Download - 1 Intro
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Web 2.0 (-2)Kevin Von AppenJim Spadaccini
Cynthia GravilleKevin Pfefferle
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This Workshop
• A quick introduction
• Why we need to be involved (in Web 2.0?)
• Rapid case studies. 5, 5 minute presentations
• Web 2.0 make-overs. Choose an ASTC member site and make it 2.0
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'Web Squared'
• 5 years since the term "Web 2.0" was introduced. (Oct 2004)
• Have we entered a new era? "The Internet of Things", "The Semantic Web", "Ubiquitous Computing", "Ambient Intelligence", or even "Everyware"....
• 5 years ago YouTube, Facebook, Twitter, and most "2.0" sites didn't exist.
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What does Web 2.0 represent?In the simplest terms....
• Web 2.0 represents fundamental change, turning the Web from a strictly informational resource into one with a strong social component.
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coal or wood generated steam power1.0 iron
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electric motors, internal combustion
engine2.0 steel
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What distinguishes the first from the second?Cumulative and steady advances
in applications
and scale.
technology,
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Blogs, microblogs, podcasts, RSS
social sites & social features
wikis mashups
widgets online video
mapping
3D worlds
Technology - most definitions include:
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Technology - changes and advances in:
The developer community online.
Open source and service software products.
For many, Internet connections are now as reliable as “dial
tone.”Bandwidth and storage are dirt cheap.
Computers and developer software
are cheaper and more powerful.
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Communication and social networking.
The role of “users” is different. They are now seen as contributors and potential
collaborators.
Content is increasingly atomized.
Applications - changes and advances in:
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“Users” more likely to participate online. They have expectations
that they should.
A new generation of developers who havegrown up with the technology.
Web design has evolved and improved.
Applications - changes and advances in:
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Applications - how many define Web 2.0:
“a social phenomenon referring to an approach to creating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to
share and re-use...
WikiPedia
“an architecture of participation”“you control your own data”“the People-centric Web”
Tim O’Reilly
“...a vision of the Web in which information isbroken up into ‘microcontent’ units that can be distributed
over dozens of domains...”
Digital Web Magazine
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Scale - growth, depth, and breadth:
More “users,” developers anddesigners than ever before.
More money. Q4 2007 The growth peaked $7,855,000,000 USD
Source: National Venture Capital Association
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Scale - growth, depth, and breadth:
Mike Kuniavsky "Information Shadows" on Slideshare
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The Internet is more global, more diverse,and connecting more communities.
Non-English language sites and users are rapidly increasing. (Baidu #9,
Google India #12, QQ #15)
There are more high-speed Internet users,and more places and ways to connect.
Scale - growth, depth, and breadth:
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What distinguishes the first from the second?Cumulative and steady advances
in applications
and scale.
technology,