Web 2.0 (-2)Kevin Von AppenJim Spadaccini

Cynthia GravilleKevin Pfefferle

This Workshop

• A quick introduction

• Why we need to be involved (in Web 2.0?)

• Rapid case studies. 5, 5 minute presentations

• Web 2.0 make-overs. Choose an ASTC member site and make it 2.0

'Web Squared'

• 5 years since the term "Web 2.0" was introduced. (Oct 2004)

• Have we entered a new era? "The Internet of Things", "The Semantic Web", "Ubiquitous Computing", "Ambient Intelligence", or even "Everyware"....

• 5 years ago YouTube, Facebook, Twitter, and most "2.0" sites didn't exist.

What does Web 2.0 represent?In the simplest terms....

• Web 2.0 represents fundamental change, turning the Web from a strictly informational resource into one with a strong social component.

coal or wood generated steam power1.0 iron

electric motors, internal combustion

engine2.0 steel

What distinguishes the first from the second?Cumulative and steady advances

in applications

and scale.

technology,

Blogs, microblogs, podcasts, RSS

social sites & social features

wikis mashups

widgets online video

mapping

3D worlds

Technology - most definitions include:

Technology - changes and advances in:

The developer community online.

Open source and service software products.

For many, Internet connections are now as reliable as “dial

tone.”Bandwidth and storage are dirt cheap.

Computers and developer software

are cheaper and more powerful.

Communication and social networking.

The role of “users” is different. They are now seen as contributors and potential

collaborators.

Content is increasingly atomized.

Applications - changes and advances in:

“Users” more likely to participate online. They have expectations

that they should.

A new generation of developers who havegrown up with the technology.

Web design has evolved and improved.

Applications - changes and advances in:

Applications - how many define Web 2.0:

“a social phenomenon referring to an approach to creating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to

share and re-use...

WikiPedia

“an architecture of participation”“you control your own data”“the People-centric Web”

Tim O’Reilly

“...a vision of the Web in which information isbroken up into ‘microcontent’ units that can be distributed

over dozens of domains...”

Digital Web Magazine

Scale - growth, depth, and breadth:

More “users,” developers anddesigners than ever before.

More money. Q4 2007 The growth peaked $7,855,000,000 USD

Source: National Venture Capital Association

Scale - growth, depth, and breadth:

Mike Kuniavsky "Information Shadows" on Slideshare

The Internet is more global, more diverse,and connecting more communities.

Non-English language sites and users are rapidly increasing. (Baidu #9,

Google India #12, QQ #15)

There are more high-speed Internet users,and more places and ways to connect.

Scale - growth, depth, and breadth:

What distinguishes the first from the second?Cumulative and steady advances

in applications

and scale.

technology,