01 introduction to telecommunications management v1

Upload: yusrani-rahmaningtyas

Post on 14-Apr-2018

221 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    1/19

    Pengenalan Manajemen Telekomunikasi

    Program MagisterMana emen Telekomunikasi Universitas Mercu Buana MTEL UMB

    Dr.-Ing. Mudrik Alaydrus

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 2007

    1

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    2/19

    Overview on Information and Communication Tech (ICT) Industry

    On first days

    ust one te ep one company monopo y

    Expectation of the customers :

    fair prices

    reasonable good customer services

    System worked all were happy

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 2007

    2

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    3/19

    In the era of 1990 : Telco industry evolved dramatically

    Transformation in : technology, services and applications,

    strategic approaches, industry structure,

    and regulation

    In just a couple of years, the capabilities of this medium have expanded.Many times over, to include sound, video and a host of new multimedia appl.

    1994 : Internet becomes household word

    Internet (protocol) is believed to become the operating system of the future !

    Internet connects people, companies, organizations & systems any where

    in the world

    It would be a network smart enough to heal itself in the case of an accident

    and to reroute itself when the loads become to heavy

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 2007

    3

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    4/19

    Outlook :

    Worldwide telecommunication market is growing rapidly

    Demand on move broadband communication infrastructures

    erg ng o w re ess commun cat ons an nternet

    Mobility in transportation of huge amount of multimedia data

    Internet and Wireless Communication become two most mentioned words

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 2007

    4

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    5/19

    Reason for Change :

    1. Deregulation and Privatization

    The 1996 Telecommunication Act

    intense competition

    consequences : demand on new services, that are

    2. Globalization

    lobalization of eo le, ood, and services.

    3. Internet and new technologies

    We are surrounded by insurmountable opportunity

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 2007

    5

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    6/19

    Program Manajemen Telekomunikasi UMB (MTel UMB) ditawarkan karena di

    ,terus membesar akan keahlian di teknik dan skill di bisnis.

    wawasan di telekomunikasi terapan yang terintegrasi dengan teknik-teknikmanajerial bisnis yang solid.

    Setiap sektor industri, seperti pemerintah, regulator, service provider, financial

    sectors, equipment vendor, consultant, R&D, harus memiliki profil-profil

    profesional dengan kemampuan tersebut.

    Program magister ini memberikan fondasi lanjutan untuk studi yang lebih

    khusus untuk membantu para profesional dari semua sektor industri untuk

    mema am an er ntera s engan para pro es ona te e omun as a nnyayang, di dalam market-driven industry, memberikan keputusan-keputusan

    bisnis penting.

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 2007

    6

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    7/19

    Profesional di bagian marketing pada sebuah perusahaan peralatanmenginginkan pengembangan pengetahuan dalam studi pemasaran secara

    lanjut dengan serius.

    Staf di bagian pengawasan regulasi menginginkan lanjutan studi ke bidang

    telecommunication law and policy.

    Mahasiswa di program MTel UMB umumnya bertanggung jawab pada

    er aga aspe perencanaan, mp emen as an mana emen s s m-s s m

    yang memenuhi tuntutan perusahaan dalam melakukan proses komunikasi

    suara, gambar dan data (multimedia).

    Mahasiswa tidak harus menjadi systems engineer yang hebat, tetapi lebih

    diharapkan menjadi profesional manajerial yang bertanggung jawab pada

    en ambilan ke utusan an melibatkan keuan an dalam umlah besar untuk

    akuisasi, instalasi, maintenance dan manajemen jaringan dan sistim

    telekomunikasi.

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 2007

    7

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    8/19

    onto :

    Peluncuran service baru,

    IP-TV atau TV digital (DVB = Digital Video Broadc.)WiMax

    3G

    problems: technological

    government regulations

    Telecommunication Churn in Cellular Application

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 2007

    8

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    9/19

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 2007

    9

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    10/19

    Churn Reason Taxonomy

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 2007

    10

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    11/19

    Kurikulum Program Magister Manajemen Telekomunikasi

    Total 38 SKS

    10 Mata Kuliah + Thesis (Karya Akhir)

    Semester ISemester I SKS

    1 Research Methods in Telecommunication 3

    2 IP based Telecommunication 3

    Total SKS Semester I 9

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 2007

    11

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    12/19

    Semester ISemester III SKS

    1 Multimedia Communication 3

    3 Managing Telecommunications Networks 3

    Total SKS Semester II 9

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 2007

    12

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    13/19

    Semester ISemester IIIII SKS

    1 Strategic Development in Telecom 3

    re ess g ta ommun cat ons

    4 Telecommunications Seminar 2

    3 Selected Areas inTelecommunication 3

    Total SKS Semester III 11

    Semester ISemester IVV SKS

    1 Thesis / Karya Akhir 9

    Total SKS Semester IV 9

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 2007

    13

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    14/19

    Root term management is the Latin manus (= hand)

    n t a y s re erre to t e care an tra n ng o orses

    Now, people with management ability are those who can

    handle others, who can train, govern, and influence other people

    and direct them in the performance of necessary tasks.

    Management consists of

    (1) the ability to supervise and motivate employees

    e a y o opera e ac es an resources n a cos -effective (profitable) manner.

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 2007

    14

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    15/19

    Telecommunications Management:

    . s

    Technical, Human, Conceptual

    2. Functions

    Planning, Controlling, Organizing, Staffing, Innovating

    3. Roles

    Interpersonal (Figurehead, Leader, Liaison),

    n orma ona mon or, ssem na or, spo esperson ,Decisional (allocator, adjudicator, negotiator)

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 2007

    15

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    16/19

    Skills in Telco Management:

    ec n ca sBasic understanding in technology, the know-how,

    the limiting factors, restrictions,

    innovations

    Human Skills

    strong human skills in leaderships and motivation

    At a minimum, to succeed in telecommunications,

    to work with others to build a cooperative effort

    Conceptual Skillsintellectual abilities and sound jugdement.

    res ond uickl to chan es in the environment in techn.

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 2007

    16

    consumer behaviour, employee patterns, regulations, etc.)

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    17/19

    Functions of Telco Management

    How the basic telco skills are a lied in the real world.

    Planning

    corporation (what to do, how to do it and who is to do it)Organizing

    ass gnment an coor nat on o ut es

    Staffing

    recruitment, training, compensation, retention, terminationControlling

    establishing standard, communicating standard, measuring

    Innovating

    developing new and better ways of conducting a telco

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 200717

    us ness

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    18/19

    Roles of Telco Management

    Interpersonal rules

    leadership of paramount

    fi urehead entertainment role

    liasion between groupsInformational Roles

    - ,

    disseminator distributing the info to their subodinates

    spokeperson entertainment roleDecisional Roles as change agents

    planning for change in decision making

    allocator how much time mone or e ui ment

    adjudicator decision in employee competition and conflictsnegotiator for example in contract to vendors or

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 200718

  • 7/27/2019 01 Introduction to Telecommunications Management v1

    19/19

    Welcome in Master program of

    Telecommunications Management

    University of Mercu Buana - Jakarta

    Pasca Sarjana, Universitas Mercu BuanaProgram Magister Manajemen Telekomunikasi

    Mudrik Alaydrus - 200719