Holger Fritzinger, VP, Solution Management Mobile Apps

Claudia Barrera, Director of Global Information Technology, Colgate Palmolive

May 2013

Explore the SAP Mobile Apps Portfolio

and Strategy

Public

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2 Public

Of companies will increase their

budget for mobile apps1

50%

Mobile app momentum is developing . . . but it’s harder than it looks

Average number of business apps

to be deployed in the next 2 years2

25

1. Yankee Group – “IT Decision Maker Survey 2013,” March 2013

2. McKinsey & Company – “Mobility disruption: A CIO perspective,” September 2012

3. Nielsen – “State of the Appnation – A Year of Change and Growth in U.S. Smartphones,” March 2012

? ? ?

Apps abandoned after first use3

25%

Yet . . .

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 3 Public

SAP Retail Execution SAP Customer Loyalty

SAP 3D Visual

Enterprise Viewer

TwoGo by SAP SAP Interview Assistant

for Windows 8 Tablet

SAP Receivables Manager

(powered by SAP HANA)

SAP Mobile Documents

SAP Fiori

Great new mobile apps from SAP to consider Selected new apps, in total about 30 new apps since last year

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 4 Public

Mobile

employee and manager

Employees and managers

Often casual use, self-service

High number of users across company,

potential to improve user satisfaction

significantly

Mobile analytics important for all,

especially executives

Different groups of target users for mobile Not a one size fits all . . .

Mobile

worker

Mobile worker in plant, field service,

and so on, but also sales

App often supporting complex business

processes, guiding users through their

day

High potential to transform work

experience with mobile

Mobile

consumer

Consumers have high expectations

regarding ease of use

Mobile – potentially transformational

opportunity for company

In some industries distributor, channel

partners, and so on, instead of

consumer

Different use cases require different approaches and solution capabilities

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 5 Public

SAP Sales Manager mobile app Strong feature set and flexible, code-free customizations

Meeting preparation is time consuming

Unable to get full customer view and additional information while on the

road

Slow sales cycle because reps are unable to create quotes and orders

away from their desk

Difficult to configure for unique business processes and support

various devices

Typical business challenges

Key capabilities and facts

Enable sales reps to execute complete lead-to-order sales

processes from a mobile device

Provides account, contact, lead, and opportunity management and

helps sales reps create quotes and orders directly from device, online

and offline

Highly configurable design tools enabling the project implementation

team to adapt the app to a customer‘s individual business process

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 6 Public

SAP Customer Loyalty Helping our customers increase customer loyalty

Typical business challenges

Key capabilities and facts

Drive customer loyalty by increasing engagement and

enabling a convenient shopping experience

Increasingly mobile consumer base expecting easy

access to digitized content on device of choice

Complexity of deploying mobile apps to a highly diverse

consumer base with WRT (Web runtime) mobile devices

Enable retailers, banks, and telcos to make their loyalty

strategies mobile and increase customer engagement:

Offers – Targeted and mass offers, scan at point of sale

Digital wallet – Digitize plastic cards

Loyalty account management – Conveniently review

loyalty account points, status, and rewards

Shopping list – Manage shopping list

Store locator – Search and view store details

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 7 Public

Need a role-based, homogenous experience across devices

High effort to create mobile workflow for executives and managers

who need a consolidated, intuitive, and easy-to-use interface for

approving workflows from anywhere

Need the ability to tailor and create apps for business functions to

extend beyond the standard offerings

High total cost of ownership and total cost of development for

improving and customizing the user experience for common SAP

software business functions

SAP Fiori application Keeping simple things simple

Typical business challenges

Key capabilities and facts

Renews the most broadly and frequently used common business

functions for workflow, information lookups, self-service tasks

Provides a simple and user-friendly experience across devices –

desktop, tablet, or smartphone

Leverages responsive design, the concept of making apps

sensitive to the form factor of devices with single user interface

Uses SAP Best Practices for SAPUI5 Enablement (HTML5) and

SAP NetWeaver Gateway technology, providing full extensibility

and connectivity to any SAP back-end system (4.6C or newer)

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 8 Public

First wave of SAP Fiori already includes 25 apps

My leave requests

My timesheet

My travel requests

My shopping cart

Track shopping carts

Approvals

Insight

Approve requests

Approve leave requests

Approve timesheets

Approve travel requests

Approve travel expenses

Approve shopping carts

Approve purchase orders

Approve requisitions

Approve purchase contracts

Purchasing

My Spend

Track purchase order

Order from requisitions

Requests Insights

My paystub

My benefits

Purchasing

agent

Manager Employee

Sales transactions

Sales insight

SAP

Fiori Sales

rep Create sales orders

Change sales orders

Check price and availability

Track sales orders

Track shipments

Customer invoices