11 renault daciaa dacia workshop sign signifies that after-sales service for dacia vehicles is...

RenaultDaciasites

11

© Renault Brand Stores - September 2016

Renault sites with a Dacia corner

Multibrand Renault Dacia sites

11.2

11.15

Renault Dacia sites

finely tuned managementof the brands

discovering theRenault Daciasites


Renault sites with a Dacia cornerThis is a Renault site where part of the showroomis devoted to showcasing certain models from theDacia range (a maximum two models on display).

The Dacia brand is identified by a flag and a marker-sign, these elements coexisting with the Renaultidentification media through careful management.

Multibrand Renault Dacia sitesThe identification systems of the two brands appeartogether on the same site with two separateshowrooms.

The site is organized to offer ideal conditions forharmonious co-existence of the brands.

Sales network with a brand logicThe challenge is to create a coherent networkaccording to two situations:

• integration of a DACIA corner into a Renault site,

• co-existence of Renault and Dacia brands on the same site.

11.1

sites with a Dacia corner

identificationof the site


11.2


typical façade


The Renault showroom

The Renault showroom incorporating aDacia corner is identified by a woven metal mesh banner featuring the diamond, Renault word, site name and overhead panel.

2 The After-Sales façade

The workshop bays are identified by theircladding and identification markings.

A Dacia Workshop sign signifies that After-Sales service for Dacia vehicles is provided on the site in the Renault workshops.

3Renault totem and flags

The Renault totem identifies the site.

Among the Renault flags, a Dacia flag indicates the presence of the Dacia brand.

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11.3

1

2 3

1


the Dacia corner


The Dacia marker sign

The marker sign indicates the presenceof the Dacia brand in the Renault showroom.

2The Dacia corner

The corner enables certain models fromthe Dacia range to be displayed in an area which is dedicated but not separatefrom the Renault showroom.

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11.4

1

2


General organization


Components

Customer parking for showroom

Display areas

Renault Store showroom

Headline zone

After-Sales façade

After-Sales customer parking area

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4

1

5

6

11.5

2 3 4 5 6

11.6sites with a Dacia corner

flags


Group of 3 flags

On a Renault site with a Dacia corner, theflags are arranged in groups of 3, strictly inthe sequence shown opposite.

The Dacia flag is associated with the 2Renault flags.

Note

The Renault flag is always located closestto the main road.

Group of 3 flags

MAIN ROAD


totem


Layout rules

Renault sites with Dacia corner are identifiedby the Renault totem positioned on the mainfaçade in line with the entrance to theshowroom.

11.7

Note

The Dacia corner is identified with a markersign, distinct from the Dacia totem reservedfor multibrand sites.


the Dacia marker sign


11.8

1

2

1 2

Purpose

The Dacia marker sign has a localcommunication function, indicating thepresence of a Dacia corner in the Renaultshowroom.

It is positioned:

preferably near the main road,

otherwise near to the façade of the Daciacorner.


positioning of theDacia marker sign


11.9

Rule 1.

The Dacia marker sign is positioned near the mainroad As far as possible

The Dacia marker sign shall be located near the site entrance.

Rule 2.

When installation close to the main road is notpossible, the Dacia marker sign should be positionednear the showroom façade

This exceptional arrangement is suitable in particular if an activitiessign is used.

Rule 3.

The Dacia marker sign shall be arranged parallel tothe main façade

This arrangement avoids weakening the impact of the totem andexpresses the brand hierarchy when a Dacia corner is incorporatedinto a Renault showroom.


typical façade


Layout rules

• The façade of the Renault showroom isidentified as for a single-brand site.

• A Dacia marker sign shall be located nearthe site entrance or, failing that, close tothe Dacia corner.

Components

Flags

The façade markings

The woven-metal mesh

The overhead panel and adhesive door markings

The totem

The marker sign for the Dacia corner

The Site name

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2

3

4

5

6

7

11.10

2 3 5 6 174


the after-sales façadewithout specific Dacia bay


Layout rules

• When Dacia After-Sales flow representsless than 50% of total After-Sales flow at the site, the workshop bays are identified using the Renault signage system.

• A Dacia Workshop identification panel ispositioned on the wall next to the Workshop Reception.

Components

Numbering

The vertical yellow strip

Cladding of bays in metallic dark grey

The workshop door in RAL 7021 Grey

Identification markings

Dacia Workshop sign

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Note

See the section of the Installation guide devoted to workshop bays to find out more about the possible configurations.

11.11

2 1 AccueilAtelier

1 4 5 62 3


the after-sales façadewith specific Dacia workshop bay


Layout rules

• When the Dacia After-Sales flow represents more than 50% of total After-Sales flow at the site, one of the workshop bays is identified using the Dacia signage system.

• The Dacia workshop bay is numbered incontinuity with the numbering of the Renault workshop bays.

Components

Dacia workshop bay with RAL 9010 whitecladding

Numbering





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3

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6

11.12

3 2 1DaciaAtelier

AccueilAtelier

1 4 652 3


the city-centre sites 1


Adaptation rule

In city-centre, the Dacia marker signgenerally can not be implemented becauseof its dimensions.

Identifying the Dacia corner will be donethrough a wall panel with the Dacia signature.

This panel will be located near the cornerDacia and / or the entrance of the showroom.

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11.13

1

min.1,200


the city-centre sites 2


Particular case

When the façade does not allow implementation of Dacia panel on masonry (or siding), it will be possible toposition the Dacia panel directly on the window near the corner Dacia and / or the entrance of the showroom.

The panel will be in the form of a printedACM plate secured by adhesive having a black adhesive masking withinthe window.

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11.14

1

min.1,200

Renault Dacia sites

identificationof the site


11.15

Renault Dacia sites

typical façade


The exterior display areas

Exterior vehicle display areas are presentin front of each showroom.

More substantial in the case of Renault,the display area usually covers the entirewidth of the showroom, shifting the customer parking spaces out to the sides.

2 Showrooms

The showrooms bear the identity of eachof the brands.

The main entrances of each of the showrooms are identified by the respective signage for each of the brands.

3Totems

The totems of each brand are positionedin front of the main façade in line with the entrance to the showroom.

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11.16

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3 3

1

Renault Dacia sites

the Renaultsecondary façade


The secondary façade of the showroom

The secondary façade of the showroomis clad with woven-metal mesh and bearsthe Renault signature.

2 The After-Sales façade

The workshop bays are clad with dark grey panels.

Each bay is numbered.

3Customer parking area

Wherever possible, the customer parkingis on the secondary façade, identified bydirectional signage and parking signage.

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11.17

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23

Renault Dacia sites

the Daciasecondary façade


The secondary façade of the showroom

The secondary façade of the showroomfeatures the Dacia banner which is justified with the glazed frontage of theDacia showroom.

2 After-Sales façade

The workshop bays dedicated to the Dacia After-Sales service are identified by the Dacia signage.

3Customer parking areas

Part of the customer parking area on themain façade is devoted to the display ofDacia vehicles.

A second parking area near the secondary façade increases the customerparking capacity.

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11.18

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23

1

Renault Dacia sites

general organization


Renault components

The Renault flags

Customer parking for Renault

The exterior Renault display areas

The Renault totem

The Renault showroom

Dacia components

The Dacia totem

Customer parking for Dacia

The exterior Dacia display area

The Dacia showroom

The Dacia workshop bays

The Dacia flags

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15811 46

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10

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237910

Layout rules


• A Dacia marker sign shall be located nearthe site entrance or, failing that, close tothe Dacia corner.

Components

Flags



The overhead panel and adhesive door markings

The totem

The marker sign for the Dacia corner

The Site name

11.19

Renault Dacia sites

flags


Layout rules

The flags can be arranged in groups of 3 or5, in the strict sequences presented below.

They are arranged on either site of the site,close to the corresponding showroom.

Rule

Arrangements in groups of 5 shall bereserved for M or L format sites.

11.20

MAIN ROAD MAIN ROAD

Group of 5 flagsGroup of 3 flags

MAIN ROAD MAIN ROAD

Renault Dacia sites

totems


Layout rules

Renault Dacia sites are identified by totemsfor each brand, of equivalent size.

The totems are positioned on the mainfaçade in front of the showrooms.

11.21

Renault Dacia sites

main façadewith rectangular Dacia banner


Layout rules


• Signage for brand-specific entrances applies.

• There shall be a minimum distance of 3m between the end of the Dacia bannerand the end of the Renault showroom (exclusion area).

Components

Dacia and Renault flags

Dacia banner

Dacia entrance signage

The Dacia totem

Façade markings on the woven mesh

Overhead panel and adhesive markings

The Renault totem

The Site name

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11.22

DACIA RENAULT showroom

min.3m

de 8h00 à 19h00

Votre Concession Vous Accueilledu Lundi Au Samedi

1 2 3 7 184 65

Renault Dacia sites

secondary façadeswith rectangular Dacia banner


Layout rules

• The secondary façades of the respectiveshowrooms are identified by each of thebrand's own signage.

Components

The Renault totem

The Renault flags



The Dacia banner

The Dacia flags

The Dacia totem

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5

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11.23

1 2 3 4

6 75

Renault Dacia sites

installationwith rectangular Dacia banner


11.24

Rule 1.

Observe a minimum distance of 3 mbetween banners

In addition, the rectangular Dacia banner shall becentred on the façade in the same way as the Renaultword.

Rule 2.

The Dacia lettering shall not be taller inheight than the Renault word

The height of the banner (900 or 1200 mm) is chosenaccording to the height of the Renault word.

Rule 3.

The Site Name shall feature on theRenault façade

The dealer name may only feature once on thefaçade. It is always combined with the Renaultlogotype.

900or

1,200

fasciacentrered

on frontface

min.3,000

Renault Dacia sites

main façadewith Dacia wave banner


Layout rules


• Signage for brand-specific entrances applies.

• There shall be a minimum distance of 3m between the end of the Dacia bannerand the end of the Renault showroom (exclusion area).

Components

Dacia and Renault flags

Dacia banner

Dacia entrance signage

The Dacia totem

Façade markings on the woven mesh

Overhead panel and adhesive markings

The Renault totem

The Site name

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5

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8

11.25

DACIA showroom RENAULT showroom

min.3m

de 8h00 à 19h00

Votre Concession Vous Accueilledu Lundi Au Samedi

1 2 3 7 184 65

Renault Dacia sites

secondary façadeswith Dacia wave banner


Components

The Renault totem

The Renault flags



The Dacia banner

The Dacia flags

The Dacia totem

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3

4

5

6

7

11.26

3,000

1,200

1 2 3 4

6 75

Renault Dacia sites

installationwith Dacia wave banner


11.27

Rule 1.

Observe a minimum distance of 3 mbetween banners

The Dacia wave banner is always aligned with thetop of the façade.

Rule 2.

The Dacia lettering shall not be taller inheight than the Renault word

The height of the banner (900 or 1200 mm) is chosenaccording to the height of the Renault word.

Rule 3.

The Site Name shall feature on theRenault façade

The dealer name may only feature once on thefaçade. It is always combined with the Renaultlogotype.

900or

1,200

alignmentof fascia

on top

min.3,000

Renault Dacia sites

the after-sales façadewithout specific Dacia bay


Layout rules



Components

Numbering





Dacia Workshop sign

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Note

See the section of the Installation guide devoted to workshop bays to find out more about the possible configurations..

11.28

2 1 AccueilAtelier

1 4 5 62 3

Layout rules



Components


Numbering





Renault Dacia sites

the after-sales façadewith specific Dacia workshop bay


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5

6

11.29

3 2 1DaciaAtelier

AccueilAtelier

1 4 652 3

Layout rules

• The secondary façades of the respectiveshowrooms are identified by each of thebrand's own signage.

Components

The Renault totem

The Renault flags



The Dacia banner

The Dacia flags

The Dacia totem

Layout rules



Components

Numbering





Dacia Workshop sign

Renault Dacia sites

Renault Minutewithout specific Dacia bay


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6

11.30

AccueilRenault Minute Atelier4 3 2 1

1 4 62 3 5

Layout rules



Components


Numbering





Renault Dacia sites

Renault Minutewith specific Dacia workshop bay


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11.31

AccueilRenault Minute Atelier4 3 2 1Dacia

Atelier

1 53 42 6

11 renault daciaa dacia workshop sign signifies that after-sales service for dacia vehicles is...

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