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Pengenalan Manajemen Telekomunikasi
Program MagisterMana emen Telekomunikasi Universitas Mercu Buana MTEL UMB
Dr.-Ing. Mudrik Alaydrus
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 2007
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Overview on Information and Communication Tech (ICT) Industry
On first days
ust one te ep one company monopo y
Expectation of the customers :
fair prices
reasonable good customer services
System worked all were happy
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 2007
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In the era of 1990 : Telco industry evolved dramatically
Transformation in : technology, services and applications,
strategic approaches, industry structure,
and regulation
In just a couple of years, the capabilities of this medium have expanded.Many times over, to include sound, video and a host of new multimedia appl.
1994 : Internet becomes household word
Internet (protocol) is believed to become the operating system of the future !
Internet connects people, companies, organizations & systems any where
in the world
It would be a network smart enough to heal itself in the case of an accident
and to reroute itself when the loads become to heavy
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 2007
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Outlook :
Worldwide telecommunication market is growing rapidly
Demand on move broadband communication infrastructures
erg ng o w re ess commun cat ons an nternet
Mobility in transportation of huge amount of multimedia data
Internet and Wireless Communication become two most mentioned words
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 2007
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Reason for Change :
1. Deregulation and Privatization
The 1996 Telecommunication Act
intense competition
consequences : demand on new services, that are
2. Globalization
lobalization of eo le, ood, and services.
3. Internet and new technologies
We are surrounded by insurmountable opportunity
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 2007
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Program Manajemen Telekomunikasi UMB (MTel UMB) ditawarkan karena di
,terus membesar akan keahlian di teknik dan skill di bisnis.
wawasan di telekomunikasi terapan yang terintegrasi dengan teknik-teknikmanajerial bisnis yang solid.
Setiap sektor industri, seperti pemerintah, regulator, service provider, financial
sectors, equipment vendor, consultant, R&D, harus memiliki profil-profil
profesional dengan kemampuan tersebut.
Program magister ini memberikan fondasi lanjutan untuk studi yang lebih
khusus untuk membantu para profesional dari semua sektor industri untuk
mema am an er ntera s engan para pro es ona te e omun as a nnyayang, di dalam market-driven industry, memberikan keputusan-keputusan
bisnis penting.
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 2007
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Profesional di bagian marketing pada sebuah perusahaan peralatanmenginginkan pengembangan pengetahuan dalam studi pemasaran secara
lanjut dengan serius.
Staf di bagian pengawasan regulasi menginginkan lanjutan studi ke bidang
telecommunication law and policy.
Mahasiswa di program MTel UMB umumnya bertanggung jawab pada
er aga aspe perencanaan, mp emen as an mana emen s s m-s s m
yang memenuhi tuntutan perusahaan dalam melakukan proses komunikasi
suara, gambar dan data (multimedia).
Mahasiswa tidak harus menjadi systems engineer yang hebat, tetapi lebih
diharapkan menjadi profesional manajerial yang bertanggung jawab pada
en ambilan ke utusan an melibatkan keuan an dalam umlah besar untuk
akuisasi, instalasi, maintenance dan manajemen jaringan dan sistim
telekomunikasi.
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 2007
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onto :
Peluncuran service baru,
IP-TV atau TV digital (DVB = Digital Video Broadc.)WiMax
3G
problems: technological
government regulations
Telecommunication Churn in Cellular Application
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 2007
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Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 2007
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Churn Reason Taxonomy
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 2007
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Kurikulum Program Magister Manajemen Telekomunikasi
Total 38 SKS
10 Mata Kuliah + Thesis (Karya Akhir)
Semester ISemester I SKS
1 Research Methods in Telecommunication 3
2 IP based Telecommunication 3
Total SKS Semester I 9
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 2007
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Semester ISemester III SKS
1 Multimedia Communication 3
3 Managing Telecommunications Networks 3
Total SKS Semester II 9
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 2007
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Semester ISemester IIIII SKS
1 Strategic Development in Telecom 3
re ess g ta ommun cat ons
4 Telecommunications Seminar 2
3 Selected Areas inTelecommunication 3
Total SKS Semester III 11
Semester ISemester IVV SKS
1 Thesis / Karya Akhir 9
Total SKS Semester IV 9
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 2007
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Root term management is the Latin manus (= hand)
n t a y s re erre to t e care an tra n ng o orses
Now, people with management ability are those who can
handle others, who can train, govern, and influence other people
and direct them in the performance of necessary tasks.
Management consists of
(1) the ability to supervise and motivate employees
e a y o opera e ac es an resources n a cos -effective (profitable) manner.
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 2007
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Telecommunications Management:
. s
Technical, Human, Conceptual
2. Functions
Planning, Controlling, Organizing, Staffing, Innovating
3. Roles
Interpersonal (Figurehead, Leader, Liaison),
n orma ona mon or, ssem na or, spo esperson ,Decisional (allocator, adjudicator, negotiator)
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 2007
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Skills in Telco Management:
ec n ca sBasic understanding in technology, the know-how,
the limiting factors, restrictions,
innovations
Human Skills
strong human skills in leaderships and motivation
At a minimum, to succeed in telecommunications,
to work with others to build a cooperative effort
Conceptual Skillsintellectual abilities and sound jugdement.
res ond uickl to chan es in the environment in techn.
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 2007
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consumer behaviour, employee patterns, regulations, etc.)
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Functions of Telco Management
How the basic telco skills are a lied in the real world.
Planning
corporation (what to do, how to do it and who is to do it)Organizing
ass gnment an coor nat on o ut es
Staffing
recruitment, training, compensation, retention, terminationControlling
establishing standard, communicating standard, measuring
Innovating
developing new and better ways of conducting a telco
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 200717
us ness
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Roles of Telco Management
Interpersonal rules
leadership of paramount
fi urehead entertainment role
liasion between groupsInformational Roles
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disseminator distributing the info to their subodinates
spokeperson entertainment roleDecisional Roles as change agents
planning for change in decision making
allocator how much time mone or e ui ment
adjudicator decision in employee competition and conflictsnegotiator for example in contract to vendors or
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 200718
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Welcome in Master program of
Telecommunications Management
University of Mercu Buana - Jakarta
Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi
Mudrik Alaydrus - 200719