CHAPTER 4 SLIDE 1 © SOUTH-WESTERN/THOMSON

SPORTS AND ENTERTAINMENT MARKETINGSPORTS AND ENTERTAINMENT MARKETING

DECA PREP

CASE STUDYCASE STUDY

Breaking Up Is Hard To Do

Think CriticallyThink Critically Why are universities considering joining other football

conferences? Why are conference playoff games attractive in college

football? Who are the losers when teams jump to new

conferences? What seems to be the greatest factor considered when

deciding to switch to a new conference?

CHAPTER 4 SLIDE 2 © SOUTH-WESTERN/THOMSON

SPORTS AND ENTERTAINMENT MARKETINGSPORTS AND ENTERTAINMENT MARKETING

DECA PREP

EVENT PREPEVENT PREP

Marketing Management Series Role Play

Performance Indicators EvaluatedPerformance Indicators Evaluated Define the problem or challenge of the university. Outline the advantages of being part of the new

conference. Highlight university traditions that will continue even

with membership in the new conference.

CHAPTER 4 SLIDE 3 © SOUTH-WESTERN/THOMSON

SPORTS AND ENTERTAINMENT MARKETINGSPORTS AND ENTERTAINMENT MARKETING

DECA PREP

EVENT PREPEVENT PREP

Marketing Management Series Role Play

Describe merchandise that combines tradition with membership in the new conference.

Explain strategies to maintain positive relations with fans and alumni.

Explain functions to get fans and alumni excited about new rivalries.

Performance Indicators EvaluatedPerformance Indicators Evaluated(continued)(continued)