pubcon 2011 pubcon ecommerce seo updated (shhhh!)
Post on 20-Oct-2014
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DESCRIPTION
Top to bottom Ecommerce SEO. Audio coming soonTRANSCRIPT
When folks are searching
to buy what you sell…
Can they find you?
Collect convertingkeywords
$5 Million21,000+ keywords
Prioritize SEO keywords
based on revenue
27,000 visitors / $180K
24,000 visitors / $20K
Top 25 Keywords by Traffic
800 orders = $180K
650 orders = $10K
Top 25 Keywords by # Orders
$180K
$20K
Top 25 Keywords by Revenue
Top shelf CKWP
5 Million $$$ buckets
20keywords
$1 million(6,500 orders)
Head
180 keywords
$1 million(10,000 orders)
Neck
800 keywords
$1 million(9000 orders)
Back
2500keywords
$1 million(8000 orders)
Rump
16,500 keywords
$1 million(16,500 orders)
Tail …
HOMEWORK:
What are your TOP 100 Keywords
by REVENUE?
Organize buckets of keywords
mfg brands generic terms
$360,000
modifiers (buy, cheap, best, reviews)
Discount hunting dog vests
Buy hunting dog vests
hunting dog vests online
HOMEWORK:
Collect “BUY” Modifiers and add
to your pages!
You are the expert
(now what?)
Pages
Prioritize seo pagesbased on
REVENUE
20,000store pages
yesterday
17,700site:mydomain.com
yesterday or there ‘bouts
6572entry pages
last 365 days from GOOG
2004pages with $$$
last 365 days from GOOG
10075% of $$$$$
last 365 days from GOOG
HOMEWORK:
What are your TOP 100 Google
SEO Entry Pages?
most relevant
page
Advanced operatorsite:domain.com
MRP for GDS
Find TWOrelevant pages
for every keyword
Clustered results
HOMEWORK:
Find the 2 Most Relevant Pages for TOP 100 keywords
Structure
Settings: 1 URL
per page
301’s &canonical
URLS
HOME PAGE:Link 40 best pages
using my YWA40 best keywords
HOMEWORK:Optimize Home Page:
Both Keyword Anchors and TOP 100 URLS
SitePyramid
Best-Sellers: Top 100
Revenue-based Navigation
De-Templify Your Store
homepage
section
product
Cross link: Product Pages
Links
1,000,000 links
BAD: Redundant links
BAD: Bad link text
Use run-of-site anchor text
wisely
Embed links in CAPTION fields
Killer trick to get easy, easy links…
gotouk.yahoo.com
search forsite:yourdomain.com
site:yourdomain.com+
“keyword phrase”
site:yourdomain.com+
“keyword phrase”+
link:http://….
site:yourdomain.com+
“keyword phrase”+
-link:http://….
Text
NON-unique content kills e-commerce sites
built solely on datafeeds and cloned MFG text…
Write unique product
descriptions
Tired of searching for your hunting dog in tall grass or dense cover? Now you can leave the hunting entirely to him. Introducing Astro, the first high sensitivity GPS-enabled dog
tracking system for hunters and sportsmen. This unique system pinpoints your dog’s position and shows you exactly
where he is, even when you can’t see or hear him.
Attach Collar and Go -- The Astro system includes a bright color-screen handheld GPS device and the rugged, all-weather DC 30 collar. The collar has an integrated GPS transmitter and is specially weighted so the antenna will always point to the sky for optimum signal. To get started, just take Astro outdoors and turn on the handheld and transmitter to acquire GPS satellite
signals. Then attach the DC 30 to your dog. Now you’re ready to turn him loose — no other setup required.
Track Dogs in Dense Cover -- As often as every five seconds, your dog’s DC 30 transmits his position to your handheld, and you can see his current location and a trail of where he’s been on the Map page of your handheld. Switch over to the Dog
Tracker page to view a compass pointing to your dog’s location as well as his current status: whether he’s running, sitting, on point or treeing quarry. Astro can also sound an alarm to let you know instantly when your dog goes on point.Astro boasts a
high-sensitivity GPS receiver that can track your dog’s position even in the densest cover. You can track up to ten dogs at one time with Astro, at a distance of up to seven miles away (depending on terrain). The system transmits information by line-of-
sight, so it reaches farthest in flat, open territory.
Count Your Coveys -- After you’ve captured your quarry, mark the exact spot with Astro’s Covey Counter™, a special waypoint that tells you the exact location, time of day and elevation where you found your prey, as well as the number of birds you flushed and took from that location. Astro lets you save other special waypoints, such as "Truck" and "Lodge," so you can save the location of these places quickly and easily for each hunt. Astro also offers special waypoint icons to represent food
plots, tree stands and other hunting-related points.
Experience Full-featured GPS -- Astro shines when you’re out on the hunt, but it also excels in getting you back to your truck at the end of the day, or even back home again. In fact, the Astro handheld has all the features of Garmin’s top-line handheld
outdoor devices, including a barometric altimeter, electronic compass, microSD™ card slot, celestial information, area calculator and rugged, IPX7 waterproof exterior. With optional detailed city street maps, you can search for over 6 million points of interest and create a route on roads with exact turn-by-turn directions. Due to varying international regulations, the Astro is
approved for use only in the United States.
Manufacturer’s product description:
1-10 of 1770 Lazy And this
Write Top-Shelf Content
Buyers’ guides
50% higher conversion rate
Visitors entering on
than visitors who enter on a section / category page
Home page INTRO-TEXT
3 Sentences on category
pages
So instead of this NONLEAF
Hand-tweak Top 100 Pages
When folks are searching
to buy what you sell…
Can they find you?
get on my list:[email protected]
more info / free stuff: RobSnell.com