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“Going for Gold” 10 Social Search
Strategies
Jay Berkowitz www.TenGoldenRules.com
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Recent MediaWall Street Journal
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Recent MediaFOX TV
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SSeeaarrcchhNew ways of searching
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1. Instant Search Search.twitter.com – the first crack in
Google’s armor?
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1. Instant Search Who’s looking for your Business?
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Tweet Deck = Organized Search
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2. Crowd SourcingAsk your ‘peeps’
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2. Crowd SourcingAsk your ‘peeps’
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3. Social Media Subscriptions“Make more friends”
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3. Social Media Subscriptions“Join a Tribe”
.Org
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4. People SearchNew on Facebook
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4. People Search on LinkedIn
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5. YouTube #2 Search Engine!
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5. YouTube - Only 41% doing it#2 Search Engine!
Michael Stelzner’s Social Media Study
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5. YouTube SearchYouTube Tips
• Include keyword phrases in full title and description
• Create a Channel
• Comment and favorite others
• Develop a series of ‘how-to’ videos to build links
•Advanced – tags, playlists and captions, syndication
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SSeeaarrcchhLinks Content SERP’s
How to use Social to improve Search Results
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• Website
• Image Results
• Blog
• Pubcon Speaker
• PeoplePond
• Google Profile
6. Search Results FROM Social(Reputation Management / Personal Brand)
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DoctorJay Berkowitz
Position 18
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6a. Advanced Tip People PondSEO For People
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6a. Advanced Tip Google ProfilesSEO For People
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Tips
• Complete your full profiles, all Jobs
• Lots of Keyword Phrases
• Do it for top executives!
• www.PeoplePond.com
Google Profiles
• Advanced Tip guest on video and podcasts
6. Search Results FROM Social
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7. Facebook Fan Pages – INDEX!
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7. Note offline list building!
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8. Social Media Transcriptions
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#9 - Web 2.0 Links
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#9 - Web 2.0 ‘Follow’ Link Sites
I’ll trade you for a link
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10. Social Link Bait
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“Going for Gold” 10 Social Search
Strategies1. Instant Search2. Crowd Sourcing3. Social Media Subscriptions 4. People Search5. YouTube Search6. Search Results from Social7. Facebook Fan Pages8. Social Media Transcriptions9. Web 2.0 ‘Follow’ Link Sites10.Social Media Link Bait
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How can Ten Golden Rules help?
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How can Ten Golden Rules help? Social Media
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How can Ten Golden Rules help? Search Engine Marketing
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How can Ten Golden Rules help? Landing Pages & Conversion
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How can Ten Golden Rules help? Video Strategy
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How can Ten Golden Rules help? New Program Launch and Start-Ups
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How can Ten Golden Rules help? Twitter
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1. Try 1 thing today!2. Please ‘pay-it-forward’
– Join the Conversation! – Podcast call in 206-888-6606– Be my friend! Linked In, Twitter
@jayberkowitz– Contact me for Speaking Opportunities– Consulting, Search, Conversion, Affiliate
3. http://presentations.tengoldenrules.com4. Q&AJay Berkowitz www.TenGoldenRules.com 561-620-9121
“Going for Gold” 10 Social Search
Strategies