RenaultDaciasites
11
© Renault Brand Stores - September 2016
Renault sites with a Dacia corner
Multibrand Renault Dacia sites
11.2
11.15
Renault Dacia sites
finely tuned managementof the brands
discovering theRenault Daciasites
© Renault Brand Stores - September 2016
Renault sites with a Dacia cornerThis is a Renault site where part of the showroomis devoted to showcasing certain models from theDacia range (a maximum two models on display).
The Dacia brand is identified by a flag and a marker-sign, these elements coexisting with the Renaultidentification media through careful management.
Multibrand Renault Dacia sitesThe identification systems of the two brands appeartogether on the same site with two separateshowrooms.
The site is organized to offer ideal conditions forharmonious co-existence of the brands.
Sales network with a brand logicThe challenge is to create a coherent networkaccording to two situations:
• integration of a DACIA corner into a Renault site,
• co-existence of Renault and Dacia brands on the same site.
11.1
sites with a Dacia corner
identificationof the site
© Renault Brand Stores - September 2016
11.2
sites with a Dacia corner
typical façade
© Renault Brand Stores - September 2016
The Renault showroom
The Renault showroom incorporating aDacia corner is identified by a woven metal mesh banner featuring the diamond, Renault word, site name and overhead panel.
2 The After-Sales façade
The workshop bays are identified by theircladding and identification markings.
A Dacia Workshop sign signifies that After-Sales service for Dacia vehicles is provided on the site in the Renault workshops.
3Renault totem and flags
The Renault totem identifies the site.
Among the Renault flags, a Dacia flag indicates the presence of the Dacia brand.
1
11.3
1
2 3
1
sites with a Dacia corner
the Dacia corner
© Renault Brand Stores - September 2016
The Dacia marker sign
The marker sign indicates the presenceof the Dacia brand in the Renault showroom.
2The Dacia corner
The corner enables certain models fromthe Dacia range to be displayed in an area which is dedicated but not separatefrom the Renault showroom.
1
11.4
1
2
sites with a Dacia corner
General organization
© Renault Brand Stores - September 2016
Components
Customer parking for showroom
Display areas
Renault Store showroom
Headline zone
After-Sales façade
After-Sales customer parking area
1
2
3
4
1
5
6
11.5
2 3 4 5 6
11.6sites with a Dacia corner
flags
© Renault Brand Stores - September 2016
Group of 3 flags
On a Renault site with a Dacia corner, theflags are arranged in groups of 3, strictly inthe sequence shown opposite.
The Dacia flag is associated with the 2Renault flags.
Note
The Renault flag is always located closestto the main road.
Group of 3 flags
MAIN ROAD
sites with a Dacia corner
totem
© Renault Brand Stores - September 2016
Layout rules
Renault sites with Dacia corner are identifiedby the Renault totem positioned on the mainfaçade in line with the entrance to theshowroom.
11.7
Note
The Dacia corner is identified with a markersign, distinct from the Dacia totem reservedfor multibrand sites.
sites with a Dacia corner
the Dacia marker sign
© Renault Brand Stores - September 2016
11.8
1
2
1 2
Purpose
The Dacia marker sign has a localcommunication function, indicating thepresence of a Dacia corner in the Renaultshowroom.
It is positioned:
preferably near the main road,
otherwise near to the façade of the Daciacorner.
sites with a Dacia corner
positioning of theDacia marker sign
© Renault Brand Stores - September 2016
11.9
Rule 1.
The Dacia marker sign is positioned near the mainroad As far as possible
The Dacia marker sign shall be located near the site entrance.
Rule 2.
When installation close to the main road is notpossible, the Dacia marker sign should be positionednear the showroom façade
This exceptional arrangement is suitable in particular if an activitiessign is used.
Rule 3.
The Dacia marker sign shall be arranged parallel tothe main façade
This arrangement avoids weakening the impact of the totem andexpresses the brand hierarchy when a Dacia corner is incorporatedinto a Renault showroom.
sites with a Dacia corner
typical façade
© Renault Brand Stores - September 2016
Layout rules
• The façade of the Renault showroom isidentified as for a single-brand site.
• A Dacia marker sign shall be located nearthe site entrance or, failing that, close tothe Dacia corner.
Components
Flags
The façade markings
The woven-metal mesh
The overhead panel and adhesive door markings
The totem
The marker sign for the Dacia corner
The Site name
1
1
2
3
4
5
6
7
11.10
2 3 5 6 174
sites with a Dacia corner
the after-sales façadewithout specific Dacia bay
© Renault Brand Stores - September 2016
Layout rules
• When Dacia After-Sales flow representsless than 50% of total After-Sales flow at the site, the workshop bays are identified using the Renault signage system.
• A Dacia Workshop identification panel ispositioned on the wall next to the Workshop Reception.
Components
Numbering
The vertical yellow strip
Cladding of bays in metallic dark grey
The workshop door in RAL 7021 Grey
Identification markings
Dacia Workshop sign
1
2
3
4
5
6
Note
See the section of the Installation guide devoted to workshop bays to find out more about the possible configurations.
11.11
2 1 AccueilAtelier
1 4 5 62 3
sites with a Dacia corner
the after-sales façadewith specific Dacia workshop bay
© Renault Brand Stores - September 2016
Layout rules
• When the Dacia After-Sales flow represents more than 50% of total After-Sales flow at the site, one of the workshop bays is identified using the Dacia signage system.
• The Dacia workshop bay is numbered incontinuity with the numbering of the Renault workshop bays.
Components
Dacia workshop bay with RAL 9010 whitecladding
Numbering
The vertical yellow strip
Cladding of bays in metallic dark grey
The workshop door in RAL 7021 Grey
Identification markings
1
2
3
4
5
6
11.12
3 2 1DaciaAtelier
AccueilAtelier
1 4 652 3
sites with a Dacia corner
the city-centre sites 1
© Renault Brand Stores - September 2016
Adaptation rule
In city-centre, the Dacia marker signgenerally can not be implemented becauseof its dimensions.
Identifying the Dacia corner will be donethrough a wall panel with the Dacia signature.
This panel will be located near the cornerDacia and / or the entrance of the showroom.
1
11.13
1
min.1,200
sites with a Dacia corner
the city-centre sites 2
© Renault Brand Stores - September 2016
Particular case
When the façade does not allow implementation of Dacia panel on masonry (or siding), it will be possible toposition the Dacia panel directly on the window near the corner Dacia and / or the entrance of the showroom.
The panel will be in the form of a printedACM plate secured by adhesive having a black adhesive masking withinthe window.
1
11.14
1
min.1,200
Renault Dacia sites
identificationof the site
© Renault Brand Stores - September 2016
11.15
Renault Dacia sites
typical façade
© Renault Brand Stores - September 2016
The exterior display areas
Exterior vehicle display areas are presentin front of each showroom.
More substantial in the case of Renault,the display area usually covers the entirewidth of the showroom, shifting the customer parking spaces out to the sides.
2 Showrooms
The showrooms bear the identity of eachof the brands.
The main entrances of each of the showrooms are identified by the respective signage for each of the brands.
3Totems
The totems of each brand are positionedin front of the main façade in line with the entrance to the showroom.
1
11.16
12
3 3
1
Renault Dacia sites
the Renaultsecondary façade
© Renault Brand Stores - September 2016
The secondary façade of the showroom
The secondary façade of the showroomis clad with woven-metal mesh and bearsthe Renault signature.
2 The After-Sales façade
The workshop bays are clad with dark grey panels.
Each bay is numbered.
3Customer parking area
Wherever possible, the customer parkingis on the secondary façade, identified bydirectional signage and parking signage.
1
11.17
1
23
Renault Dacia sites
the Daciasecondary façade
© Renault Brand Stores - September 2016
The secondary façade of the showroom
The secondary façade of the showroomfeatures the Dacia banner which is justified with the glazed frontage of theDacia showroom.
2 After-Sales façade
The workshop bays dedicated to the Dacia After-Sales service are identified by the Dacia signage.
3Customer parking areas
Part of the customer parking area on themain façade is devoted to the display ofDacia vehicles.
A second parking area near the secondary façade increases the customerparking capacity.
1
11.18
1
23
1
Renault Dacia sites
general organization
© Renault Brand Stores - September 2016
Renault components
The Renault flags
Customer parking for Renault
The exterior Renault display areas
The Renault totem
The Renault showroom
Dacia components
The Dacia totem
Customer parking for Dacia
The exterior Dacia display area
The Dacia showroom
The Dacia workshop bays
The Dacia flags
1
2
3
4
15811 46
5
6
7
10
11
8
9
237910
Layout rules
• The façade of the Renault showroom isidentified as for a single-brand site.
• A Dacia marker sign shall be located nearthe site entrance or, failing that, close tothe Dacia corner.
Components
Flags
The façade markings
The woven-metal mesh
The overhead panel and adhesive door markings
The totem
The marker sign for the Dacia corner
The Site name
11.19
Renault Dacia sites
flags
© Renault Brand Stores - September 2016
Layout rules
The flags can be arranged in groups of 3 or5, in the strict sequences presented below.
They are arranged on either site of the site,close to the corresponding showroom.
Rule
Arrangements in groups of 5 shall bereserved for M or L format sites.
11.20
MAIN ROAD MAIN ROAD
Group of 5 flagsGroup of 3 flags
MAIN ROAD MAIN ROAD
Renault Dacia sites
totems
© Renault Brand Stores - September 2016
Layout rules
Renault Dacia sites are identified by totemsfor each brand, of equivalent size.
The totems are positioned on the mainfaçade in front of the showrooms.
11.21
Renault Dacia sites
main façadewith rectangular Dacia banner
© Renault Brand Stores - September 2016
Layout rules
• The façade of the Renault showroom isidentified as for a single-brand site.
• Signage for brand-specific entrances applies.
• There shall be a minimum distance of 3m between the end of the Dacia bannerand the end of the Renault showroom (exclusion area).
Components
Dacia and Renault flags
Dacia banner
Dacia entrance signage
The Dacia totem
Façade markings on the woven mesh
Overhead panel and adhesive markings
The Renault totem
The Site name
1
2
3
4
5
6
7
8
11.22
DACIA RENAULT showroom
min.3m
de 8h00 à 19h00
Votre Concession Vous Accueilledu Lundi Au Samedi
1 2 3 7 184 65
Renault Dacia sites
secondary façadeswith rectangular Dacia banner
© Renault Brand Stores - September 2016
Layout rules
• The secondary façades of the respectiveshowrooms are identified by each of thebrand's own signage.
Components
The Renault totem
The Renault flags
The façade markings
The woven-metal mesh
The Dacia banner
The Dacia flags
The Dacia totem
1
2
3
4
5
6
7
11.23
1 2 3 4
6 75
Renault Dacia sites
installationwith rectangular Dacia banner
© Renault Brand Stores - September 2016
11.24
Rule 1.
Observe a minimum distance of 3 mbetween banners
In addition, the rectangular Dacia banner shall becentred on the façade in the same way as the Renaultword.
Rule 2.
The Dacia lettering shall not be taller inheight than the Renault word
The height of the banner (900 or 1200 mm) is chosenaccording to the height of the Renault word.
Rule 3.
The Site Name shall feature on theRenault façade
The dealer name may only feature once on thefaçade. It is always combined with the Renaultlogotype.
900or
1,200
fasciacentrered
on frontface
min.3,000
Renault Dacia sites
main façadewith Dacia wave banner
© Renault Brand Stores - September 2016
Layout rules
• The façade of the Renault showroom isidentified as for a single-brand site.
• Signage for brand-specific entrances applies.
• There shall be a minimum distance of 3m between the end of the Dacia bannerand the end of the Renault showroom (exclusion area).
Components
Dacia and Renault flags
Dacia banner
Dacia entrance signage
The Dacia totem
Façade markings on the woven mesh
Overhead panel and adhesive markings
The Renault totem
The Site name
1
2
3
4
5
6
7
8
11.25
DACIA showroom RENAULT showroom
min.3m
de 8h00 à 19h00
Votre Concession Vous Accueilledu Lundi Au Samedi
1 2 3 7 184 65
Renault Dacia sites
secondary façadeswith Dacia wave banner
© Renault Brand Stores - September 2016
Components
The Renault totem
The Renault flags
The façade markings
The woven-metal mesh
The Dacia banner
The Dacia flags
The Dacia totem
1
2
3
4
5
6
7
11.26
3,000
1,200
1 2 3 4
6 75
Renault Dacia sites
installationwith Dacia wave banner
© Renault Brand Stores - September 2016
11.27
Rule 1.
Observe a minimum distance of 3 mbetween banners
The Dacia wave banner is always aligned with thetop of the façade.
Rule 2.
The Dacia lettering shall not be taller inheight than the Renault word
The height of the banner (900 or 1200 mm) is chosenaccording to the height of the Renault word.
Rule 3.
The Site Name shall feature on theRenault façade
The dealer name may only feature once on thefaçade. It is always combined with the Renaultlogotype.
900or
1,200
alignmentof fascia
on top
min.3,000
Renault Dacia sites
the after-sales façadewithout specific Dacia bay
© Renault Brand Stores - September 2016
Layout rules
• When Dacia After-Sales flow representsless than 50% of total After-Sales flow at the site, the workshop bays are identified using the Renault signage system.
• A Dacia Workshop identification panel ispositioned on the wall next to the Workshop Reception.
Components
Numbering
The vertical yellow strip
Cladding of bays in metallic dark grey
The workshop door in RAL 7021 Grey
Identification markings
Dacia Workshop sign
1
2
3
4
5
6
Note
See the section of the Installation guide devoted to workshop bays to find out more about the possible configurations..
11.28
2 1 AccueilAtelier
1 4 5 62 3
Layout rules
• When the Dacia After-Sales flow represents more than 50% of total After-Sales flow at the site, one of the workshop bays is identified using the Dacia signage system.
• The Dacia workshop bay is numbered incontinuity with the numbering of the Renault workshop bays.
Components
Dacia workshop bay with RAL 9010 whitecladding
Numbering
The vertical yellow strip
Cladding of bays in metallic dark grey
The workshop door in RAL 7021 Grey
Identification markings
Renault Dacia sites
the after-sales façadewith specific Dacia workshop bay
© Renault Brand Stores - September 2016
1
2
3
4
5
6
11.29
3 2 1DaciaAtelier
AccueilAtelier
1 4 652 3
Layout rules
• The secondary façades of the respectiveshowrooms are identified by each of thebrand's own signage.
Components
The Renault totem
The Renault flags
The façade markings
The woven-metal mesh
The Dacia banner
The Dacia flags
The Dacia totem
Layout rules
• When Dacia After-Sales flow representsless than 50% of total After-Sales flow at the site, the workshop bays are identified using the Renault signage system.
• A Dacia Workshop identification panel ispositioned on the wall next to the Workshop Reception.
Components
Numbering
The vertical yellow strip
The workshop door in RAL 7021 Grey
Identification markings
Cladding of bays in metallic dark grey
Dacia Workshop sign
Renault Dacia sites
Renault Minutewithout specific Dacia bay
© Renault Brand Stores - September 2016
1
2
3
4
5
6
11.30
AccueilRenault Minute Atelier4 3 2 1
1 4 62 3 5
Layout rules
• When the Dacia After-Sales flow represents more than 50% of total After-Sales flow at the site, one of the workshop bays is identified using the Dacia signage system.
• The Dacia workshop bay is numbered incontinuity with the numbering of the Renault workshop bays.
Components
Dacia workshop bay with RAL 9010 whitecladding
Numbering
The vertical yellow strip
The workshop door in RAL 7021 Grey
Identification markings
Cladding of bays in metallic dark grey
Renault Dacia sites
Renault Minutewith specific Dacia workshop bay
© Renault Brand Stores - September 2016
1
2
3
4
5
6
11.31
AccueilRenault Minute Atelier4 3 2 1Dacia
Atelier
1 53 42 6