiuthphil10tnhndnt.Mingivnkhngtin.Ciusau5nm,vonm2007,dislnhocatnggimcNguSinhCn,mctiucacngtyMonmilktrthnhhinthc.

Tmnhntngnhkhngkhthinhnglicthdndtdoanhnghiphngtitnglaittp.mtmcno,mctiuthcstolnscschtlnlaovmingisbthuht,cgngphnuvmctiu.ividoanhnghip,xydngtmnhncaoxascv,khchlnhnvin,nhnvinsphnulmvicthchintmnhn.Cngichorngchncngtychnhlchncucsng.Cuninynhnmnhtcdngkhchlcatmnhndoanhnghip.Btcaicngmongmunnhittnhlmvicchocngtyvcnghintimlc,scsngtochocngty,stchcc,chngcaingnhnvincngcphthuyhiuqu.

ngnhin,mimctiutolnmdoanhnghiptracnttp,phhpvigitrquancamingi,cthkchthchcmcamingi,vymilnguynnhncscthuhtnht.

II.CHRPHNGHNGPHNUCHONHNVIN

Khngaitrongchngtacthhontontrnhkhicmgicmh,bnkhonvngicamnh,cngnhvytrongqutrnhlmvic,sclcnhnvinsnggiangbang,khngbitnnivhngno.Nulcny,ngiqunlchrphnghngivphatrcchonhnvinthnhnvinsinghngvcthnngcaohiuqucngvic.

Qunltheonhhnglmtphnquantrngcacngvicqunlvrtquantrngivinhnvin.Nhiunhnvinkhngnhnthcvhiurvbnthn,khnghiugitrcabnthn,cngkhngbitphnghngvmctiuphttrintnglaicamnh,cngkhngbitkhochnghnghipcamnhnhthno.Ngiqunldoanhnghipnngipnhnvintmrapnchonhngvnny.Khinhnvinhiucav,gitr,mctiusngvhiurhngphttrincamnh,hscngnhittnhtrongcngvic,trnyttinvgnbvicngvic,ngthidnhtonbtmhuyt,cngsccamnhvocngvic,thchinmctiuvltngcuicngcabnthn.

ngnhin,munchrphnghngtinlnphatrcchonhnvin,utindoanhnghipcncphnghngphttrinrrng.Mttrongnhngnguynnhnthtbicanhiudoanhnghiplkhngnmrmctiuphnuvphnghngphttrin.Khngnmrmctiuvphnghngkhinchothngtingialnhocpcaovlnhophngbankhngrrng,gytrngitronggiaotip,torasbtngvgitrquan,dnnnhnthcvhnhngsailmtrongccquytnh,cuicngkhindoanhnghipthtbi,phsn.Chngtacnhiurng,doanhnghipkhngcmctiuvltng,chbitbcvphatrckhngmcch,cuicnghivucngkhngaibit.Lnhovnhnvincnggingnhvy,snhnhuqugthaicngbit.

Phngphpqunlttnhtchnhlgimchkhngphitrngpht.Trckhilmvicghocquytnhchuyng,ngiqunlcntnntngvngchc,xcnhnhnvincnghaykhng,nhvykhilmmitchiuqucaonht,nuralnhmtcchpbuc,nhnvinscngkhthchin.Trckhikhchlnhnvin,ngiqunlcntinhnhgimvginggiimtsiulchonhnvin,hhiucyucuvquytccacngty,

nhvykhithchinbinphpkhchl,nhnvinmikhngcmthytngt,nubxpht,nhnvincngkhngcmthymc,btng.Vdmtnhnvincthitchcc,xutphttthnhcamnhtchcclmvic,nhngvtnhliphmvoquychcacngty,thmchgytnthtchocngty.Nungiqunlphbnh,xphtmtcchngin,thbo,mcdphhpviquynhcacngty,nhnglilmtnthngnstchccvcmnhncanhnvin,gynhhngtiuccchocngvicsauny,thmchcnkhinnhnvintrabtmn,oanc,gynhhngnkhngkhlmvic.Dovy,trckhicbtcbinphpthngphtno,ngiqunlcngcngipnhnvinhiurphmvichctrchcamnh,ngthihhiurtiuchunthngphtcacngty.Ttcuthhinscngbng,sngsut,nhvyminngcaohiuququnl.

III.TMCTIUCNGVICRRNGVINHNVIN

Qunltheomctiulmtphnquantrngtrongqunldoanhnghip.ividoanhnghip,thayvvndngnginmnhlnhhnhchnh,pbucnhnvinlmvic,thnntramctiucngvic,vndngphngphpkhchldndtnhnvintkimsotbnthnvtgichonthnhnhimv.Nhvycththcystchcc,kchthchtimnngvnngcaohiuqulaongcanhnvin.

tmctiucnglphngphpkhchlchiuqu.Cchlmcthlxcnhmctiuthchhp,khigingcvhnhngcanhnvintmcch,kchthchtnhtchcccah.Cngcnghaldoanhnghipangvmtchicbnhtochonhnvin.Mctiuchnhlloiui,ctcdngdndtvkhchlnhnvin.Mtngikhngngngtramctiucaoxavtheouimctiuythngimicnglclnphnu.Ngoimctiutinbc,aicngcmctiuquynlc,thnhcngvchcvNgiqunlcncgngphthinmctiutimntrongminhnvin,ngthicgnggiphtraccbccthtcmctiu.Trongcngvic,ngiqunlcncgnghngdnvgip,thcyhcgngthchinmctiu.Khinhnvinc

mctiumnhlit,hstrnytinhthntrchnhimtrongcngvic,ngthitchccchnsphttrincacngty.Nhvy,trongcngvichngngy,khngcnngikhcgimst,cthc,nhnvincngtgichonthnhnhimvvhcnglcphnucabnthn.

ngnhin,khitmctiucngvicchonhnvin,cnchxemmctiucngvicccncvochthhocmnhlnhtytinkhng,vnutramctiukhngcngha