Download - 01 SAP Mobile Strategy
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SAP Mobile Overview Dr. Arno Mielke,
Director, Mobile Market Development & Strategy
October, 2013
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2013 SAP AG. All rights reserved. 2
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the
permission of SAP. This presentation is not subject to your license agreement or any other service or subscription
agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related
presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation
and SAP's strategy and possible future developments, products and or platforms directions and functionality are all
subject to change and may be changed by SAP at any time for any reason without notice. The information in this
document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This
document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied
warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational
purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this
document, except if such damages were caused by SAPs willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ
materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements,
which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
Legal disclaimer
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2013 SAP AG. All rights reserved. 3
Mobile Management
Market-Shares (MDM)
1. SAP 16.4%
2. Microsoft 6.7%
3. MobileIron 6.6%
4. Good 6.4%
5. Airwatch 4.5%
6. Symantec 4.1%
7. HP 4.0%
8. SOTI 3.2%
9. Boxtone 3.0%
10. IBM 2.7%
Market Analysts are Validating SAP is #1 in Mobile
Mobility Report
Mobile Device Management is Dead. Long Live Enterprise
Mobile Management!
WINNERS
SAP
Antenna
Boxtone
#1 Gartner ranks SAP as the
industry leader in Mobile
App Platforms.
Completeness of Vision
Ability to Execute
Source: IDC Report, September 2012.
SAP is the only vendor in leader
quadrant for both of Gartners Mobile Magic Quadrants:
MDM and MADP
Source; Gartner, April 2012; May 2013, August 2013
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Over 6000 SAP Mobile Customers
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Industry leader with largest ecosystem SAP Broad Mobile Ecosystem
Mobile OS
& Devices
System Integrators
& ISVs
Mobile
Development Tools
Managed Mobility
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SAPs end-to-end mobile solution
SAP Store
SAP Mobile Platform
SAP
Business Suite
SAP HANA &
Other Databases
3rd Party
Applications
LoB/Industry/IoT Apps Consumer Apps Analytic Apps
Presentation Frameworks
Application Services
Foundation Services
SAP Mobile Secure
App Catalog
Device
Apps
SAP Services
Managed
Mobility
Strategy
Services
Implementation
Services
RDS
Third Party App Dev Tools SAP App Dev Tools
Things
SAP Mobile
Services
SAP Machine-to-
Machine Platform
BI
Connectivity
Support for
All Popular
Devices
Instant
Mobilization
Full-Service
Platform
Backend
agnostic
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Mobile Applications
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2013 SAP AG. All rights reserved. 8
Mobile
Employee & Manager
Employees and Managers
Often casual use, self service
High Number of users cross company, potential to improve
user satisfaction significantly
Mobile Analytics important for all, especially Executives
Different groups of target users for Mobile
Mobile
Worker
Mobile Worker in Plant, Field Service, etc., but also Sales
App often supporting complex Business Processes, guiding users
through their day
High potential to transform work experience with Mobile...
Mobile
Consumer
Consumers have high expectations regarding ease of use
Mobile in B2C can be transformational opportunity for company
In some industries target audience is Distributor, Channel Partners, etc.
instead of Consumer
Different use cases require different approaches & solution capabilities
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Mobile apps offered by SAP
Finance
HR Manufacturing & Service
Supply Chain and Procurement
Industries
Information Technology Sales
Analytics & Content
SAP Sanctioned-Party List
SAP Transport Notification and
Status
SAP Transport Tendering
SAP Inventory Manager*
SAP BusinessObjects Explorer
SAP BusinessObjects Mobile
SAP Strategy Management
SAP Replication Manager
SAP TDMS Manager
SAP User Experience Monitor
SAP IT Change Approval
SAP IT Incident Management
SAP System Monitoring
SAP Rounds Manager
SAP ERP Quality Issue
SAP EHS Safety Issue
SAP Inventory Manager*
SAP 3D Visual Enterprise Viewer
SAP Work Manager
SAP CRM Service Manager
SAP Customer Financial Fact
Sheet*
SAP GRC Access Approver
SAP GRC Policy Survey
SAP Payment Approvals
SAP RealSpend
SAP Travel Expense Report*
SAP Travel Receipt Capture*
SAP Receivables Manager
TwoGo by SAP*
SAP NetWeaver Portal, mobile edition
SAP Fiori
SAP Fiori
SAP Fiori
SAP Policyholder Lookup
SAP Citizen Connect
SAP EMR Unwired
SAP Clinical Task Tracker
SAP ERP Customer Order
Entry
SAP Utilities Customer Engagement
SAP On-Shelf
Availability
SAP Retail Store Ops Associate
SAP Retail Execution
SAP Customer Loyalty
SAP Mobile Documents
SAP Employee Lookup
SAP Interview Assistant
SAP Learning Assistant
SAP Manager Insight
SAP Travel Receipt Capture*
SAP Travel Expense Report*
TwoGo by SAP*
SAP Customer and Contacts
SAP Customer Briefing
SAP Customer Financial Fact Sheet*
SAP Sales Diary
SAP Account Intelligence
SAP Sales Companion
SAP Sales Pipeline Simulator
SAP Sales Manager
SAP Retail Store Ops Manager
* - Falls under multiple categories
SAP Fiori
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Process Applications for Mobile Workers
Benefits
Reduce amount of trips to customer to fulfill parts and complete repairs
Cost-Efficient Service Delivery
Benefits
Increased satisfaction from more accurate first-time fixes
Customer Satisfaction
Benefits
Lower inventory holding costs, operational costs, including labor costs
Optimized Inventory
Parts Logistics /
Warehousing
Benefits
Lower maintenance costs
Higher equipment uptime
Optimized Asset
Maintenance
SAP Work Manager
SAP CRM Service Manager
SAP Inventory Manager
Provides Insight into Enterprise Data at the Point of Service to Increase Efficiency and Effectiveness
SAP Rounds Manager
Customer
Service
Field Service
Enterprise
Assets
Finance /
Controlling
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A collection of apps with a simple and easy to use experience
for broadly and frequently used SAP software functions that
work seamlessly across devices desktop, tablet, or smartphone.
Introducing SAP Fiori
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Role Apps
Manager Approve Requests Approve Leave Requests
Approve Travel Requests Approve Travel Expenses
Approve Timesheets Approve Shopping Carts
Approve Purchase Orders Approve Requisitions
Approve Purchase Contracts My Spend
Employee My Timesheet My Leave Requests My Travel Requests
My Paystubs My Benefits
My Shopping Cart Track Shopping Carts
Sales Representative Create Sales Orders Change Sales Orders
Track Sales Orders Track Shipments Customer Invoices
Check Price and Availability
Purchasing Agent Track Purchase Order Order from Requisitions
Introducing SAP Fiori: 25 Apps
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SAP Fiori Implementation Projects
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SAP Cloud for Sales
Experience
Insight
Integrated
Industry-specific
Extensible
Social
Mobile
Full SFA
Innovation Included
Rapid Deployment
Consumer grade user experience for both web and mobile
Actionable sales insights & 360 view across sales, service, marketing
Leverage your investments with prepackaged integration to SAP ERP & CRM
Best practices and content for your industry
Flexible and easy extensibility create custom fields in minutes
Social collaboration with SAP Jam built-in
Cross-device support natively built into the application
Can be adopted standalone or with SAP CRM or ERP
Functionality delivered quarterly, with no need to operate/upgrade the software
Deployment in 4-6 weeks with enterprise integration
1
2
3
4
5
6
7
8
9
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ROADMAP: SAP Cloud for Sales & Sales Manager are Converging
SAP Cloud for Sales 1308
Collaborative selling with Jam
August 2013
November 2013 H1 2014 August 2013 May 2013
SAP Cloud for Sales 1311
Create/edit offline support for iPad
Online HTML5 for access from any
device
SAML token support
Voice enablement
SAP Cloud for Sales 1402
Offline HTML5 for access
from any device
SAP Cloud for Sales 1305
Mobile SFA
Analytics (Customer Insight)
iPad/iPhone/Android
phone/Blackberry
Read-only offline for iPad
Sales Manager 2.5
Mobile SFA with full offline
support
iPad, iPhone, Android phone
& tablet
SAP Cloud for Sales provides enhanced usability,
analytics, extensibility, and social collaboration
Offline capabilities and cross-device support already
available create/edit offline and HTML5 support will be available starting November 2013
5 Years Support
Note: Roadmap subject to change
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Mobility on HANA
SAP Precision Marketing
SAP Liquidity Risk Management
SAP Receivables Manager
SAP Fraud Management
SAP Account intelligence
SAP On-Shelf Availability
This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
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Windows 8 Applications
Released with Win 8 launch in 2012
SAP Learning Assistant
SAP Interview Assistant
SAP Manager Insight
SAP WorkDeck
SAP Customer Financial Fact Sheet
SAP GRC Policy Survey
Released in 2013
SAP Sales Pipeline Simulator
SAP Electronic Medical Record
SAP Customer Financial Fact Sheet (Phone Version)
SAP Fiori Apps (Browser based)
Planned Innovations*
SAP Receivables Manager
SAP Sales Companion
SAP Retail Execution
SAP Work Manager (PC mode)
SAP CRM Service Manager (PC mode)
SAP Inventory Manager (PC mode)
SAP Rounds Manager (PC mode)
* This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
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SAP Consumer Mobile Solutions
Personalized product
recommendation
Personalized offers
Digitize loyalty cards
Loyalty wallet: multiple
loyalty programs
Personalized offers and
coupons
Shopping list
Store locator
Product catalog
Product inventory and
price
Shopping list
Consumer profile and
preferences
Payment wallet
Multiple payment
instruments including
stored value account,
credit card, bank ACH,
etc.
POS integration
Deliver custom branded mobile app/web experiences with modular services
NFC integration
Barcode/QR Code Scans
Location services (LBS,
ILS)
Alerts and push
notifications
Precision Marketing Mobile Loyalty Mobile Shopping Mobile Payment Value Add Technology*
* Build or Partner
plan
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Outlook to innovations
Visual Assembly
Consumer behavior
and more from SAP Fiori
New HANA Apps
City of the Future
Glasses
http://www.youtube.com/watch?v=9Wv9k_ssLcI&feature=youtu.be
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Mobile Platform and Services
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SAP Mobile Platform - Value Add
Business application integration
Offline access and synchronization
Authentication
Security devices, data, content
Administration
Application versioning and lifecycle management
Push notifications
Proxy
Reporting and analytics
Multi-platform support
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SAP Mobile Platform - At a glance
Mobile Application Development Platform
B2E, B2B and B2C apps
SDKs for native and cross platform
development
SAP Mobile Platform
SAP Business
Suite Analytics SAP HANA
SAP App Dev Tools
HTML5
3rd Party App Dev Tools
Hybrid Web MDD Player Native SMS
3rd Party
SAP NetWeaver Gateway
This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
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SAP Mobile Platform
enterprise edition 2.3
Today Planned Innovations
One product for B2E, B2B and B2C apps
Open and flexible development for: Native, HTML5, MDD, SMS apps
Simplified back-end integration for SAP, SAP HANA, and third-party systems
Easy entry into mobility
Mobilizing on-premise and on-demand backend systems
Access to SAP HANA Cloud services
Sybase Mobiliser Platform
5.1
SAP Mobile Platform 1303
enterprise edition, cloud version
SAP Mobile Platform
cloud
SAP Mobile Platform
on-premise
B2E/B2B Syclo Apps, SUP Apps
B2C mCommerce apps
SAP Mobile Platform Platform unification roadmap
B2E/B2B/B2C apps
B2E/B2B native, HTML5 apps B2E/B2B/B2C apps
Key Benefits
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SAP Mobile Secure
Device
SAP Afaria
Application
Mocana
Mobile App Protection
Content
SAP
Mobile Documents
Communication
Tangoe
Telecom Expense
Management
2013 SAP AG or an SAP affiliate company. All rights reserved. 24 Public
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Internet
of
Things
Secure
Content
Mgmt
SAPs vision for Mobile Management Millions devices billions apps / docs trillions things
Mobile
Apps
Mgmt
Reach
Ric
hn
ess
Mobile
Device
Mgmt
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SAP Store for mobile apps Discover, evaluate, buy, and deploy mobile apps from SAP and partners
Visit store.sap.com/mobile or scan these QR codes: Apple iOS Android
SAP enterprise-ready app store:
Mobile apps from SAP and certified apps from partners
Support for enterprise buying and evaluation processes
Ability to search, browse, download, and deploy applications
In product discovery access SAP Store via SAP Afaria
Availability via SAP Store Web site and on device
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SAP Enterprise Store
How the customer engages
Discover
SAP Enterprise Store
powered by SAP Store
Buy Configure Distribute
SAP Store
3rd Party Apps
Distribute apps to managed
devices
Consume directly
by employees on
unmanaged devices
Position apps to the
ecosystem
Customer developed Apps
YouTube video link -
http://www.youtube.com/watch?v=2BMDv_fhQsM
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SAP Mobile rapid-deployment
Among the top 15 best-selling (out of 200+) SAP RDS solutions with high relevance to both new & existing customers
3 solutions around SAP mobile apps : - SAP Mobile Apps & Infrastructure RDS (60+ apps) - SAP Work Manager RDS - SAP CRM Mobile Service RDS
3 solutions around SAP mobile platform: - SAP Afaria RDS (Device Management) - SAP Mobile Platform RDS - SAP Mobile Analytics RDS
Easily mix and match solution offerings since underlying SAP mobile platforms & apps leverage related technologies & skillsets
Quickly benefit from the Partner RDS Service qualified by SAP brand, as qualification for one mobile RDS package enables faster qualification for the others
Extensive opportunities to build customer relationships and offer additional services for other needs, such as custom app implementation
SAP Mobile RDS Partners Benefits Comprehensive yet modular portfolio of mobile solutions
Apps
Pla
tfo
rm
Fiori Apps +
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More Details on the Mobility Packages & Links
Link: http://service.sap.com/rds-afaria SAP Afaria RDS
Link: http://service.sap.com/rds-sup SAP Mobile Platform RDS
Link: http://service.sap.com/rds-mob-ana SAP Mobile Analytics RDS
Link: http://service.sap.com/rds-mobile-apps SAP Mobile Apps & Infrastructure
RDS
Link: http://service.sap.com/rds-wm SAP Work Manager RDS
Link: http://service.sap.com/rds-mob-srv SAP CRM Mobile Service RDS
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Innovate with the SAP Mobility Design Center We design and develop mobile apps on the SAP Mobile Platform for all devices
Check us
out on
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Powerful Enablement via Mobile Apps Partner Center
www.sapmobileappspartnercenter.com
Get Started
Learn about the partner opportunity w/ SAP
View partner testimonials
Become A Partner
Learn the details about the SAP Mobile Apps Partner Program
Apply to the program
Build
Access enablement materials
Certify your mobile app
Publish & Sell
Learn about the SAP Store
Marketing & Demand Generation best practices
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2013 SAP AG. All rights reserved.
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The information contained herein may be changed without prior notice.
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National product specifications may vary.
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Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.
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Thank you
Contact information:
Dr. Arno Mielke Director, Mobile Solution Management
Dietmar-Hopp-Allee 16
D-69190 Walldorf
+49 6227 7-45472