CHAPTER 4 SLIDE 1 © SOUTH-WESTERN/THOMSON
SPORTS AND ENTERTAINMENT MARKETINGSPORTS AND ENTERTAINMENT MARKETING
DECA PREP
CASE STUDYCASE STUDY
Breaking Up Is Hard To Do
Think CriticallyThink Critically Why are universities considering joining other football
conferences? Why are conference playoff games attractive in college
football? Who are the losers when teams jump to new
conferences? What seems to be the greatest factor considered when
deciding to switch to a new conference?
CHAPTER 4 SLIDE 2 © SOUTH-WESTERN/THOMSON
SPORTS AND ENTERTAINMENT MARKETINGSPORTS AND ENTERTAINMENT MARKETING
DECA PREP
EVENT PREPEVENT PREP
Marketing Management Series Role Play
Performance Indicators EvaluatedPerformance Indicators Evaluated Define the problem or challenge of the university. Outline the advantages of being part of the new
conference. Highlight university traditions that will continue even
with membership in the new conference.
CHAPTER 4 SLIDE 3 © SOUTH-WESTERN/THOMSON
SPORTS AND ENTERTAINMENT MARKETINGSPORTS AND ENTERTAINMENT MARKETING
DECA PREP
EVENT PREPEVENT PREP
Marketing Management Series Role Play
Describe merchandise that combines tradition with membership in the new conference.
Explain strategies to maintain positive relations with fans and alumni.
Explain functions to get fans and alumni excited about new rivalries.
Performance Indicators EvaluatedPerformance Indicators Evaluated(continued)(continued)